Wyzowl Video Marketing Blog
We create content to help you win with video! 🙌🏼
Whether you want to increase traffic, improve your video SEO, generate more sales, increase your customer value or improve your customer/team satisfaction with video, you’ll learn to do it here!
View articles based on your goal with video…
The articles in the “Attract” category are based around how to gain the attention of new people using video. These articles will help you generate new traffic, improve video SEO, get your videos in front of a targeted audience etc.
…or view all recently posted articles
These brand new, super-surprising video marketing statistics prove that marketers and consumers are head over heels in love with video.
We’ve compiled 33 of our favourite onboarding emails, from brands (big and small) across all kinds of different niches. Find out what makes them all so great.
Only 6% of businesses plan to use Snapchat video this year and, frankly, we’re not surprised. Find out why Snapchat video marketing just isn’t worth the effort.
Here, we identify 12 different types of video and demonstrate (with examples) how you can use them to market your brand, product, or service.
In this article we’re going to compare two different kinds of video ads: instream and outstream – to find out the difference between the two!
What’s the best GIF maker app around? We’ve reviewed 12 of the best – organised by iPhone and Android compatibility – to find out.
A video sitemap allows you to notify search engine crawlers of any video content you have on your site. Here’s how to create one.
According to Kickstarter, projects with compelling videos succeed at a much higher rate. So what are the ingredients of a successful crowdfunding video?
To give you the best chance of standing out in the ultra competitive world of YouTube, we’ve collected 36 YouTube banner ideas and examples to inspire you.
How important is employee training and development? What are the benefits? And what tools can help you achieve success? Thankfully, we have all the answers!
This post, filled with examples, shows you different types of content you can post to get more mileage out of your Instagram presence.
Create a kickass onboarding process that gets users to stick around. As you do, use the tips, examples, ideas and tools in this guide to inspire your approach.
We’ve put together 5 examples of businesses that are killing it with video marketing, to see what we can learn from them.
87 percent of marketers who have engaged in webinar marketing say they find it effective. Here are our top tips for planning and promoting a webinar.
A video sales letter is any video where the main objective is to sell (not educate or entertain). In this article, we’ll help you create an exceptional one.
Facebook video ads can be a great way to raise awareness for your brand and find new customers. Follow these tips for the best chance of success.
Meme marketing is fun, inexpensive, and surprisingly effective. Let’s take a look at the benefits, some top tips, and 20 hilarious examples!
Pre-roll ads are a phenomenal opportunity for brands of all sizes. Follow the tips we cover in this article and you’ll be well on the way to pre-roll success.
In this simple guide we show you how to compress a video, and we also identify the best free video compressor out there.
There are plenty of reasons to make new playlists. But at some point, you’ll want to know how to delete a playlist on YouTube. Here’s how.
When it comes to social sharing, the 5:3:2 rule is a ratio to follow for a well-rounded social strategy that will keep your fans engaged.
We explain what a video marketing funnel is and provide a step-by-step process for creating one that converts.
Vertical video is a trend on social media that brands can’t afford to ignore for much longer. Here are 5 reasons why you NEED to start using vertical video.
88% of people would like to see more video content from brands in 2022. Read on for a snapshot of where marketers are seeing success this year.
Many corporate businesses use the versatility of animation to engage audiences, explain difficult concepts, and increase sales. Check out these AMAZING examples.
This guide will help you to improve your retention rates and create an onboarding experience that gets your users to stick around, using video.
We’ve reviewed ten top GIF to video converters so you don’t have to mess around trying to figure out which one is best for your needs.
These top marketing YouTube channels regularly share a wealth of advice, tips, and tricks that any marketer or business owner can learn from.
What makes a video go viral? And what are some of the common ingredients of viral videos? Let’s take a look at some examples…
To inspire your next social ad campaign, we’ve collected some of the best Instagram Stories video ads of all time!
Shoppable video can get your viewers to the checkout quicker, easier and with fewer clicks. Get the lowdown right here so you can try it out for yourself.
