Marketing Blog:

22 Best Product Launch Videos Ever

In this article we’re going to take a look at 22 of the best product launch videos EVER.  There’s a well circulated statistic that 95% of new products fail. One of the best ways to protect your...

20 of The Best Native Advertising Examples EVER

In this article we’re going to take a look at 20 of the best native advertising examples EVER. The average person is estimated to encounter anything from 6,000 to 10,000 ads per day in 2021. ...

10 Amazing Medical & Healthcare Videos

Using video in marketing campaigns can humanise organisations and that’s more important in the healthcare industry than most. They can be as simple as introducing a new product or sharing a success...

50 Best Commercial Ads OF ALL TIME

Let's face it.  Most ads aren't that great.  They get skipped. They get forgotten about. They get ignored.  And then there are those ads that transcend their industry. They become...

How to Rotate a Video in 2021 (5 Quick Ways)

Smartphones have basically made digital cameras obsolete for the average person. The Samsung Galaxy S21 boasts a 108 megapixel camera with 30x optical zoom, and the ability to shoot 8K video - all...

The 5 Best Training Videos Ever

What makes a training video THE best? Is it a funny clickbait title? Or is it one that actually works – that gets great results, providing an amazing training tool for employees?

5 Stats That Prove the Power of Video Ads

‘America runs on Bulova time!’  These five simple words, spoken on July 1, 1941, ushered in a new era of advertising. You see, this was the simple, no-frills script for the world’s first ever...

6 Ways to Measure & Improve Your Video ROI

Snack food giant Doritos turned to online video to promote their new range of ‘Blaze’ chips (it’s like licking a volcano apparently…) and released two short videos to enforce their message. So...

7 Methods for Insanely Effective Employee Training

We all know how intimidating it can feel to start a new job, or even a new role within your existing workplace. And it’s no secret that learning new things gets tougher as you get older. But it’s...

8 Stats That Prove the Power of App Demo Videos

When Apple first opened its App Store on 10th July 2008, there were around 500 apps available to iOS users. It’s difficult to get exact real-time numbers - due to how fast new apps are added (and...

The 7 Best Facebook Video Ads of All Time

Skip ad.  Close ad.  “Ugh, I’m sick of seeing that.” Scroll past.  These are all common reactions to video ads on a user’s Facebook feed. But sometimes, every so often, an ad is so...

How to Create Video Ads That WOW Your Audience

Video content is the new norm. In fact, the average person now consumes around 16 hours of online video content a week. As a result, it’s getting tougher and tougher to WOW audiences with your video...

How to Increase User Engagement With Video

User engagement - the extent to which people actually use and get value from your product - is a key driver of business success or failure. Often, the problem begins during the very first steps....

10 Video Ad Success Stories

Whether it’s the funny ones that keep you watching, the weird ones that shock you or the emotional ones that tug on your heartstrings, video ads have a place in marketing.  There are endless...

What Are Instream and Outstream Video Ads Anyway?

Can you think of the last time you went a whole day without watching a video? It’s crazy to think that just 75 years ago, the average person didn’t have access to a TV. That means there’s a group of...

4 Incredible Sales Video Success Stories

There’s an old saying that, in business, your job is either to support the customer - or support the person who does.  This ethos doesn’t just offer a reassuring sense of simplicity -...

How to Increase Downloads With a Great App Demo

How does your app capture attention? How do you quickly and effectively explain what your app does? How do you convince would-be users to take the plunge and download? There are many answers to all...

How to Create the Ultimate Video Sales Letter

“People buy from people.” It’s an old saying - but, even in today’s high-paced digital world, it often rings true. It’s the reason why, for decades, salespeople prospected by going door to...

20 of the Best Product Demo Videos of ALL TIME

Everyone loves a product demo! We all like to be shown how something works so we can decide whether we want to spend our hard-earned money on it.  Something else everyone seems to love is video...

20 Outstanding Examples of Software Demos

A software demo is a core part of any software company’s marketing and sales materials.  These videos are used to help potential users quickly understand a software’s features and benefits, and...

12 Incredible Examples of User Onboarding

Have you ever downloaded an app or piece of software and thought...now what?! Far too often, onboarding falls short of what customers expect from businesses. In fact, over 90% of customers feel that...

33 Incredible User Onboarding Emails

It’s one of those words that says so much. ‘Onboarding’: it goes much deeper than ‘orientation’ or ‘induction.’ It’s not just about pointing customers in the right direction, or giving them a...

How to Understand – and REDUCE – SaaS Churn

As more and more of us are beginning to focus on bettering our mental health, you would think that a meditation app like Headspace has struck gold. However, despite boasting over 10 million...

10 Reasons Video Is Perfect For Internal Training

In this highly competitive climate for hiring top talent, a strong employee training and development programme is going to set you apart in your industry. And not just when it comes to recruitment....

The Ultimate Guide to Onboarding Users With Video

Onboarding is a make-or-break component of the user experience that teaches people how to use your product while building value. Many product companies struggle with user retention; high numbers of...

Video Marketing Funnel: How to Convert Using Video

If your brand isn’t using video marketing today, you’re being left behind.  95% of video marketers plan to increase or maintain spend, while 59% of marketers who don’t use video aim to start in...

20 of the Best Tutorial Video Examples by Brands

When you need to learn how to do something, where do you go? If you’re like most people, you’ll look to a tutorial video to help you learn how to master something new. According to a 2018 Pew...

30 Stats That Prove the Power of Testimonials!

“You HAVE to try this.” - 5 words that are sure to spark immediate interest in anyone. Whether it’s a TV show, a new restaurant, or a product, when things come recommended we are more likely to try...

7 Testimonial Video Success Stories!

Here’s the thing… Every business out there tells potential customers that they can do amazing things for them. The trick is getting people to understand (and believe!) what you’re saying. And that’s...

11 Ways to Gain Customer Trust and Boost Sales

American motivational speaker Zig Ziglar once said: “If people like you they’ll listen to you, but if they trust you they’ll do business with you.” That’s great advice and it happens to be true. A...

20 Super Effective Testimonial Video Examples

Trust is one of the most important things for your brand, and one of the best ways to generate trust is through testimonial videos. According to research from Podium (an interactive management...