Video Marketing Blog

8 Awesome Ways to Use Logo Animation (With Examples)

Combining great logo design with animation creates a fun, vibrant slice of brand identity. Here are 8 ways to use logo animation and some top examples of it.

12 Brands That Nail Customer Education With Video

Need some inspiration? Take a look at these brands that get customer education with video right.

5 Amazing Walkthrough Examples for Apps and Websites

A website or app walkthrough is a great way to welcome new customers and encourage them to keep coming back. Check out these examples for inspiration.

How to Write a Video Script (Template Included)

Learn how to write a video script, the essential blueprint and foundation for your digital video, and download our free template.

The 20 Best Sites for Royalty Free Images in 2022

We’ve collated the 20 best sites for royalty free images in 2022, complete with pros, cons and pricing structures, for your convenience!

22 of the Best Motion Graphics Videos Ever

Brands use motion graphics videos to amp up their marketing campaigns in all kinds of ways. We’ve hand-picked some of the best examples ever.

30 Fast Facts About Video

Ever wondered what all the fuss is about when it comes to videos? Maybe you already know and you just need some amazing stats to convince your boss.

How to Create a User Journey Map – Made Simple!

User journey maps help visualise the steps that users take and the experiences they have on the road to becoming a customer. Here’s how to easily create one.

20 of the Best Tutorial Video Examples by Brands

When you need to learn how to do something, what do you do? Watch a tutorial video of course! Here are some of the best examples of tutorial videos ever.

Kinetic Typography: 50+ Amazing Video Examples

In this article we’re going to take a look at 50+ amazing video examples of kinetic typography that will help to inspire you for your next project!

10 Questions to Ask For the Perfect Customer Testimonial

To create the perfect customer testimonial, you need to ask the questions that people want answers to.

30 of the Most Popular Apps for Instagram – REVIEWED

It’s time to make your images and videos shine. To help you up your game, we’ve reviewed 30 popular apps for Instagram.

The 7 Best Fonts for YouTube Thumbnails (2022)

Thumbnail design is key when it comes to creating an attention-grabbing YouTube channel. So, here are 7 of the best fonts for YouTube thumbnails!

20 of the Best Product Demo Videos of ALL TIME

We’ve compiled 20 of the best product demo videos out there so you can gather some inspiration and make your video one of the best yet!

Twitch Ads: The Complete Guide to Twitch Advertising (2022)

There are big advertising opportunities for marketers to leverage the growth of Twitch to help reach a new audience and achieve great results.

YouTube Shorts Complete Guide (How To, Ideas, Time Limit)

YouTube Shorts is still gaining traction at an impressive rate. So if you haven’t already implemented it into your marketing, now is the time!

21 YouTube Video Ideas for Businesses

There are countless YouTube video ideas that you can leverage to get your business noticed on the highly competitive platform. Here are 21 of the best.

GIF Marketing: How to Create and Use GIFs for Business

We explore the benefits of using GIFs in your marketing, and show you how to create them for your business.

20 of the Best YouTube Channel Trailers (2022)

Your YouTube channel trailer is your big chance to persuade people to subscribe. Need to create one? Check out these amazing examples for inspiration.

How Much Does Animated Video Cost?

Explainer video pricing research can be confusing. So we did all the legwork, contacting 70 companies! How much does animated video cost? Let’s find out.

YouTube Thumbnail Size Guide (Best Practices, Top Examples)

Everything you need to know about YouTube thumbnails, from the ideal dimensions, to best practices and examples. It’s the ultimate YouTube thumbnail size guide!

30 of the Best Recruitment Videos Ever

Creating an exciting or interesting recruitment video isn’t always easy. So we gathered 30 of the most engaging recruiting videos ever to inspire you.

6 Types of Animation Used by Brands (Plus Examples)

There are 6 types of animation that are especially popular with brands. We’ve overviewed each style and included some awesome examples to inspire you.

20 Best Nonprofit Explainer Videos

We’re going to look at 20 of the best nonprofit explainer videos to see what we can learn from them!

13 of the Best Inspirational and Motivational Videos by Brands

Organisations love creating inspirational and motivational videos because they often get people talking about a brand. Here are some of the best examples.

