We explainer videos!
In today’s world of shrinking attention spans, you often have a matter of seconds to get your message across to your audience. An explainer video is THE ultimate tool for audience education. It communicates the broad strokes of a business, product, service or concept in a quick, snappy way, concisely communicating the important key points, and creating instant understanding.
Here at Wyzowl, we pioneered explainer video production way back in 2011 – we were one of the world’s first explainer video companies. Since then, through a mixture of great service, dedication and creativity, we’ve established ourselves as one of the best explainer video companies in the business. We’re based in the UK but we’re a truly international business: we’ve created 3,000+ videos for 1,500+ clients worldwide.
3,000+ Videos created
Explainer videos we’ve created…
Single Stock Retirement
The Oxford club. Retire now on one perfect stock.
Helping you to find your perfect office space.
Conversation intelligence platform for sales teams.
Discovering the wonders of whey to improve infant formula.
Introduction to community paramedicine
New food waste regulations for people who live in flats.
The result of our customer serviceHere are just a few of the nice things our customers say about our explainer video production service.
I often say the best way to determine a great partner is your willingness to work with them again. We’ve done this time and time again with Wyzowl and I urge others to do the same!
We wanted to open the window to our site without people having to register or make a commitment. Tools like an explainer video are key for us to explain what we’re all about. Wyzowl enhanced the ideas we had for the video and I couldn’t recommend them highly enough.
I was very impressed with the professionalism and friendliness of everyone involved and can’t fault anyone at any stage! Everything was explained clearly and all queries were answered promptly!
Wyzowl are an efficient, professional, and friendly company to do business with. They get the job done brilliantly and are creative, supportive and proactive. I’m glad for the opportunity to work with them on our video content needs globally, and have really enjoyed working with them over the past year.
Wyzowl has delivered high quality videos for our organisation, we are really satisfied with the results and that’s why we keep working with them. I would absolutely recommend them to make any kind of video for your organisation.
Amazing, amazing, amazing. This is quite frankly the best service I have received from a business in many many years. Why can’t more people be like Wyzowl?? Keep it up.
We’ve seen hundreds of thousands of dollars in the form of new customers who originated with us by watching a Wyzowl video.
Truly exceptional service and follow through. To cut to the chase, we had a fantastic experience with Wyzowl and absolutely recommend them.
We have worked with Wyzowl multiple times now because of the smooth and straightforward experience they’ve provided each time. Our most recent project focused on generating awareness for the launch of our newest form builder and we are glad to say it was a resounding success. The video we created with Wyzowl has had hundreds of thousands of views to date, and it’s still climbing. Because of their outstanding skills and production time, I would not hesitate to work with them again.
I really enjoyed working with Wyzowl on our series of videos. From the quoting/proposal process to the finished product, the experience with Wyzowl was great!
We are really happy with the final video and indeed have been really impressed with the whole process by everyone at Wyzowl!!
It was such a pleasure to work with Wyzowl! During every stage of the project, they delivered amazing work that required very little revisions – saving time for the both of us! Thank you for making my life a little easier. I am so happy with my custom video and would most definitely recommend Wyzowl!
Explainer videos: The world’s most versatile marketing tool?
In many ways, an explainer video is the quintessential piece of ‘pillar’ content: this one piece of video, once created, can work REALLY hard for your business for a long time, in multiple parts of your marketing strategy. For example, you could…
- Post your completed explainer video on your home page.
- Use your explainer video in your email signatures.
- Share it on your social media timelines.
- Promote it with paid social ad campaigns including on YouTube, targeting your ideal target audience.
- Use the source files (which are included in the price of our explainer video production process) as graphics and microinteractions on your website, and other print/digital assets. You can build a whole brand around a brilliant explainer video…
- Loop it on the big screen at your next event.
- Use it as a powerful intro tool during your training/onboarding process for new hires.
- Impress prospects in your face-to-face or virtual sales pitches
Why use an explainer video?
