Marketing Blog:
How to increase downloads with a great app demo
Apple’s App Store may have only gone live in 2008, but, incredibly, Steve Jobs was already thinking - and talking about - the idea as early as 1983. 6 months before the launch of the first Macintosh, he outlined his vision for what this might look like: ...
How to increase downloads with a great app demo
Apple’s App Store may have only gone live in 2008, but, incredibly, Steve Jobs was already thinking - and talking about - the idea as early as 1983. 6 months before the launch of the first Macintosh, he outlined his vision for what this might look like: ...
13 Free Project Management Software Tools for 2020
In his book, Sapiens: A Brief History of Humankind, author Yuval Noah Harari mused on the emergence of modern technology like mobile phones, computers and email. “Once people get used to a certain...
7 ways to repurpose your written content into video
This post was written by Taylor Barbieri - a content marketer for Podia, an all-in-one platform where online courses, digital downloads, and membership websites — alongside their creators — thrive....
10 Reasons video is perfect for internal training
In this highly competitive climate for hiring top talent, a strong employee training and development programme is going to set you apart in your industry. And not just when it comes to recruitment....
The ultimate guide to onboarding users with video
Onboarding is a make-or-break component of the user experience that teaches people how to use your product while building value. Many product companies struggle with user retention; high numbers of...
15 Hugely impressive examples of microinteractions
In June 1833, a strange word appeared in the French newspaper, Le Figaro. Invented by Belgian physicist Joseph Plateau, the phenakistiscope, when rotated by a human user, transformed static images...
State of Video Marketing Survey 2020: The Results are In!
The end of the year is always a busy time for us. While many businesses are winding down to the festive period, we’re diligently planning and carrying out our annual State of Video Marketing...
How to craft the ultimate video tutorial (12 tips)
Have you ever watched a video to learn how to use a new feature on a software application you use at work? Or to get started on a home project like installing a new deck or replacing a sink? Or even...
How to use video marketing for nonprofits (11 tips)
Nonprofits make a big impact on the lives that they touch, but because staff and volunteers are often working with strict budgets and limited resources, marketing can get pushed to the backburner....
20 of the very best tutorial video examples by brands
When you need to learn how to do something, where do you go? If you’re like most people, you’ll look to a tutorial video to help you learn how to master something new. According to a 2018 Pew...
30 Stats that prove the power of testimonials!
“You HAVE to try this.” - 5 words that are sure to spark immediate interest in anyone. Whether it’s a TV show, a new restaurant, or a product, when things come recommended we are more likely to try...
Why testimonials are so important for your brand (+ how to use them)
Who do you think is a more credible ambassador for your business, you or a satisfied customer? While you clearly know your stuff, that matters little to consumers – they want proof that you’re the...
10 questions to ask for the perfect customer testimonial
A recent Wyzowl survey found that 9 out of 10 people trust what a customer says about a business more than what the business says about itself. This sends a powerful message about the...
What is social proof, and why is it essential for marketing in 2020?
When you’re looking to purchase something – maybe you’re in the market for a new car, perhaps you’re searching for a regular house cleaning service, or maybe you’re simply looking for a new show to...
7 Testimonial video success stories!
Here’s the thing… Every business out there tells potential customers that they can do amazing things for them. The trick is getting people to understand (and believe!) what you’re saying. And that’s...
Warm up for 2020 with our Winter Offer!
As we cruise rapidly towards the end of 2019, you’re probably trying to tie up all those loose ends and get set for the year ahead. We often speak to businesses around this time of year who are...
11 Ways to gain customer trust and boost sales
American motivational speaker Zig Ziglar once said: “If people like you they’ll listen to you, but if they trust you they’ll do business with you.” That’s great advice and it happens to be true. A...
7 of the best Instagram Stories video ads of all time
Back in 2016, when Instagram copied Snapchat’s idea of sharing disappearing content, no one would have predicted the popularity of short-lived content that lasts for 24 hours. In just three years,...
How to use microinteractions in 2020 (uses, examples, tips)
When you stop to think about it, our lives are just a series of interactions - both micro and macro. Asking your partner what he or she wants to eat for breakfast is an interaction between two...
20 Super effective testimonial video examples
Trust is one of the most important things for your brand, and one of the best ways to generate trust is through testimonial videos. According to research from Podium (an interactive management...
How to create a powerful testimonial video that converts
We all know that video killed the radio star, but now it’s even taking over the internet. According to our State of Video Marketing survey, the average consumer watches more than an hour and a half...