With 32% of marketers saying visual images are the most important form of content for their business, you need to start taking advantage of royalty free images. You can use royalty free images for a variety of things, including in your marketing content, to jazz up...

When it comes to making videos, it can be easy to get caught up in the visuals. A video’s style, composition and use of special effects are sometimes the first factors on people’s minds. But when you think about the experience of watching a video, the component that...

Since the rise of smartphones, DIY video production has exploded. Amateur and professional videographers now carry a powerful pocket film studio to film, edit and publish their cinematic creations. As a result, video editing apps have blown up. With so many apps vying...

In just the past year, the number of brands using video marketing has risen from 63% to 81% – a telling statistic that shows the power of video as a modern marketing tool. Many of those brands leverage different types of animation and storytelling techniques to craft...

The advancement of our favourite industries would be nothing without the onset of fresh, innovative technology. Despite its 'old hat' reputation, the real estate industry is no exception to this rule. Proptech is the latest term buzzing around the real estate agency...

So, you’ve got an amazing script for your new explainer video. All you need now is the perfect voice over artist to deliver your lines. We say ‘all’ but finding the right voice over artist to become the voice of your brand can actually make or break a video. Which is...

If you’re aiming to promote your business, perhaps to raise brand awareness or explain how a new product works, a corporate video can be the ideal vehicle. In fact, corporate videos are so effective that businesses using them are able to grow their revenue 49% faster...

81% of businesses use video as a marketing tool and 99% of those businesses say they’ll continue to do so. But with so many different types of videos available to marketers, where do you start? A good rule of thumb is to invest early on in a commercial video. If...

Sound effects are often the unsung heroes of our favourite movies, video games, apps, and even explainer videos. They’re an aspect that we think we don’t notice, but when they are removed it becomes very apparent that they’re missing. The most powerful examples of...

Viral videos are the lottery winners of the video marketing world. They are videos that spread rapidly online, often garnering millions of views in a few short days. Videos go viral for one reason only: people watch them, enjoy them, and share them. That’s it! It’s...

In our rapidly developing digital world the music that soundtracks our professional endeavours can make or break an audience’s interest and buy-in. The trick is finding the right songs to accompany your film, explainer video, app or video game. Unless you want to pay...