Agriculture Video Production

What are agriculture videos?

Agriculture videos are informational and promotional videos made for farming businesses and other companies in the agriculture industry. They can serve many functions, like demonstrating equipment, highlighting sustainability initiatives, simplifying complex processes, training workers, and connecting with consumers. Agriculture video content helps farmers tell their stories, promote their capabilities, educate audiences, and – ultimately – grow their business!

Why should agriculture businesses use video?

Video is a very flexible tool, and it offers lots of different benefits for agriculture companies. There’s perhaps no better tool for showcasing farm equipment and technologies, plus explaining tricky details. This is because video lets you visualise and explain topics with clear illustrations and sequenced movement, helping the audience visualise exactly how things work. It’s also a compelling storytelling tool – it helps agricultural companies tell brand stories and make connections with consumers and partners. Video can also be a highly useful and effective training tool, meaning – as well as growing your business – it can also help improve knowledge and outcomes within your business. Ultimately video’s a powerful tool that helps inform, inspire, and prompt your target audience to take action. Why wouldn’t you use it?!

What types of videos work for agriculture?

Some effective agriculture video types include animated explainer videos, equipment demos, employee training videos, customer testimonials, farmer interviews and brand stories, video ads and more. Video can be used to capture every aspect of farm life, helping you reach your audience, create brand awareness, improve knowledge within your team, and develop your standing in the agriculture industry.

Are there any specific platforms that are good for agricultural video promotion?

When it comes to promoting your video, it’s pretty similar to promoting any type of video. Platforms like YouTube are the obvious choice to reach viewers, with other channels like Instagram also having their merits. You can use your video to answer questions and engage with your viewers on agriculture-focused places like Subreddits and Quora.

Is video a good fit for agriculture events and trade shows?

Yes, video is an excellent fit for agriculture events and trade shows! It allows for dynamic presentations of agricultural products and innovations, providing an immersive experience for attendees. Videos can showcase machinery in action, explain new technologies, and highlight success stories. They can also be shared on social media and websites to extend your event coverage, engage a wider audience, and provide lasting content for future reference and promotion.

How long should agricultural videos be?

The ideal length for an agricultural video can vary depending on its purpose and platform. In general, most of our videos tend to be 1-2 minutes in length. You can go longer than this if you have an opted-in audience, but be aware that attention spans these days wane faster than ever! You have to keep things punchy and concise. Rather than fixating on length, prioritise delivering valuable content and maintaining viewer interest. Once your video’s complete, analysing audience engagement metrics can help refine the optimal length for your specific content, and you can use these lessons in your future video marketing.