“These guys are brilliant”

“We L-O-V-E working with Wyzowl”

“Wyzowl is a no-brainer”

App Demo Video Production

Want to show off your app or website?
We create beautiful demo videos that simplify and show off your best features!

Loved by over 2,000 customers ❤️

Click the images below to view real customer feedback.

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People don’t get your app 🫤

If you want to increase downloads or engagement, people need to know:

✅ What your app does

✅ How it works

✅ The stuff they can do with it

When your app marketing doesn’t answer those questions…

❌ People don’t download your app.

❌ They don’t use it.

And great apps – with insane potential – end up in the dark, scary app graveyard 🪦💀

You can try text descriptions and knowledge bases…

But let’s be honest, nobody’s reading all that. Sorry! 😳

And you can sorta visualise your app with screenshots…

But these tell an incomplete story, like a heap of puzzle pieces scattered all over a table.

The solution:
Only video gives the complete picture 💪

An app demo video is the ONLY choice when it comes to increasing user understanding.

It’s an amazing way to add clarity and impact to your app marketing.

👍 Persuading people to download.

🔍 Giving an accurate picture of exactly how it all works.

⭐ Pumping up satisfaction, retention and review scores.

Without a demo video…

❌ Lack of clarity

People aren’t exactly sure what your app does. Downloads suffer.

❌ Disappointment

Many who download the app find it isn’t what they were expecting. They struggle to find value.

❌ Low engagement

Unable to unlock the value they need, many stop using it.

❌ High churn

They give up on your app and delete it.

❌ Poor reviews

Disappointed by the experience, they pan your app with low ratings and angry reviews.

With a demo video…

✅ Total clarity

Your video makes it totally clear what your app does and how it works.

✅ Realistic expectations

Those who download know exactly what they’re getting, and can easily find the features and the value they need.

✅ High engagement

Users achieve exactly what they want to achieve using your app. So they keep using it.

✅ High retention

People love using your app. Why would they delete it?!

✅ Great reviews

People become loyal fans and promoters of your app.

The two types of demo video

We create two different types of app demo videos, each with their own strengths.


We redraw your app screens using illustration software.

This gives us control over how the app looks – we can create ‘basic’ versions which avoid dating your video, for example.

We also have much greater control over movement, zooms and transitions. Each individual element from within your app can be animated.

Screen recorded

We record the app screens directly from your app.

We then place that footage inside a 3D device model like a phone, laptop or monitor to make it feel real and natural for the viewer.

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Instant understanding ⚡

App demo videos are a great way to QUICKLY communicate the features and benefits of your app, so viewers can understand accurately – in a matter of seconds. Instead of sifting through lengthy descriptions, they can grasp the essence of your app within seconds.

A guided tour ✈️

The power of video goes far beyond screenshots! With video you can tell stories – guiding viewers through your features and benefits at your pace, in your own carefully chosen words.

A virtuous cycle 🔁

More clarity = more downloads = happier users = better reviews. And around and around we go! Investing in better education for your potential (and existing) users is always a smart choice to make.

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With an app demo video, you can…

🧑‍🏫 Better educate your users, so more of the right people download.

🎨 Show off the key features and benefits of your app in the most powerful way possible.

🧑‍🎓 Better serve your existing users with videos that demonstrate new features.

📈 Get a piece of content that can be used in a variety of different ways to strengthen your marketing.

🚀 Take your app to the next level with more users, better engagement, improved reviews and lower churn!

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But, why Wyzowl?

We’ve been making app demo videos since we opened our doors in 2011 and along the way, we’ve helped our clients in over 40 countries tell their stories – and get across what makes them so amazing.

Eye for success

An eye for app success

We’ve helped promote thousands of different apps throughout the years, and that’s helped us hone our ability to ‘pick out’ great features and stories that resonate with audiences.

Unlimited Revisions

Unlimited revisions

By allowing you to make as many changes as you like at every stage of the process, we make sure we deliver a completed app demo video you absolutely LOVE! 💛

Easy Management

A great process

We make things really simple for our clients. A custom-built project management system, a simple, clear process and great communication throughout.

Wealth of Experience

A wealth of experience

With years of experience promoting every type of app you can imagine, we know our stuff – and that expertise comes as standard with every project we work on.

