YouTube Video Production Services
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What is a YouTube video?
A YouTube video is a video uploaded and hosted on the YouTube platform. It can be of various types, including animated videos, live-action videos, demonstrations, tutorials, and more.
As well as being the biggest website for online videos, YouTube is the world’s second largest search engine, so having videos on YouTube gives brands access to a massive audience, since videos can be searched, viewed, liked, commented on, and shared by users.
YouTube is a great platform for entertainment, education, marketing, and communication, allowing individuals, businesses, and creators to showcase their content and engage with viewers worldwide.
What are the benefits, for creators, of using YouTube?
Using YouTube offers several benefits for creators and brands alike. Firstly, it provides a massive audience, giving creators a way to reach millions of viewers and potentially gain a large following.
YouTube serves as a powerful marketing tool, enabling creators to promote their brand, products, or services. It offers monetisation options such as ads, sponsorships, and merchandise sales, allowing creators to generate income.
YouTube also provides valuable analytics and audience insights, helping creators understand their viewers and optimise their content strategy for better engagement and growth.
How regularly should channels publish content on YouTube?
This really depends on the goals and resources of a YouTube channel. Generally, consistency is key to maintaining an engaged audience.
Many successful channels publish content on a regular schedule, whether it’s daily, weekly, or monthly. The key is to find a frequency that’s sustainable and allows for high-quality content creation.
Consistent and frequent uploads can help attract and retain viewers, boost channel visibility, and increase engagement with the audience. However, quality should never be compromised for the sake of quantity.
YouTube video examples
Take a look at a few of the YouTube videos we’ve created for our clients.
The Monster Singer
Wyzowl Brand Update
Whirli
ERW
Sleep30 Challenge
Poppulo
It’s been a pleasure to work with Wyzowl on our new video content over the last year. They’re always prompt and professional in their support. They’ve also been very patient and worked through problems with us as we’ve been implementing our refreshed brand into video content. Nothing is ever too much and the end result of the hard work has always been worth it. We’re looking forward to working with them more in future.
Michaela Walsh – Paymentshield
How much do YouTube videos cost to create?
The cost of creating YouTube videos can vary widely depending on the production quality and resources involved. Of course, you can upload the most basic videos shot on a camera phone at little or no cost. However, to create videos which are of a certain quality, you’ll often need to invest in professional equipment, software, and video editing tools. Alternatively, hiring a video production company can provide a comprehensive solution, ensuring professional-grade video production with the expertise of experienced professionals. We create videos with fixed pricing – if you’d like a no-obligation quote, get in touch with more info about your requirements.
How long should YouTube videos be?
There are so many variables to this question! Our advice for marketing videos designed to promote or sell is always ‘keep it short.’ But YouTube is such a diverse platform – with so many different types of video – that it’s difficult to draw up general rules around video length. For what it’s worth, research suggests the overwhelming majority of YouTube videos are between 2-12 minutes long. We’d say for marketing videos, aim for around the 1 minute mark. For more entertaining or informative videos – vlogs or documentaries – you probably have license to go longer than this.
How do I reach my target audience on YouTube?
To reach your target audience on YouTube, you can employ both organic and paid techniques. Organically, optimise your video titles, descriptions, and tags with relevant keywords to improve visibility in the YouTube search results. Promote your videos on social media, collaborate with influencers, and engage with your audience through comments and community features. Paid techniques include running targeted ads through YouTube’s advertising platform, leveraging demographic and interest targeting options. Use a combination of organic strategies and paid promotions to effectively reach and engage your target audience on YouTube.
What are the most important metrics for YouTube success?
The most important metrics for YouTube success include views, watch time, engagement, and subscriber growth.
Views indicate the reach and popularity of your videos, while watch time measures how long viewers stay engaged. Engagement metrics like likes, comments, and shares show audience interaction and satisfaction. Subscriber growth reflects the loyalty and recurring viewership.
Additionally, metrics like click-through rate (CTR), average view duration, and audience retention provide insights into video performance and viewer behaviour.
Success on YouTube is a combination of these metrics, indicating reach, engagement, and audience loyalty – but every brand, or creator, will have their own priorities in terms of which of them are most important!
Did you know? 👀
YouTube is the most widely used video marketing platform with 90% of video marketers trusting the world’s #1 video site.
Get ahead in the world of video marketing with our annual survey, revealing eye-opening statistics that will shape your strategies – see the data here.
