Marketing Blog:
5 Stats that prove the power of onboarding videos
Onboarding – the education that takes place as a new user has an initial experience with your product or service – is often the first impression you make on a customer. When done well, great onboarding creates a positive experience with a new product, builds value,...
5 Stats that prove the power of onboarding videos
Onboarding – the education that takes place as a new user has an initial experience with your product or service – is often the first impression you make on a customer. When done well, great onboarding creates a positive experience with a new product, builds value,...
![How onboarding optimises user retention [NEW DATA]](https://www.wyzowl.com/wp-content/uploads/2020/03/How-onboarding-optimises-user-retention-400x250.png)
How onboarding optimises user retention [NEW DATA]
In a world of infinite choice, brand loyalty is in short supply these days. But the payoff for nurturing loyal customers is massive. Because 61% of loyal customers will go out of their way to buy...
33 Incredible user onboarding emails
It’s one of those words that says so much. ‘Onboarding’: it goes much deeper than ‘orientation’ or ‘induction.’ It’s not just about pointing customers in the right direction, or giving them a...
How to understand – and REDUCE – SaaS churn
As more and more of us are beginning to focus on bettering our mental health, you would think that a meditation app like Headspace has struck gold. However, despite boasting over 10 million...
7 Essential ingredients of an amazing software demo
When you pour your heart and soul into creating an amazing piece of software that you know will make life easier, better, more complete, [insert your own comparative adjective here!] for everyone,...
13 Free Project Management Software Tools for 2020
In his book, Sapiens: A Brief History of Humankind, author Yuval Noah Harari mused on the emergence of modern technology like mobile phones, computers and email. “Once people get used to a certain...
7 ways to repurpose your written content into video
So you’ve read our State of Video Marketing 2020 survey results, and you’re convinced: This is the year your team is going to get serious about video. But you feel a little unsure about producing...
10 Reasons video is perfect for internal training
In this highly competitive climate for hiring top talent, a strong employee training and development programme is going to set you apart in your industry. And not just when it comes to recruitment....
The ultimate guide to onboarding users with video
Onboarding is a make-or-break component of the user experience that teaches people how to use your product while building value. Many product companies struggle with user retention; high numbers of...
15 Hugely impressive examples of microinteractions
In June 1833, a strange word appeared in the French newspaper, Le Figaro. Invented by Belgian physicist Joseph Plateau, the phenakistiscope, when rotated by a human user, transformed static images...
State of Video Marketing Survey 2020: The Results are In!
The end of the year is always a busy time for us. While many businesses are winding down to the festive period, we’re diligently planning and carrying out our annual State of Video Marketing...
How to craft the ultimate video tutorial (12 tips)
Have you ever watched a video to learn how to use a new feature on a software application you use at work? Or to get started on a home project like installing a new deck or replacing a sink? Or even...
How to use video marketing for nonprofits (11 tips)
Nonprofits make a big impact on the lives that they touch, but because staff and volunteers are often working with strict budgets and limited resources, marketing can get pushed to the backburner....
20 of the very best tutorial video examples by brands
When you need to learn how to do something, where do you go? If you’re like most people, you’ll look to a tutorial video to help you learn how to master something new. According to a 2018 Pew...
30 Stats that prove the power of testimonials!
“You HAVE to try this.” - 5 words that are sure to spark immediate interest in anyone. Whether it’s a TV show, a new restaurant, or a product, when things come recommended we are more likely to try...
Why testimonials are so important for your brand (+ how to use them)
Who do you think is a more credible ambassador for your business, you or a satisfied customer? While you clearly know your stuff, that matters little to consumers – they want proof that you’re the...
10 Questions to ask for the perfect customer testimonial
There were no shortage of Joker-related movies in the world, so why did the 2019 movie break so many records? The answer is testimonials. Of course, The Joker is a popular character with...
What is social proof, and why is it essential for marketing in 2020?
When you’re looking to purchase something – maybe you’re in the market for a new car, perhaps you’re searching for a regular house cleaning service, or maybe you’re simply looking for a new show to...
7 Testimonial video success stories!
Here’s the thing… Every business out there tells potential customers that they can do amazing things for them. The trick is getting people to understand (and believe!) what you’re saying. And that’s...
Warm up for 2020 with our Winter Offer!
As we cruise rapidly towards the end of 2019, you’re probably trying to tie up all those loose ends and get set for the year ahead. We often speak to businesses around this time of year who are...
11 Ways to gain customer trust and boost sales
American motivational speaker Zig Ziglar once said: “If people like you they’ll listen to you, but if they trust you they’ll do business with you.” That’s great advice and it happens to be true. A...