Instagram vs Facebook: Which is Better for Video Marketing?
Video marketing is on the rise across all forms of digital media, but that’s especially true of social, specifically when it comes to Facebook and Instagram. 68% of marketers have published a video on Facebook, while 41% of marketers have used Instagram video, and we...
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Instagram vs Facebook: Which is Better for Video Marketing?
Video marketing is on the rise across all forms of digital media, but that’s especially true of social, specifically when it comes to Facebook and Instagram. 68% of marketers have published a video on Facebook, while 41% of marketers have used Instagram video, and we...
What Counts as a View on YouTube, Facebook, and Instagram?
The idea of a social media video view sounds simple enough: someone clicks play and you’ve got a view, right? Not necessarily. What counts as a view on YouTube isn’t the same as what counts as a view on Facebook or Instagram. Despite the ambiguity around views, video...
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5 Reasons to Start Using Vertical Video on Social Media
Vertical video is on the rise - and brands can’t afford to ignore it much longer! Imagine you’re at a huge sporting event, or a gig watching your favourite band. You’re not content to simply enjoy the moment in the here and now. You want to preserve the memory - save...
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Lessons From Real Brands Killing It on Facebook Live (10 Tips)
Facebook Live lets you connect with your Facebook followers in real-time. No editing, no fuss; just powerfully authentic engagement. Facebook Live went, well, ‘live’ to all Facebook users in April 2016. This was a statement straight from the top, underlining Mark...
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24 of the Most Popular Apps for Instagram – REVIEWED
With more than 1 billion monthly users – 500 million of which are on the app every day – Instagram is one of the most popular social media platforms in the world, second only to Facebook when it comes to engagement. And it’s not just consumers who are using the...
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15 Awesome Free Sound Effects Sites
Sound effects are often the unsung heroes of our favourite movies, video games, apps, and even explainer videos. They’re an aspect that we think we don’t notice, but when they are removed it becomes very apparent that they’re missing. The most powerful examples of...
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How to Get More Views on YouTube in 2018
Imagine standing in a crowded, bustling room. There’s hardly space to stand still, let alone move. The atmosphere is rowdy with countless competing voices - male, female, young, old. Bony arms and elbows poke into your sides as you jostle for position. “I have...
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22 Of The Best Branded Viral Videos Ever
Viral videos are the lottery winners of the video marketing world. They are videos that spread rapidly online, often garnering millions of views in a few short days. Videos go viral for one reason only: people watch them, enjoy them, and share them. That’s it! It’s...
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The 20 Best Royalty Free Music Sites in 2018
In our rapidly developing digital world the music that soundtracks our professional endeavours can make or break an audience’s interest and buy-in. The trick is finding the right songs to accompany your film, explainer video, app or video game. Unless you want to pay...
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How To Create A Kickass Customer Onboarding Process
Have you ever tried out a new product and felt lost the whole time? Perhaps you poked around for a few minutes to see if you could figure it out yourself, or maybe you completely abandoned the product, never to return again. Either way, your first experience left a...
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20 of The Best ICO and Cryptocurrency Videos
It’s likely that over the past year or so, you’ve probably heard someone in your office talking about cryptocurrency. It’s a subject which elicits some strong opinion, with as many people advising against buying it as there are advising that you invest your life’s...
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12 Brands That Nail Customer Education With Video
If you’re struggling with customer experience and retention, it can be a really frustrating and worrying time for your business. Customers will churn and leave bad reviews for your product or service, but never give you any real insight into how to fix the problem. If...
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How Much Do Different Types of Explainer Video Cost?
Good explainer videos (like good wine) cost more depending on how they’re produced. It all depends on what goes into their making: length, style, turnaround time, quality, the reputation of the producers. Some video production companies charge as little as $700 for a...
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20 Best Customer Onboarding Videos – EVER!
First impressions can mean everything. If your customer has a bad first interaction or struggles to get started with your product, they may not be a customer for long. The time between acquisition and first success is critical; it can mean the difference between...
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How to Train Employees Using Video (5 Ways + Examples)
Training employees is important for many reasons. For one, you want your employees to be productive and happy at work, and a huge part of that is being competent and confident in their job role. Training is also important because it increases employee retention....
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6 Popular Employee Training Methods (With Examples)
Employee training is one of the most critical parts of the employee experience. When a new employee starts, they’re a sponge, ready to absorb information about your company, your policies and procedures, and their role and responsibilities. Existing employees also...
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How to Use Video: Employee Training & Development
In this highly competitive climate for hiring top talent, a strong employee training and development programme is going to set you apart in your industry. But training and development isn’t just useful for hiring the right people, it’s useful for retaining them too....
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5 Ways to Use Interactive Video
Interactive video has been promising to transform video marketing for...forever. At least that’s what it feels like! And yet, until recently, expense, complexity and just general inertia, have kept it firmly penciled on the drawing board. But as technology catches up,...
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20 Examples of Effective Training Videos
There aren’t many slam dunks in business. Usually, it’s a choice between cost or effectiveness. Thankfully, you don't have compromise either if you want to create training videos. You can save money and give people want they want in one fell swoop. Companies like...
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10 Awesome Animated Recruitment Explainer Videos
Recruitment is one of those services we’ve all used, but which we quickly forget about when we’re safe and secure in our cushy jobs. Anyone who has considered a change in career, or wants to find better opportunities in a different environment, knows how difficult it...
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5 Video Marketing Statistics You Can’t Ignore in 2018
I’m almost getting tired of using the words, ‘The Year of Video Marketing.’ When I first joined Wyzowl back in February 2013, I was convinced that would be ‘the year of video.’ 2014 outshone it. 2015 set a new bar. 2016 saw video reach new heights. 2017...well, you...
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