Instagram’s Boomerang app isn’t going to revolutionise social media, but it does let you have some extra fun with your social content.
Thinking of using LinkedIn Video this year? You’re not alone – 68% of marketers plan to use it in 2023.
Testimonials are a proven way to market your brand, product, or service to new customers. Here are 28 stats that demonstrate the sheer power of testimonials!
What is interactive video? If you’ve heard of this new form of technology but don’t know what it is or how you can use it, we’ve put together this simple guide.
Increasing brand awareness is crucial because it creates a positive ripple effect for your business. Learn how to smash your brand awareness targets with video.
A great YouTube intro can do wonders for your video by generating excitement among your audience. Check out these top examples from real brands and influencers.
Going viral means your content resonates so immensely that it becomes the latest big thing across cyberspace. However, trying to go viral is a bad strategy.
If you aren’t using Instagram Stories properly, you could be missing out on interaction – and even sales. Use these examples for inspiration and don’t lose out!
Want to know how to embed video in email? In this article we show you several ways to embed videos in emails with little fuss.
Need to amp up your presentations with video? This step-by-step guide will show you how to embed a video in PowerPoint three different ways.
Adding videos to your shop can really boost your chance of success on Etsy. Here are some specs, tips, and examples to help take product sales to the next level.
Learn how to easily add a Facebook cover video to your Facebook page, and find out the optimal sizes and dimensions right here.
Events are a great opportunity to increase awareness, trust, and ultimately sales. But, before a successful event comes a successful event marketing strategy.
When looking at your video view metrics, be careful; what counts as a view on YouTube isn’t the same as what counts as one on Facebook or Instagram.
It’s time to move away from old and tired training methods, and look for new ones to engage employees. Here are 13 methods for effective employee training!
We probably learned most of our lessons about webinars from our very FIRST experience: lessons that we still apply each and every time we create one.
Microinteractions make your website so much more welcoming and engaging. Here’s everything you need to know, from common uses to our top tips.
Microsoft has used video to MASSIVELY slash their classroom training costs. Watch these 20 awesome training video examples and learn from the best.
Creating an animated resume will help you stand out from the job hunting crowd. But before you start, check out these incredible examples for inspiration.
Combining great logo design with animation creates a fun, vibrant slice of brand identity. Here are 8 ways to use logo animation and some top examples of it.
A website or app walkthrough is a great way to welcome new customers and encourage them to keep coming back. Check out these examples for inspiration.
We’ve collated the 20 best sites for royalty free images in 2023, complete with pros, cons and pricing structures, for your convenience!
Ever wondered what all the fuss is about when it comes to videos? Maybe you already know and you just need some amazing stats to convince your boss.
User journey maps help visualise the steps that users take and the experiences they have on the road to becoming a customer. Here’s how to easily create one.
In this article we’re going to take a look at 50+ amazing video examples of kinetic typography that will help to inspire you for your next project!
It’s time to make your images and videos shine. To help you up your game, we’ve reviewed 30 popular apps for Instagram.
Thumbnail design is key when it comes to creating an attention-grabbing YouTube channel. So, here are 7 of the best fonts for YouTube thumbnails!
There are big advertising opportunities for marketers to leverage the growth of Twitch to help reach a new audience and achieve great results.
YouTube Shorts is still gaining traction at an impressive rate. So if you haven’t already implemented it into your marketing, now is the time!
There are countless YouTube video ideas that you can leverage to get your business noticed on the highly competitive platform. Here are 21 of the best.
We explore the benefits of using GIFs in your marketing, and show you how to create them for your business.
Your YouTube channel trailer is your big chance to persuade people to subscribe. Need to create one? Check out these amazing examples for inspiration.
Everything you need to know about YouTube thumbnails, from the ideal dimensions, to best practices and examples. It’s the ultimate YouTube thumbnail size guide!
Organisations love creating inspirational and motivational videos because they often get people talking about a brand. Here are some of the best examples.
