Explainer videos are one of the most powerful tools for a business to communicate clearly. They’re great for introducing products, breaking down complex services, and helping customers quickly grasp what you offer. At Wyzowl, we’ve been creating explainer videos since 2011, producing over 4,000 videos for more than 2,000 businesses worldwide. We know what makes an explainer video work, and we know how to make one that gets results.
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2,000+
businesses worldwide since 2011
We’ve created explainer videos for companies including:
An explainer video is a short animated or live-action video that explains what a product, service or idea is and why it matters.
Typically between 60 and 90 seconds long, explainer videos are designed to communicate a clear message quickly – cutting through complexity to help an audience understand something in a way that’s simple, engaging and memorable.
They’re most commonly used on homepages, landing pages, product pages and in sales and marketing campaigns – anywhere you need to make a strong first impression or explain something that’s difficult to communicate with words alone.
Different messages call for different visual approaches. Here are the main animation styles we produce – and when each one works best.
The most popular explainer video style. Characters, scenes and motion are crafted frame by frame to tell a story that’s engaging, warm and human. Works particularly well for consumer-facing products, SaaS onboarding, and any brief where you want to build an emotional connection with the audience.
Clean, data-led animation using shapes, text and transitions rather than characters. Ideal for communicating abstract concepts, statistics, or process flows where clarity and professionalism are the priority. Popular with fintech, healthcare and B2B tech companies.
A blend of animation styles – for example combining live-action footage with animated elements, or layering motion graphics over real-world visuals. Used when a single style isn’t enough to tell the full story.
Wyzowl created an animated explainer video for PAR Technology to showcase their program management capabilities and highlight how they act as a dedicated partner to their customers. The project included scripting, designing illustrations aligned with PAR’s brand and full animation. The finished video is helping PAR clearly communicate the value of their loyalty and engagement solutions, and has been used across marketing campaigns to support lead generation.
We went through a few iterations for the script, and they were very receptive to our feedback and made edits quickly. We hadn’t used any illustrations in our branding in the past, so they helped us develop the look and feel of those.
The team was impressive. Everyone I’ve had the pleasure of interacting with at Wyzowl has been so kind and genuinely a pleasure to work with. They go above and beyond to learn your business and ensure they are creating high-quality videos.
We used these videos across multiple campaigns, including campaigns run by us and third-party campaigns, which helped generate MQLs. We noticed these measurable outcomes within the first 2–3 months since we used the videos heavily as soon as they were completed.
We also appreciated their very clear and straightforward process and pricing.
From SaaS platforms to healthcare companies, these explainer videos show how animation brings complex ideas to life – clearly, quickly, and in a way that audiences actually remember.
Bull Run needed to explain a complex crypto staking platform to users unfamiliar with decentralized finance. This explainer breaks down smart swaps, token pools and rewards into a clear, accessible story.
CybSafe needed to communicate how their platform reduces human cyber risk – a challenge that’s both technical and behavioral. This video makes security awareness training feel tangible and results-driven.
Sleep Number wanted to introduce the Sleep 30 Challenge in a way that felt achievable rather than overwhelming. This explainer guides participants through the program step by step, making better sleep feel within reach.
Kadence needed to show how their platform solves a problem many hybrid teams face: coordinating office time without endless back-and-forth. This video makes the solution feel simple and immediate.
Green Door needed to explain a complex home upgrade process involving rebates, contractors and certifications. This explainer turns a potentially confusing journey into a clear, manageable plan.
Mixmax needed to communicate how their sales engagement platform works across the entire sales cycle. This video shows the product in action without overwhelming viewers with features.
Dwelcome needed to introduce an AI-driven relocation tool to an audience unfamiliar with the concept. This video makes personalized local guides feel like a natural solution to a common problem.
The Oxford Club needed to promote a specific investment opportunity while building credibility and urgency. This explainer balances investment education with a clear call to action.
Shmoody needed to introduce a mental health app to two very different audiences – individual users and university administrators. This explainer communicates the value for both without losing focus.
This explainer positions a home-cleaning service as a gift rather than a transaction – reframing the product emotionally while still making the booking process clear and simple.
Kennion needed to explain a proposed change to employee health insurance in a way that reassured staff and invited genuine feedback. This video balances transparency with empathy.
SalesMath needed to show how conversation intelligence works for sales teams who’ve never used it before. This explainer makes the technology feel practical and immediately useful.
Every explainer video follows a clear four-stage process – with a dedicated review and approval round built in at every step, so you always know exactly where your project stands.
Stage 01
Our writers craft a custom script built around your product, audience and key message. We typically go through two rounds of revisions at script stage – getting the words right before we touch a single visual. A great script is the foundation of every great explainer video.
Stage 02
We create custom illustrations from scratch – no templates, no stock assets. Every character, scene and visual element is designed specifically for your brand. You review and approve a detailed storyboard before animation begins, so there are no surprises in the finished video.
Stage 03
We have a roster of professional voiceover artists for you to choose from. Select the artist matched to your tone, audience and language. Our roster spans dozens of accents, languages and styles – from warm and conversational to authoritative and corporate. Music and sound design are added to bring the final video to life.
Stage 04
We bring everything together into a polished, finished video. You review the final animation and we make unlimited revisions until you’re completely satisfied – then deliver final files in every format you need.
Since 2011, we’ve helped over 2,000 businesses worldwide create explainer videos that communicate clearly, convert visitors and grow their business.
