Video Marketing Blog

20 of the Best YouTube Channel Trailers (2021)

Video is one of the most popular ways to consume content. And YouTube is one of the most popular ways to watch videos, with 85% of US internet users accessing online video through YouTube at...

How to Combine Videos Into One – 8 Free & Easy Ways!

Video has exploded in popularity, with 86% of people now using video as a marketing tool. Just take a look at these results from our Video Marketing Statistics 2021 report: So now it’s more...

How to Post YouTube Videos on Instagram (2021)

Sharing videos on Instagram is a great way to drive engagement with your followers. In fact, Instagram video posts receive twice the engagement of other types of posts. The only problem...

How to Add Subtitles to MP4 in Minutes – 4 Ways (2021)

Adding subtitles to your videos can be important for a variety of reasons. These include: Accessibility - Did you know that over 37.5 million people in the US alone are deaf or hard of hearing and...

The 7 Best Fonts for YouTube Thumbnails (2021)

And the winner is… ...well there’s no actual ‘winner’ in reality. But there are things you can do with fonts in your YouTube thumbnail to make them unique and eye-catching. Designing...

YouTube Demonetization: What to Do if You’re Penalized in 2021

The internet has become a hotbed for new words and phrases, but none have been thrown around in recent years quite as much as “demonetized” or “adpocalypse”. If YouTube had a “word-of-the-day”...

8 Tips to Create the BEST Training Videos in 2021

If you think about how you’d like to learn something, a couple of options probably come to mind. You could read an article, a book, or a manual. You could sit through a live...

17 Top Tips for Creating Professional-Looking Videos

Video is one of the most important tools for marketing these days. According to our State of Video Marketing 2021 survey, the number of marketers using video has increased by 41% since 2016. ...

How to Rotate a Video in 2021 (5 Quick Ways)

Smartphones have basically made digital cameras obsolete for the average person. The Samsung Galaxy S21 boasts a 108 megapixel camera with 30x optical zoom, and the ability to shoot 8K video - all...

The 5 Best Training Videos Ever

What makes a training video THE best? Is it a funny clickbait title? Or is it one that actually works – that gets great results, providing an amazing training tool for employees?

36 YouTube Banner Ideas and Examples to Inspire You

Ever since the first video was posted to YouTube in 2005, the site has been constantly ballooning in size, and so has the world’s love for video content. Back in 2018, our State of Video...

How to Sell More Property With Real Estate Video Marketing (2021)

People have always been obsessed with real estate. From the long-standing UK show Location Location Location, to the hit US show Million Dollar Listing, to the more recent - and wildly popular -...

The B-Roll Ultimate Guide – What it is and How to Use it

Transport yourself back to a time before selfies. Before the internet. Before VHS tapes! Yeah, way back. Once upon a time, film was shot on big, bulky cameras. When it came...

Employee training videos: 8 success stories from real brands

What do wireless headsets, LED lighting, portable cordless vacuums, freeze-dried foods, memory foam and scratch resistant eyeglass lenses have in common? No - they’re not just the contents of...

How to Build a New Employee Training Program for 2021

There have been many predictions from all forms of media about what the year 2021 would hold. From the anime TV show Cowboy Bebop predicting we’d have an astral gate that allows for easy and...

The Importance of Training and Development at Work in 2021

For the third year in a row, learning and development professionals are planning to increase their budget. This could be down to the fact that millennials - people aged 25-40 - now make...

5 Stats That Prove the Power of Video Ads

‘America runs on Bulova time!’ These five simple words, spoken on July 1, 1941, ushered in a new era of advertising. You see, this was the simple, no-frills script for the world’s first ever...

6 Ways to Measure & Improve Your Video ROI

Snack food giant Doritos turned to online video to promote their new range of ‘Blaze’ chips (it’s like licking a volcano apparently…) and released two short videos to enforce their message. So...

How to Create Brilliant Employee Training Videos That Work!

Did you know that how you onboard your employees can actually impact your retention rate? It seems strange to think about the day your employees will move on when you’ve only just hired them, but we...

7 Methods for Insanely Effective Employee Training

We all know how intimidating it can feel to start a new job, or even a new role within your existing workplace. And it’s no secret that learning new things gets tougher as you get older. But it’s...