An explainer video is an incredibly versatile tool. It can be used to explain pretty much anything, from your business idea through to Einstein’s theory of relativity! Your explainer video can be short, it can be long – but ultimately, it helps your audience understand. And that understanding is the bedrock of inspiring them to take the action you want them to take.
If you regularly find yourself explaining a particular product, service or concept, an explainer video is your shortcut to unlocking hours of saved time! By crafting your message perfectly into a short, concise video, you can deliver that message clearly and effectively – time and time again.
Cut through and engage
We all know that attention spans are shorter than ever, with distractions everywhere. Put simply, your audience have never been LESS likely to want to read swathes of text. Explaining a concept through video is a brilliant way to optimise the engagement and cut-through of your message. This is because it combines elements that appeal to different learning styles. Text and images are great, but diversifying your message will maximise your chances of the message ‘sticking’ with your audience.
Frequently Asked Questions
Got questions about our service, us or how it all works? See a few of the most common questions we get below.
How long does explainer video production take?At our end, we work to fixed turnarounds. The actual time it takes to move through the explainer video production process depends on how quickly we received feedback and how many rounds of changes are required. In theory, we can fastpass explainer video production in just 4 weeks, but most of our projects take around 6-8 weeks from initial contact to get them just right.
How much do animated explainer videos cost?We’d need a little info to give you an exact price, but to get a ballpark figure, check out this piece of research. We contacted over 200 explainer video production companies to get a quote for a ‘typical’ animated explainer video project, and shared the insights in this piece of content!
Do you have any data around the effectiveness of an explainer video?Why yes, we do! Our annual State of Video Marketing Report features a host of juicy data – and not just about explainer videos, but around usage, spend, video marketing ROI and more, across the whole of the video marketing space! Check it out here.
How long should animated explainer video be?The stock answer here is, ‘as long as it needs to be, but not a second longer.’ But to be less cryptic, we find the best explainer videos tend to fall between 1 and 2 minutes in length. We find this is a good sweet spot to aim for. Throughout our whole explainer video production process, we advise our clients on estimated video length and give you the option to make changes if necessary.
Is Wyzowl a great explainer video company?Choosing an explainer video production company can be hard. But we’re here to guide you through the process. We’ve been there, done it, bought the t-shirt and then some! We’ve created 3,000+ explainer videos for 1,500+ companies all over the world. Most of our customers rate us 5* and that’s why we get most of our business from past customers and referrals. So, our customers think we’re pretty great, and we hope you do too!
Our winning explainer video production process 🏆Making an animated explainer video is tricky – take it from us! We’ve broken the whole thing down into 3 key parts. Remember at each stage of our entire process, you get unlimited revisions.
1. Briefing & Fact finding
We start by getting to know you. We ask for some information from you to help us understand your explainer video requirements. We then set up a kickoff call between you, your wonderful dedicated Wyzowl account manager, and one of our seasoned script writers. This is a chance for us to pick your brains so we can build our understanding of your brand, industry, product and the challenges you’re facing. Explainer videos often need to communicate complex ideas, so this is a good chance to make sure we fully understand the subject matter before we get to work.
2. Script writing
Based on these lessons we put together a first draft of the script. This is a side by side document, laying out the voiceover for your explainer video and a rough description of what will be happening on screen at each point. When we say ‘first draft’ – we mean it! You get the chance to thoroughly feed back, and we can revise it as many times as necessary until you’re totally happy to sign off and move forward.
3. Storyboard design
For an animated explainer video, once the script is signed off we create the graphics for your video. These are laid out, scene by scene, for you to check and approve. It’s a great opportunity to visualise and perfect the look and feel of your explainer video before we add motion.
Once you’re happy with the script and storyboard, we get to work on the animation – which is where the explainer video production process really comes to life. We add a professional voiceover track, royalty free music, sound effects and work on adding the movement and transitions that bring your explainer video to life!
We created a short video to show QSpex USP of delivering glasses the same day as the customers eye exam and to any location.
