We’ve done a lot of research to find out how much an animated explainer video costs. We feel we offer the very best value in the market. Our prices are lower than the market average yet the quality of our work is better than the majority of our competition.

If you’d like to get our prices please get in touch and we’ll send you our packages and pricing information.

We handle everything at every stage of the process from ideation to script, design and animation. We work to fixed turnaround times at every step of the process so you know exactly when each item will be delivered. However it’s important to remember that feedback and amendments are required at each stage as well.

• Animated videos – Typical turnaround 6 weeks (see animated video process)
• Interactive video – Typical turnaround 8 weeks (see interactive video process)
• Screen recorded video – Typical turnaround 4 weeks (see screen recorded video process)

However, we understand that sometimes our clients have a tight deadline so we’re always happy to discuss and schedule specific delivery dates when you require a rush turnaround.

In our 2017 video marketing survey we found that 50% of consumers believe that 1 minute is the ideal length for an explainer video and 33% said between 1 – 2 minutes. Based on this it’s a good rule to plan for your video to be less than 2 minutes. And closer to or under 1 minute if possible.

It’s important to bear in mind the goal of your animated explainer video. What do you want people to get from the video and what do you want them to do next? Do you want viewers to contact your business after watching? Do you want people to feel like they understand a process? Do you want to move people forwards in their buying journey? Your video should contain enough information to achieve it’s goal whilst being short enough to make sure people watch to the end of the video and see your call to action.

In simple terms you want people to watch to the end of your video, not turn off part way though. You want to make sure viewers see the information at the end of the video

Animated Explainer Videos – These videos can explain any product, service, process or concept. They use illustrated graphics so you can match the style closely with your brand. And, you don’t need to worry about hiring expensive actors, locations, people and equipment. Animated videos are amazing as they can explain anything in any scenario. See more about our animated videos.

Interactive Videos – Interactive videos are engaging as they take viewers directly to the information that’s most relevant to them. If you have a lot of information to get across an interactive can be a great way to split it up and let the viewer decide the parts that are most important for them to watch. Equally this type of video can be entertaining and fun. See more about our interactive videos.

Screen Recorded Videos – This type of video is great for demonstrating a software feature or an app before someone downloads, signs up or buys. You can show the viewer exactly how something works. We demonstrate the web or mobile app by using it and recording the screen. We then place the recorded footage into a 3D model to create the video. See more about our screen recorded videos.

In simple terms live action uses people, cameras, locations and props to create the video. These types of videos can be great if you want to feature specific actors or use certain locations. They also have a personal feel to them. However they can be expensive to make and if you need to change anything at a later date it can be extremely difficult.

Animated videos use illustrated graphics and animation to make the graphics move. This type of video is great as you can craft your perfect characters and scenery. You can match the style perfectly to your brand and colours. You can also change and edit things along the way until you get the perfect video with the perfect look and feel and message.

Of course, at Wyzowl we love animated explainer videos. You might also find it interesting that our friends at JotForm did a side by side test and found that their animated video had a 20% higher click rate, which led to a higher serve rate by YouTube.

However there are many other excellent ways to use your videos to generate traffic, increase conversions and support people before and after they buy. This include:

Social Media – Post your video on your social media channels for your audience to see. Video is huge on social media so you’ll often get more engagement than you would with a non video post. You could also target your audience with video ads on your social media accounts. This is a great way to reach your audience.

Email Marketing – Send your video to your email database. As you have a database of people who you know are interested in your product or service this is a great way to get exposure for your video and to educate your target audience.

Email Signature – It’s likely you and your team send hundreds or thousands of emails per day. Having a short link or a thumbnail of your video in your email signature is a great way to get more video views and help the people you communicate with understand your business better.

Paid advertising – Showing your video to a targeted audience before other videos they play on YouTube or other advertising is a highly effective way to reach your target audience.

FAQ or knowledgebase – When people want to know more about a feature or how you work they might visit your support section, FAQ or knowledgeable. Using your video here is a great way to support people when they need it most.

Internal training – Our clients use training videos to educate their team on important subjects. Video is perfect as you can finely craft your message and then deliver it again and again.

Video is a versatile tool that can communicate any message effectively. We’ve included “How to use your video” sections in all our Video Types, Use Cases and Industries in our navigation. Click an option in our navigation to find out more.