Wyzowl Video Marketing Blog
We create content to help you win with video! 🙌🏼
Whether you want to increase traffic, improve your video SEO, generate more sales, increase your customer value or improve your customer/team satisfaction with video, you’ll learn to do it here!
View articles based on your goal with video…
The articles in the “Attract” category are based around how to gain the attention of new people using video. These articles will help you generate new traffic, improve video SEO, get your videos in front of a targeted audience etc.
…or view all recently posted articles
Creating a video advert that is intended to ‘rock the boat’ is a risk. But when shocking video ads work, they really work.
We conducted a short consumer survey designed to help us discover relationships between video marketing and the ecommerce industry. Here are the results!
Your explainer video should be an extension of your brand; when people watch it they should think about the brand – style can help them do that.
In this post we explore YouTube keyword research, share why it’s so important and review 11 of the most popular YouTube keyword tools available.
Here, we identify 12 different types of video and demonstrate (with examples) how you can use them to market your brand, product, or service.
Need some inspiration? Take a look at these brands that get customer education with video right.
When looking at your video view metrics, be careful; what counts as a view on YouTube isn’t the same as what counts as one on Facebook or Instagram.
Consider this your one stop shop for everything you need to know about advertising on YouTube in 2023.
30 seconds isn’t a long time – but believe us when we say it’s enough time to make a huge impact with video.
Research shows that corporate videos have helped businesses grow their revenue 49% faster year on year. Here are 10 of the best branded examples ever!
There are many interactive video software companies you can use to add interactivity to your videos. Here are some of the best ones.
There are 11 types of animation that are especially popular with brands. We’ve overviewed each style and included some awesome examples to inspire you.
When sales and marketing teams are aligned, they can work together to seriously improve profitability. Try these sales and marketing alignment strategies!
These 10 brands are creating some hugely engaging Instagram video content. Get inspired!
We look at the 10 best video hosting sites in 2022, including the pros and cons, main features and pricing structures.
In many ways, your social media imagery is like the cover of your book. In this article, we lay out all the banner size and dimension information you need to create a YouTube banner that gets people excited about your channel!
Everything you need to know about video editing software HitFilm Pro, including pricing, features, user experience and more.
Your YouTube channel trailer is your big chance to persuade people to subscribe. Need to create one? Check out these amazing examples for inspiration.
A great YouTube intro can do wonders for your video by generating excitement among your audience. Check out these top examples from real brands and influencers.
Improving your YouTube SEO is essential if you want to rank higher on the ultra-competitive video platform. Here are 10 ways to do just that.
Apple seems to have an army of loyal fans that buy everything they produce, no matter how much it costs. So how do they do it? Why do people love Apple SO much?
Meme marketing is fun, inexpensive, and surprisingly effective. Let’s take a look at the benefits, some top tips, and 20 hilarious examples!
Some ads transcend their industry. They become more than just an ad; they become a much loved part of pop culture. Here are the 50 best commercials… EVER!
Many businesses use video ads to create a real buzz around their brands. Here are some of the best video adverts ever, to inspire the creation of your own.
Do you ever feel like our attention spans are getting shorter? Research has revealed that human beings are, indeed, flakier than ever before!
An in-depth look at both Wistia and Vimeo to give you a complete comparison of the two video hosting sites. Find out which is better!
What’s the best GIF maker app around? We’ve reviewed 12 of the best – organised by iPhone and Android compatibility – to find out.
YouTube Shorts is still gaining traction at an impressive rate. So if you haven’t already implemented it into your marketing, now is the time!
YouTube is a super-competitive place where an obscene amount of videos are jostling for attention. Here’s how to get more views on YouTube.
Animation has a way of engaging viewers like no other medium can. But what do the best animated video ads look like? Here are 30 amazing examples!
From research to equipment to optimisation and more, this post is packed with tricks that explain how to make a YouTube video from start to finish.
All the big YouTube statistics worth knowing in 2024 are right here in one place!
Know what steps to take when your YouTube videos are demonetized, and how to supplement your YouTube income.
In this article we’re going to break down the ideal Instagram video lengths for posts, Stories, Reels and Live video.
Buying a home is probably one of the biggest purchases you’ll ever make, so it’s worth learning more about it. Here are 23 great real estate video examples.
What is diegetic sound and what is non-diegetic sound? Find out the differences between them and view examples of both.
We’ve collected 15 of our favourite microinteractions examples – uploads, downloads, add to carts, fail screens and everything in between!
User journey maps help visualise the steps that users take and the experiences they have on the road to becoming a customer. Here’s how to easily create one.
One way to hook viewers and keep them interested is to tell a story. Which is exactly what the 20 amazing videos do in this article.
Creating an exciting or interesting recruitment video isn’t always easy. So we gathered 30 of the most engaging recruiting videos ever to inspire you.
There are big advertising opportunities for marketers to leverage the growth of Twitch to help reach a new audience and achieve great results.
Video landing pages are a great way to wow visitors who land on your site, and can really help differentiate your company. Here are some outstanding examples.
We’ve put together some of the best interactive videos we’ve ever seen to show you what’s possible with this exciting technology.
We’ve all heard the saying ‘there’s no such thing as bad PR’ – but is it true? And how far would you go to actualy get publicity?
What is interactive video? If you’ve heard of this new form of technology but don’t know what it is or how you can use it, we’ve put together this simple guide.
Testimonials are vital for building trust, credibility and social proof amongst your customer base. We’ll explain their importance and show you how to use them.