“It was such a pleasure to work with Wyzowl! During every stage of the project, they delivered amazing work that required very little revisions – saving time for the both of us!”
How to choose the right explainer video company 👀We’re well aware that there are lots of explainer video production companies out there. Choosing one can be a difficult task. So – based on years of experience making explainer videos for everyone from world known brands to startups, here are the things we believe you need to take into account when choosing the right explainer video company for YOU:
- Quality of past work. Have they created different video styles, including ones that look and feel like the animation style you have in mind for your video?
- Level of experience. How many explainer videos have they actually created? Who have they worked with, and, on that basis, can you trust them to create videos for you?
- Process. The explainer video production process is often tricky business: you need to choose a partner who embraces that complexity – but makes it clear and simple for you.
- Speed and quality of communication. Explainer video production takes a diverse team of skills, and, while it’s good to have one central point of contact, it’s also important to make sure you have access to the people making your video at each stage. Customer care is a critical component of choosing an explainer video company!
- Requirements from you. An explainer video production company will talk a lot about the work they’re going to do. But what work is going to be needed from you? Make sure to check how much a company depends on the client’s feedback and build this into your decision-making process.
- Timescales for each stage. Creating animated videos is an involved, time-consuming process. Make sure to check on timelines with any prospective animated explainer video companies: How long is the whole thing likely to take? Do they work to reasonable timelines? What’s the realistic estimate of timeframe, from beginning the project to completing the video?
😫 Common problems with explainer video companies
You might find other animated video companies fall down in some familiar areas:
- Unclear, or hourly pricing. Explainer video production companies charge per hour of work completed, which can be confusing – it means there’s no cost certainty until the project is complete, and makes it hard to budget.
- Slow, or unclear, turnarounds. Some explainer video companies lack a fixed process which means you’re never really sure where things are up to or what’s next. As a client this puts you in a frustrating, powerless position.
- Chargeable, or limited revisions. Many explainer video companies limit the number of free changes you can make throughout the process, which can lead to a choice between spiralling costs – or an animated video you don’t like.
- Poor communication. In some cases this means that you’re left chasing things up with the explainer video company, trying to get progress updates instead of focusing on other work.
- Lack of expertise. Every explainer video company will tell you they have unlimited skill and expertise, but you’ll often find yourself having to do the heavy lifting.
- Unhappy clients. These problems all lead to the same outcome: dissatisfied clients, unhappy with their videos and the experience. Make sure to check out reviews before you get started!
So we do things ‘The Wyzowl Way’ 🤩
Over more than a decade, we’ve established ourselves as one of the world’s top explainer video companies, and that isn’t just a soundbite! It’s because we offer a range of benefits to make sure you love your explainer video at the end of our process, including…
- Clear, fixed pricing. Our animated videos are priced per second of completed video. Changes to the length (and therefore price) are clearly communicated throughout so you have cost certainty and are always in control.
- Fixed turnaround times. Our simple process has fixed turnarounds, which we communicate clearly. You’ll always now exactly where things are up to, what deliverable(s) to expect next, and when!
- Unlimited revisions. Tweak and make changes to your heart’s content until you sign off at each stage of the process.
- Direct communication with your video production team. Use our bespoke project management tool to communicate with the exact person working on your video at any time.
- Experts at every stage. A seasoned team of storytellers and animated video experts who understand how to create marketing videos that resonate.
- 5* Customer feedback. Our reviews speak for themselves! We move heaven and earth to deliver a process that makes video production easy for our clients.
We created a video to explain the concept behind ApptoPay mobile app for taking payments on the go.
“If all the companies I outsourced to and partnered with were like Wyzowl I’d be very happy.”
From startups to enterprise, we’re trusted globally!
Get more info & pricing
Since we started Wyzowl in 2011 we’ve had simple fixed pricing. Whether you’re a startup or an enterprise, we’ve got an animated video production package that’s right for you. Fill out the form below and we’ll send a FREE info pack with everything you need to know about our service, straight to your inbox.