Social Media Video Production

We create high-quality social media videos that capture the attention of your audience and prompt them to take action.

We’ve created 3,000+ videos for companies big & small…

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What are social media videos and how can they benefit my business?

Social media videos are videos shared on social media platforms such as Facebook, Twitter, Instagram and more. They’re a powerful tool for businesses to reach their customers in an engaging way. Social media videos let companies showcase their services or products, tell stories, and build relationships with their target audience. The reach of social media platforms – and the popularity of video content – make social media video a very potent marketing tool.

How can social media videos help increase engagement and reach on social platforms?

Social media video content is a great way to increase engagement and reach on social media. Not only is social media video really popular among audiences – the social media channels love it, too, because it keeps users engaged on their platforms longer and gives them extra opportunity to monetise. While all different social networks work slightly differently, they all have algorithms that reward native video content, purely because it’s content that keeps users on site longer – so if you’re looking to get ‘seen’, social media video is a smart investment!

Why do social media users love watching video?

This is a difficult question to answer, but on the whole, social media users love video for the same reasons we all do: it provides a more engaging, immersive experience than just reading text and looking at still images. Video can evoke emotions and create memorable moments that last far longer than text. Video content also gives viewers an opportunity to learn more quickly by seeing information instead of just reading it. Video is a great way to learn, discover and have fun – and social networks are a great place to do these things, too, so it’s a match made in heaven.

What makes an effective social media video?

Social media is a crowded, competitive arena, full of people using these channels during their down time – mainly for enjoyment. When it comes to social media video production, boring isn’t an option: you have to be engaging, fun and entertaining with your message. Short and sweet are two important watchwords too – get to the point quickly, while keeping a commitment to video quality. Social videos that entertain and inspire are the goal!
3,000+ Videos created
1,500+ Clients
100+ Industries
40+ Countries

Social media video examples

Take a look at a few of the social media videos we’ve created for our clients.



A video to promote wellness for meetings & events.

BJU Press

A pree-roll ad for their homeschool party.


A video to promote their business makeover competition.

Monster Singer

A concept video based on the hit TV show the Masked Singer.

Make It Green

A promotional explainer video.


Training customers about how to fit their mattress protector product.
Want to see more of the 3,000+ videos we've created? Request more video examples
PR In A Box
Amazing, amazing, amazing. This is quite frankly the best service I have received from a business in many many years. Why can’t more people be like Wyzowl?? Keep it up.
Simon Rayner – PR in a Box

How much does social media video production cost?

The costs of social media video production can vary widely depending on the type of video being created. For animated social media videos, perhaps you’ll find this research useful. We set out to find the average price of a 60 second animated video, contacting over 200 companies to gauge the cost of their video production services.

What are the benefits of professional social media video production?

Professional social media video production brings lots of benefits to your brand. High-quality videos reflect positively on your brand’s image and reputation. While it may be tempting to opt for cheap or DIY videos, investing in professional production sends a powerful subconscious message about your brand – that you care about excellence and professionalism. It makes sure that your videos are visually appealing, engaging, and aligned with your brand’s identity, resulting in a stronger connection with your audience and a greater impact on social media platforms. Ultimately, the investment in professional video production is often worthwhile for long-term brand success.

What types of video work well on social media?

Entertaining,valuable and concise are the big words here. Short corporate videos such as “explainer” or “how-to” clips are valuable additions to your social video marketing strategy – as they provide valuable information in a short amount of time and are inherently shareable. Success stories, fun entertaining video ads and educational videos all perform well too. As always, video content should be tailored to your audience – the stuff they really want to see!

How should I choose a social media video production company?

There are so many video production companies out there, it’s easy to be overwhelmed by choice! When choosing the right social media video production company for you, we recommend a few simple steps. Start by browsing through their portfolio to understand the level of work they’re capable of producing. Look for examples that you think are snappy, visually captivating, and share-worthy. Make sure your chosen video production company knows how to create videos that will excite your audience. Also try to find video production companies that understand the latest video marketing trends. Don’t forget to check client reviews to see if they’re as awesome as they claim. And remember, choose a video production company that can bring the fun factor to your brand videos – this is really important!

Did you know? 👀

🌍 71% of marketers created social media videos in 2022. Click here for more fascinating video marketing stats

Get more info & pricing

Since we started Wyzowl in 2011 we’ve had simple fixed pricing. Whether you’re a startup or an enterprise, we’ve got a video production package that’s right for you. Fill out the form below and we’ll send a FREE info pack with everything you need to know about our service, straight to your inbox.

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Social Media Video Production FAQs

Got questions about our service, us or how it all works? See a few of the most common questions we get below.

Which are the best social media platforms for video content?

The best social media platforms for video content encompass a range of options. YouTube remains a dominant force, appealing to diverse audiences. Instagram shines with its visually-driven storytelling and short videos, while TikTok’s viral trends captivate younger demographics. Facebook’s massive user base and robust video features make it a solid choice. LinkedIn, though primarily professional-oriented, is effective for reaching business audiences with corporate videos. Consider your target audience’s preferences to maximise engagement and reach by leveraging platforms like YouTube, Instagram, TikTok, Facebook, and LinkedIn.

How do I use social media video to reach my target audience?

To reach your audience through social media video, you can use both organic and paid techniques. Organically, optimise your videos with relevant keywords, compelling thumbnails, and engaging captions. Post consistently, interact with your audience, leverage relevant hashtags to increase visibility – and take the opportunity in every video to ask your audience to like, share and subscribe to your content. Paid techniques involve utilising platform-specific advertising options, such as Facebook Ads or Instagram Promote, to target specific demographics and boost reach. Use precise targeting parameters, compelling ad creative, and strategic budget allocation to effectively reach and engage your target audience.

Should I prioritise social media video production over other types of content? What balance should I strike?

Social video is really important – but it’s just one string to your bow. A well-rounded content strategy incorporates a variety of formats, such as written articles, images, infographics, and interactive elements. Different audiences engage with content differently, so diversifying your content ensures broader reach and engagement. Combine social media video with other content formats to cater to different preferences and provide a comprehensive and engaging brand experience for your audience.

How do I start to embed video into my social media marketing strategy?

Getting started with social media video production can be intimidating – our advice is to start small and gradually expand. Begin by identifying your goals and audience. Create short, high-quality videos that align with your brand’s messaging and values. Experiment with different video formats, such as tutorials, behind-the-scenes, or testimonials, and analyse the audience response. Monitor metrics like views, engagement, and shares to gauge effectiveness. As you gain insights and success, progressively increase the frequency and diversity of your video content to maximise its impact on your social media strategy.

How long should a social video be?

The ideal length for social media videos depends on the platform and the content itself. Generally, shorter videos tend to perform better as attention spans are shorter on social media. Aim for videos between 15 to 60 seconds where you’re ‘selling’ or explaining your product. On platforms like Facebook and YouTube, where users may be more receptive to longer content, videos ranging from 1 to 3 minutes can be effective. Experimentation and audience feedback can help determine the optimal length for your specific content and platform. Your chosen video production company can help advise on factors such as video length.

I need a regular stream of social video content – can you help?

Yes, as a video production company, we can certainly help you with a regular stream of social video content. We have extensive experience in creating brand videos and working on series of content. With each project, we learn and refine our processes, making it easier to consistently deliver high-quality videos. Whether you need a weekly, monthly, or customised schedule, we can provide you with a reliable and continuous stream of engaging video marketing content – for social and elsewhere.