Why Testimonials Are so Important For Your Brand (+ How to Use Them)

Testimonials are vital for building trust, credibility and social proof amongst your customer base. We’ll explain their importance and show you how to use them.

How to Get Verified on YouTube in 2022

Wondering how to get verified on YouTube? Here’s a step-by-step guide on how to apply, and all the extra measures you need to take.

5 Brands Who Turned Bad PR Into a PR Win!

We’ve all heard the saying ‘there’s no such thing as bad PR’ – but is it true? And how far would you go to actualy get publicity?

YouTube Advertising in 2022 – How to Advertise on YouTube

Consider this your one stop shop for everything you need to know about advertising on YouTube in 2022.

22 of the Best Branded Viral Videos Ever

Videos go viral for one reason only: people watch them, enjoy them, and share them. That’s it! It’s all about making a video that people enjoy enough to share with their friends. From there, it’s like a domino effect.

Instagram Video Length Guide (2022): Posts, Stories, IGTV

In this article we’re going to break down the ideal Instagram video lengths for posts, Stories, Reels and Live video.

How to Post a Video on Instagram (Posts, Stories, & Live)

In this article we’re going to show you how to post a video on Instagram. Although Instagram started out as a photo sharing platform, since expanding to video sharing in 2010, videos have been...

22 Best Product Launch Videos Ever

The best product launch videos are interesting, engaging and shareable, and here are some of the most amazing examples by real brands.

YouTube Content ID: What is it and How Does it Work?

If you’re a content creator, Content ID means you have to be more careful than ever about what you use in your YouTube videos. Here’s everything you should know.

The 10 Best YouTube Alternatives for 2022

YouTube is easily the biggest player in online video…but there are other sites too. Here are 10 YouTube alternatives that are essential for your business.

20 of The Best Native Advertising Examples EVER

Let’s take a look at 20 of the best native advertising examples ever, so that you can gain some inspiration and make your next ad a great one!

10 Amazing Medical & Healthcare Videos

When it comes to telling your organisation’s story, use these medical and healthcare industry videos for inspiration.

50 Best Commercial Ads OF ALL TIME

Some ads transcend their industry. They become more than just an ad; they become a much loved part of pop culture. Here are the 50 best commercials… EVER!

YouTube Analytics: 23 Metrics to Track for Success

Track these metrics to gain an incredible insight into your YouTube channel, allowing you to make smart decisions so that you can grow with ease.

How to Combine Videos Into One – 8 Free & Easy Ways!

Combining multiple videos into one can seem daunting if you’ve never done it before, but these methods make it super easy. And they’re all free!

How to Post YouTube Videos on Instagram (2022)

Find out how to download, edit, and post YouTube videos directly onto Instagram with our handy step-by-step guide.

How to Add Subtitles to MP4 in Minutes – 4 Ways (2022)

Here are 4 free or cheap browser-based tools to help you add subtitles to your MP4 videos in just a matter of minutes.

8 Tips to Create the BEST Training Videos in 2022

Whether you’re explaining policies or demonstrating a product, video is an excellent training tool. Here are 8 ways to create a powerful training video.

17 Top Tips for Creating Professional-Looking Videos

If you want your video to get noticed it needs to look great AND professional. Here are our 17 best tips for making amazing videos that stand out.

The 5 Best Training Videos Ever

These 5 videos got great results for their brands and proved to be amazing training tools for their employees.

How to Sell More Property With Real Estate Video Marketing (2022)

Making the smart decision to invest in video marketing now could give you the edge you need to beat out the competition and sell more properties in 2022.

The B-Roll Ultimate Guide – What it is and How to Use it

B-roll is secondary footage shot to supplement your primary footage. It’s usually spliced together with A-roll for greater impact. Here’s how to use it properly

Employee training videos: 8 success stories from real brands

What is it that makes video such an effective and sought-after training tool? We spoke to 10 organisations about their successes and experiences to find out.

How to Build a New Employee Training Program for 2022

A look at how businesses have had to change the way they operate from a training point of view, and how you might build a new employee training program in 2022.

5 Stats That Prove the Power of Video Ads

What’s the real value of video ads? We conducted a survey of 152 people to find out the impact of video advertising.