Testimonials are vital for building trust, credibility and social proof amongst your customer base. We’ll explain their importance and show you how to use them.
Wondering how to get verified on YouTube? Here’s a step-by-step guide on how to apply, and all the extra measures you need to take.
Consider this your one stop shop for everything you need to know about advertising on YouTube in 2023.
In this article we’re going to break down the ideal Instagram video lengths for posts, Stories, Reels and Live video.
In this article we’re going to show you how to post a video on Instagram. Although Instagram started out as a photo sharing platform, since expanding to video sharing in 2010, videos have been...
If you’re a content creator, Content ID means you have to be more careful than ever about what you use in your YouTube videos. Here’s everything you should know.
YouTube is easily the biggest player in online video…but there are other sites too. Here are 10 YouTube alternatives that are essential for your business.
Let’s take a look at 20 of the best native advertising examples ever, so that you can gain some inspiration and make your next ad a great one!
Track these metrics to gain an incredible insight into your YouTube channel, allowing you to make smart decisions so that you can grow with ease.
Combining multiple videos into one can seem daunting if you’ve never done it before, but these methods make it super easy. And they’re all free!
Find out how to download, edit, and post YouTube videos directly onto Instagram with our handy step-by-step guide.
Here are 4 free or cheap browser-based tools to help you add subtitles to your MP4 videos in just a matter of minutes.
If you want your video to get noticed it needs to look great AND professional. Here are our 17 best tips for making amazing videos that stand out.
These 5 videos got great results for their brands and proved to be amazing training tools for their employees.
What is it that makes video such an effective and sought-after training tool? We spoke to 10 organisations about their successes and experiences to find out.
A look at how businesses have had to change the way they operate from a training point of view, and how you might build a new employee training program.
What’s the real value of video ads? We conducted a survey of 152 people to find out the impact of video advertising.
If you don’t know what to track, what to improve, or how to promote your video, this article’s got you covered. Here are 6 ways to measure & improve video ROI.
Employee training videos can be engaging, fun, memorable, and crucially: cost effective. Find out how to create amazing training videos that work.
From late 2017 into early 2018, there was one app that seemed to be on everyone’s lips: HQ Trivia. If you were under a rock during that time period, HQ Trivia was a live quizzing app that...
When Apple first opened its App Store on 10th July 2008, there were around 500 apps available to iOS users. It’s difficult to get exact real-time numbers - due to how fast new apps are added (and...
What’s the magic ingredient that makes people click ‘Share’ instead of ‘Skip’? We thought we’d look at some of the best Facebook video ads to find out.
In this example-filled guide we’re going to take you through everything you need to know to successfully market your app.
After all the time, care, and money you’ve put into creating your app, don’t let it drown in the app store listings. Support it with a proper app marketing plan
The first few experiences with an app – the onboarding process – are critical. So here are our essential tips for mobile app onboarding in 2023.
It’s not easy to WOW audiences with your video ads, what with all the competition out there. But we’re going to take a look at how you can do just that.
We’re going to take a closer look at YouTube videos and cover everything you need to know to create a successful YouTube video ads campaign.
Investing in user engagement is essential for not only attracting new customers, but also keeping them. Here’s how video helps increase user engagement.
Programmatic video advertising is the process of using bots to purchase ad space based on preset requirements. Here is everything you need to know about it.
We take a look at ten video ads that achieved great success for brands, and identify what made them great.
Everything you need to know about IGTV (Instagram TV): what it can offer you as a marketer and how you can use it to boost your social media engagement.
In this article we take a deep dive into Facebook videos to find out what you need to do to create a successful Facebook video ads campaign for your brand.
Twitter is a competitive place for video marketers, but don’t let that put you off – here’s how to deliver a successful Twitter ad campaign
A conversion funnel helps you to market to potential customers at different stages of the buyer journey. Here’s how to build one for your video ads.
B2B companies achieve various business goals with video posts on Facebook, Twitter, and Instagram. Here are 9 social media video ideas for your B2B company.