4,000+
explainer videos created since 2011
2,000+
businesses worldwide
40+
countries
Since 2011, we’ve created over 4,000 explainer videos for more than 2,000 businesses across 40+ countries. Our clients include some of the world’s best-known brands alongside fast-growing startups – all choosing Wyzowl for the same reasons.
Every explainer video is quoted at a simple, fixed price before production begins – with no hidden fees, no scope creep charges, and no surprises. You know exactly what you’re paying from day one.
We don’t cap the number of revisions you can request. Your complete satisfaction is built into every project, at every stage – from first draft script to final animation.
Every explainer video we produce is created from scratch. No templates, no recycled assets, no shortcuts. Every illustration, character and scene is custom-built to match your brand.
We publish the annual State of Video Marketing report – the most widely cited research in the industry. Our clients benefit from strategies backed by 12 years of proprietary data on how audiences actually engage with video content.
From initial brief to final delivery, we handle everything – scripting, illustration, voiceover, animation, sound design and delivery in every format you need. One team, one process, one fixed price.
Working with Wyzowl on their second business venture, If You Review required 3 explainer videos to introduce their new review platform. They needed a specific video for each audience type plus a general overview which explains the concept of the business. The videos have been used on the website and social media, while the graphics created have been re-purposed for various marketing campaigns as well.
We’ve worked with Wyzowl twice over the past six years, and every experience has been outstanding. The entire process is seamless from start to finish – the team is incredibly helpful, quick to respond, and always on top of each stage of the project.
Across both projects, we’ve had a total of five videos created, and we’ve been over the moon with every single one. Wyzowl are professional, easy to work with, and consistently deliver videos of the highest quality. Highly recommend!
The seamlessness of the whole experience and output was just brilliant. We’ve had so many comments on how professional the animations are. The team were excellent and we just can’t fault them at all.
Explore these guides and examples to learn more about explainer videos and how they could work for your business.
Browse our full library of explainer video examples across every industry and animation style – to spark ideas and see what’s possible.
Get a transparent breakdown of explainer video pricing across every budget, style and production approach – with data from our survey of 242 companies.
Not sure which animation style is right for you? This guide covers every major type of animated video and when each one works best.
A practical guide to writing an explainer video script that communicates clearly, holds attention and drives action.
Understand what a storyboard is, why it matters in the production process, and what to look for when reviewing one.
How long should your explainer video be? This guide covers ideal lengths for every use case – from homepage videos to paid ads.
See what other companies say about Wyzowl. We’re 5-star rated on Clutch and Google Reviews:
Rated 5 stars by our customers
Got a question about explainer video production? We’ve answered the most common ones below – but if you can’t find what you’re looking for, get in touch and we’ll be happy to help.
Explainer video pricing at Wyzowl starts from £2,000 ($2,700) for a fully animated explainer video, with a fixed price quoted upfront before production begins.
The exact cost depends on factors like video length, animation style and complexity.
Every project includes scriptwriting, custom illustration, professional voiceover, animation, music, sound design and unlimited revisions.
For businesses that need ongoing video content, we also offer subscription packages at a fixed monthly fee. You can make an enquiry and get a price for your project on our pricing page.
A typical animated explainer video takes 4–6 weeks from kick-off to final delivery – covering scripting, illustration, storyboarding, animation and a feedback round at each stage.
Demo videos can often be completed in around 4 weeks. If you have a specific deadline, we’re happy to discuss rush turnarounds.
For most explainer videos, 60 to 90 seconds is the sweet spot – long enough to communicate your message clearly, short enough to hold attention.
Shorter videos (30 to 60 seconds) work well for paid advertising and social media.
Longer videos (90 seconds to 2 minutes) are appropriate when the product or concept genuinely needs more explanation.
We’ll advise on the right length based on your specific goals and where the video will be used.
The best explainer videos do three things well: they start with the problem the audience recognises, they explain the solution clearly and quickly, and they end with a compelling call to action.
Great scripting is the foundation – the visuals, voiceover and animation all exist to bring a strong script to life.
Common mistakes include trying to say too much, using jargon the audience doesn’t understand, and burying the call to action too late.
The right animation style depends on your audience, brand and message.
2D character animation works well for consumer-facing and SaaS products where warmth and personality matter.
Motion graphics suit data-heavy or abstract concepts where clarity is the priority.
Mixed media works when you have footage or a brand style that favours real people in shot.
We’ll recommend the right style based on your brief and show you relevant examples before production begins.
Yes. We regularly produce explainer videos in multiple languages – with translated scripts, native-speaking voiceover artists and culturally appropriate visuals.
We’ve produced hundreds of multilingual video series for clients including ArchWell Health, where we created English and Spanish versions with dialect-appropriate voiceover for different audience segments.
Yes. Our client base ranges from early-stage startups creating their first explainer video to global enterprise brands with ongoing production needs.
Our fixed pricing model and structured process work equally well at any scale. Many of our longest-standing clients started with a single video and now work with us on a retainer basis.
Yes, completely.
Every explainer video we produce is created from scratch – custom script, custom illustration, custom animation.
We never use templates or repurpose assets from previous projects. The characters, scenes and visual style are built specifically for your brand and your brief.
Explain your product or service with a perfectly crafted elevator pitch.
Demo your software to new prospects or support existing customers.
Let your customers do the talking. We record worldwide without travel fees.