Marketing Blog:
How to increase downloads with a great app demo
Apple’s App Store may have only gone live in 2008, but, incredibly, Steve Jobs was already thinking - and talking about - the idea as early as 1983. 6 months before the launch of the first Macintosh, he outlined his vision for what this might look like: ...
How to increase downloads with a great app demo
Apple’s App Store may have only gone live in 2008, but, incredibly, Steve Jobs was already thinking - and talking about - the idea as early as 1983. 6 months before the launch of the first Macintosh, he outlined his vision for what this might look like: ...
How brands use video for sales training (examples & success stories)
Sales training is crucial. But it’s also costly. According to a recent Training Industry report, companies are spending (across all industries and sizes) anywhere between $941-$1096 per employee on...
How to improve your videos with customer feedback
As social creatures, human beings are hard-wired to seek approval. The approval of others is a life or death situation, evolutionarily speaking. It goes all the way back to the first...
24 Social media statistics for marketers (Updated for 2020)
Social media hasn’t been around that long. And yet it’s already an integral part of most people’s daily routines. Of course, as marketers, we already know that. We know people are using social...
15 fantastic animated demos that inform and educate
When people watch a great demonstration, you can see something click in their brain. It’s like a lightbulb moment that translates to: I GET IT. If you’re trying to sell something, that’s what...
How to create the ultimate video sales letter
“People buy from people.” It’s an old saying - but, even in today’s high-paced digital world, it often rings true. It’s the reason why, for decades, salespeople prospected by going door to...
7 sales training videos that will change the way you sell
“Success is the sum of small efforts, repeated day in and day out.” This quote, attributed to the late American author Robert Collier, seems to encapsulate the sales process pretty well. But...
20 of the best product demo videos of ALL TIME
Everyone loves a product demo! We all like to be shown how something works so we can decide whether we want to spend our hard-earned money on it. Something else everyone seems to love is video...
GIF marketing: How to create and use GIFs for business
If you use GIFs (i.e. if you’ve been on the internet in the past 10 years), you already know how much potential they have to liven up digital conversation. But GIFs aren’t just used for adding...
20 outstanding examples of software demos
A software demo is a core part of any software company’s marketing and sales materials. These videos are used to help potential users quickly understand a software’s features and benefits, and...
3 success stories that show the power of customer onboarding videos…
On Thursday, 22nd September 1994, a brand new TV show aired for the first time on NBC. The pilot episode had the unenviable task of introducing no fewer than six central characters - and...
How to create a user journey map – made simple!
When’s the last time you read a map? Thanks to Google Maps and other satellite navigation apps, the answer could be never. According to a recent study, 1 in 7 millennials have never read a...
10 customer engagement strategies you can implement TODAY
Mike Carey, a British novelist, once wrote: “All the water in the oceans won’t fill a bucket with a hole in it.” And, while he probably wasn’t talking about customer engagement, the sentiment...
5 amazing walkthrough examples for apps and websites
We all have our favourite apps. The ones we use on a daily basis and can’t live without. But, for most mobile apps, life is surprisingly short. Around 80-90% of all mobile apps launched in app...
12 incredible examples of user onboarding
Have you ever downloaded an app or piece of software and thought...now what?! Far too often, onboarding falls short of what customers expect from businesses. In fact, over 90% of customers feel that...
5 Stats that prove the power of onboarding videos
Onboarding – the education that takes place as a new user has an initial experience with your product or service – is often the first impression you make on a customer. When done well, great...
![How onboarding optimises user retention [NEW DATA]](https://www.wyzowl.com/wp-content/uploads/2020/03/How-onboarding-optimises-user-retention-400x250.png)
How onboarding optimises user retention [NEW DATA]
In a world of infinite choice, brand loyalty is in short supply these days. But the payoff for nurturing loyal customers is massive. Because 61% of loyal customers will go out of their way to buy...
33 Incredible user onboarding emails
It’s one of those words that says so much. ‘Onboarding’: it goes much deeper than ‘orientation’ or ‘induction.’ It’s not just about pointing customers in the right direction, or giving them a...
How to understand – and REDUCE – SaaS churn
As more and more of us are beginning to focus on bettering our mental health, you would think that a meditation app like Headspace has struck gold. However, despite boasting over 10 million...
7 Essential ingredients of an amazing software demo
When you pour your heart and soul into creating an amazing piece of software that you know will make life easier, better, more complete, [insert your own comparative adjective here!] for everyone,...
13 Free Project Management Software Tools for 2020
In his book, Sapiens: A Brief History of Humankind, author Yuval Noah Harari mused on the emergence of modern technology like mobile phones, computers and email. “Once people get used to a certain...