Social Media Video Examples
These are just a few of the videos we’ve created. We have plenty more to show you, so get in touch if you can’t see a video in your industry!
What Is A Social Media Video?
Social media videos are made specifically to promote your brand, product, or service to customers (or potential customers) on social media. Of course, when posting on social media you should avoid being too ‘salesy’. The most successful videos on social media evoke a reaction in viewers and only briefly refer to the brand that made the content. Social media sites are a place for people to interact and have fun, they don’t necessarily want to be advertised to, so you need to be wary of that.
Social media is also one of the best places to promote your business because of the sheer volume of visitors to sites like Facebook, Instagram, and Twitter. And the presence of videos is growing year on year. According to our 2017 survey, 24% of businesses used Instagram video for marketing purposes, and when we followed up with our 2018 survey, that number increased to 41%. Of those marketers, 78% found it to be an effective strategy!
We chose Wyzowl because we found them very easy to work with. They were able to take simple directions from us and create amazing videos that really conveyed our message to our customers with very short turnaround times.
Mark Bell – Barracuda Networks
Why Use Video On Social Media?
Social media videos can increase your likes and followers, but increasing your popularity won’t pay the bills! Luckily, these videos can also provide tons of tangible benefits for your business.
1. Better Engagement
Videos are popular with social media users because they can tell powerful, entertaining stories in a short amount of time. For this reason, people also like to share videos on social media. 34% say they’d be more likely to share a video than a static ad.
2. Reach More People
With better engagement comes better reach, because when more people share your video, more people see it. If your video really takes off on social media, you can attract the attention of thousands, maybe even hundreds of thousands, of people in hours!
3. Increasingly Popular For Marketing
Video marketing is not just increasing in popularity with social media users, marketers are paying attention too. According to our State of Video Marketing survey, 65% of businesses who don’t currently use video say they intend to start in 2018.
4. People Crave Branded Content
Not that long ago, ads were something social media users avoided at all costs. But now, as brands become more inventive with their video content, social media users are starting to crave it. A Wyzowl survey found that 42% of social media users would actively watch an ad they saw on their news feed.
5. More Traffic
After Google, social media sites receive the most traffic of any other sites online. They have BILLIONS of active users, and even if a small percentage of those users watch your social media video, that’s a potentially huge boost in traffic for your site - and that traffic is only set to increase.
6. Videos Are Memorable
Visual information can be processed by the brain 60,000 times faster than text - and this makes it much easier to remember. Videos are also memorable because they can evoke an emotional response in viewers, whether that’s tugging on heartstrings or making people laugh.
Social Media Video Fact...
of marketers have published video content on Facebook. Out of those, 87% found it to be an effective strategy.
How To Use Your Social Media Video
Once you’ve created your social media video, there are many ways you can use it to reach your target audience and future customers.
There are ways to increase the visibility of your status update, too. You can use tools like Instagram Insights or Buffer to discover when it is best for you to post based on the activity of your followers. And to further increase the longevity of your video on Facebook and Twitter, you can pin your status update to your page so that it is the first thing new visitors will see.
When posting your video as a status update, don’t be afraid to ask people to share it! You can even encourage this by entering those who share your video into a competition to win a small prize.
To reach new people, you should post your video as a targeted ad. All of the biggest social media sites have ad targeting functionality, allowing you to serve your ads to the most relevant groups of people for your product, brand, or service. Plus, you have the option to only pay when your video is clicked on, so your ad spend is never wasted.
Targeted advertising is seen much more positively by social media users than ads that aren’t targeted to their specific interests.
YouTube pulls in billions of users every month, so if you want to boost your online presence, creating a YouTube channel can really help. YouTube is an amazing platform for reaching people who are actively searching for videos to watch, and the comments section acts as a place for you to converse with potential customers.
To increase the views on your social media video, you can search for relevant topics and post your video as an answer to questions from people who could turn out to be potential customers.
With this new functionality, there is also the opportunity to become an influencer on Quora by posting ‘how-to’ videos in addition to videos that answer the questions of users.
Ebook: How To Use Video On Social Media
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