Automotive Video Production
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What are automotive videos?Automotive videos are promotional, educational and informational videos produced for car manufacturers, auto dealerships, part suppliers, repair shops, and other automotive businesses. These videos can promote capabilities, demonstrate technologies, train technicians, increase brand awareness, simplify complex ideas, and help companies tell their unique brand stories in an accessible, engaging way.
Why should brands use automotive video marketing?Video offers a dynamic, immersive experience, which lets brands showcase products, features, and brand identity effectively. In the automotive industry, where visuals and experiences are really important, video excels like no other content type in conveying the thrill of driving, safety features, and design aesthetics. It also provides a platform for storytelling, creating emotional connections and trust with potential customers. In an industry driven by visuals and experiences, automotive video marketing is a great choice for building brand awareness and loyalty.
Which types of video work best for automotive brands?Automotive video marketing can take many forms – from practical videos like product demos and how-to guides which educate customers on vehicle maintenance or specific features, through to customer testimonials which can help build trust and credibility. Behind-the-scenes videos can offer a glimpse into manufacturing and design processes, as well as the inner workings of your company. And brand storytelling video content can help communicate your brand’s history, values and vision. There are plenty of other ways to use video content in the automotive industry, too!
Automotive video examples
Take a look at a few of the automotive videos we’ve created for our customers.
How much does it cost to make automotive videos?
The answer to this question obviously depends on many factors including the length, style and complexity of your video. Animated video and live action videos have their own costs, for example. As a starting point to understand the cost of animated explainer videos, you might find this study useful. For a specific quote for your project, get in touch and we’ll come right back to you.
How can you measure the ROI and results of automotive marketing?There are many ways to measure the success of your video campaigns. You might track things like video views, click-through rates, and engagement metrics like likes, shares, and comments. You might also consider conversions, such as leads generated or vehicles sold as a result of video campaigns, provide direct ROI data. More qualitative feedback might come via customer surveys which can gauge brand perception and sentiment. Ultimately, a combination of data analytics, overall sales figures, and customer insights helps determine the effectiveness and ROI of automotive marketing efforts.
Where can I use my completed videos for the best results?For the best results, you can share your completed automotive videos in various places. Start by featuring them on your website and product pages for direct engagement. Don’t forget to post them on social media platforms like YouTube, Instagram, and Facebook to reach a wider audience. Use email marketing to connect with existing customers and potential leads. You can also run paid ads on platforms like Google Ads and social media for more visibility, and to help you reach specific customers. Consider collaborating with automotive industry influencers and bloggers for broader exposure. Finally, share your videos on industry forums and relevant communities to make a bigger impact.
How can video improve the automotive customer experience?Video enhances the automotive customer experience by providing engaging, informative, and visually compelling content. It lets customers explore vehicle features, performance, and benefits in a user-friendly format, making research easier and more enjoyable. How-to videos offer guidance on using and maintaining vehicles, ensuring a smoother consumer experience. Test drive and testimonial videos build trust and excitement, creating a personal connection. Overall, video enriches the customer journey, helping your audience make informed decisions and fostering a positive, long-lasting relationship with the brand.
Automotive video articles
We write and share all we know about video on our blog. Here are some articles related to automotive videos you might enjoy…
Get more info & pricing
Since we started Wyzowl in 2011 we’ve had simple fixed pricing. Whether you’re a startup or an enterprise, we’ve got a video production package that’s right for you. Fill out the form below and we’ll send a FREE info pack with everything you need to know about our service, straight to your inbox.
Automotive Video FAQs
How does video help in training automotive technicians?Video’s effectiveness goes beyond customers alone equips automotive technicians with job-critical knowledge. Animations and footage vividly demonstrate proper repair techniques, safety protocols, and tool handling. Visuals improve information retention so technicians excel in their roles while minimising risks. Automotive video promotes skilled, informed teams across workshop departments.
How do car shoppers use video during the sales process?Car shoppers are turning to video during the sales process like never before. They’re checking out virtual test drives to get a feel for the performance and comfort of a new vehicle. Product walkarounds let them see all the cool features up close. Reviews and testimonials provide insights from real owners. It’s like having the dealership at their fingertips, making informed decisions easier throughout the whole purchase journey. Video has become an essential tool for car buyers to research, compare, and find the perfect vehicle. And, as a result, it’s become a go-to automotive marketing tool – helping drive more sales.
Why choose Wyzowl?Choosing Wyzowl is a no-brainer for your video marketing needs. We’re experts at turning ideas into eye-catching, engaging videos. With a track record of creating 3,000+ videos for satisfied clients all over the world, you can trust our experience and expertise. Our team lives and breathes digital marketing, and we know how to tell your brand story effectively, with creativity and ingenuity. Plus, we keep things stress-free with our streamlined process and great communication and service throughout. So, if you want awesome video content that grabs attention, informs and entertains, we’re the choice for you!
How do I get started with my project?
It’s easy! Get in touch with a few details about your video marketing needs, and we’ll come back to you with more information about pricing, process and turnarounds within 1 business day.