If you’re selling or marketing a software product, an app demo video might be the single most effective tool in your arsenal. It lets potential customers see exactly how your app works – the features, the flow, the value – before they ever sign up or hand over a credit card. At Wyzowl, we’ve been helping SaaS companies bring their software to life since 2011. We’ve created 4,000+ videos for more than 2,000 businesses worldwide, and we know how to make your product look its best.
Rated 5 stars by our customers
2,000+
businesses worldwide since 2011
We’ve created app demo videos for companies including:
An app demo video is a short, guided walkthrough of a software product – typically combining screen recording with text, motion graphics and light animation to highlight key features and explain what the app does and why it matters.
Unlike a live product trial, a demo video lets you control the story. You choose what to show, in what order, and how to frame the value. The result is a polished, persuasive window into your product that works around the clock – on your homepage, in your onboarding flow, in paid ads, or wherever your audience needs it most.
Most app demo videos run between 60 seconds and three minutes, depending on the complexity of the product and how much you want to cover. A top-level overview tends to sit at the shorter end whereas feature-specific or training-focused videos can run a little longer.
App demo videos are versatile. They’re useful at almost every stage of the customer journey – and across multiple teams in your business.
Give potential customers a look behind the login screen before they commit. Showing how your product works – rather than just telling people what it does – reduces hesitation, builds confidence and improves conversion. A well-made demo video on a pricing or sign-up page can be the difference between a bounce and a trial.
First impressions inside your product matter. A short welcome video or guided overview helps new users find their footing faster, reducing time-to-value and lowering the burden on your support team.
Not every user discovers every feature. Bite-sized feature videos – embedded in your product UI, sent in lifecycle emails, or hosted in a help centre – surface functionality that might otherwise go unused, and help customers get more from what they’ve already paid for.
Paymentshield has partnered with Wyzowl on many videos to explain their insurance products and also to train and guide their many advisors on how to introduce the products to their clients. The videos have been used on their website for their audience and on internal resources to provide reference and help to the team.
We’ve worked with Wyzowl for almost 10 years on and off.
Their process is amazing and they do all they can to understand what is required.
They’re open to trying to do things differently which we sometimes required.
They take feedback onboard and deliver a finished product that works.
From SaaS platforms to mobile apps, these demo videos show how screen recording, animation and clear storytelling combine to make software products easy to understand – and hard to ignore.
This video introduces EQL and its platform designed to manage high-demand product launches, helping brands run fair, controlled releases while improving customer experience and reducing website strain.
This video highlights Green Project and its mission to support sustainability, showing how its solutions help organizations reduce environmental impact and make more responsible, eco-friendly choices.
This video introduces TuneCutter and shows how the platform helps users quickly create custom audio edits, making it easy to trim, refine and repurpose sound for content, media and creative projects.
This video explains how Klyant simplifies accounting workflows by removing friction from everyday tasks, helping firms streamline processes, improve efficiency and focus more on delivering value to clients.
This video introduces Archilogic and its 3D spatial data platform, showing how businesses can create, manage and use digital building models to power applications in real estate, design and workplace planning.
This video demonstrates how Clear Estimates helps contractors create accurate construction estimates using real-world cost data, simplifying the quoting process and helping businesses win more projects.
This video highlights the University of Nottingham and its offering, showcasing its commitment to education, research and student experience while helping prospective students explore opportunities and campus life.
This video introduces Service Credit Union and its financial services, showing how it supports members with accessible banking, competitive products and tools designed to help manage money effectively.
This video introduces Radius and its business services, demonstrating how the company helps organizations manage fuel, vehicles and operations more efficiently through smart tools and insights.
This video explains how PropertyRadar helps real estate professionals discover opportunities, access property data and generate leads, enabling smarter prospecting and more effective marketing strategies.
This video introduces Hotel Engine and its platform designed to simplify business travel, helping companies book hotels easily, control costs and provide a better experience for traveling teams.
This video showcases Service Credit Union’s mobile app, demonstrating how members can manage accounts, make payments and access banking services conveniently from their smartphone anytime, anywhere.
Every app demo video follows a clear four-stage production process – with a dedicated review and approval round built in at every step, so you always know exactly where your project stands.
Stage 01
We start by getting to know your product, your audience and the specific outcome you want the video to achieve. Our writers then craft a custom script that guides viewers through your app in the most compelling sequence – deciding what to show, what to skip, and what to emphasise. We go back and forth based on your feedback, getting the words and structure right before production begins.
Stage 02
We bring everything together — screen recordings, custom animation, motion graphics, voiceover and sound — into a finished video. You review the final cut and we make unlimited revisions until you’re completely satisfied. Final files are delivered in every format you need.
Stage 03
We bring everything together – screen recordings, custom animation, motion graphics, voiceover and sound – into a finished video. You review the final cut and we make unlimited revisions until you’re completely satisfied. Final files are delivered in every format you need.
Since 2011, we’ve helped thousands of software companies, SaaS platforms and app developers create videos that turn browsers into buyers, and new users into confident, loyal customers.
