Customer Onboarding Video Production

We create onboarding videos that educate customers and users, giving them a big welcome to your product or service – so they can get up and running in style!
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Onboarding videos: a winning start!

Making a sale may be the end of one process, but it’s very much the beginning of another. It’s impossible to overstate the importance of customer onboarding. Effective customer onboarding is about properly and effectively welcoming new customers to your product or service, and setting them up with the knowledge and tools they need to succeed.

Whether you’re educating your customer about all the great features your app or product has, getting their account up and running or helping them assemble and use a physical product, onboarding videos are always a smart investment. They help make sure that all the time and resource you committed into winning your customers’ trust are maximised to full effect – by increasing satisfaction, retention, customer happiness and, ultimately, revenue!

3,000+ Videos created
1,500+ Clients
100+ Industries
40+ Countries

Great examples of onboarding videos


MHA MacIntyre Hudson

Audit- Providing accountancy, audit, tax & business advisory services.


Demonstrates how to use the test automation tool for new users.

Kennion Benefit Advisors

A healthcare solution with better benefits for a lower cost.
Want to see more of the 3,000+ videos we've created? Request more video examples

The result of our customer service

Here are just a few of the nice things our customers say about our onboarding video production service.
I often say the best way to determine a great partner is your willingness to work with them again. We’ve done this time and time again with Wyzowl and I urge others to do the same!
Randy Frish

CMO, Uberflip

We wanted to open the window to our site without people having to register or make a commitment. Tools like an explainer video are key for us to explain what we’re all about. Wyzowl enhanced the ideas we had for the video and I couldn’t recommend them highly enough.
Simon Swan

Hiring Hub

I was very impressed with the professionalism and friendliness of everyone involved and can’t fault anyone at any stage! Everything was explained clearly and all queries were answered promptly!
Anthony Gougeon

Capital on Tap

Wyzowl are an efficient, professional, and friendly company to do business with. They get the job done brilliantly and are creative, supportive and proactive. I’m glad for the opportunity to work with them on our video content needs globally, and have really enjoyed working with them over the past year.
Nicole Jacobson

Creative Director, Crucial

Wyzowl has delivered high quality videos for our organisation, we are really satisfied with the results and that’s why we keep working with them. I would absolutely recommend them to make any kind of video for your organisation.
Fatima Rodriguez

Amazing, amazing, amazing. This is quite frankly the best service I have received from a business in many many years. Why can’t more people be like Wyzowl?? Keep it up.
Simon Rayner

PR in a Box

We’ve seen hundreds of thousands of dollars in the form of new customers who originated with us by watching a Wyzowl video.
Sean Crafts

Founder, Mavenlink

Truly exceptional service and follow through. To cut to the chase, we had a fantastic experience with Wyzowl and absolutely recommend them.
Justin McCullough

Capital One

We have worked with Wyzowl multiple times now because of the smooth and straightforward experience they’ve provided each time. Our most recent project focused on generating awareness for the launch of our newest form builder and we are glad to say it was a resounding success. The video we created with Wyzowl has had hundreds of thousands of views to date, and it’s still climbing. Because of their outstanding skills and production time, I would not hesitate to work with them again.
Aytekin Tank

Founder, Jotform

I really enjoyed working with Wyzowl on our series of videos. From the quoting/proposal process to the finished product, the experience with Wyzowl was great!
Lynsay Williams

Oxford University Press

We are really happy with the final video and indeed have been really impressed with the whole process by everyone at Wyzowl!!
David Rowland


It was such a pleasure to work with Wyzowl! During every stage of the project, they delivered amazing work that required very little revisions – saving time for the both of us! Thank you for making my life a little easier. I am so happy with my custom video and would most definitely recommend Wyzowl!
Kelsey Berry


Onboarding videos: the numbers

We run regular surveys to keep up to date with the video marketing landscape. So when we say onboarding video works, you don’t have to just take our word for it! Our research has revealed that:

  • 86% of people say they’re more loyal to a business that invests in onboarding content.
  • 97% of people think that video is an effective tool for welcoming and educating new customers.
  • 65% of customers say video is their favourite way to get to know how to use a product or service.

Check out more stats about customer onboarding videos here

Why use customer onboarding videos?

Improved customer satisfaction

First impressions really do count! Often, the difference between a new customer thinking ‘This is awesome!’ and ‘This isn’t what I expected,’ boils down to the information and support you provide them with – or fail to! – post-sale. Give them the right support with customer onboarding videos and forge lasting emotional connections with your new users.
Onboarding Videos
Increased loyalty

Increased customer retention

Successful onboarding is all about focusing on the initial experiences of your new customers. Our research has found that huge numbers of people have almost immediately returned products, or deleted software, because they simply weren’t given the tools to reach the point of maximum benefit quickly. Onboarding videos form the basis of a great, holistic onboarding experience – educating new users about the full benefits of your product, but also forming an instant emotional connection: creating delighted, loyal customers.

Customers  video!

Using video content in the customer onboarding process is a great choice because it’s constantly cited as a learning tool people widely prefer. Video content has a unique ability to hold user attention and cater to different learning styles which gives it an edge – just as it does with other types of marketing videos.
Customers love video

Frequently Asked Questions

Got questions about our service, us or how it all works? See a few of the most common questions we get below.

What are customer onboarding videos?

Customer onboarding videos are designed to welcome and upskill new customers – ultimately, to get them up and running with a new software tool, product or service, as quickly as possible. Video onboarding can take many forms, from a simple welcome video through to software demo videos, product walkthrough videos, and more detailed educational videos.

What are the benefits of onboarding videos?

