Marketing Blog:
How to use video marketing for nonprofits (11 tips)
Nonprofits make a big impact on the lives that they touch, but because staff and volunteers are often working with strict budgets and limited resources, marketing can get pushed to the backburner. This is particularly true for new nonprofits that are stretched thin...
How to use video marketing for nonprofits (11 tips)
Nonprofits make a big impact on the lives that they touch, but because staff and volunteers are often working with strict budgets and limited resources, marketing can get pushed to the backburner. This is particularly true for new nonprofits that are stretched thin...
20 of the very best tutorial video examples by brands
When you need to learn how to do something, where do you go? If you’re like most people, you’ll look to a tutorial video to help you learn how to master something new. According to a 2018 Pew...
30 Stats that prove the power of testimonials!
“You HAVE to try this.” - 5 words that are sure to spark immediate interest in anyone. Whether it’s a TV show, a new restaurant, or a product, when things come recommended we are more likely to try...
Why testimonials are so important for your brand (+ how to use them)
Who do you think is a more credible ambassador for your business, you or a satisfied customer? While you clearly know your stuff, that matters little to consumers – they want proof that you’re the...
10 Questions to ask for the perfect customer testimonial
There were no shortage of Joker-related movies in the world, so why did the 2019 movie break so many records? The answer is testimonials. Of course, The Joker is a popular character with...
What is social proof, and why is it essential for marketing in 2020?
When you’re looking to purchase something – maybe you’re in the market for a new car, perhaps you’re searching for a regular house cleaning service, or maybe you’re simply looking for a new show to...
7 Testimonial video success stories!
Here’s the thing… Every business out there tells potential customers that they can do amazing things for them. The trick is getting people to understand (and believe!) what you’re saying. And that’s...
Warm up for 2020 with our Winter Offer!
As we cruise rapidly towards the end of 2019, you’re probably trying to tie up all those loose ends and get set for the year ahead. We often speak to businesses around this time of year who are...
11 Ways to gain customer trust and boost sales
American motivational speaker Zig Ziglar once said: “If people like you they’ll listen to you, but if they trust you they’ll do business with you.” That’s great advice and it happens to be true. A...
7 of the best Instagram Stories video ads of all time
Back in 2016, when Instagram copied Snapchat’s idea of sharing disappearing content, no one would have predicted the popularity of short-lived content that lasts for 24 hours. In just three years,...
How to use microinteractions in 2020 (uses, examples, tips)
When you stop to think about it, our lives are just a series of interactions - both micro and macro. Asking your partner what he or she wants to eat for breakfast is an interaction between two...
20 Super effective testimonial video examples
Trust is one of the most important things for your brand, and one of the best ways to generate trust is through testimonial videos. According to research from Podium (an interactive management...
How to create a powerful testimonial video that converts
We all know that video killed the radio star, but now it’s even taking over the internet. According to our State of Video Marketing survey, the average consumer watches more than an hour and a half...
How to make a YouTube video: 16 tips for beginners
As the second largest search engine in the world, YouTube has a huge hold on the video content market. Brands use this platform to engage with consumers, produce value-adding content, promote their...
Promo video guide (ideas, examples, tips)
With 83% of marketers admitting that promotional videos give them a positive return on investment and 68% of consumers confessing that they prefer to learn about a product or service by watching a...
8 Awesome ways to use logo animation (with examples)
It’s easy to think of the company logo as a modern concept. But a little research reveals that it’s almost as old as business itself. Take a company like Twinings, for example; they first used their...
New brand, new products, new possibilities!
Since 2011, we’ve created over 3,000 videos for clients in 40+ countries worldwide. Now, we’re evolving, growing, levelling up - with a new look, a new website, and a renewed focus on helping our...
YouTube thumbnail size guide (best practices, top examples)
YouTube is a competitive battleground for video marketers. So much so, that something as seemingly trivial as your YouTube thumbnail can actually make a huge difference in the overall success of...
14 Amazing videos that use kinetic typography
Whether you’re new to kinetic typography or you’re its number one fan, we’re going to take you through everything you need to know and show you some amazing examples. But first, a quiz. Question:...
The 11 best YouTube banner makers. Make epic channel art!
YouTube is a bustling hub of weird and wonderful content. But in reality, it's also a fiercely competitive sphere for brands far and wide, and as the old saying goes: first impressions count. In...
20 Best Free Stock Video and Stock Footage Sites (2019)
In this article we review the 20 best free stock video and stock footage sites that you should be using this year… According to our State of Video Marketing 2019 survey, 87% of businesses now use...