4,000+
videos created since 2011
2,000+
businesses worldwide
40+
countries
Since 2011, we’ve created over 4,000 videos for more than 2,000 businesses across 40+ countries. Our clients range from fast-growing startups launching their first product to established enterprise brands managing global software rollouts – all choosing Wyzowl for the same reasons.
Every app demo video is quoted at a fixed price before production begins. No hidden fees, no scope creep charges, no ambiguity. You know exactly what you’re paying from the moment you get in touch.
We don’t cap the number of revisions you can request. Your complete satisfaction is built into every project – at every stage, from first draft script to finished video.
Every video we produce is built from scratch. We don’t use templates or recycle assets between clients. Every animation, callout, illustration and graphic is created specifically for your product and brand.
We publish the annual State of Video Marketing report – the most widely cited research in the industry. Our clients benefit from strategies backed by over a decade of proprietary data on what makes video content perform.
From initial brief to final delivery, we handle everything – scripting, screen capture, storyboarding, voiceover, animation, sound design and file delivery in every format you need. One team, one process, one fixed price.
Hotel Engine required a series of demo videos to help their corporate clients to understand how their software worked, and allow users to onboard by watching the videos. Wyzowl worked with them to fully understand the main features, and plan the series to make it user friendly. By capturing the process and adding a clear voiceover, the videos make navigating and using the platform a breeze.
We needed 10 demo videos done quickly.
Wyzowl really streamlined the process for us, saving us a lot of time and delivering a great series in a timely manner.
I highly recommend them for your product demo videos.
Whether you’re figuring out what kind of demo video you need or trying to understand how to get the most from it, these guides are a good place to start.
Browse 20 of our favourite software demo videos – with analysis of what makes each one work and why.
A practical breakdown of exactly what goes into a great software demo video – from script structure to screen recording tips.
Hard data on why app demo videos work – covering downloads, engagement, conversion and more.
See how top brands use animation in their demo and product videos – with examples and takeaways for each.
A comprehensive guide to using video across the onboarding journey – from welcome emails to in-product walkthroughs.
A curated collection of the best onboarding videos out there, with notes on what each one does well.
See what other companies say about Wyzowl. We’re 5-star rated on Clutch and Google Reviews:
Rated 5 stars by our customers
Got a question about app demo video production? We’ve answered the most common ones below – but if you can’t find what you’re looking for, get in touch and we’ll be happy to help.
An app demo video is a short, produced walkthrough of a software product that shows viewers how it works and what it can do.
It typically combines screen recording with animation, motion graphics and voiceover to guide the viewer through key features or workflows – in a way that’s clearer and more compelling than a live demonstration or written documentation.
App demo video pricing at Wyzowl starts from £1,500 ($2,000) for a fully produced video, with a fixed price quoted upfront before production begins. The exact cost depends on factors including video length and style.
Every project includes scripting, screen capture, professional voiceover, music, sound design and unlimited revisions.
For teams that need ongoing video content – such as a series of feature or training videos – we also offer subscription packages at a fixed monthly fee.
It depends on the purpose. A top-level overview designed to convert website visitors typically works best at 60–90 seconds.
Feature-specific videos or onboarding walkthroughs can run a little longer – often between 90 seconds and three minutes – because the viewer is already engaged and looking for detail.
We’ll advise on the right length based on your goals and where the video will be used.
An explainer video typically focuses on communicating a concept, problem and solution – often using characters, narrative storytelling and illustration.
An app demo video is more product-led: it shows how the software actually looks and works, using screen recording alongside text and graphics to make the interface clear and compelling.
The two formats can complement each other well – many companies use an explainer video to introduce the problem and an app demo to show how their product solves it.
We can work either way. Some clients provide their own screen recordings for us to edit and enhance with text and motion.
Others prefer us to record the screens ourselves. This is usually the preferred route so we can capture the flow smoothly and with the right pacing.
We’ll agree on the approach that suits you during the scripting and planning stages.
Yes. We create demo videos for both web-based and mobile applications. For mobile apps, we can work from device recordings, design mockups or in-browser previews – adapting the visual treatment to suit the format and platform.
Absolutely – and it’s something many of our software clients do. We work with teams to produce suites of short, consistently styled feature videos that can be embedded in product UI, used in onboarding flows, or hosted in a help centre. We’ll agree on a consistent look and feel across the series and can deliver new videos as your product evolves.
We deliver your finished video in every format you need — including MP4 for web and social, versions optimised for different aspect ratios (16:9, 1:1, 9:16 for vertical video), and any other specifications your team requires. Just let us know how you plan to use the video and we’ll make sure you have everything you need.
We’ll confirm exact timelines when you get in touch, as they depend on project scope. As a guide, most app demo videos are completed within two to three weeks from project kickoff. For series of videos or more complex productions, we’ll agree a phased schedule that suits your deadlines.
Not with Wyzowl. Raw screen recordings alone tend to feel flat and unpolished. We use motion graphics, animated callouts, text overlays, transitions and professional sound design to elevate the footage into something that genuinely reflects the quality of your product – and holds the viewer’s attention throughout.
Explain your product or service with a perfectly crafted elevator pitch.
Demo your software to new prospects or support existing customers.
Let your customers do the talking. We record worldwide without travel fees.