We’ve created animated videos for some amazing brands including:
Animated Video Examples
These are just a few of the videos we’ve created. We have plenty more to show you, so get in touch if you can’t see a video in your industry!
What Is An Animated Video?
Animated video is an incredibly versatile media type – as you don’t need to hire actors or find real locations (like you do with live action video) your imagination is the only limit. You can create the perfect characters, scenery and graphics to tell your story, your way. Animated videos are suitable for a wide range of use cases; from explaining a product, service or concept, through to customer onboarding, training your team and more. The best animated videos combine vibrant colour, dynamic movement and short, snappy messaging – wrapped up and packaged into a format that’s proven to engage, inform, entertain and persuade viewers.
We are really happy with the final video and indeed have been really impressed with the whole process by everyone at Wyzowl!!
David Rowland – Natixis
What Makes A Great Animated Video?
Since 2011, we’ve worked on over 2,250 animated videos for our amazing clients. Along the way, we’ve gathered a certain amount of expertise on what separates the ‘good’ from the ‘great.’ There’s no secret sauce, but for us, it boils down to…
Short & Snappy
In today’s attention-deficient age, time is your viewers’ most valuable commodity. You can’t take their attention for granted! Great animated videos get to the point quickly, concisely without a second wasted. This means filtering through out what’s really special about your message, and making that the core focus.
Quality, On-Brand Design & Animation
We’re not shallow – but looks do matter! However great your story, however incredible your product, your viewer can ultimately be put-off if your video includes low-quality design or animation. A great animated video will be slick, professional – and consistent with all your other marketing materials.
Generally speaking, hollow, empty lists of stats, factoids and features simply don’t engage viewers. A great animated video, like any other great marketing or educational tool, revolves around great storytelling. As a team, we help you isolate what your story really is – and make sure that story underpins every second of your animated video.
Clear & Actionable Call-to-Action
It’s so important to wrap up an animated video with a clear conclusion and call-to-action. For an animated explainer video you may want your viewer to visit a website, or start a free trial. For an animated demo video, you may want to direct them towards other helpful videos. Whatever it is, the video needs to inform the viewer what to do, or where to go, next. They’ve made it to the end of your video – so capitalise on their interest!
We have worked with Wyzowl multiple times now because of the smooth and straightforward experience they’ve provided each time. Our most recent project focused on generating awareness for the launch of our newest form builder and we are glad to say it was a resounding success. The video we created with Wyzowl has hundreds of thousands of views to date, and it’s still climbing. Because of their outstanding skills and production time, I would not hesitate to work with them again.
Aytekin Tank – Founder – JotForm
How To Use Your Animated Video
The versatility of animated video doesn’t just extend to the decisions you make during its production. There are lots of different ways you can use it once it’s finished, too.
Video can therefore help extend dwell time on your website (an important SEO ranking factor) while giving your audience a clearer, better understanding of exactly who you are and what you do.
Animated video can also be used in other areas of your website. It can add great value to landing pages, for example, where you want to communicate an idea or piece of information quickly and impactfully. They can also be used in Help/FAQ sections to help your customers understand and use your products more effectively. Instructional assembly videos and product walkthroughs all work well in animated form.
See the video we created above for NLG. They have done an excellent job of integrating the video we created for them into their website: https://www.nlghealth.co.uk
Animated video is an amazing fit for social media – not only because of the huge potential audience, but because of the way people scroll through their timeline. The colour and vibrancy of animated video is a tremendous way to catch the eye – while research suggests that movement in a person’s peripheral vision can trigger a significant shift in their attention. If animated video isn’t part of your content on social media, there’s a good argument to suggest it should be!
Regardless of which platform you choose to advertise on, the likelihood is that you’ll be able to lean on highly granular filtering options to target the exact people who are likely to be interested in what you have to say. You can target based on a range of demographic factors – age, gender, income, job role and plenty of others. You can also filter based on user interests, geographical location, even their past interactions with your brand.
By fuelling a quality piece of content with a promotional budget, you can help put it right in front of your ideal target customers, with tailored messaging designed to call out their specific pain points, challenges and goals.
