Social Media Video Examples
What Is A Social Media Video?
Social media is also one of the best places to promote your business because of the sheer volume of visitors to sites like Facebook, Instagram, and Twitter. And the presence of videos is growing year on year. According to our 2017 survey, 24% of businesses used Instagram video for marketing purposes, and when we followed up with our 2018 survey, that number increased to 41%. Of those marketers, 78% found it to be an effective strategy!
Why Use Video On Social Media?
1. Better Engagement
2. Reach More People
3. Increasingly Popular For Marketing
4. People Crave Branded Content
5. More Traffic
6. Videos Are Memorable
Social Media Video Fact…
How To Use Your Social Media Video
There are ways to increase the visibility of your status update, too. You can use tools like Instagram Insights or Buffer to discover when it is best for you to post based on the activity of your followers. And to further increase the longevity of your video on Facebook and Twitter, you can pin your status update to your page so that it is the first thing new visitors will see.
When posting your video as a status update, don’t be afraid to ask people to share it! You can even encourage this by entering those who share your video into a competition to win a small prize.
To reach new people, you should post your video as a targeted ad. All of the biggest social media sites have ad targeting functionality, allowing you to serve your ads to the most relevant groups of people for your product, brand, or service. Plus, you have the option to only pay when your video is clicked on, so your ad spend is never wasted.
Targeted advertising is seen much more positively by social media users than ads that aren’t targeted to their specific interests.
YouTube pulls in billions of users every month, so if you want to boost your online presence, creating a YouTube channel can really help. YouTube is an amazing platform for reaching people who are actively searching for videos to watch, and the comments section acts as a place for you to converse with potential customers.
To increase the views on your social media video, you can search for relevant topics and post your video as an answer to questions from people who could turn out to be potential customers.
With this new functionality, there is also the opportunity to become an influencer on Quora by posting ‘how-to’ videos in addition to videos that answer the questions of users.