Marketing Blog:
How onboarding optimises user retention [NEW DATA]
In a world of infinite choice, brand loyalty is in short supply these days. But the payoff for nurturing loyal customers is massive. Because 61% of loyal customers will go out of their way to buy from their favourite brands and a similar number (60%) will buy from...
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How onboarding optimises user retention [NEW DATA]
In a world of infinite choice, brand loyalty is in short supply these days. But the payoff for nurturing loyal customers is massive. Because 61% of loyal customers will go out of their way to buy from their favourite brands and a similar number (60%) will buy from...
7 of the best Instagram Stories video ads of all time
Back in 2016, when Instagram copied Snapchat’s idea of sharing disappearing content, no one would have predicted the popularity of short-lived content that lasts for 24 hours. In just three years,...
How to use microinteractions in 2020 (uses, examples, tips)
When you stop to think about it, our lives are just a series of interactions - both micro and macro. Asking your partner what he or she wants to eat for breakfast is an interaction between two...
20 Super effective testimonial video examples
Trust is one of the most important things for your brand, and one of the best ways to generate trust is through testimonial videos. According to research from Podium (an interactive management...
How to create a powerful testimonial video that converts
We all know that video killed the radio star, but now it’s even taking over the internet. According to our State of Video Marketing survey, the average consumer watches more than an hour and a half...
How to make a YouTube video: 16 tips for beginners
As the second largest search engine in the world, YouTube has a huge hold on the video content market. Brands use this platform to engage with consumers, produce value-adding content, promote their...
Promo video guide (ideas, examples, tips)
With 83% of marketers admitting that promotional videos give them a positive return on investment and 68% of consumers confessing that they prefer to learn about a product or service by watching a...
8 Awesome ways to use logo animation (with examples)
It’s easy to think of the company logo as a modern concept. But a little research reveals that it’s almost as old as business itself. Take a company like Twinings, for example; they first used their...
New brand, new products, new possibilities!
Since 2011, we’ve created over 3,000 videos for clients in 40+ countries worldwide. Now, we’re evolving, growing, levelling up - with a new look, a new website, and a renewed focus on helping our...
YouTube thumbnail size guide (best practices, top examples)
YouTube is a competitive battleground for video marketers. So much so, that something as seemingly trivial as your YouTube thumbnail can actually make a huge difference in the overall success of...
14 Amazing videos that use kinetic typography
Whether you’re new to kinetic typography or you’re its number one fan, we’re going to take you through everything you need to know and show you some amazing examples. But first, a quiz. Question:...
The 11 best YouTube banner makers. Make epic channel art!
YouTube is a bustling hub of weird and wonderful content. But in reality, it's also a fiercely competitive sphere for brands far and wide, and as the old saying goes: first impressions count. In...
20 Best Free Stock Video and Stock Footage Sites (2020)
In this article we review the 20 best free stock video and stock footage sites that you should be using this year… According to our State of Video Marketing 2020 survey, 85% of businesses now use...
Facebook Cover Video – Specs, Size and Dimensions for 2020
With over 500 million users watching video on Facebook every day, it’s no surprise that Facebook cover videos are making waves. Think about it: When a user visits your page, your cover image is the...
13 of The Best Inspirational and Motivational Videos by Brands
In this article, we’ve compiled 13 of the best inspirational and motivational videos made by brands - demonstrating just how powerful and evocative great video content can be! “Just do it” is a...
The 9 Best YouTube Keyword Tools in 2020
If you’re using YouTube as a marketing channel but not using a YouTube keyword tool, you’ve come to the right place. You probably know by now that YouTube is the world’s second-largest search...
21 of the Best Video Ads of All Time
Video ads have skyrocketed in popularity over the past ten years, and this can largely be tied back to the 2011 John Lewis Christmas advert, The Long Wait. With the release of that 90 second video,...
YouTube Banner Size and Dimensions Guide 2020
In many ways, your social media imagery is like the cover of your book. In this article, we lay out all the banner size and dimension information you need to...
12 Best GIF Maker Apps on iPhone and Android
If you haven’t heard of GIFs by now, you must be living in a black hole. (GIF link) Or under a rock. (GIF link) Or maybe you’re never heard of the internet, in which case: (GIF link) Arguably the...
15 Best Intro Maker Tools – REVIEWED
When we surveyed 613 marketers for our State of Video Marketing 2019 survey, 90% of them told us that the level of competition and noise in video marketing had noticeably increased compared to last...
13 of the Best Animated Resumes We’ve Ever Seen
Attention creative job seekers: if you’re still sending out PDF, text-heavy resumes that aren’t getting attention from employers, you’ve come to the right place. Animated video resumes are the new...