How to Effectively Monetize a Mobile App: 11+ Ideas…

From late 2017 into early 2018, there was one app that seemed to be on everyone’s lips: HQ Trivia. If you were under a rock during that time period, HQ Trivia was a live quizzing app that...

8 Stats That Prove the Power of App Demo Videos

When Apple first opened its App Store on 10th July 2008, there were around 500 apps available to iOS users. It’s difficult to get exact real-time numbers - due to how fast new apps are added (and...

21 Best Interactive Videos to Inspire You in 2021

With the internet making it easy for customers to compare several businesses at once - and switch from one to the other with a simple tap of their finger - competition has never been fiercer. ...

The 7 Best Facebook Video Ads of All Time

Skip ad. Close ad. “Ugh, I’m sick of seeing that.” Scroll past. These are all common reactions to video ads on a user’s Facebook feed. But sometimes, every so often, an ad is so...

Marketing Your Mobile App in 2021: A Step-by-Step Guide

Before Spotify there was Rdio. As one of the first ever music streaming services, and with an impressive UI for the time (2010), it looked like Rdio was here to stay. Image source. But...

How to Build a World-Class App Marketing Plan for 2021

What will make you more successful in the world of mobile apps? a) An amazing app that adds immense value to people’s lives b) A world-class marketing plan If you picked “A” (and if you’re an app...

Mobile App Onboarding: 10 Tips (and Examples) For 2021

Everpix and Hailo were big names in the app world between 2012 and 2013, but now, like so many other apps, they are lost to time. And it’s not because they’re no longer relevant. Everpix was a...

10 Best Practices for Insanely Successful Facebook Video Ads

It’s every video marketers dream to strike it big with an ad campaign. But like all dreams worth having, it isn’t easy. Facebook is a saturated battleground for marketers and it can be...

How to Create Video Ads That WOW Your Audience

Video content is the new norm. In fact, the average person now consumes around 16 hours of online video content a week. As a result, it’s getting tougher and tougher to WOW audiences with your video...

How to Create a Successful YouTube Video Ads Campaign

What do Paris Hilton’s debut album and the horror movie sequel The Grudge 2 have in common? They’re both terrifying… ...just kidding. They were two of the first things to ever be advertised on...

How to Increase User Engagement With Video

User engagement - the extent to which people actually use and get value from your product - is a key driver of business success or failure. Often, the problem begins during the very first steps....

Everything You Need to Know About Programmatic Video Advertising

There’s an old saying that goes, “when you’re advertising to everybody, you’re advertising to nobody.” And that was certainly true for the ill-fated Google Glass. When the product was revealed in...

10 Video Ad Success Stories

Whether it’s the funny ones that keep you watching, the weird ones that shock you or the emotional ones that tug on your heartstrings, video ads have a place in marketing. There are endless...

What Is IGTV? A Marketer’s Guide to Instagram TV

There are a couple of different ways you can share videos on Instagram. One of the latest features, and one that is snowballing in popularity, is IGTV. In this article we’re going to take a...

What Are Instream and Outstream Video Ads Anyway?

Can you think of the last time you went a whole day without watching a video? It’s crazy to think that just 75 years ago, the average person didn’t have access to a TV. That means there’s a group of...

How to Create a Successful Facebook Video Ads Campaign

What goes into creating a successful Facebook video ads campaign? How do you get the right message to the right person? How do you achieve maximum impact - and minimum waste? Let’s take a deep dive...

How to Create a Successful Twitter Video Ads Campaign

Did you know that video is Twitter's fastest growing advertising tool, with over 2 billion video views each day? That’s a 67% year-on-year growth, according to Twitter’s internal data. In this...

How to Build a Conversion Funnel For Your Video Ads

A conversion funnel fr your video ads can help you strategise your efforts so that people who have been researching your brand for months don’t see the same ads as those who have just discovered...

9 Social Media Video Ideas for B2B Companies

Social media success is not just for B2C companies. With over 3.5 billion social media users, it's no wonder 83% of B2B marketers use social media for business promotion, 80% have a specific social...

How to Create Video Banner Ads That Blow Viewers Away!

