The right message, the right viewer, the right time!
Whatever your message, whoever your audience, it seems to be increasingly challenging to get through to them organically. The platforms which monopolise peoples’ time, have built hugely successful business models around ad revenue. Of course, reduced organic reach increases your marketing costs, but – equally – it represents an opportunity.
Video ad examples…
Clear Estimates Pro
The result of our customer service
Here are just a few of the nice things our customers say about our video ads service.
Why use video ads?
Video engages audiences
Right person, right time
Your story, your way
Video Ads FAQ
What are video ads?
Video ads are promotional videos created to be shared outside your website, where you need to spend money for it to be viewed or clicked. We produce high quality videos that reach an audience outside your website and introduce your brand, product or service.
What’s the difference between a video ad and an explainer video?So, technically, they have a lot in common! Both tend to be short-form videos that lay out your key messaging. Indeed, an explainer video can quickly become a video ad simply by being promoted. It’s literally just that the audience is different – explainer videos tend to live on your own channels such as your website, video ads are designed to help you reach a wider audience through social media platforms and ad channels.
How long does the video production process take?
We work to fixed turnarounds on our side, but the actual amount of time a project takes depends on how quickly you’re able to feedback and how many rounds of changes are required at each stage. Technically we could get a video complete in around 4 weeks, but realistically it often tends to take a little longer than this. If you have an urgent requirement, feel free to let us know and we’ll see what we can do!
What are the benefits of video ads?There are many benefits. A great video ad can build your brand, increase sales, get more clients and help you achieve good brand recognition. B2B companies can use video ads as a key part of their sales funnel. For B2C companies, video ads are often a key driver of brand recall: a consumer sees an ad, locks it tightly in their subconscious, then – when they’re at the point of purchase later down the line – they remember the ad and weigh that into their purchasing decision. Like with any element of video marketing, video ads can ultimately help educate customers, increase sales and grow your brand.
Where can you use video ads?‘Video ads’ is really a big blanket term that covers a variety of different types of commercial videos. It could mean anything from TV ads to digital campaigns, billboard videos and even Kickstarter campaign videos. Most of our clients run their ad campaigns online, but we have a diverse range of experience with various ad channels and can work to whatever specs and requirements you need.
What makes a good video ad?There are many factors. It starts with understanding the medium and the audience. The platform you intend to advertise through will have its own requirements around length, whether it can be skipped, etc. In terms of general rules, quality is always really important – in design, animation and storytelling. It’s also crucial to work hard on the first few seconds of your ad. This helps you grab attention as quickly as possible, which is incredibly important. We also recommend keeping it as short as possible – attention spans are so short in the digital age. The best video ads are the ones that say something impactful, quickly, and then lets that message sink in.
How important are video ads in an overall video marketing strategy?
Video ads are a really important component in your video marketing strategy – simply because they take you beyond your existing audience. At a time when organic reach is shrinking rapidly, video ads offer a great opportunity to get your message in front of a new, targeted audience. This also gives them phenomenal potential – you can reach huge volumes of people which gives video ads an incredibly high ceiling when it comes to ROI.
Our video ad production processWe create videos using a simple multi-step process. This is how a typical Wyzowl project comes together…
1. Briefing & Fact finding
2. Script writing
Why choose Wyzowl as your video marketing agency?
A 5 Star Service
Our skilled creative team is built on the service we offer to our clients. We pride ourselves on having an extremely professional team that works incredibly hard, not just on the creative side of your project, but on high standards of communication – so you always know what’s going on with your video production process and have every opportunity to feedback and provide your own ideas.
A clear process
Unlimited revisions & fixed pricing
Skill & expertise
From startups to enterprise, we’re trusted globally!
Get more info & pricing
Since we started Wyzowl in 2011 we’ve had simple fixed pricing. Whether you’re a startup or an enterprise, we’ve got a video ads package that’s right for you. Fill out the form below and we’ll send a FREE info pack with everything you need to know about our service, straight to your inbox.