We Create Awesome Animated Videos!

Animated videos are a perfect match for social media. The numbers back it up; a reported 500 million people watch Facebook videos every day, in addition to a phenomenal rise in video usage on other social media channels including Instagram and Twitter. This doesn’t even take into account YouTube, which, on mobile alone, reaches more 18-49 year olds than any broadcast or cable TV network. All told, a third of the time people spend online is devoted to watching videos.

Animated video is an amazing fit for social media – not only because of the huge potential audience, but because of the way people scroll through their timeline. The colour and vibrancy of animated video is a tremendous way to catch the eye – while research suggests that movement in a person’s peripheral vision can trigger a significant shift in their attention. If animated video isn’t part of your content on social media, there’s a good argument to suggest it should be!

 There’s only one difference between an amazing animated video, and a successful one: the people who see it. Getting your video in front of the right people is so important. It’s possible to do this organically, but many turn to paid advertising to generate a wider reach.

Regardless of which platform you choose to advertise on, the likelihood is that you’ll be able to lean on highly granular filtering options to target the exact people who are likely to be interested in what you have to say. You can target based on a range of demographic factors – age, gender, income, job role and plenty of others. You can also filter based on user interests, geographical location, even their past interactions with your brand.

By fuelling a quality piece of content with a promotional budget, you can help put it right in front of your ideal target customers, with tailored messaging designed to call out their specific pain points, challenges and goals.

See the video we created for Teachers Networking above. This was created specifically as a pre-roll video to be used in paid video advertising.

Email marketing remains one of the most powerful and impactful marketing techniques at your disposal – and adding animated video only makes it stronger.

A study of 1 billion emails revealed that using video content in your emails could lead to an increase in click-through rate of 200-300%, while including video thumbnails instead of images can increase clicks by over 21%. Animated video is a great fit for emails for many of the same reasons that make it great for other channels; it’s bright, attractive, and catches the eye.

Video can also function as a lead nurturing tool – for example, you could create an email nurture sequence with a series of animated videos to demonstrate how different parts of your product work. Alternatively you could create instructional/educational animated videos to onboard your new customers. You could even create general interest animations that explain a particular industry topic or subject, designed purely to entertain, inform or educate your audience.

Great video marketing often comes down to thinking outside the box – and the solutions are often hidden in plain sight.

Adding an animated video to your company email signature is an incredibly quick and easy thing to do, and can potentially amplify the impact of your video by thousands of percent. To put some solid numbers behind this, it’s been suggested that the average office worker receives 121 emails a day and sends around 40 business emails daily. In other words, if you company has 100 employees, the team will send out 4,000 business emails in a single day. Many of these emails will be to people outside the organisation, which represents an incredible opportunity to reach new viewers with a message that could well be incredibly appealing to them.

 Animated video isn’t just a tool to reach people outside your organisation. The same qualities that make it a fantastic marketing tool, also make it a fantastic resource for internal uses.

Animated videos, for example, can be used to train and onboard team members. For example, if you were training sales associates, you could create an animation that demonstrates the exact behaviours you’d like them to demonstrate throughout a sales process. Because the video is animated, this gives you unrivalled flexibility to recreate the exact environment they’d be working in, with characters fitting their own demographic and those of your customers. Training videos can be delivered consistently across new hires – the same material every time – and revisited in the future whenever necessary.

See the video we created for Capital On Tap above. This video is for onboarding new customers after they sign up. This helps guide them through the process of setting up their card and account.