Financial Services Video Production
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What are financial services videos?
Financial services videos are short visual clips that explain, promote, or educate about financial products, like banking, insurance, investments, and more. Sometimes called ‘financial services explainer videos,’ they’re a snappy way to simplify complex concepts, engage clients, and showcase your offerings. From animated explainers to customer testimonials, these videos help businesses in the finance sector connect better with their audience and boost trust.Why is video important for finance/financial services?
Video is a game-changer for finance and financial services businesses. Not only does it let you simplify complex concepts, making them easy to understand, it can also help build trust by putting a face to your brand – which can be crucial in a numbers-driven industry. Video is proven to engage and retain audiences better than text, boosting your message’s impact. In a fast-paced digital world, video grabs attention and sets you apart, helping you connect and convert with clients and partners.What types of videos are effective for finance/financial services?
In the financial industry, video can take many forms. Explainer videos, for example, break down complex ideas into easily understandable chunks, and can be key components of your marketing strategy. Client testimonial videos build credibility, showing the real success stories of your happiest customers. Overall, a mix of financial video content helps you cater to different needs and keep your audience engaged and informed, while pushing your products and services.Financial services video examples
Take a look at a few of the financial services videos we’ve created for our customers.
What is the typical cost range for finance video production?
The cost of finance video production can vary widely. Our survey – across 242 explainer video companies – goes some way towards helping you understand the average cost of a 60 second explainer video, which is a good yardstick when considering animated videos. More complex videos with higher production value, like client testimonials or in-depth educational pieces, can be more expensive. Factors like video length, style and complexity all come into play. It’s wise to get quotes from professionals based on your specific project!
What makes a compelling finance video?
Crafting a compelling finance video, in our experience, is all about finding the right blend of informative and captivating content. Begin with a crystal-clear message – what’s the core point you want to convey? Remember, simplicity trumps complexity; avoid jargon to ensure a broad audience can connect. Visual variety is also key – keep things interesting and visually appealing to maintain viewer interest. Try to keep things brief, too – ideally no longer than 2 minutes, to retain attention. Finally, make sure you finish strong with a clear call to action, guiding your audience towards their next steps in the journey.
How long does finance video production usually take?
This is another answer that can vary depending on a number of factors. Our research suggests most 60-second animated videos tend to take around 4-8 weeks to produce, as an industry standard. This can be longer, or shorter, depending on style, video length and plenty of other factors. If you’re looking for a specific delivery time for your own financial videos, get in touch and we’ll be able to work with you to see whether this is achievable!
Where can finance videos be utilised once completed?
Once your financial services videos are polished and ready, there’s a load of places out there you can put them to work! Start, of course, by showcasing video on your website, including your home page and relevant product pages. Share it across your social media channels to engage your audience and drive traffic. Consider including it in email newsletters (and even email signatures) to offer valuable insights to your subscribers and amplify the reach of your video marketing. Additionally, platforms like YouTube and LinkedIn provide excellent exposure to a broader B2B audience. Remember, the more visibility, the better!Did you know? 👀
💡 The highest ever proportion of marketers (96%) continue to value video as an ‘important part’ of their marketing strategy.
Click here for more fascinating video marketing stats.
Financial services video production articles
We write and share all we know about video on our blog. Here are some articles related to financial services videos you might enjoy…
Get more info & pricing
Since we started Wyzowl in 2011 we’ve had simple fixed pricing. Whether you’re a startup or an enterprise, we’ve got a video production package that’s right for you. Fill out the form below and we’ll send a FREE info pack with everything you need to know about our service, straight to your inbox.
Financial services video production FAQs
Can financial services videos be produced in multiple languages for diverse audiences?
Absolutely! We can definitely tailor your financial services video for an international audience. We work with localisation experts to ensure accurate translations and cultural nuances are taken into account. This means we can offer videos in a wide array of languages, complete with subtitles or closed captions as needed. Just let us know during the process, and we’ll handle the rest, making sure your message resonates globally while maintaining its impact.How can videos be integrated into financial institution websites?
Integrating videos into financial institution websites is a breeze. Placing them on the homepage can quickly capture visitor attention and convey your core values. Embed them within relevant service pages to explain offerings. Consider a dedicated video gallery for easy access. With compelling visuals and clear messaging, videos can enhance engagement, build trust, and simplify complex financial concepts for your website visitors.How can videos prompt viewers to take steps like signing up for financial services?
Encouraging viewers to take action, like signing up for financial services, is the foundation of all marketing videos. Our top tips are to use clear, concise language to explain how your services solve their challenges – and include a strong call to action that guides them to the next step, such as signing up or contacting your team. Showcasing credibility and simplicity in your video nudges viewers towards making that impactful decision and ensuring your marketing videos pay for themselves.In what ways does video build trust in financial institutions?
Video is a trust-building powerhouse for financial institutions. The finance industry is full of jargon – and animated video, particularly, is a great way to pick that apart and really communicate with an audience in plain English. When your audience feels like you’re trying to make life easier for them, they automatically come to trust you more. Live action video, too, gives you the power to put your happiest customers on screen, building real social proof, in the form of customer testimonials.Why choose Wyzowl?
When it comes to choosing a financial services video production agency – we know there’s so much choice out there. So why choose us? With more than a decade of experience creating marketing videos for 3,000+ clients (including many in the financial industry) we deeply understand the power of video and the impact it can make on your marketing strategy. We’re a full service financial services video agency which means you get every part of the process for one simple, fixed price. Our expert team is adept at crafting engaging and jargon-free content, simplifying complex finance topics and delivering animated video that gets results.How do I get started?
Get in touch with us and let us know what you’re looking for – we’ll come right back with the first steps and let you know the specifics of how the production process works!