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10 best practices for successful Facebook video ads

It’s every video marketers dream to strike it big with an ad campaign. But like all dreams worth having, it isn’t easy.  Facebook is a saturated battleground for marketers and it can be disheartening to keep striking out with your video ideas.  That’s why...

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10 best practices for successful Facebook video ads

10 best practices for successful Facebook video ads

It’s every video marketers dream to strike it big with an ad campaign. But like all dreams worth having, it isn’t easy.  Facebook is a saturated battleground for marketers and it can be disheartening to keep striking out with your video ideas.  That’s why...

6 Ways to measure & improve your video ROI

6 Ways to measure & improve your video ROI

Snack food giant Doritos turned to online video to promote their new range of ‘Blaze’ chips (it’s like licking a volcano apparently…) and released two short videos to enforce their message. So...

7 methods for insanely effective employee training

7 methods for insanely effective employee training

We all know how intimidating it can feel to start a new job, or even a new role within your existing workplace. And it’s no secret that learning new things gets tougher as you get older. But it’s...

8 stats that prove the power of app demo videos

8 stats that prove the power of app demo videos

When Apple first opened its App Store on 10th July 2008, there were around 500 apps available to iOS users. It’s difficult to get exact real-time numbers - due to how fast new apps are added (and...

21 Best interactive videos to inspire you in 2021

21 Best interactive videos to inspire you in 2021

With the internet making it easy for customers to compare several businesses at once - and switch from one to the other with a simple tap of their finger - competition has never been fiercer. ...

The 7 best Facebook video ads of all time

The 7 best Facebook video ads of all time

Skip ad.  Close ad.  “Ugh, I’m sick of seeing that.” Scroll past.  These are all common reactions to video ads on a user’s Facebook feed. But sometimes, every so often, an ad is so...

How to create video ads that WOW your audience

How to create video ads that WOW your audience

Video content is the new norm. In fact, the average person now consumes around 16 hours of online video content a week. As a result, it’s getting tougher and tougher to WOW audiences with your video...

How to increase user engagement with video

How to increase user engagement with video

Imagine buying a wardrobe. You open the box. Hundreds of nuts, bolts and wooden fittings, all shapes and sizes, pour out - they’re everywhere.  But no instructions. You head back to the store,...

10 video ad success stories

10 video ad success stories

Whether it’s the funny ones that keep you watching, the weird ones that shock you or the emotional ones that tug on your heartstrings, video ads have a place in marketing.  There are endless...

What are Instream and Outstream Video ads anyway?

What are Instream and Outstream Video ads anyway?

Can you think of the last time you went a whole day without watching a video? It’s crazy to think that just 75 years ago, the average person didn’t have access to a TV. That means there’s a group of...

4 sales video success stories

4 sales video success stories

There’s an old saying that, in business, your job is either to support the customer - or support the person who does.  This ethos doesn’t just offer a reassuring sense of simplicity -...

What is TikTok?  A complete guide for marketers

What is TikTok? A complete guide for marketers

You’ve probably only just got your head around Instagram, Facebook, LinkedIn, Twitter and Snapchat? And now you’ve been tasked with setting up TikTok for your brand too? Are you asking yourself,...

How to increase downloads with a great app demo

How to increase downloads with a great app demo

Apple’s App Store may have only gone live in 2008, but, incredibly, Steve Jobs was already thinking - and talking about - the idea as early as 1983.  6 months before the launch of the first...

How to improve your videos with customer feedback

How to improve your videos with customer feedback

We all appreciate the value of customer feedback in improving our products and services - but what if we told you it could help you improve your videos? Customer feedback can give you invaluable...

15 fantastic animated demos that inform and educate

15 fantastic animated demos that inform and educate

When people watch a great demonstration, you can see something click in their brain. It’s like a lightbulb moment that translates to: I GET IT.  If you’re trying to sell something, that’s what...

How to create the ultimate video sales letter

How to create the ultimate video sales letter

“People buy from people.” It’s an old saying - but, even in today’s high-paced digital world, it often rings true. It’s the reason why, for decades, salespeople prospected by going door to...

