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4 sales video success stories

There’s an old saying that, in business, your job is either to support the customer - or support the person who does.  This ethos doesn’t just offer a reassuring sense of simplicity - particularly in today’s businesses which are often structured in siloed,...

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4 sales video success stories

4 sales video success stories

There’s an old saying that, in business, your job is either to support the customer - or support the person who does.  This ethos doesn’t just offer a reassuring sense of simplicity - particularly in today’s businesses which are often structured in siloed,...

What is TikTok?  A complete guide for marketers

What is TikTok? A complete guide for marketers

You’ve probably only just got your head around Instagram, Facebook, LinkedIn, Twitter and Snapchat? And now you’ve been tasked with setting up TikTok for your brand too? Are you asking yourself,...

How to increase downloads with a great app demo

How to increase downloads with a great app demo

Apple’s App Store may have only gone live in 2008, but, incredibly, Steve Jobs was already thinking - and talking about - the idea as early as 1983.  6 months before the launch of the first...

15 fantastic animated demos that inform and educate

15 fantastic animated demos that inform and educate

When people watch a great demonstration, you can see something click in their brain. It’s like a lightbulb moment that translates to: I GET IT.  If you’re trying to sell something, that’s what...

How to create the ultimate video sales letter

How to create the ultimate video sales letter

“People buy from people.” It’s an old saying - but, even in today’s high-paced digital world, it often rings true. It’s the reason why, for decades, salespeople prospected by going door to...

20 of the best product demo videos of ALL TIME

20 of the best product demo videos of ALL TIME

Everyone loves a product demo! We all like to be shown how something works so we can decide whether we want to spend our hard-earned money on it.  Something else everyone seems to love is video...

20 outstanding examples of software demos

20 outstanding examples of software demos

A software demo is a core part of any software company’s marketing and sales materials.  These videos are used to help potential users quickly understand a software’s features and benefits, and...

How to create a user journey map – made simple!

How to create a user journey map – made simple!

When’s the last time you read a map? Thanks to Google Maps and other satellite navigation apps, the answer could be never.  According to a recent study, 1 in 7 millennials have never read a...