Banner ads have been around for a long time. But traditional static banner ads certainly don’t have the same impact they did 25 years ago. In 1994, the CTR for a banner ad was 44%. Today it’s...

7 Stats That Prove the Power of Sales Videos [New Data]

There’s a Catalan proverb that says: “By perseverance everything reaches its target." It’s a message that will certainly resonate with sales professionals. Much as we all wish that sales was a...

4 Incredible Sales Video Success Stories

There’s an old saying that, in business, your job is either to support the customer - or support the person who does. This ethos doesn’t just offer a reassuring sense of simplicity -...

10 Inspirational Sales Videos That Get Results

Do more. Stand out from the crowd. More effort! Try harder, work harder! How many times a day are you told that you need to improve your sales technique? Are you in...

Sales Training: How to Elevate Your Team’s Performance With Video

Whether you’re training a whole new team, a new starter, or you want your current sales team to refresh their skills, training using video is a great idea. Videos are impactful, exciting and...

8 Types of Sales Enablement Content You NEED to Use

Did you know… 85% of sales and marketing professionals feel that sales and marketing could work better together in their business. In most cases, content produced by the marketing team can, and...

10 Must-Use Sales and Marketing Alignment Strategies

It couldn't be more clear: when sales and marketing teams are aligned, businesses grow. However, 1 in 10 sales professionals feel that marketing doesn’t support the sales function in their business...

What Is TikTok? A Complete Guide for Marketers

You’ve probably only just got your head around Instagram, Facebook, LinkedIn, Twitter and Snapchat? And now you’ve been tasked with setting up TikTok for your brand too? Are you asking yourself,...

How to Improve Customer Service Training With Video

When it comes to customer service training, video is right up there at the top of the tree. It lets learners understand and visualise the answers to key questions: how should they act in this...

How to Increase Downloads With a Great App Demo

How does your app capture attention? How do you quickly and effectively explain what your app does? How do you convince would-be users to take the plunge and download? There are many answers to all...

How Brands Use Video for Sales Training (Examples & Success Stories)

Sales training is crucial. But it’s also costly. According to a recent Training Industry report, companies are spending (across all industries and sizes) anywhere between $941-$1096 per employee on...

How to Improve Your Videos With Customer Feedback

We all appreciate the value of customer feedback in improving our products and services - but what if we told you it could help you improve your videos? Customer feedback can give you invaluable...

24 Social Media Statistics for Marketers (Updated for 2021)

Social media hasn’t been around that long. And yet it’s already an integral part of most people’s daily routines. Of course, as marketers, we already know that. We know people are using social...

15 Fantastic Animated Demos That Inform and Educate

When people watch a great demonstration, you can see something click in their brain. It’s like a lightbulb moment that translates to: I GET IT. If you’re trying to sell something, that’s what...

How to Create the Ultimate Video Sales Letter

“People buy from people.” It’s an old saying - but, even in today’s high-paced digital world, it often rings true. It’s the reason why, for decades, salespeople prospected by going door to...

7 Sales Training Videos That Will Change the Way You Sell

Video is an incredible way to add to your sales training programmes. But don't just take our word for it! We’ve compiled 7 sales training videos that will get you pumped, ready to close, and, who...

20 of the Best Product Demo Videos of ALL TIME

Everyone loves a product demo! We all like to be shown how something works so we can decide whether we want to spend our hard-earned money on it. Something else everyone seems to love is video...

GIF Marketing: How to Create and Use GIFs for Business

If you use GIFs (i.e. if you’ve been on the internet in the past 10 years), you already know how much potential they have to liven up digital conversation. But GIFs aren’t just used for adding...

20 Outstanding Examples of Software Demos

A software demo is a core part of any software company’s marketing and sales materials. These videos are used to help potential users quickly understand a software’s features and benefits, and...

3 Success Stories That Show the Power of Customer Onboarding Videos

On Thursday, 22nd September 1994, a brand new TV show aired for the first time on NBC. The pilot episode had the unenviable task of introducing no fewer than six central characters - and...

How to Create a User Journey Map – Made Simple!

When’s the last time you read a map? Thanks to Google Maps and other satellite navigation apps, the answer could be never. According to a recent study, 1 in 7 millennials have never read a...

