What are interactive videos?
Traditionally, video has been a linear thing. You can pause, play, rewind and fast-forward.
Interactive video is a new and exciting tool that changes that, actively involving them in video like never before.
They can choose their own adventure, complete forms, buy products, answer questions – and that’s just the start.
Interactive video examples
The result of our customer service
Here are just a few of the nice things our customers say about our service.
Interactive videos: what can they do?
Interactive video is an incredibly versatile medium, so don’t worry if your idea doesn’t feature below – get in touch and we’ll be delighted to discuss and explore your specific needs! With that said, here’s a list of the most popular interactive features & functionality you might find in interactive videos…
Branching storyAdd clickable hotspots to your video, which let the viewer skip back and forth within parts of video content – with outcomes dependent on their choices.
Chapters & navigationAs marketers we know all too well that attention spans are shorter than ever. By breaking down longer videos into chapters, you can focus each ‘chunk’ of video to the right user, and let your users find the message that’s most relevant to their needs.
eCommerceWith the ability to embed basically any website content right in the player window, your audience can buy products, fill out forms and more.
Quiz/TestGive your audience the essential information – then follow up with quiz-style questions to make sure they’ve followed and understood. Quizzes are a great way to validate knowledge – but also add a little fun to your video experience.
Every interactive video comes with…
A wealth of experience
Clear, fixed pricing
Interactive Video FAQ
What is interactive video?Quite simply, it’s video content, overlaid with interactive elements. Unlike linear video, the choices you make while watching determine how the video plays out. As a marketer this means you can put your viewer squarely in control of their viewing experience, opening up a whole world of opportunity!
What are the benefits of interactive videos?Quite simply, there are many! According to WIREWAX – our partner interactive video software – interactive video is associated with 68% increased brand recall, 9x increased purchase intent, and 5x longer user engagement with video content. We’ve also seen e commerce companies use interactive videos to increase sales – often called ‘shoppable video.’ Interactive content is always a good addition to your marketing mix, and interactive videos are, obviously, no exception!
Which interactive video platform do you use?As mentioned above, we’re proud to work with our friends at WIREWAX to create animated interactive videos. WIREWAX is a powerful interactive video solution that perfectly compliments the quality of our animated videos for optimal results for our clients.
Are interactive videos just for big companies?Definitely not! The barrier to entry for interactive video – as with other types of video – is getting lower every day. Interactive video is no longer an ‘enterprise package’ – we also create interactive videos to suit the video marketing strategies and goals of startups and small businesses.
Why use Wyzowl as an interactive video agency?WIREWAX is a great piece of interactive video software, but they don’t create interactive videos. You simply upload existing video to WIREWAX’s interactive video platform and use that to add your interactive features and functionality. On the other hand, using Wyzowl’s interactive video production services, means that you can literally start with nothing – we create everything from scratch, your whole video, considering interactivity throughout and building this into your video content in the most creative way possible.
What are hotspots?In their most simple form, hotspots are basically clickable buttons that appear in a video. But you actually have enormous flexibility over look and feel, to the point that they’re barely recognisable as buttons at all – you can make any area of the screen a clickable hotspot that moves your viewer to the next section of their interactive video experience.
What makes good interactive video content?It’s important to remember that a great interactive video is an interactive experience – the more features and opportunities you can give your viewers to engage with your content, the better. But beyond that, the normal rules apply when you want to produce great videos that perform well for your business: keep it concise, engage your audience and don’t cut corners when it comes to the look and feel.
How are interactive videos hosted and where can they be used?Because interactive video ‘overlays’ video with interactive functionality, the final video needs to be hosted on a special server in order for that functionality to work. Otherwise it’s just a raw video file with no interactive elements. For this reason, when your video is complete, we share an embed code with you. You can use this to embed the fully functional interactive video on your site. This also includes a range of handy analytics that let you measure important performance metrics like click rate, watch time and engagement.
Our interactive video production processWe’ve developed a reputation as an outstanding interactive video company based largely on the quality of our work – which is made by possible by a simple 5 step production process.
1. Briefing & Fact finding
2. Script writing
Finally, we overlay the completed video file with interactive functionality. We give you the interactive video embed code so you can embed the video into your website.
From startups to enterprise, we’re trusted globally!
Get more info & pricing
Since we started Wyzowl in 2011 we’ve had simple fixed pricing. Whether you’re a startup or an enterprise, we’ve got an interactive video package that’s right for you. Fill out the form below and we’ll send a FREE info pack with everything you need to know about our service, straight to your inbox.