App Demo Video Production
We’ve created 3,000+ videos for companies big & small…
What is an app demo video?
An app demo video – sometimes called an app explainer video – is a short video that showcases the features, functionality, and user experience of a mobile or web application. It features a visual demonstration of how the app works, highlighting key features, navigation, and interactions.
App demo videos are often used for promotional purposes, marketing campaigns, or pitching to potential investors or users, offering a concise and engaging overview of how a mobile app operates – and its key benefits.
What are the different types of app demo videos?
There are two main types of app demo videos: screen-recorded demos and animated demos.
Screen-recorded demos capture the app’s actual screen interactions, showing real-time usage and functionality.
Animated demos involve recreating the app’s interface using illustration software. This allows for more creative control, enabling individual elements to be animated with smooth transitions and visual effects.
How does a mobile app demo video benefit my app?
A mobile app demo video offers several benefits for your app. It gives you a visual and engaging way to showcase your app’s features, functionality, and user experience, making it easier for potential users or investors to understand and appreciate its value. It helps in building credibility and trust by demonstrating the app’s capabilities in action. And it can attract attention, generate interest, and increase the likelihood of app downloads or user conversions, ultimately contributing to the app’s success.
App Demo Video Examples
Take a look at a few of the app demo videos we’ve created for our clients.
Service Credit Union
PR in a Box
How much does an app demo video cost?
The cost of an app demo video can vary depending on quite a few factors – the length of the video, the style (screen-recorded or animated), the quality of production, and the expertise of the professionals involved. In theory, you could make your own app demo using basic screen recordings for free, while the cost might run to several thousand dollars for highly polished and custom-made animated videos. (Get in touch here for a custom quote!)
What makes a great mobile app demo video?
For starters, a great mobile app demo video begins with an impactful start – capturing viewers’ attention the first few seconds. Beyond this, it should show off just the right blend of key features to make an impression on potential users, highlighting how it solves their problems and helps them achieve their goals. The video should flow smoothly, presenting the app’s functionality in a logical and easy-to-understand manner. The best mobile app explainer videos have engaging visuals, seamless transitions, and a friendly voiceover or text overlay, which help communicate the app’s benefits and create a lasting impression.
How long should an app explainer video be?
The ideal length for an app explainer video is typically in the 1-2 minute range. This is enough time to engage viewers, get them excited about the app, and provide sufficient information about its features and benefits without them getting bored. However, it’s important to note that each app store may have its own restrictions on demo video length. For instance, Apple’s App Store limits app previews to 30 seconds. Therefore, it’s crucial to check the specific guidelines of the app store you’re targeting to ensure compliance before creating your video.
Is a screen recorded or animated video best for my mobile app explainer video?
The simple answer is, ‘It depends!’ Screen recorded app demo videos offer a realistic demonstration of the app’s interface and functionality, ideal for showcasing its actual usage – and they tend to be quicker and cost less to produce. On the other hand, animated app explainer videos allow for more creativity, with customisable visuals and engaging transitions. Consider your app’s style, target audience, marketing goals – and budget – to determine which approach aligns better with your brand and effectively communicates your app’s value proposition.
App demo video articles
We write and share all we know about video on our blog. Here are some articles about app demo videos you might enjoy…
8 Stats That Prove the Power of App Demo Videos
How to Increase Downloads With a Great App Demo
How to Build a World-Class App Marketing Plan for 2023
Mobile App Onboarding: 10 Tips (and Examples) For 2023
Marketing Your Mobile App in 2023: A Step-by-Step Guide
5 Amazing Walkthrough Examples for Apps and Websites
Get more info & pricing
Since we started Wyzowl in 2011 we’ve had simple fixed pricing. Whether you’re a startup or an enterprise, we’ve got a video production package that’s right for you. Fill out the form below and we’ll send a FREE info pack with everything you need to know about our service, straight to your inbox.
App Explainer Video FAQs
Where can I use my app demo video once it’s complete?
You can use an app demo video across various platforms and channels to maximise its reach and impact. You can feature it on your app’s website or landing page, share it on social media platforms like YouTube, Facebook, and Instagram, include it in your app’s listing on app stores, incorporate it into email marketing campaigns, use it for presentations or pitches to potential investors or partners, and even showcase it at industry events or conferences.
How do I make my own app demo videos?
It’s possible to create very basic app demo videos using inexpensive screen recording and editing software. However, this approach tends not to lead to a professional and polished end product. We’re biased, but if you’re looking for an app explainer video that really makes an impression on prospective app users – we recommend consulting a professional video production company.
Can I use one video in all the different app stores?
While it’s possible to use one video across multiple app stores, it’s important to consider the specific guidelines and requirements of each store. Different app stores may have varying video length limits, file format preferences, or other specifications. We recommend adapting the video to meet the guidelines of each app store while maintaining the core message and visual appeal. This ensures that your video meets the specific requirements of each platform, increasing its effectiveness in engaging potential users wherever people can download your app.
Can you create app demo videos in multiple languages for international audiences?
Yes, we are able to localise and translate your content for global use!
I have a physical product to demonstrate, rather than an app – can you help?
Yes, absolutely! Check out our product demo video production page. Or, for a more general overview of demo videos, visit our demo video production page.
Do you provide screen recording services for app demo videos?
Yes, when we create screen recorded app explainer videos, we take care of the entire video process – including screen recording and editing.
What do Wyzowl need from me to get started on an app explainer video?
When we start your video project, we’ll ask you to complete a short brief form and jump on a kick-off call to get your project underway. We also usually ask for a demo account for us to take your app for a test drive! This account should be populated with realistic data so we can visualise and show off your app’s key features in their best light. Beyond that, all we ask for is your feedback and sign off at each stage of the process.
Can you create app demo videos for both iOS and Android applications?
Yes – we have plenty of experience creating app demos and app explainer videos for mobile apps across both operating systems.
How do I decide which app features to include in my mobile app demo video?
When deciding which app features to include in your mobile app demo video, you obviously want to choose features that best showcase the unique value and core functionality of your app. You’ll have your own idea of what these features may be, but you might also consider mining user reviews to identify common positive feedback and features that users appreciate the most. If you aren’t in that position yet, focus group testing is another good way to gather direct user feedback before you launch. Of course, we can offer our opinion as well! The key thing is to not try and cover too much ground – 3-4 really exciting features make for a much better app explainer video than 10 average ones.