Travel Video Production
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What are travel and tourism videos?videos? Travel and tourism videos are promotional videos created by hospitality businesses like hotels, tour companies, airports, cruise lines, and more. These videos serve various purposes like welcoming and informing guests, explaining policies and procedures, providing destination overviews, showcasing amenities and offerings, encouraging bookings, and building brand awareness. From animated explainers to testimonials, these videos bring travel brands to life!
What types of videos work well for the travel industry?
Some highly effective video styles for travel companies include:
- Welcome videos to greet and orient guests
- Destination videos showcasing amenities, sites, and activities
- Explainer videos simplifying processes like check-in/check-out
- Testimonials from happy travellers
- Behind-the-scenes videos offering a unique look at holiday destinations and venues
- Safety and instructional videos on things like emergency procedures
- Promotional and advertising videos to boost bookings
- Corporate and brand videos to build awareness
The ideal mix of which types of video content you should use, of course, depends on your specific brand, offerings, and target audience.
How can video marketing benefit travel and tourism businesses?Video is an impactful marketing medium for travel brands – as it is for many other industries. Videos can capture the sights, sounds, and emotion of the travel experience in a way that resonates with potential guests. They build familiarity with the location or property before visitors arrive. Video content engages social media users, website visitors, email list subscribers, and more to boost brand awareness and bookings. With so much competition in the travel industry, video gives brands an edge in showcasing their unique personality and offerings.
What makes an effective travel industry video?There’s no one particular answer to this question – rather, a number of things to consider. Effective travel videos are typically energetic, evocative, and informative. It all starts with a great story and a great message. Strong visuals and sound design help immerse viewers in the destination or experience. From there, clear narration and messaging inform the audience and makes sure they understand that golden message. Keeping videos short and sweet – typically 60-90 seconds – optimises engagement and keeps your viewers watching. High production value lends an air of quality and professionalism which sends the right message about your company. And, lastly, once you’ve made your viewer feel a certain way, it’s time to make them act – clear calls-to-action should direct viewers to ‘do something’ next – whether that’s to book, subscribe, or share.
Travel video examples
Take a look at a few of the travel videos we’ve created for our customers.
How much does travel video production cost?
The cost of travel video production can vary a lot based on the project’s scope. For a simple 60 second animated explainer video, our research provides an interesting starting point, establishing the average price across 242 companies. Of course, you can pay more – or less – for video, depending on the style and level of complexity you’re looking for. It’s best to have an open discussion with your tourism video production partners about your specific objectives and budget. This helps them provide an accurate quote for bringing your ideal travel video vision to life within your budget before you start creating videos together.
How does the travel video production process work – and how long does it take?
For a 60-90 second animated video, the typical production timeline is around 4-8 weeks (Again borne out by our research!) But it’s important to point out again that this can vary depending on so many factors including the style and complexity of your video, how many rounds of feedback and revisions are required, how long the final product actually is, and many more factors besides. Our advice is to discuss timeframes with your video producer early on to ensure everybody’s on the same page.
Which are the best video marketing platforms to reach potential travellers?There are so many ways to use video in the travel business, it’s hard to know where to start! You can enhance your own website with video, as well as reaching potential customers who might seek destination inspiration and trip planning resources on social media channels. Video can help you supercharge your email marketing, and many travel videos work well in real-world settings, too – think TV screens onsite at hotels, airports, etc. There’s also a great opportunity to use video to ramp up your presence at events such as trade shows and conferences. In short, wherever your travel business does marketing – video can help.
Should you choose animation or live action for your travel videos?Both animation and live action have merits for travel videos, so the ideal option depends on your specific goals and audience. Animation is brilliant for storytelling and visualisation, easily transporting viewers to appealing scenes and illustrating abstract ideas. Live action, meanwhile, fosters authenticity, capturing real sights, sounds, faces and voices that viewers can relate to. A blended approach incorporates the best of both. Many effective travel videos strategically combine animation and live footage to engage and inspire.
Travel video articles
We write and share all we know about video on our blog. Here are some articles related to travel videos you might enjoy…
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