6 Ways to Measure & Improve Your Video ROI

If you don’t know what to track, what to improve, or how to promote your video, this article’s got you covered. Here are 6 ways to measure & improve video ROI.

How to Create Brilliant Employee Training Videos That Work!

Employee training videos can be engaging, fun, memorable, and crucially: cost effective. Find out how to create amazing training videos that work.

How to Effectively Monetize a Mobile App: 11+ Ideas…

From late 2017 into early 2018, there was one app that seemed to be on everyone’s lips: HQ Trivia. If you were under a rock during that time period, HQ Trivia was a live quizzing app that...

8 Stats That Prove the Power of App Demo Videos

When Apple first opened its App Store on 10th July 2008, there were around 500 apps available to iOS users. It’s difficult to get exact real-time numbers - due to how fast new apps are added (and...

The 7 Best Facebook Video Ads of All Time

What’s the magic ingredient that makes people click ‘Share’ instead of ‘Skip’? We thought we’d look at some of the best Facebook video ads to find out.

Marketing Your Mobile App in 2022: A Step-by-Step Guide

In this example-filled guide we’re going to take you through everything you need to know to successfully market your app in 2022.

How to Build a World-Class App Marketing Plan for 2022

After all the time, care, and money you’ve put into creating your app, don’t let it drown in the app store listings. Support it with a proper app marketing plan

Mobile App Onboarding: 10 Tips (and Examples) For 2022

The first few experiences with an app – the onboarding process – are critical. So here are our essential tips for mobile app onboarding in 2022.

How to Create Video Ads That WOW Your Audience

It’s not easy to WOW audiences with your video ads, what with all the competition out there. But we’re going to take a look at how you can do just that.

How to Create a Successful YouTube Video Ads Campaign

We’re going to take a closer look at YouTube videos and cover everything you need to know to create a successful YouTube video ads campaign.

How to Increase User Engagement With Video

Investing in user engagement is essential for not only attracting new customers, but also keeping them. Here’s how video helps increase user engagement.

Everything You Need to Know About Programmatic Video Advertising

Programmatic video advertising is the process of using bots to purchase ad space based on preset requirements. Here is everything you need to know about it.

10 Video Ad Success Stories

We take a look at ten video ads that achieved great success for brands, and identify what made them great.

What Is IGTV? A Marketer’s Guide to Instagram TV

Everything you need to know about IGTV (Instagram TV): what it can offer you as a marketer and how you can use it to boost your social media engagement.

How to Create a Successful Facebook Video Ads Campaign

In this article we take a deep dive into Facebook videos to find out what you need to do to create a successful Facebook video ads campaign for your brand.

How to Create a Successful Twitter Video Ads Campaign

Twitter is a competitive place for video marketers, but don’t let that put you off – here’s how to deliver a successful Twitter ad campaign

How to Build a Conversion Funnel For Your Video Ads

A conversion funnel helps you to market to potential customers at different stages of the buyer journey. Here’s how to build one for your video ads.

9 Social Media Video Ideas for B2B Companies

B2B companies achieve various business goals with video posts on Facebook, Twitter, and Instagram. Here are 9 social media video ideas for your B2B company.

How to Create Video Banner Ads That Blow Viewers Away!

There are so many benefits to be had when it comes to video banner ads. Take advantage by delivering a campaign that blows your target audience away.

7 Stats That Prove the Power of Sales Videos [New Data]

84% of people have been convinced to buy a product or service by watching a brand’s video. Check out our new data and behold the power of sales videos!

4 Incredible Sales Video Success Stories

We’ve highlighted 4 organisations who’ve used video in various ways, to help support – and supercharge – the sales function in their business.

10 Inspirational Sales Videos That Get Results

We often overlook using video when it comes to sales. But it does have a place within the sales process to help us to communicate with potential customers.

Sales Training: How to Elevate Your Team’s Performance With Video

Whether you’re training a new team, a new starter, or you want your current sales team to refresh their skills, sales training using video is a great idea.

8 Types of Sales Enablement Content You NEED to Use

By utilising your marketing content for sales enablement you can inform, inspire, and persuade your leads to convert into customers.

