Marketing Blog:
10 best practices for insanely successful Facebook video ads
It’s every video marketers dream to strike it big with an ad campaign. But like all dreams worth having, it isn’t easy. Facebook is a saturated battleground for marketers and it can be disheartening to keep striking out with your video ideas. That’s why...
10 best practices for insanely successful Facebook video ads
It’s every video marketers dream to strike it big with an ad campaign. But like all dreams worth having, it isn’t easy. Facebook is a saturated battleground for marketers and it can be disheartening to keep striking out with your video ideas. That’s why...
How to create video ads that WOW your audience
Video content is the new norm. In fact, the average person now consumes around 16 hours of online video content a week. As a result, it’s getting tougher and tougher to WOW audiences with your video...
How to create a successful YouTube video ads campaign
What do Paris Hilton’s debut album and the horror movie sequel The Grudge 2 have in common? They’re both terrifying… ...just kidding. They were two of the first things to ever be advertised on...
How to increase user engagement with video
Imagine buying a wardrobe. You open the box. Hundreds of nuts, bolts and wooden fittings, all shapes and sizes, pour out - they’re everywhere. But no instructions. You head back to the store,...
Everything you need to know about programmatic video advertising
There’s an old saying that goes, “when you’re advertising to everybody, you’re advertising to nobody.” And that was certainly true for the ill-fated Google Glass. When the product was revealed in...
10 video ad success stories
Whether it’s the funny ones that keep you watching, the weird ones that shock you or the emotional ones that tug on your heartstrings, video ads have a place in marketing. There are endless...
What is IGTV? A marketer’s guide to Instagram TV
Social media and video are like the king and queen of modern marketing. And, like any power couple, they’re stronger together. Posting videos on your social channels can increase engagement...
What are Instream and Outstream Video ads anyway?
Can you think of the last time you went a whole day without watching a video? It’s crazy to think that just 75 years ago, the average person didn’t have access to a TV. That means there’s a group of...
How to create a successful Facebook video ads campaign
We all know that Facebook started out as a way for Harvard students to connect online, but what you may not know is the origin of the Facebook ad. The very first Facebook ads were called...
How to create a successful Twitter video ads campaign
Ah, Twitter. Facebook’s smarter, more socially aware (and definitely more opinionated!) younger sister. No photos of your aunt’s breakfast here. Twitter users are passionate and...
How to build a conversion funnel for your video ads
What if a complete stranger came up to you in the street and said: “Buy this thing from me!” You’d probably walk away, mildly startled. Now, what if you were approached by someone who...
9 social media video ideas for B2B companies
Social media success is not just for B2C companies. With over 3.5 billion social media users, it's no wonder 83% of B2B marketers use social media for business promotion, 80% have a specific social...
How to create video banner ads that blow viewers away!
Banner ads have been around for a long time. But traditional static banner ads certainly don’t have the same impact they did 25 years ago. In 1994, the CTR for a banner ad was 44%. Today it’s...
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7 stats that prove the power of sales videos [New Data]
There’s a Catalan proverb that says: “By perseverance everything reaches its target." It’s a message that will certainly resonate with sales professionals. Much as we all wish that sales was a...
4 sales video success stories
There’s an old saying that, in business, your job is either to support the customer - or support the person who does. This ethos doesn’t just offer a reassuring sense of simplicity -...
10 inspirational sales videos that get results
Do more. Stand out from the crowd. More effort! Try harder, work harder! How many times a day are you told that you need to improve your sales technique? Are you in...
Sales training: how to elevate your team’s performance with video
Whether you’re training a whole new team, a new starter, or you want your current sales team to refresh their skills, training using video is a great idea. Videos are impactful, exciting and...
8 types of sales enablement content you NEED to use
Did you know… 85% of sales and marketing professionals feel that sales and marketing could work better together in their business. In most cases, content produced by the marketing team can, and...
10 must-use sales and marketing alignment strategies
Sometimes, a union is so noteworthy that you need a whole new word to commemorate it. ‘Cronut’, for example. The delectable love-child of croissants and donuts. Or ‘spork’. A spoon-fork hybrid...
What is TikTok? A complete guide for marketers
You’ve probably only just got your head around Instagram, Facebook, LinkedIn, Twitter and Snapchat? And now you’ve been tasked with setting up TikTok for your brand too? Are you asking yourself,...
How to improve customer service training with video
When looking for nuggets of wisdom around the importance of customer service in business, you might not think to look first to the Pro Football Hall of Fame. And yet, one of the most articulate,...