Animated Video Examples
What Is An Animated Video?
What Makes A Great Animated Video?
Short & Snappy
Quality, On-Brand Design & Animation
Clear & Actionable Call-to-Action
How To Use Your Animated Video
Video can therefore help extend dwell time on your website (an important SEO ranking factor) while giving your audience a clearer, better understanding of exactly who you are and what you do.
Animated video can also be used in other areas of your website. It can add great value to landing pages, for example, where you want to communicate an idea or piece of information quickly and impactfully. They can also be used in Help/FAQ sections to help your customers understand and use your products more effectively. Instructional assembly videos and product walkthroughs all work well in animated form.
See the video we created above for NLG. They have done an excellent job of integrating the video we created for them into their website: https://www.nlghealth.co.uk
Animated video is an amazing fit for social media – not only because of the huge potential audience, but because of the way people scroll through their timeline. The colour and vibrancy of animated video is a tremendous way to catch the eye – while research suggests that movement in a person’s peripheral vision can trigger a significant shift in their attention. If animated video isn’t part of your content on social media, there’s a good argument to suggest it should be!
Regardless of which platform you choose to advertise on, the likelihood is that you’ll be able to lean on highly granular filtering options to target the exact people who are likely to be interested in what you have to say. You can target based on a range of demographic factors – age, gender, income, job role and plenty of others. You can also filter based on user interests, geographical location, even their past interactions with your brand.
By fuelling a quality piece of content with a promotional budget, you can help put it right in front of your ideal target customers, with tailored messaging designed to call out their specific pain points, challenges and goals.
See the video we created for Teachers Networking above. This was created specifically as a pre-roll video to be used in paid video advertising.
A study of 1 billion emails revealed that using video content in your emails could lead to an increase in click-through rate of 200-300%, while including video thumbnails instead of images can increase clicks by over 21%. Animated video is a great fit for emails for many of the same reasons that make it great for other channels; it’s bright, attractive, and catches the eye.
Video can also function as a lead nurturing tool – for example, you could create an email nurture sequence with a series of animated videos to demonstrate how different parts of your product work. Alternatively you could create instructional/educational animated videos to onboard your new customers. You could even create general interest animations that explain a particular industry topic or subject, designed purely to entertain, inform or educate your audience.
Adding an animated video to your company email signature is an incredibly quick and easy thing to do, and can potentially amplify the impact of your video by thousands of percent. To put some solid numbers behind this, it’s been suggested that the average office worker receives 121 emails a day and sends around 40 business emails daily. In other words, if you company has 100 employees, the team will send out 4,000 business emails in a single day. Many of these emails will be to people outside the organisation, which represents an incredible opportunity to reach new viewers with a message that could well be incredibly appealing to them.
Animated videos, for example, can be used to train and onboard team members. For example, if you were training sales associates, you could create an animation that demonstrates the exact behaviours you’d like them to demonstrate throughout a sales process. Because the video is animated, this gives you unrivalled flexibility to recreate the exact environment they’d be working in, with characters fitting their own demographic and those of your customers. Training videos can be delivered consistently across new hires – the same material every time – and revisited in the future whenever necessary.
See the video we created for Capital On Tap above. This video is for onboarding new customers after they sign up. This helps guide them through the process of setting up their card and account.