20 of the best product demo videos of ALL TIME

20 of the best product demo videos of ALL TIME

Everyone loves a product demo! We all like to be shown how something works so we can decide whether we want to spend our hard-earned money on it.  Something else everyone seems to love is video...

20 outstanding examples of software demos

20 outstanding examples of software demos

A software demo is a core part of any software company’s marketing and sales materials.  These videos are used to help potential users quickly understand a software’s features and benefits, and...

How to create a user journey map – made simple!

How to create a user journey map – made simple!

When’s the last time you read a map? Thanks to Google Maps and other satellite navigation apps, the answer could be never.  According to a recent study, 1 in 7 millennials have never read a...

12 incredible examples of user onboarding

12 incredible examples of user onboarding

Have you ever downloaded an app or piece of software and thought...now what?! Far too often, onboarding falls short of what customers expect from businesses. In fact, over 90% of customers feel that...

5 Stats that prove the power of onboarding videos

5 Stats that prove the power of onboarding videos

Onboarding – the education that takes place as a new user has an initial experience with your product or service – is often the first impression you make on a customer. When done well, great...

How onboarding optimises user retention [NEW DATA]

How onboarding optimises user retention [NEW DATA]

In a world of infinite choice, brand loyalty is in short supply these days. But the payoff for nurturing loyal customers is massive. Because 61% of loyal customers will go out of their way to buy...

33 Incredible user onboarding emails

33 Incredible user onboarding emails

It’s one of those words that says so much. ‘Onboarding’: it goes much deeper than ‘orientation’ or ‘induction.’ It’s not just about pointing customers in the right direction, or giving them a...

How to understand – and REDUCE – SaaS churn

How to understand – and REDUCE – SaaS churn

As more and more of us are beginning to focus on bettering our mental health, you would think that a meditation app like Headspace has struck gold. However, despite boasting over 10 million...

13 Best Project Management Software Tools for 2021

13 Best Project Management Software Tools for 2021

In his book, Sapiens: A Brief History of Humankind, author Yuval Noah Harari mused on the emergence of modern technology like mobile phones, computers and email. “Once people get used to a certain...

7 ways to repurpose your written content into video

7 ways to repurpose your written content into video

This post was written by Taylor Barbieri - a content marketer for Podia, an all-in-one platform where online courses, digital downloads, and membership websites — alongside their creators — thrive....

10 Reasons video is perfect for internal training

10 Reasons video is perfect for internal training

In this highly competitive climate for hiring top talent, a strong employee training and development programme is going to set you apart in your industry. And not just when it comes to recruitment....

The ultimate guide to onboarding users with video

The ultimate guide to onboarding users with video

Onboarding is a make-or-break component of the user experience that teaches people how to use your product while building value. Many product companies struggle with user retention; high numbers of...

15 Hugely impressive examples of microinteractions

15 Hugely impressive examples of microinteractions

In June 1833, a strange word appeared in the French newspaper, Le Figaro. Invented by Belgian physicist Joseph Plateau, the phenakistiscope, when rotated by a human user, transformed static images...

Video marketing funnel: How to convert using video

Video marketing funnel: How to convert using video

If your brand isn’t using video marketing today, you’re being left behind.  95% of video marketers plan to increase or maintain spend, while 59% of marketers who don’t use video aim to start in...

How to craft the ultimate video tutorial (12 tips)

How to craft the ultimate video tutorial (12 tips)

Have you ever watched a video to learn how to use a new feature on a software application you use at work? Or to get started on a home project like installing a new deck or replacing a sink? Or even...

30 Stats that prove the power of testimonials!

30 Stats that prove the power of testimonials!

“You HAVE to try this.” - 5 words that are sure to spark immediate interest in anyone. Whether it’s a TV show, a new restaurant, or a product, when things come recommended we are more likely to try...

7 Testimonial video success stories!

7 Testimonial video success stories!

Here’s the thing… Every business out there tells potential customers that they can do amazing things for them. The trick is getting people to understand (and believe!) what you’re saying. And that’s...

Warm up for 2020 with our Winter Offer!