10 Must-Use Sales and Marketing Alignment Strategies

When sales and marketing teams are aligned, they can work together to seriously improve profitability. Try these sales and marketing alignment strategies!

What Is TikTok? A Complete Guide for Marketers

What is TikTok? How do I get started on it? Do I need to hire someone young to manage it? In this guide we’ll answer these questions to get you ready for TikTok.

How to Improve Customer Service Training With Video

When it comes to customer service training, there are many options available. However, video may well be the best of them all.

How to Increase Downloads With a Great App Demo

App demos are great at capturing attention, explaining what an app does, and perhaps most importantly, convincing people to take the plunge and download

How Brands Use Video for Sales Training (Examples & Success Stories)

The three companies featured in this article have had immense success with sales training videos – and so can you!

How to Improve Your Videos With Customer Feedback

Here are some top tips for incorporating customer feedback into the planning and production of your next content marketing video.

24 Social Media Statistics for Marketers (Updated for 2022)

These stats should help you make informed decisions about social media marketing – so that you can increase awareness, boost engagement, and generate business

15 Fantastic Animated Demos That Inform and Educate

Animated demos are great at demonstrating an app, product, or service in an engaging way. Watch how these chosen examples expertly inform and educate

3 Success Stories That Show the Power of Customer Onboarding Videos

We take a look at three brands who’ve had amazing results with using video as a tool for customer onboarding.

10 Customer Engagement Strategies You Can Implement TODAY

If you’re continuously losing customers, it doesn’t matter how many sales you’re bringing in. Try these strategies to keep your customers engaged and loyal.

12 Incredible Examples of User Onboarding

User onboarding is your first step towards converting new customers into lifelong users of your product, brand or software. Here are some great examples.

5 Stats That Prove the Power of Onboarding Videos

We break down five onboarding statistics from recent research, and share some tips on how to make video onboarding work for your brand.

How Onboarding Optimises User Retention [NEW DATA]

Brands that support their customers through proper onboarding are likely to reap the rewards of better user retention, and here are the stats to prove it!

How to Understand – and REDUCE – SaaS Churn

Suffering from a high churn rate? Here are five tactics you can try to increase the longevity of your customers’ relationship with your SaaS product.

7 Essential Ingredients of an Amazing Software Demo

There are certain ingredients that come together to make an amazing software demo video, and in this article we’re going to take a look at each one of them.

13 Best Project Management Software Tools for 2022

In this article we’ll round up 13 of the best project management software tools out there – with reviews, star ratings, pros and cons, as well as pricing!

7 Ways to Repurpose Your Written Content Into Video

Find out how to repurpose your written content into a variety of video formats, from Instagram Stories to YouTube ads and customer service videos.

10 Reasons Video Is Perfect For Internal Training

Switching to video for internal training can slash costs (just ask Microsoft). Here are 9 more reasons why video is perfect for internal training.

State of Video Marketing Survey 2020: The Results Are In!

This year, over 650 people took our annual worldwide video marketing survey. The results are in!

How to Craft the Ultimate Video Tutorial (12 Tips)

Video tutorials are increasingly replacing boring written manuals and instructions. Why? Because it’s what customers want! Use our top tips to create your own.

How to Use Video Marketing For Nonprofits (11 Tips)

Done properly, video content can step up the marketing game of any nonprofit. Follow these tips to help educate your audience, tell a story, and prompt action.

What Is Social Proof, and Why Is It Essential For Marketing in 2022?

In this post, we define social proof, show you different types, and explain ways you can use it as a marketing tool to enhance your sales strategy.

7 Testimonial Video Success Stories!

Testimonials are a great way to build credibility, win trust and generate social proof. Check out these businesses and their testimonial video success stories.

How to Create a Powerful Testimonial Video That Converts

Testimonial videos not only help increase conversions, they’re also a way to forge strong connections with current customers. Let’s show you how to make one.

How to Create a YouTube Channel in 2022

Learn how to create a YouTube channel in our step-by-step guide and you’ll be racking up video views in no time!

How to Embed a Video in WordPress (in 1 Minute!)

Need to know how to embed a video in Wordpress? Use this super quick and easy guide to do it for yourself!

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