10 Customer Engagement Strategies You Can Implement TODAY

Customer engagement, in simple terms, means an emotional connection between a product or service and its users. If you invest in engagement, you’ll notice customers that stick around for...

5 Amazing Walkthrough Examples for Apps and Websites

We all have our favourite apps. The ones we use on a daily basis and can’t live without. But, for most mobile apps, life is surprisingly short. Around 80-90% of all mobile apps launched...

12 Incredible Examples of User Onboarding

Have you ever downloaded an app or piece of software and thought...now what?! Far too often, onboarding falls short of what customers expect from businesses. In fact, over 90% of customers feel that...

5 Stats That Prove the Power of Onboarding Videos

Onboarding – the education that takes place as a new user has an initial experience with your product or service – is often the first impression you make on a customer. When done well, great...

How Onboarding Optimises User Retention [NEW DATA]

In a world of infinite choice, brand loyalty is in short supply these days. But the payoff for nurturing loyal customers is massive. Because 61% of loyal customers will go out of their way to buy...

33 Incredible User Onboarding Emails

It’s one of those words that says so much. ‘Onboarding’: it goes much deeper than ‘orientation’ or ‘induction.’ It’s not just about pointing customers in the right direction, or giving them a...

How to Understand – and REDUCE – SaaS Churn

As more and more of us are beginning to focus on bettering our mental health, you would think that a meditation app like Headspace has struck gold. However, despite boasting over 10 million...

7 Essential Ingredients of an Amazing Software Demo

When you pour your heart and soul into creating an amazing piece of software that you know will make life easier, better, more complete, [insert your own comparative adjective here!] for everyone,...

13 Best Project Management Software Tools for 2021

In his book, Sapiens: A Brief History of Humankind, author Yuval Noah Harari mused on the emergence of modern technology like mobile phones, computers and email. “Once people get used to a certain...

7 Ways to Repurpose Your Written Content Into Video

This post was written by Taylor Barbieri - a content marketer for Podia, an all-in-one platform where online courses, digital downloads, and membership websites — alongside their creators —...

10 Reasons Video Is Perfect For Internal Training

In this highly competitive climate for hiring top talent, a strong employee training and development programme is going to set you apart in your industry. And not just when it comes to recruitment....

The Ultimate Guide to Onboarding Users With Video

Onboarding is a make-or-break component of the user experience that teaches people how to use your product while building value. Many product companies struggle with user retention; high numbers of...

15 Hugely Impressive Examples of Microinteractions

In June 1833, a strange word appeared in the French newspaper, Le Figaro. Invented by Belgian physicist Joseph Plateau, the phenakistiscope, when rotated by a human user, transformed static images...

Video Marketing Funnel: How to Convert Using Video

If your brand isn’t using video marketing today, you’re being left behind. 95% of video marketers plan to increase or maintain spend, while 59% of marketers who don’t use video aim to start in...

State of Video Marketing Survey 2020: The Results Are In!

The end of the year is always a busy time for us. While many businesses are winding down to the festive period, we’re diligently planning and carrying out our annual State of Video Marketing...

How to Craft the Ultimate Video Tutorial (12 Tips)

Have you ever watched a video to learn how to use a new feature on a software application you use at work? Or to get started on a home project like installing a new deck or replacing a sink? Or even...

How to Use Video Marketing For Nonprofits (11 Tips)

Nonprofits have never had to work so hard for the attention of their audience. The antidote? Video marketing! Done correctly, videos can educate, tell stories and prompt action - making it a great...

20 of the Best Tutorial Video Examples by Brands

When you need to learn how to do something, where do you go? If you’re like most people, you’ll look to a tutorial video to help you learn how to master something new. According to a 2018 Pew...

30 Stats That Prove the Power of Testimonials!

“You HAVE to try this.” - 5 words that are sure to spark immediate interest in anyone. Whether it’s a TV show, a new restaurant, or a product, when things come recommended we are more likely to try...

Why Testimonials Are so Important For Your Brand (+ How to Use Them)

Who do you think is a more credible ambassador for your business, you or a satisfied customer? While you clearly know your stuff, that matters little to consumers – they want proof that you’re the...

