Startup Video Production
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What is a startup video?A startup video is video content designed to explain and introduce a new or emerging business. It communicates the core message, products, or services of a startup in an exciting, impactful way. These videos use visuals, storytelling, and concise messaging to highlight the unique aspects of the startup. Startup videos help introduce and promote the startup, creating awareness and leaving a lasting impression.
Why do startups need a video?Great startup videos capture attention – which, as we all know, is often at a premium in the early days. Every visitor to your website, to your trade show booth, every investor you try to sell on your brand, has a finite attention span. A great video explains what you do, and why it’s so exciting. It can be shared widely to reach as many people as possible, and get the maximum number of people invested and excited about a new company.
What are the benefits of startup videos?Startup videos provide lots of great benefits for emerging businesses. They engage viewers, leaving a lasting impression and increasing brand recall. By effectively communicating your startup’s message, products, or services in a clear and engaging manner, videos help your audience understand, connect with, and remember your startup. The versatility of startup videos means that you can also get a lot of impact from one tool, with one price tag.
What types of videos work for startups?For startups, different types of videos can be highly effective in conveying your message and engaging your target audience. An explainer video provides concise and engaging introductions, while product demo videos demonstrate the value and functionality of your products. Testimonial videos featuring satisfied customers can help build trust, while storytelling videos create emotional connections. Additionally, promotional videos, educational videos, corporate videos and behind-the-scenes videos can all play a role in showcasing a startup’s unique offerings and capturing the attention of potential customers. The key is to choose the video type that aligns best with your startup’s goals and target audience.
Startup video examples
Take a look at a few of the startup videos we’ve created for our customers.
What makes a GREAT startup video?A great startup video is impactful, quickly grabbing attention – ideally in the first few seconds. It’s short and concise, focusing on the important details that make the startup unique and exciting. Rather than trying to include every detail, it delivers a compelling message that gets viewers enthused quickly. Great animated startup videos need to match the brand – using the right colours, design style, brand voice and positioning. And equally, quality is really important – investing in quality video production services will make sure your video sends the right message about your startup.
How can a startup video be used to grow businesses?Startup videos can form a huge part of your digital marketing toolkit. They can be used to boost many different parts of your marketing efforts – from your website and social media channels, through to investment and sales pitches and even industry events.
How long should a startup video be?A startup video should ideally be 1-2 minutes in length, with a preference towards the shorter end, around 1 minute. A short video is enough to captivate the viewer’s attention and generate excitement, prompting them to take the next step in exploring your startup further. It should serve as the initial step in a journey of discovery, rather than attempting to convey every detail. Trying to include too much information can overwhelm the audience, potentially turning them away. A startup video production company can help you get the length of your video right.
How do I choose the right partner for my startup video?There are lots of startup video production companies and video marketing agencies out there, and when it comes to choosing one, there’s plenty to think about. Start off with their portfolio: this will demonstrate their expertise and experience as video producers. Conduct thorough research, review their portfolios, and seek testimonials to ensure you find the right fit for your video production needs and ensure you end up with a startup video that makes sure your business grows!
Startup video articles
We write and share all we know about video on our blog. Here are some articles related to startup videos you might enjoy…
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Since we started Wyzowl in 2011 we’ve had simple fixed pricing. Whether you’re a startup or an enterprise, we’ve got a video production package that’s right for you. Fill out the form below and we’ll send a FREE info pack with everything you need to know about our service, straight to your inbox.