Healthcare Video Production
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What is a healthcare video?A healthcare video is a video designed to educate, inform, or communicate health-related topics. It can cover various subjects such as medical procedures, wellness tips, patient testimonials, disease prevention, and treatment options. These videos are often used by healthcare professionals, organisations, and patients to share knowledge, raise awareness, and promote better understanding of health-related matters.
What are the benefits of these videos?Medical video marketing offers numerous benefits. Video can be a dynamic and engaging way to convey complex medical information, making it easier for audiences to understand – video is used increasingly widely as a valuable patient education tool. Visual demonstrations of procedures, patient stories, and expert interviews help enhance credibility and trust. Videos also capture attention very effectively, leading to higher viewer retention and message retention – always a tricky goal in the healthcare industry. They cater to various learning styles and can be shared on multiple platforms, increasing reach and accessibility. Additionally, videos have the potential to evoke emotions, driving stronger connections and encouraging positive actions towards health and wellness.
What types of videos are most effective for healthcare businesses?
Video is one of the most versatile marketing tools in the world, and can be used in many areas of a healthcare business. This includes:
- Marketing Videos: Introduce your brand, highlight your products and services and grow your business!
- Animated Explainer Video: Simplify complex medical concepts or procedures through captivating visuals and storytelling.
- Educational Videos: Inform and educate medical professionals on health conditions, treatments, and lifestyle tips.
- Patient Education Videos: Empower patients by providing post-treatment care instructions and guidance for better health outcomes.
- Product Tours: Showcase the features and benefits of your medical devices, equipment, or software to highlight their effectiveness.
Really, the sky’s the limit! Ultimately, a mix of these videos creates a comprehensive approach, enhancing brand awareness and encouraging better health outcomes. Get in touch to discuss your specific needs.
Healthcare video examples
Take a look at a few of the healthcare videos we’ve created for our customers.
What makes a great healthcare video?A great healthcare video is all about planning and having a well-crafted script. It should look fantastic, whether it’s using the best equipment for live-action shots, or creating animated graphics that reflect the quality of your brand. Most importantly, it needs to get right to the good stuff that the audience wants to see and hear! Remember to keep it short and sweet, avoiding any unnecessary dragging. By following these tips, you’ll be able to create an awesome healthcare video that captures attention and keeps viewers hooked.
How do you choose between healthcare video production companies?When choosing between healthcare video production companies, make sure to check out their portfolio, particularly looking for relevant examples in a similar niche to yours. Ask questions about their service so you fully understand what’s required from you – and what’s included in their package. And, of course, check out reviews: these will help make sure your healthcare organisation hires a video production company you can trust!
How long should medical videos be?In some ways this is a little like asking the ideal length for a piece of string! But the general rule is that “shorter is better.” Keeping the information concise and to the point helps viewers digest info without feeling overwhelmed. The trite answer would be ‘As long as it needs to be and no longer!’ Your chosen healthcare video production company will be able to work with you to craft your message into just the right time frame so that your video gets across the key details – without turning your audience off.
How does medical video production work, and how long does it take?
The process differs depending on whether you’re creating animated videos or live action (both have their uses in the healthcare industry!) But in either case, we work to fixed turnaround times. We’ll be able to work with you to make sure we hit your deadlines. Just get in touch if you’d like to discuss this further!
Healthcare video articles
We write and share all we know about video on our blog. Here are some articles related to healthcare videos you might enjoy…
Get more info & pricing
Since we started Wyzowl in 2011 we’ve had simple fixed pricing. Whether you’re a startup or an enterprise, we’ve got a video production package that’s right for you. Fill out the form below and we’ll send a FREE info pack with everything you need to know about our service, straight to your inbox.