Employee Onboarding Video Production
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What is an employee onboarding video?An employee onboarding video is a type of video content that’s used to welcome and educate new hires in an organisation. It’s sometimes called an orientation video, or new hire video. It aims to give them the training, tools, and information they need to integrate into their new role successfully. These videos can cover various topics, including company culture, core policies, setting up digital accounts, and countless other key aspects of their job. By using onboarding video, companies can deliver engaging and repeatable onboarding experiences to ensure a smooth transition for new employees, every time they hire!
What’s the importance of onboarding new employees?Onboarding new employees is super important, for several reasons. Firstly, it sets the foundation for a positive and productive work experience, helping new hires feel welcomed and supported. Effective onboarding can improve employee retention rates, reducing the costs and time associated with recruitment. It also enhances employee productivity, performance and alignment with company culture, so every new employee can contribute as quickly and effectively as possible. Well-executed onboarding processes make sure that new employees understand their roles, responsibilities, and the expectations of the business – leading to improved job satisfaction and long-term success.
How does video support the employee onboarding process?
Video is a powerful tool that supports the onboarding process in multiple ways. Firstly, it brings a level of engagement and personality that written content often lacks, making it more memorable and relatable for new hires. Video allows for visual demonstrations, storytelling, and showcasing company culture effectively. Just as importantly, video content can be easily accessed and repeated, so new employees can refresh their knowledge as needed. It offers a consistent and scalable onboarding experience, ensuring that the same, crucial information is effectively communicated and retained by new hires every time you grow your team.
What types of onboarding videos can be created?
Various types of onboarding videos can be created, depending on what you’re looking to achieve. These include culture videos that introduce the company values and mission, policy videos that outline important rules and regulations, training videos that provide specific job-related instructions and demonstrations, welcome videos from executives or team members, and interactive videos that allow new hires to actively participate in their learning process. A broad range of animation, live-action, screen recorded demos, interactive videos and other formats can be used to create a range of engaging and informative employee orientation content.
Employee Onboarding Video ExamplesTake a look at a few of the employee onboarding videos we’ve created for our clients.
Kennion Employee Benefits
What information should onboarding videos cover?
Employee onboarding videos should cover essential information to help new hires get acclimated and prepared for their roles. This may include an introduction to the company culture, core values and mission, an overview of key policies and procedures, an explanation of job expectations and responsibilities, guidance on using digital tools and systems, and any other necessary info related to their specific roles. It’s important to provide a comprehensive yet concise overview, making sure that new employees have the knowledge and resources they need to succeed – while keeping the content engaging, interesting, and easy to digest.
When should new hires watch onboarding videos?New hires should ideally watch employee onboarding videos as part of their initial onboarding process, before or during their first days or weeks at the company. These videos can be included in a comprehensive onboarding program that may also involve in-person orientation sessions, paperwork completion, and other training activities. By watching onboarding video content early on, every new hire can quickly get themselves familiar with the company’s culture and values, policies, and job-related information, setting them up for a smoother integration into their roles. But the beauty of high quality onboarding video content is that this knowledge can be refreshed and revisited as required – putting new team members in control of their own learning experience – so make sure it’s available beyond those first few days and weeks.
What makes a great onboarding video?
There are a few ingredients to creating great onboarding videos. One of them is personality – it’s really important that every aspect of the video, not just the dialogue, matches the unique character and company culture of your business. The other key thing is clarity – the same storytelling skills that apply to marketing videos apply here, and the goal is basically the same: keeping an audience engaged and getting them to that ‘lightbulb’ moment of understanding. Beyond the ins and outs of what the video actually includes, it should also be easily accessible, allowing new employees to revisit the content as needed, and – of course – it should be accompanied by supplementary resources or interactive elements for further learning and engagement.
How can companies measure the impact of onboarding video?
Companies can measure the impact of employee onboarding video through various metrics. These include tracking the completion rates of the videos, running surveys to assess new hires’ satisfaction, and evaluating their performance and productivity during the onboarding period. Companies can also analyse retention rates and employee engagement levels to gauge the effectiveness of the onboarding process as a whole. Gathering qualitative feedback through interviews or focus groups can also provide valuable insights into the perceived value and usefulness of onboarding video – and the onboarding process as a whole.
Employee Onboarding Video Articles
We write and share all we know about video on our blog. Here are some articles about employee onboarding videos you might enjoy…
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Since we started Wyzowl in 2011 we’ve had simple fixed pricing. Whether you’re a startup or an enterprise, we’ve got a video production package that’s right for you. Fill out the form below and we’ll send a FREE info pack with everything you need to know about our service, straight to your inbox.
Employee Onboarding Video FAQs
Does animated video or live action work better for onboarding videos?The choice between animated video or live action for onboarding videos depends on various factors. Animated videos allow for creativity, visual storytelling, and simplified explanations, making them ideal for complex or abstract concepts – they can be engaging, versatile, and easily customised to match your branding. On the other hand, live action videos can bring a sense of authenticity and connection, especially when your video showcases real employees and work environments, or creating a welcome video from management and other team members. Ultimately, your decision here should be based on your brand identity, target audience and objectives.
How long should each onboarding video be?
We all know that attention spans are shorter than ever these days. Sure, onboarding videos have a different audience to, say, marketing videos – and a new employee is likely to pay attention longer, especially if they’re watching an engaging onboarding video. That being said, engaging onboarding videos tend to be shorter – really, no longer than 3-5 minutes. If you want to get across more info then, beyond the 5 minute mark, it makes sense to break the content down into multiple videos. Successful onboarding is all about knowledge retention, so be realistic – don’t ask your new hires to do too much!
What’s the difference between a training video and onboarding video?
These are really similar types of video. The distinction we make is that a training video is for all your team members, whereas an onboarding video is specifically aimed at new team members. If you’re interested, click here to find out more about training videos.
How much does employee onboarding video creation cost?
As ever with this question, the answer varies depending on the style, length and complexity of your video. However, you can create a simple and effective video for less than you might think. Get in touch and we’ll happily share an info pack about our services.