See the video we created for Teachers Networking above. This was created specifically as a pre-roll video to be used in paid video advertising.
A study of 1 billion emails revealed that using video content in your emails could lead to an increase in click-through rate of 200-300%, while including video thumbnails instead of images can increase clicks by over 21%. Animated video is a great fit for emails for many of the same reasons that make it great for other channels; it’s bright, attractive, and catches the eye.
Video can also function as a lead nurturing tool – for example, you could create an email nurture sequence with a series of animated videos to demonstrate how different parts of your product work. Alternatively you could create instructional/educational animated videos to onboard your new customers. You could even create general interest animations that explain a particular industry topic or subject, designed purely to entertain, inform or educate your audience.
Adding an animated video to your company email signature is an incredibly quick and easy thing to do, and can potentially amplify the impact of your video by thousands of percent. To put some solid numbers behind this, it’s been suggested that the average office worker receives 121 emails a day and sends around 40 business emails daily. In other words, if you company has 100 employees, the team will send out 4,000 business emails in a single day. Many of these emails will be to people outside the organisation, which represents an incredible opportunity to reach new viewers with a message that could well be incredibly appealing to them.
Animated videos, for example, can be used to train and onboard team members. For example, if you were training sales associates, you could create an animation that demonstrates the exact behaviours you’d like them to demonstrate throughout a sales process. Because the video is animated, this gives you unrivalled flexibility to recreate the exact environment they’d be working in, with characters fitting their own demographic and those of your customers. Training videos can be delivered consistently across new hires – the same material every time – and revisited in the future whenever necessary.
See the video we created for Capital On Tap above. This video is for onboarding new customers after they sign up. This helps guide them through the process of setting up their card and account.
Our Animated Video Production Process
An animated video comes together at the story stage. It’s the foundation of your video. Once we fully understand your business we’ll write your script.
Our talented illustrators will create every graphic from scratch to match your brand and style requirements. This is where the story is visualised.
Voiceover & Music
Professional music and voiceover makes an animated video shine. Choose from male, Female, English, American and many other languages.
Finally we animate all the graphics to add movement and bring the video to life. We create a beautiful flow to make watching your video a pleasure.
Common Questions About Animated Videos
We understand hiring a creative agency can be daunting. We often get asked the same questions so we’ve created videos about each to help you. Of course we’re here for you if you have others, simply contact us and we’d be happy to help.
What’s the ideal length for an animated video?
For a video designed to introduce and explain your product or service, we recommend a length of 1-2 minutes. For ‘opted-in’ audiences – e.g. training videos or animated demo videos can be longer than this. Our team of video experts can offer specific advice throughout the process, depending on how you plan to use your video.
What’s included with a Wyzowl video?
We offer a fully-inclusive, end-to-end service. We write your script; create all the graphics for your video from scratch; add professional voiceover and royalty-free music; then animate the video and provide you with a HD video file for you to use as you wish. You also own all the source files from your video for use in other marketing materials.
Can I give feedback and make changes?
Absolutely! We pride ourselves on our ‘Unlimited Amends’ policy which allows you to make as many changes as you like. We want you to be totally happy with your animated video and we recognise that this is a collaborative process. All we ask is that you give a firm sign-off at each stage of the animated video production process.
How long does the process take?
We work to fixed turnarounds. It takes 3 working days to create your Script, 8 working days to create your Storyboard and a further 8 working days to create the video. This doesn’t include the time it takes for you to provide feedback and us to make any required changes, though. Once you add everything together, it tends to take us around 6 weeks to create an animated video.
Do You Want To Learn More About Animated Videos?
We created an ebook that explains everything you need to know about animated videos
We have created over 2,250 explainer videos for over 1,300 clients in the past few years. This makes us one of the market leaders in our industry. In this ebook we pass on all our knowledge of scripting, design, animation, process and promotion. We also discuss software and types of video you can create. This is a comprehensive ebook that aims to impart years of knowledge in an easy to understand piece.
Get Info & Pricing
Complete the form below and we’ll send you more information and pricing for our animated videos. We’ll be in touch within 1 business day so we won’t keep you waiting long.