Creating an intro for your YouTube videos can work wonders to promote your brand. To give you a head start, we’ve reviewed 16 of the best intro maker tools.
Video production retainers can be a great solution for companies that need to produce a steady stream of video content.
Everything you need to know about Artlist and Epidemic Sound, including library size, user experience and pricing.
Short form video content is on the rise, as proven by the popularity of TikTok and YouTube Shorts. Now is the time to jump on board!
Learn how to create a YouTube channel in our step-by-step guide and you’ll be racking up video views in no time!
When it comes to telling your organisation’s story, use these medical and healthcare industry explainer videos for inspiration.
Should you go with animation or live action video for your marketing strategy? To help you make your decision we weigh up the pros and cons of each.
Let’s take a look at the different ways you can share a video on Instagram: via Posts, Reels, Stories, and Live.
Our comprehensive review of royalty free music and sound effects website Epidemic Sound explores pricing, features and much more.
Learn how video can help you stand out, increase brand awareness, and ultimately generate more sales. It’s our small business video marketing guide!
We’ve reviewed 12 top video to GIF converters, comparing ease of use, features and price – find out which one is the best.
Ever wondered what all the fuss is about when it comes to videos? Maybe you already know and you just need some amazing stats to convince your boss.
In this article, we’ll take a look at the very best YouTube banner makers to help you stand out from the crowd, with epic channel art.
89% of people would like to see more online video content from brands in 2024. Read on for a snapshot of where marketers are seeing success this year.
Talk about an emotional rollercoaster! Check out these 25 examples of emotional marketing by brands done right.
Whether you’re explaining policies or demonstrating a product, video is an excellent training tool. Here are 8 ways to create a powerful training video.
Everything you need to know about YouTube thumbnails, from the ideal dimensions, to best practices and examples. It’s the ultimate YouTube thumbnail size guide!
Canva and Snappa are two hugely popular graphic design tools. But which is better? Our head-to-head analysis aims to find out…
Only 22% of businesses are actually satisfied with their conversion rates. Video can change that.
Our review of royalty free music and sound effects website Artlist covers pricing, features, customer support, and lots more.
This guide shows you exactly how to increase sales with video, and how different brands have used it to get INSANE results.
Video is an excellent tool for increasing traffic to your website, keeping people there for longer and, as such, reducing your bounce rate.
A whopping 90% of video marketers say video has helped them improve brand awareness. Find out how to increase brand awareness with our top tips!
This Snappa review covers everything you need to know about the graphic design tool – from pricing to customer support, and everything in between.
Want to know how to embed video in email? In this article we show you several ways to embed videos in emails with little fuss.
Personalized video can do wonders for your brand – with the possibility of targeting your customers better and delivering better results.
Everything you need to know about Canva – including pricing, onboarding, customer support, pros and cons – to see if it’s a viable tool for you.
We discuss some unexpected ways you can use an animated explainer video – and the reasons why you should!
Ever wondered how much an explainer video costs? We contacted 242 explainer video production companies to find out the average cost.
To create the perfect customer testimonial, you need to ask the questions that people want answers to.
When it comes to hosting your content, you’ve got two standout choices: YouTube or Vimeo. But which is better? Find out in this useful comparison.
Great customer service can also be highly beneficial to the bottom line if you get people to use your service again. These 6 brands do it superbly.
On Amazon, your products can need that extra helping hand when it comes to convincing customers to buy. Amazon video ads can give you that edge!
These 5 case studies show how explainer videos are good for ROI, click-throughs, social shares and more!
App demos are great at capturing attention, explaining what an app does, and perhaps most importantly, convincing people to take the plunge and download.
We take a look at three brands who’ve had amazing results with using video as a tool for customer onboarding.
Whether you’re training a new team, a new starter, or you want your current sales team to refresh their skills, sales training using video is a great idea.
If you’re continuously losing customers, it doesn’t matter how many sales you’re bringing in. Try these strategies to keep your customers engaged and loyal.
When it comes to customer service training, there are many options available. However, video may well be the best of them all.
Animated demos are great at demonstrating an app, product, or service in an engaging way. Watch how these chosen examples expertly inform and educate
Suffering from a high churn rate? Here are five tactics you can try to increase the longevity of your customers’ relationship with your SaaS product.
Switching to video for internal training can slash costs (just ask Microsoft). Here are 9 more reasons why video is perfect for internal training.
We’ve compiled this list of the best ever proptech videos from a wide range of companies that expertly explain, educate, and in some cases, entertain!
We’ve trawled the internet and discovered 20 of the most awesome software explainer videos out there, to give you a flavour of what’s possible for your brand.
Accessible video content is more important now than ever, and a really important step in reaching and engaging the widest possible audience.
Storytelling is a powerful tool that can really elevate your video marketing efforts. Find out how to use it effectively for your brand.
Learn how to create a useful and engaging how-to video in 5 simple steps, and check out these amazing examples for inspiration.
Find out what video prospecting is and how it can help your team increase sales this year.
Closed captions and subtitles are both ways to provide text on screen to accompany a video. However, there are some key differences between the two.
87% of marketers say video gives them a positive ROI. This guide shows you what you need to develop a kick-ass promo video campaign of your own.
Find out how to easily rotate your videos on Android, iPhone, iMovie, Windows Video Editor and VLC Media Player.
These brand new, super-surprising video marketing statistics prove that marketers and consumers are head over heels in love with video.
How important is employee training and development? What are the benefits? And what tools can help you achieve success? Thankfully, we have all the answers!
We’ve put together 5 examples of businesses that are killing it with video marketing, to see what we can learn from them.