Warm up for 2020 with our Winter Offer!

As we cruise rapidly towards the end of 2019, you’re probably trying to tie up all those loose ends and get set for the year ahead. We often speak to businesses around this time of year who are...

11 Ways to gain customer trust and boost sales

11 Ways to gain customer trust and boost sales

American motivational speaker Zig Ziglar once said: “If people like you they’ll listen to you, but if they trust you they’ll do business with you.” That’s great advice and it happens to be true. A...

20 Super effective testimonial video examples

20 Super effective testimonial video examples

Trust is one of the most important things for your brand, and one of the best ways to generate trust is through testimonial videos. According to research from Podium (an interactive management...

Promo video guide (ideas, examples, tips)

Promo video guide (ideas, examples, tips)

With 83% of marketers admitting that promotional videos give them a positive return on investment and 68% of consumers confessing that they prefer to learn about a product or service by watching a...

8 Awesome ways to use logo animation (with examples)

8 Awesome ways to use logo animation (with examples)

It’s easy to think of the company logo as a modern concept. But a little research reveals that it’s almost as old as business itself. Take a company like Twinings, for example; they first used their...

New brand, new products, new possibilities!

New brand, new products, new possibilities!

Since 2011, we’ve created over 3,000 videos for clients in 40+ countries worldwide. Now, we’re evolving, growing, levelling up - with a new look, a new website, and a renewed focus on helping our...

Kinetic typography: 50+ amazing video examples

Kinetic typography: 50+ amazing video examples

Kinetic typography is a diverse visual story-telling technique. And it’s been in use for as long as there has been video - evolving over the years and being utilised in a wide variety of ways. ...

21 of the Best Video Ads of All Time

21 of the Best Video Ads of All Time

Video ads have skyrocketed in popularity over the past ten years, and this can largely be tied back to the 2011 John Lewis Christmas advert, The Long Wait. With the release of that 90 second video,...

12 Best GIF Maker Apps on iPhone and Android

12 Best GIF Maker Apps on iPhone and Android

If you haven’t heard of GIFs by now, you must be living in a black hole. (GIF link) Or under a rock. (GIF link) Or maybe you’re never heard of the internet, in which case: (GIF link) Arguably the...

15 Best Intro Maker Tools – REVIEWED

15 Best Intro Maker Tools – REVIEWED

When we surveyed 613 marketers for our State of Video Marketing 2019 survey, 90% of them told us that the level of competition and noise in video marketing had noticeably increased compared to last...

13 of the Best Animated Resumes We’ve Ever Seen

13 of the Best Animated Resumes We’ve Ever Seen

Attention creative job seekers: if you’re still sending out PDF, text-heavy resumes that aren’t getting attention from employers, you’ve come to the right place. Animated video resumes are the new...

How To Make a Video Resume (Plus Top Examples)

How To Make a Video Resume (Plus Top Examples)

The job market has changed considerably over the past couple of decades. If you ask one of your grandparents (or anyone over 70) how they got their first job, they’ll probably reply with a variation...

How To Embed Video in Email (2 Methods + 1 Bonus)

How To Embed Video in Email (2 Methods + 1 Bonus)

You’ve spent hours writing an excellent email about a new service that your company is offering. The subject line is clear and compelling and an attention-grabbing video is ready. Everything is in...

How To Embed a Video in WordPress (In 1 Minute!)

How To Embed a Video in WordPress (In 1 Minute!)

Want to know how to embed a video in Wordpress? You’re in the right place! Wordpress is a great way to carve out your very own place on the internet. You can use it to share your opinions, showcase...

How to Increase Sales with Video: Ultimate Guide

How to Increase Sales with Video: Ultimate Guide

Click here to download a PDF version of this post. How do you transform your start-up into a billion dollar company in just four short years? For Michael Dubin, founder of Dollar Shave Club, it all...

How to Write a Video Script (Template Included)

How to Write a Video Script (Template Included)

Christian Bale - or Batman as you might know him in his professional life - once said: “I only sound intelligent when there’s a good script writer around.” Sure, he may have been talking about...