10 Questions to Ask For the Perfect Customer Testimonial

A recent Wyzowl survey found that 9 out of 10 people trust what a customer says about a business more than what the business says about itself. This sends a powerful message about the...

What Is Social Proof, and Why Is It Essential For Marketing in 2021?

Whether you're looking to buy a new car, a regular house cleaning service, or simply a new show to binge-watch on Netflix – chances are, social proof plays a key part in your decision-making...

7 Testimonial Video Success Stories!

Here’s the thing… Every business out there tells potential customers that they can do amazing things for them. The trick is getting people to understand (and believe!) what you’re saying. And that’s...

11 Ways to Gain Customer Trust and Boost Sales

American motivational speaker Zig Ziglar once said: “If people like you they’ll listen to you, but if they trust you they’ll do business with you.” That’s great advice and it happens to be true. A...

7 of the Best Instagram Stories Video Ads of All Time

Back in 2016, when Instagram copied Snapchat’s idea of sharing disappearing content, no one would have predicted the popularity of short-lived content that lasts for 24 hours. In just three years,...

How to Use Microinteractions in 2021 (Uses, Examples, Tips)

When you stop to think about it, our lives are just a series of interactions - both micro and macro. Asking your partner what he or she wants to eat for breakfast is an interaction between two...

20 Super Effective Testimonial Video Examples

Trust is one of the most important things for your brand, and one of the best ways to generate trust is through testimonial videos. According to research from Podium (an interactive management...

How to Create a Powerful Testimonial Video That Converts

A powerful testimonial video can make the difference between a product or service that succeeds - and one that fails. Don't believe us? According to our research, 2 out of 3 people say they'd be...

How to Make a YouTube Video: 16 Tips for Beginners

As the second largest search engine in the world, YouTube has a huge hold on the video content market. Brands use this platform to engage with consumers, produce value-adding content, promote their...

Promo Video Guide (Ideas, Examples, Tips)

With 83% of marketers admitting that promotional videos give them a positive return on investment and 68% of consumers confessing that they prefer to learn about a product or service by watching a...

8 Awesome Ways to Use Logo Animation (With Examples)

It’s easy to think of the company logo as a modern concept. But a little research reveals that it’s almost as old as business itself. Take a company like Twinings, for example; they first used their...

New Brand, New Products, New Possibilities!

Since 2011, we’ve created over 3,000 videos for clients in 40+ countries worldwide. Now, we’re evolving, growing, levelling up - with a new look, a new website, and a renewed focus on helping our...

YouTube Thumbnail Size Guide (Best Practices, Top Examples)

YouTube is a competitive battleground for video marketers. So much so, that something as seemingly trivial as your YouTube thumbnail can actually make a huge difference in the overall success of...

Kinetic Typography: 50+ Amazing Video Examples

Kinetic typography is a diverse visual story-telling technique. And it’s been in use for as long as there has been video - evolving over the years and being utilised in a wide variety of ways. ...

The 11 Best YouTube Banner Makers. Make Epic Channel Art!

YouTube is a bustling hub of weird and wonderful content. But in reality, it's also a fiercely competitive sphere for brands far and wide, and as the old saying goes: first impressions count. In...

20 Best Free Stock Video and Stock Footage Sites (2021)

In this article we review the 20 best free stock video and stock footage sites that you should be using this year… According to our State of Video Marketing 2020 survey, 85% of businesses now use...

Facebook Cover Video – Specs, Size and Dimensions for 2021

With over 500 million users watching video on Facebook every day, it’s no surprise that Facebook cover videos are making waves. Think about it: When a user visits your page, your cover image is the...

13 of the Best Inspirational and Motivational Videos by Brands

In this article, we’ve compiled 13 of the best inspirational and motivational videos made by brands - demonstrating just how powerful and evocative great video content can be! “Just do it” is a...

The 9 Best YouTube Keyword Tools in 2021

If you’re using YouTube as a marketing channel but not using a YouTube keyword tool, you’ve come to the right place. You probably know by now that YouTube is the world’s second-largest search...

21 of the Best Video Ads of All Time

Video ads have skyrocketed in popularity over the past ten years, and this can largely be tied back to the 2011 John Lewis Christmas advert, The Long Wait. With the release of that 90 second video,...

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