Onboarding videos give new customers the information they need to unlock maximum benefit in the shortest time possible. This can help increase satisfaction and retention, improve review scores, generate referrals and generally optimise revenue. User onboarding gives your customers the power to steer their own journey with your product or service, which, as well as being great for them, also helps free up your customer support team resource.

How does onboarding users improve satisfaction and retention?

There’s nothing worse than ‘buyers remorse’: we’ve all experienced that sinking feeling of realising our new purchase is confusing, frustrating or hard to use. A solid customer onboarding process is a fantastic way to minimise the chances of this happening to your customers. Put simply, the better you’re able to onboard users, the higher your user engagement from day one. Companies that invest well in onboarding processes are invariably the best at going beyond customer satisfaction, and achieving customer delight!

How should I use my completed customer onboarding video?

Once your onboarding video is completed, there are almost unlimited ways to use it. We’ve seen some companies have great success by making their onboarding videos available in an on demand type knowledge portal, so they can learn at their own pace. It could be as simple as uploading it to YouTube and having it in a ‘User Onboarding’ playlist. Other companies might build video content into their customer workflow, treating them as interactive guides to help new users get up and running quickly.

Why does onboarding with video work better than other types of content?

Video has a unique ability to grab and hold user attention. By combining audio, visual and kinaesthetic elements, it creates a potent blend of different learning styles. It can also be revisited on-demand, making it a vital source of ongoing customer support. Using video in your onboarding process is a fantastic way to increase engagement, boost activation, and enhance the customer onboarding process. It invariably helps brands cut customer support costs, enhance the experience and increase client retention!

What are the keys to great user onboarding videos?

Based on our extensive experience, our top tip is to ‘Keep it simple!’ Be aware that the human attention span is limited: you need to give your users the most important bits that will give them the most value, most quickly. For products and services, focus initially on your most important features and key benefits. For software demos, start out with key tasks and functionality – the things that they’re going to use most, and will get them up and running quickly. Following these simple tips will make a big difference!

I want to make a series of onboarding videos. Can you do that?

Definitely, we can help you create a video series! Our team and process are really well set up to work on series’ of videos. Because we front load our fact finding process, we build a wealth of knowledge about your product, service or software tool. We also get a feel for your brand – design, tone of voice, animation style – and once these things are established, the process becomes easier and quicker, for both our team and yours, as we work through your series of onboarding videos.

I’m looking to onboard employees, not customers. Can Wyzowl help?

Absolutely! Check out our employee onboarding video page to discover our employee onboarding video service. Our videos welcome and nurture your new employees to help you supercharge employee retention.

Onboarding video production process

Making a video is a complex process. Our onboarding video production service makes it simple. Here’s how we create videos that get results for our clients!

1. Briefing & Fact finding

We start the process with a period of careful planning and research. During this process, we pick your brains to make sure we understand your product/service/software tool, and your goals. We’ll ask you to complete a short brief form and set up a kickoff call to discuss and ask any questions we might have about this.

2. Script writing

Based on all this learning, we go ahead and create a script for your onboarding video: a document that lays out the voiceover on one side, and a text description of the action on screen on the other. We invite you to make unlimited comments and suggestions on this and we’ll work on it back and forth as many times as we have to until you’re totally delighted with it.

3. Storyboard

At the Storyboard stage, we create all the graphics for your video and present them for your feedback, scene-by-scene. Again, you’ll have the opportunity to provide unlimited feedback on the look and feel of your video at this point and we’ll work at it until you’re happy to sign off.

4. Animation

At this stage we bring the video to life. We record a professional voiceover track, source royalty free music and sound effects, and add the animated transitions and movement to the graphics you signed off at the Storyboard stage. We render the whole thing out as a video file and share this with you for you to review and feedback. We’ll make unlimited changes to the timings and transitions here until you’re totally happy with your video.

A video production company you’ll

It’s a busy market out there and we know there are lots of animated video companies to choose from. So why choose Wyzowl?

A Winning Service

Team We obsess over customer service and give you direct access to the creative professionals working on your project at any given time through our industry-leading, purpose-built project management system.

Fixed Turnaround Times

Various Styles No wondering what deliverable to expect next, or when it’ll be with you. With our fixed turnarounds, you’ll know exactly what to expect next, and where your project’s up to at any given time. This gives you some predictability in understanding when your video is going to be ready to use.

Direct Access To Your Team

Direct Access You are able to talk directly to each person working on your video at each stage. We built our own online project management system so you have direct access to ask questions at any time.

Experience & expertise

Videos Completed We’ve been making videos since 2011 – clocking up 3,000+ videos for 1,500+ companies in 40+ countries. But never mind the numbers – check out some of our customer stories and find out how happy we make them!

Unlimited revisions

Unlimited Revisions When you’re paying for a video, why should you get locked into an end product you’re not happy with? Frankly, you shouldn’t! We invite unlimited feedback and make unlimited revisions at each stage of our process, asking only for a concrete sign off at the end of each stage so we can keep things moving forward in the right direction.

Fixed pricing

Pricing The very genesis of our company in 2011 came out of the fact that it was nearly impossible to find an explainer video production company that was transparent in its pricing. The bedrock of our company is, and always will be, simple, fixed pricing that’s easy to understand and budget.

From startups to enterprise, we’re trusted globally!


Get more info & pricing

Since we started Wyzowl in 2011 we’ve had simple fixed pricing. Whether you’re a startup or an enterprise, we’ve got a customer onboarding video package that’s right for you. Fill out the form below and we’ll send a FREE info pack with everything you need to know about our service, straight to your inbox.