Explainer videos

Explain any product, service, idea or concept quickly, concisely and powerfully with an explainer video.

Create a lightbulb moment

In today’s world of short attention spans, you often have a matter of seconds to get your message across to your audience. An explainer video is THE ultimate tool for audience education. It communicates the broad strokes of a business, product, service or concept in a quick, snappy way, concisely communicating the really important key points, and creating instant understanding.
Explainer videos are most commonly used to educate potential customers about a product or service; but they can also be used for educational purposes, to break down and explain complex or lengthy topics. If you struggle to explain what you do, or you’re looking to give your audience a ‘lightbulb’ moment – where something they didn’t understand becomes something they do – then an explainer video could be just the tool you’re looking for.


Single Stock Retirement
The Oxford club. Retire now on one perfect stock.
Arla Foods
Comfort Infant Formula - Discovering the wonders of whey to improve infant formula.
Harrow Council
New food waste regulations for people who live in flats.
Novum Office
Helping you to find your perfect office space.
Sales Math
Conversation intelligence platform for sales teams.
Cardinal Health
Introduction to community paramedicine.

Explainer videos can be used to…


Get in front of your audience and explain your product, service, idea or concept – encouraging them to take action to find out more.


Use video to help people understand basically anything in a minute or so! Help them understand so they can make decisions.


Support your customers by explaining new product, services, ideas or concepts that help them get the best experience with your brand.

Why use explainer videos?

Explain anything!

An explainer video is an incredibly versatile tool. It can be used to explain pretty much anything, from your business idea through to Einstein’s theory of relativity! Your explainer video can be short, it can be long – but ultimately, it helps your audience understand. And, ultimately, that understanding is the bedrock of inspiring them to take the action you want them to take.

Save time

If you regularly find yourself explaining a particular product, service or concept, an explainer video is your shortcut to unlocking hours of saved time! By crafting your message perfectly into a short, concise video, you can deliver that message clearly and effectively – time and time again.

Cut through and engage

We all know that attention spans are shorter than ever, with distractions everywhere. Put simply, your audience have never been LESS likely to want to read swathes of text. Explaining a concept through video is a brilliant way to optimise the engagement and cut-through of your message. This is because it combines elements that appeal to different learning styles. Text and images are great, but diversifying your message will maximise your chances of the message ‘sticking’ with your audience.

“It was such a pleasure to work with Wyzowl! During every stage of the project, they delivered amazing work that required very little revisions – saving time for the both of us!”

Kelsey Berry – Qspex


Where next?

Click here to instantly download a PDF to help you attract your audience with video.