Wyzowl Video Marketing Blog
We create content to help you win with video! 🙌🏼
Whether you want to increase traffic, improve your video SEO, generate more sales, increase your customer value or improve your customer/team satisfaction with video, you’ll learn to do it here!
View articles based on your goal with video…
The articles in the “Attract” category are based around how to gain the attention of new people using video. These articles will help you generate new traffic, improve video SEO, get your videos in front of a targeted audience etc.
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B-roll is secondary footage shot to supplement your primary footage. It’s usually spliced together with A-roll for greater impact. Here’s how to use it properly
App demos are great at capturing attention, explaining what an app does, and perhaps most importantly, convincing people to take the plunge and download.
There are 11 types of animation that are especially popular with brands. We’ve overviewed each style and included some awesome examples to inspire you.
We often overlook using video when it comes to sales. But it does have a place within the sales process to help us to communicate with potential customers.
We take a look at three brands who’ve had amazing results with using video as a tool for customer onboarding.
Whether you’re training a new team, a new starter, or you want your current sales team to refresh their skills, sales training using video is a great idea.
If you’re continuously losing customers, it doesn’t matter how many sales you’re bringing in. Try these strategies to keep your customers engaged and loyal.
When it comes to customer service training, there are many options available. However, video may well be the best of them all.
Brands that support their customers through proper onboarding are likely to reap the rewards of better user retention, and here are the stats to prove it!
We break down five onboarding statistics from recent research, and share some tips on how to make video onboarding work for your brand.
Animated demos are great at demonstrating an app, product, or service in an engaging way. Watch how these chosen examples expertly inform and educate
Marketers! It’s time to start giving Pinterest video your attention, since Pinterest users collectively watch almost one billion videos every day!
Need some inspiration? Take a look at these brands that get customer education with video right.
Suffering from a high churn rate? Here are five tactics you can try to increase the longevity of your customers’ relationship with your SaaS product.
Switching to video for internal training can slash costs (just ask Microsoft). Here are 9 more reasons why video is perfect for internal training.
Testimonial videos not only help increase conversions, they’re also a way to forge strong connections with current customers. Let’s show you how to make one.
Testimonials are a great way to build credibility, win trust and generate social proof. Check out these businesses and their testimonial video success stories.
There are certain ingredients that come together to make an amazing software demo video, and in this article we’re going to take a look at each one of them.
There are many interactive video software companies you can use to add interactivity to your videos. Here are some of the best ones.
Making the smart decision to invest in video marketing now could give you the edge you need to beat out the competition and sell more properties in 2023.
Here are 20 of the best customer onboarding videos we’ve ever seen, so you can keep more customers in your win column.
Videos go viral for one reason only: people watch them, enjoy them, and share them. That’s it! It’s all about making a video that people enjoy enough to share with their friends. From there, it’s like a domino effect.
We’ve compiled 7 sales training videos that will get you inspired, ready to close, and, who knows, they may even change the way you sell.
Due to the interest around ICO and cryptocurrency, many videos have been popping up recently. Here are some of the very best ICO and cryptocurrency videos.
From live demos to quirky, animated explainers, we’ve collected and analysed ten of the most effective ecommerce videos.
We’ve compiled this list of the best ever proptech videos from a wide range of companies that expertly explain, educate, and in some cases, entertain!
While selling something invisible like security is tough, there are clear ways to succeed, as these best-in-class animated security explainer videos prove.
We’ve trawled the internet and discovered 20 of the most awesome software explainer videos out there, to give you a flavour of what’s possible for your brand.
We’re going to look at 20 of the best nonprofit explainer videos to see what we can learn from them!
Case study videos help to increase trust and can ultimately result in more sales for your business. Here’s how to make one in 10 simple steps.
Accessible video content is more important now than ever, and a really important step in reaching and engaging the widest possible audience.
If you’re getting lots of customer queries or your text-based FAQs just aren’t hitting the mark, you need to create some FAQ videos. Here’s how to do it.
Storytelling is a powerful tool that can really elevate your video marketing efforts. Find out how to use it effectively for your brand.
Learn how to create a useful and engaging how-to video in 5 simple steps, and check out these amazing examples for inspiration.
Find out what video prospecting is and how it can help your team increase sales this year.
Closed captions and subtitles are both ways to provide text on screen to accompany a video. However, there are some key differences between the two.
87% of marketers say video gives them a positive ROI. This guide shows you what you need to develop a kick-ass promo video campaign of your own.
Here are 35 clever ways to repurpose your video content – saving you a bunch of time, money and effort.
92% of marketers consider video an important part of their marketing strategy. But what about promoting video? Here are six tips to help you do just that.
Find out how to easily rotate your videos on Android, iPhone, iMovie, Windows Video Editor and VLC Media Player.
We’ve identified the 8 essential factors to bear in mind when choosing a voice over artist for your video project.
These 10 brands are creating some hugely engaging Instagram video content. Get inspired!
These brand new, super-surprising video marketing statistics prove that marketers and consumers are head over heels in love with video.
We’ve compiled 33 of our favourite onboarding emails, from brands (big and small) across all kinds of different niches. Find out what makes them all so great.
Only 6% of businesses plan to use Snapchat video this year and, frankly, we’re not surprised. Find out why Snapchat video marketing just isn’t worth the effort.
In this article we’re going to compare two different kinds of video ads: instream and outstream – to find out the difference between the two!
A video sitemap allows you to notify search engine crawlers of any video content you have on your site. Here’s how to create one.
According to Kickstarter, projects with compelling videos succeed at a much higher rate. So what are the ingredients of a successful crowdfunding video?
To give you the best chance of standing out in the ultra competitive world of YouTube, we’ve collected 36 YouTube banner ideas and examples to inspire you.
