Marketing Blog:
4 sales video success stories
There’s an old saying that, in business, your job is either to support the customer - or support the person who does. This ethos doesn’t just offer a reassuring sense of simplicity - particularly in today’s businesses which are often structured in siloed,...
4 sales video success stories
There’s an old saying that, in business, your job is either to support the customer - or support the person who does. This ethos doesn’t just offer a reassuring sense of simplicity - particularly in today’s businesses which are often structured in siloed,...
10 inspirational sales videos that get results
Do more. Stand out from the crowd. More effort! Try harder, work harder! How many times a day are you told that you need to improve your sales technique? Are you in...
Sales training: how to elevate your team’s performance with video
Whether you’re training a whole new team, a new starter, or you want your current sales team to refresh their skills, training using video is a great idea. Videos are impactful, exciting and...
8 types of sales enablement content you NEED to use
Did you know… 85% of sales and marketing professionals feel that sales and marketing could work better together in their business. In most cases, content produced by the marketing team can, and...
10 must-use sales and marketing alignment strategies
Sometimes, a union is so noteworthy that you need a whole new word to commemorate it. ‘Cronut’, for example. The delectable love-child of croissants and donuts. Or ‘spork’. A spoon-fork hybrid...
What is TikTok? A complete guide for marketers
You’ve probably only just got your head around Instagram, Facebook, LinkedIn, Twitter and Snapchat? And now you’ve been tasked with setting up TikTok for your brand too? Are you asking yourself,...
How to improve customer service training with video
When looking for nuggets of wisdom around the importance of customer service in business, you might not think to look first to the Pro Football Hall of Fame. And yet, one of the most articulate,...
How to increase downloads with a great app demo
Apple’s App Store may have only gone live in 2008, but, incredibly, Steve Jobs was already thinking - and talking about - the idea as early as 1983. 6 months before the launch of the first...
How brands use video for sales training (examples & success stories)
Sales training is crucial. But it’s also costly. According to a recent Training Industry report, companies are spending (across all industries and sizes) anywhere between $941-$1096 per employee on...
How to improve your videos with customer feedback
As social creatures, human beings are hard-wired to seek approval. The approval of others is a life or death situation, evolutionarily speaking. It goes all the way back to the first...
24 Social media statistics for marketers (Updated for 2020)
Social media hasn’t been around that long. And yet it’s already an integral part of most people’s daily routines. Of course, as marketers, we already know that. We know people are using social...
15 fantastic animated demos that inform and educate
When people watch a great demonstration, you can see something click in their brain. It’s like a lightbulb moment that translates to: I GET IT. If you’re trying to sell something, that’s what...
How to create the ultimate video sales letter
“People buy from people.” It’s an old saying - but, even in today’s high-paced digital world, it often rings true. It’s the reason why, for decades, salespeople prospected by going door to...
7 sales training videos that will change the way you sell
“Success is the sum of small efforts, repeated day in and day out.” This quote, attributed to the late American author Robert Collier, seems to encapsulate the sales process pretty well. But...
20 of the best product demo videos of ALL TIME
Everyone loves a product demo! We all like to be shown how something works so we can decide whether we want to spend our hard-earned money on it. Something else everyone seems to love is video...
GIF marketing: How to create and use GIFs for business
If you use GIFs (i.e. if you’ve been on the internet in the past 10 years), you already know how much potential they have to liven up digital conversation. But GIFs aren’t just used for adding...
20 outstanding examples of software demos
A software demo is a core part of any software company’s marketing and sales materials. These videos are used to help potential users quickly understand a software’s features and benefits, and...
3 success stories that show the power of customer onboarding videos…
On Thursday, 22nd September 1994, a brand new TV show aired for the first time on NBC. The pilot episode had the unenviable task of introducing no fewer than six central characters - and...
How to create a user journey map – made simple!
When’s the last time you read a map? Thanks to Google Maps and other satellite navigation apps, the answer could be never. According to a recent study, 1 in 7 millennials have never read a...
10 customer engagement strategies you can implement TODAY
Mike Carey, a British novelist, once wrote: “All the water in the oceans won’t fill a bucket with a hole in it.” And, while he probably wasn’t talking about customer engagement, the sentiment...
5 amazing walkthrough examples for apps and websites
We all have our favourite apps. The ones we use on a daily basis and can’t live without. But, for most mobile apps, life is surprisingly short. Around 80-90% of all mobile apps launched in app...