Variety of options

A variety of options

Direct screen recording or animation – the choice is yours. This means we offer great videos that suit a variety of different style preferences, and budgets.

Simple Fixed

Clear, fixed pricing

Pricing matters. We make this super clear for you. No complicated hourly rates or ‘per round’ revision charges. One, simple, fixed, all-inclusive price with no nasty surprises along the way.

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Your perfect video 😍

From: £1,500

We include everything you need for the perfect video for one simple fixed price. Hand-crafted by our expert team ⚡️

  • Script writing
  • Custom illustration
  • Storyboarding
  • Animation
  • Fixed turnaround times
  • Professional voiceover
  • Royalty free music
  • Sound effects
  • Unlimited revisions
  • 13+ years’ experience

We also have a subscription service if you need us to create videos on an ongoing basis. Find out more here

Get more info & pricing

Fill out the form below and we’ll send a FREE info pack with everything you need to know about our service. Then we’ll be in touch to discuss how we can help you with your next video 🚀

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Got Questions

Demo video FAQ

Who are Wyzowl anyway?

Fair question… we’re only a little hurt that you haven’t heard about us 😂

We’re one of the world’s leading explainer video agencies 🏅

Since 2011 we’ve created over 4,000 videos for 2,000 companies in 40 different countries worldwide 🌎

Some of our well known clients include:

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…but we work with a wide range of businesses from small to large, in many different industries.

We’re a passionate team of copywriters, illustrators & animators and we love telling great stories with beautiful visuals 😍

How much does an app demo video cost?

The cost of an app demo video can vary depending on quite a few factors – the length of the video, the style (screen-recorded or animated), the quality of production, and the expertise of the professionals involved. In theory, you could make your own app demo using basic screen recordings for free, while the cost might run to several thousand dollars for highly polished and custom-made animated videos. (Get in touch for a custom quote!)

How long should a demo video be?

The ideal length for a demo video is typically in the 1-2 minute range. This is enough time to engage viewers, get them excited about the app, and provide sufficient information about its features and benefits without them getting bored. However, it’s important to note that each app store may have its own restrictions on demo video length. For instance, Apple’s App Store limits app previews to 30 seconds. Therefore, it’s crucial to check the specific guidelines of the app store you’re targeting to ensure compliance before creating your video.

Is a screen recorded or animated video best for my demo video?

The simple answer is, ‘It depends!’ Screen recorded app demo videos offer a realistic demonstration of the app’s interface and functionality, ideal for showcasing its actual usage – and they tend to be quicker and cost less to produce. On the other hand, animated app explainer videos allow for more creativity, with customisable visuals and engaging transitions. Consider your app’s style, target audience, marketing goals – and budget – to determine which approach aligns better with your brand and effectively communicates your app’s value proposition.

Can I use one video in all the different app stores?

While it’s possible to use one video across multiple app stores, it’s important to consider the specific guidelines and requirements of each store. Different app stores may have varying video length limits, file format preferences, or other specifications. We recommend adapting the video to meet the guidelines of each app store while maintaining the core message and visual appeal. This ensures that your video meets the specific requirements of each platform, increasing its effectiveness in engaging potential users wherever people can download your app.

Can you create app demo videos in multiple languages for international audiences?

Yes, we are able to localise and translate your content for global use!

Can you create app demo videos for both iOS and Android applications?

Yes – we have plenty of experience creating app demos and app explainer videos for mobile apps across both operating systems.

How do I decide which features to include in my demo video?

When deciding which features to include in your demo video, you obviously want to choose features that best showcase the unique value and core functionality of your app.

You’ll have your own idea of what these features may be, but you might also consider mining user reviews to identify common positive feedback and features that users appreciate the most.

If you aren’t in that position yet, focus group testing is another good way to gather direct user feedback before you launch. Of course, we can offer our opinion as well!

The key thing is to not try and cover too much ground – 3-4 really exciting features make for a much better video than 10 average ones.

How do I get started?

Click here and fill out a short form – a member of our team of video production experts will be in touch with some more info about animated explainer videos, the process, pricing, turnarounds and instructions on how to get your video project underway!