How important is employee training and development? What are the benefits? And what tools can help you achieve success? Thankfully, we have all the answers!
This post, filled with examples, shows you different types of content you can post to get more mileage out of your Instagram presence.
Create a kickass onboarding process that gets users to stick around. As you do, use the tips, examples, ideas and tools in this guide to inspire your approach.
We’ve put together 5 examples of businesses that are killing it with video marketing, to see what we can learn from them.
87 percent of marketers who have engaged in webinar marketing say they find it effective. Here are our top tips for planning and promoting a webinar.
A video sales letter is any video where the main objective is to sell (not educate or entertain). In this article, we’ll help you create an exceptional one.
Facebook video ads can be a great way to raise awareness for your brand and find new customers. Follow these tips for the best chance of success.
Pre-roll ads are a phenomenal opportunity for brands of all sizes. Follow the tips we cover in this article and you’ll be well on the way to pre-roll success.
In this simple guide we show you how to compress a video, and we also identify the best free video compressor out there.
There are plenty of reasons to make new playlists. But at some point, you’ll want to know how to delete a playlist on YouTube. Here’s how.
When it comes to social sharing, the 5:3:2 rule is a ratio to follow for a well-rounded social strategy that will keep your fans engaged.
We explain what a video marketing funnel is and provide a step-by-step process for creating one that converts.
Many corporate businesses use the versatility of animation to engage audiences, explain difficult concepts, and increase sales. Check out these AMAZING examples.
This guide will help you to improve your retention rates and create an onboarding experience that gets your users to stick around, using video.
We’ve reviewed ten top GIF to video converters so you don’t have to mess around trying to figure out which one is best for your needs.
What makes a video go viral? And what are some of the common ingredients of viral videos? Let’s take a look at some examples…
To inspire your next social ad campaign, we’ve collected some of the best Instagram Stories video ads of all time!
Shoppable video can get your viewers to the checkout quicker, easier and with fewer clicks. Get the lowdown right here so you can try it out for yourself.
Instagram’s Boomerang app isn’t going to revolutionise social media, but it does let you have some extra fun with your social content.
Thinking of using LinkedIn Video this year? You’re not alone – 68% of marketers plan to use it in 2023.
Testimonials are a proven way to market your brand, product, or service to new customers. Here are 27 stats that demonstrate the sheer power of testimonials!
Going viral means your content resonates so immensely that it becomes the latest big thing across cyberspace. However, trying to go viral is a bad strategy.
If you aren’t using Instagram Stories properly, you could be missing out on interaction – and even sales. Use these examples for inspiration and don’t lose out!
Need to amp up your presentations with video? This step-by-step guide will show you how to embed a video in PowerPoint three different ways.
Adding videos to your shop can really boost your chance of success on Etsy. Here are some specs, tips, and examples to help take product sales to the next level.
Learn how to easily add a Facebook cover video to your Facebook page, and find out the optimal sizes and dimensions right here.
Events are a great opportunity to increase awareness, trust, and ultimately sales. But, before a successful event comes a successful event marketing strategy.
We probably learned most of our lessons about webinars from our very FIRST experience: lessons that we still apply each and every time we create one.
Microinteractions make your website so much more welcoming and engaging. Here’s everything you need to know, from common uses to our top tips.
Creating an animated resume will help you stand out from the job hunting crowd. But before you start, check out these incredible examples for inspiration.
Combining great logo design with animation creates a fun, vibrant slice of brand identity. Here are 8 ways to use logo animation and some top examples of it.
We’ve collated the 20 best sites for royalty free images in 2023, complete with pros, cons and pricing structures, for your convenience!
In this article we’re going to take a look at 50+ amazing video examples of kinetic typography that will help to inspire you for your next project!
It’s time to make your images and videos shine. To help you up your game, we’ve reviewed 30 popular apps for Instagram.
There are countless YouTube video ideas that you can leverage to get your business noticed on the highly competitive platform. Here are 21 of the best.
We explore the benefits of using GIFs in your marketing, and show you how to create them for your business.
Wondering how to get verified on YouTube? Here’s a step-by-step guide on how to apply, and all the extra measures you need to take.
If you’re a content creator, Content ID means you have to be more careful than ever about what you use in your YouTube videos. Here’s everything you should know.
YouTube is easily the biggest player in online video…but there are other sites too. Here are 10 YouTube alternatives that are essential for your business.
Let’s take a look at 20 of the best native advertising examples ever, so that you can gain some inspiration and make your next ad a great one!
Track these metrics to gain an incredible insight into your YouTube channel, allowing you to make smart decisions so that you can grow with ease.
Combining multiple videos into one can seem daunting if you’ve never done it before, but these methods make it super easy. And they’re all free!
Find out how to download, edit, and post YouTube videos directly onto Instagram with our handy step-by-step guide.
Here are 4 free or cheap browser-based tools to help you add subtitles to your MP4 videos in just a matter of minutes.
If you want your video to get noticed it needs to look great AND professional. Here are our 17 best tips for making amazing videos that stand out.
These 5 videos got great results for their brands and proved to be amazing training tools for their employees.
What is it that makes video such an effective and sought-after training tool? We spoke to 10 organisations about their successes and experiences to find out.
A look at how businesses have had to change the way they operate from a training point of view, and how you might build a new employee training program.
What’s the real value of video ads? We conducted a survey of 152 people to find out the impact of video advertising.
If you don’t know what to track, what to improve, or how to promote your video, this article’s got you covered. Here are 6 ways to measure & improve video ROI.
Employee training videos can be engaging, fun, memorable, and crucially: cost effective. Find out how to create amazing training videos that work.