YouTube video articles
We write and share all we know about video on our blog. Here are some articles about YouTube videos you might enjoy…
Get more info & pricing
Since we started Wyzowl in 2011 we’ve had simple fixed pricing. Whether you’re a startup or an enterprise, we’ve got a video production package that’s right for you. Fill out the form below and we’ll send a FREE info pack with everything you need to know about our service, straight to your inbox.
YouTube video FAQs
Why invest in high quality YouTube video production?
Investing in high-quality YouTube video production is crucial for several reasons. First, it helps establish a professional and credible image for your brand or content. High-quality videos tend to be more engaging and can capture the attention of viewers, leading to higher watch times and increased subscriber rates. They also reflect positively on your commitment to delivering valuable content. What’s more, high-quality videos have a greater chance of being shared, recommended, and discovered by new audiences, ultimately driving more views, engagement, and potential conversions for your channel or business. So, where possible – avoid the cheap-looking DIY content – invest in professional YouTube video production and get the high quality YouTube videos your channel deserves.
Do you help channels develop effective upload schedules and content strategies?
No, we don’t actively assist with developing upload schedules and content strategies for YouTube channels. Our main expertise lies in YouTube video production services, and we specialise in creating high-quality videos for our clients. However, if you have specific questions or need advice, we can offer our insights and recommendations to help you with your content strategy.
What should I consider when choosing a YouTube video production company?
When choosing a YouTube video production company, consider factors such as their experience in creating YouTube content, their portfolio of previous work, client testimonials and reviews, their understanding of your target audience and industry, their production process and turnaround times, their pricing and packages, and their communication and collaboration capabilities. It’s important to find a company that aligns with your goals, vision, and budget, and can deliver high-quality videos that resonate with your audience.
What best practices do you recommend for consistent YouTube channel branding?
For consistent YouTube channel branding, it’s important to establish a cohesive visual identity. Start by designing a compelling channel banner and logo that reflects your brand. Use consistent colours, fonts, and graphics across your video thumbnails and channel art. Develop a consistent tone and style for your videos, ensuring they align with your brand’s values and target audience. Incorporate your logo or watermark within your videos for brand recognition. And, finally, regularly update your channel with high-quality content to maintain engagement and consistency.
Can you offer YouTube video production services on a retainer basis?
Yes, we’re available to work with you on either a one-off YouTube video production basis, or on a retainer over a longer period to ensure you have a consistent supply of YouTube video content. If you’re interested in exploring a retainer arrangement, get in touch and let’s discuss how it would work.
How long does YouTube video production take?
The time it takes to create a YouTube video can vary depending on various factors such as the complexity of the video, the length, the type of content (live-action, animation, etc.), the availability of resources, and the production process of the video production company. It typically involves multiple stages, including pre-production, scripting, filming or animation, video editing, and post-production. The entire process can range from a few days to several weeks or even months, depending on the specific requirements and timeline of the project. Get in touch with more info about your specific needs and we’d be delighted to give you a more concrete idea of timeframes.
How can I increase the reach of my YouTube videos – and grow my channel?
To increase the reach of your YouTube videos and grow your channel, there are several strategies you can employ.
First, optimise your video titles, descriptions, and tags with relevant keywords to improve discoverability.
Promote your videos through social media, email newsletters, and your website to reach your existing audience.
Engage with your viewers by responding to comments and encouraging interactions.
Collaborate with other YouTubers or influencers to expand your reach.
Consider emulating the popular videos of other, similar channels – this, after all, hacks into proven successful ideas.
Lastly, there’s always the option of using paid advertising on YouTube to target specific audiences and boost visibility of your own videos.
Do your YouTube video production services take the YouTube algorithm into account?
As video marketing experts, we employ various techniques to optimise videos for the YouTube algorithm. We stay updated on the latest trends and algorithm changes to maximise your content’s visibility. By incorporating relevant keywords, crafting compelling titles and descriptions, and utilising appropriate tags, we aim to improve your video’s chances of ranking for important keywords. It’s crucial for us to know your goals and target keywords from the beginning of the YouTube video production process so we can align the process with your objectives.
How can I repurpose YouTube video content across other social platforms?
To repurpose YouTube video content across other social platforms, it’s important to leverage the native video capabilities of each platform. Most social networks prioritise native video content, so uploading your videos directly to platforms like Facebook, Instagram, Twitter, and LinkedIn can boost engagement and reach. Consider adapting your videos to fit the format and style of each platform, optimising captions, and utilising relevant hashtags. By distributing your content widely across your social media presence, you can maximise its exposure and engage with a broader audience.