Onboarding videos: a winning start!
Whether you’re educating your customer about all the great features your app or product has, getting their account up and running or helping them assemble and use a physical product, onboarding videos are always a smart investment. They help make sure that all the time and resource you committed into winning your customers’ trust are maximised to full effect – by increasing satisfaction, retention, customer happiness and, ultimately, revenue!
Great examples of onboarding videos
MHA MacIntyre Hudson
Kennion Benefit Advisors
The result of our customer serviceHere are just a few of the nice things our customers say about our onboarding video production service.
Onboarding videos: the numbers
We run regular surveys to keep up to date with the video marketing landscape. So when we say onboarding video works, you don’t have to just take our word for it! Our research has revealed that:
- 86% of people say they’re more loyal to a business that invests in onboarding content.
- 97% of people think that video is an effective tool for welcoming and educating new customers.
- 65% of customers say video is their favourite way to get to know how to use a product or service.
Why use customer onboarding videos?
Improved customer satisfaction
Increased customer retention
Successful onboarding is all about focusing on the initial experiences of your new customers. Our research has found that huge numbers of people have almost immediately returned products, or deleted software, because they simply weren’t given the tools to reach the point of maximum benefit quickly. Onboarding videos form the basis of a great, holistic onboarding experience – educating new users about the full benefits of your product, but also forming an instant emotional connection: creating delighted, loyal customers.
Frequently Asked Questions
What are customer onboarding videos?Customer onboarding videos are designed to welcome and upskill new customers – ultimately, to get them up and running with a new software tool, product or service, as quickly as possible. Video onboarding can take many forms, from a simple welcome video through to software demo videos, product walkthrough videos, and more detailed educational videos.
What are the benefits of onboarding videos?Onboarding videos give new customers the information they need to unlock maximum benefit in the shortest time possible. This can help increase satisfaction and retention, improve review scores, generate referrals and generally optimise revenue. User onboarding gives your customers the power to steer their own journey with your product or service, which, as well as being great for them, also helps free up your customer support team resource.
How does onboarding users improve satisfaction and retention?There’s nothing worse than ‘buyers remorse’: we’ve all experienced that sinking feeling of realising our new purchase is confusing, frustrating or hard to use. A solid customer onboarding process is a fantastic way to minimise the chances of this happening to your customers. Put simply, the better you’re able to onboard users, the higher your user engagement from day one. Companies that invest well in onboarding processes are invariably the best at going beyond customer satisfaction, and achieving customer delight!
How should I use my completed customer onboarding video?Once your onboarding video is completed, there are almost unlimited ways to use it. We’ve seen some companies have great success by making their onboarding videos available in an on demand type knowledge portal, so they can learn at their own pace. It could be as simple as uploading it to YouTube and having it in a ‘User Onboarding’ playlist. Other companies might build video content into their customer workflow, treating them as interactive guides to help new users get up and running quickly.
Why does onboarding with video work better than other types of content?
Video has a unique ability to grab and hold user attention. By combining audio, visual and kinaesthetic elements, it creates a potent blend of different learning styles. It can also be revisited on-demand, making it a vital source of ongoing customer support. Using video in your onboarding process is a fantastic way to increase engagement, boost activation, and enhance the customer onboarding process. It invariably helps brands cut customer support costs, enhance the experience and increase client retention!
What are the keys to great user onboarding videos?Based on our extensive experience, our top tip is to ‘Keep it simple!’ Be aware that the human attention span is limited: you need to give your users the most important bits that will give them the most value, most quickly. For products and services, focus initially on your most important features and key benefits. For software demos, start out with key tasks and functionality – the things that they’re going to use most, and will get them up and running quickly. Following these simple tips will make a big difference!
I want to make a series of onboarding videos. Can you do that?
Definitely, we can help you create a video series! Our team and process are really well set up to work on series’ of videos. Because we front load our fact finding process, we build a wealth of knowledge about your product, service or software tool. We also get a feel for your brand – design, tone of voice, animation style – and once these things are established, the process becomes easier and quicker, for both our team and yours, as we work through your series of onboarding videos.
I’m looking to onboard employees, not customers. Can Wyzowl help?
Absolutely! Check out our employee onboarding video page to discover our employee onboarding video service. Our videos welcome and nurture your new employees to help you supercharge employee retention.
Onboarding video production processMaking a video is a complex process. Our onboarding video production service makes it simple. Here’s how we create videos that get results for our clients!
1. Briefing & Fact finding
2. Script writing
A video production company you’ll
A Winning Service
Fixed Turnaround Times
Direct Access To Your Team
Experience & expertise
We’ve been making videos since 2011 – clocking up 3,000+ videos for 1,500+ companies in 40+ countries. But never mind the numbers – check out some of our customer stories and find out how happy we make them!
From startups to enterprise, we’re trusted globally!
Get more info & pricing
Since we started Wyzowl in 2011 we’ve had simple fixed pricing. Whether you’re a startup or an enterprise, we’ve got a customer onboarding video package that’s right for you. Fill out the form below and we’ll send a FREE info pack with everything you need to know about our service, straight to your inbox.