Videos that sell!
There’s an old saying that goes: “Tell me, I forget; show me, I remember; involve me, I understand.” A great product demo video is all about involving your viewer. It goes beyond simple static product photography, and takes them deeply into the inner workings of the product. This might mean a live action video with a host or presenter giving the product demonstration, or it might mean using animation to demonstrate intricate product details with cross-sections, close ups and visual metaphors.
But either way, a product demo gives your viewer the closest possible experience to holding the product in their hands. They build customer confidence, and remove barriers to purchase. This makes product demo videos a highly attractive video type for online retailers – and plenty of other companies, too.
Product demo video examples…
My Legal Advisor
Kite / Shopify
The result of our customer service
Here are just a few of the nice things our customers say about our product demo video production service.
Why use product demo videos?
Whenever you’re selling a product online, one of the major limitations you face is that your audience can’t touch, feel or hold the product. It’s difficult to show them exactly how your product works. A demo video helps take them ‘inside’ the product, so you can showcase all the key benefits, and build the knowledge and confidence they need to help them, ultimately, make a purchase.
Help your team sell
Highlight the finer points
Frequently Asked Questions
How long does it take to create a product demo?We work to fixed turnarounds for our part of the process, but most projects involve some back-and-forth, feedback and amendments. The actual turnaround time from beginning to end can vary based on how quickly you’re able to provide feedback and how many rounds of changes are needed, but on a typical project it’s possible to get a finished video to you in as little as 4-6 weeks.
What do I need to do before getting started with a demo video?Before getting started make sure you watch a few product demo video examples and get a flavour for what you want.
I need to demo a piece of software, can you do this?
Yes, we have an app demo service that’s perfect for demonstrating software. This uses screen recording. Check out the page here.
I have a complex product to demo. Will your team be able to understand it?
Absolutely. Our team has worked to demonstrate some really complicated products – from HVAC to outwear aftercare products – and our team are well equipped to understand a wide variety of unusual and interesting products. Our ability to ask the right questions – and our experience of working on other complex products – puts us in a great position to build better understanding among your potential users, helping increase conversions and create demo videos that sell!
How do I start my demo video project?Fill out the form at the bottom of the page and we’ll send you a free info pack all about our service, and come back to you with specific information about pricing.
Our product demo video process
Creating a product demo video isn’t an easy job, but we’re here to at least make it simple for you. Our demo video production process has been designed to get rid of that complexity, making things simple and painless for our clients. Here’s how we do demo video production, the Wyzowl way…
1. Briefing & Fact finding
2. Script writing
3. Storyboard (animated demo videos only)
“I often say the best way to determine a great partner is your willingness to work with them again. We’ve done this time and time again with Wyzowl and I urge others to do the same!”
What makes a great demo video?
The best product demo videos share a number of things in common.
The right amount of detailAs much as you want to shout from the rooftops and showcase every last one of your product features, it’s an unfortunate truth that attention spans are short! Include enough information to get your viewer in the position you want them to be – excited, enthused, and ready to either buy, or at least find out more. Don’t spoil it with a video that’s boring, slow and overly long!
Deliver an exciting showcase
A demo video is educational in nature – but it’s also part of your overall video marketing strategy, so don’t forget to market! Educate your target audience, yes, but also hype them up and put your best foot forward. An amateur, shoddy looking video doesn’t send a great signal to the world – so great demo videos are built around great visuals, and focus on the immense benefit created by your product.
Capture (and hold) attentionVideo, in itself, is a great way to grab audience attention and there are ways to amplify this further – choose a great thumbnail, put the video in a prominent position, and use an attractive video player. Whether you hold attention comes down to the video content itself: particularly the pacing and length. We can offer you advice on these things during the demo video production process.
Show the inner workingsIt’s important to remember the name here: you’re making a ‘product demonstration video’ so it’s really important that the video actually demonstrates the product! The best demo videos really highlight how a product works with clear visuals and dialogue.
Clear call to actionWhat do you want your viewer to do after watching? Think of a call-to-action – generally found at the end of your video – as a sign post at the end of a long road. Tell your viewer explicitly what you want them to do next and make sure you make the most of their investment in your product!
We created multiple videos to show how to use various features of Invoice2Go. The aim was to help customers understand the app before and after they download it.
A product demo video company you’ll
What makes our product demo video production services so special? Here are just a few things…
Fixed pricing & turnarounds
We have over a decade of experience, having launched in 2011 because we simply couldn’t find an explainer video company to offer the services we wanted. Since then, we’ve worked with thousands of clients around the world helping them tell their brand’s story, sell more of their products and services, and captivate their audience – from site visitors to event attendees.
From startups to enterprise, we’re trusted globally!
Get more info & pricing
Since we started Wyzowl in 2011 we’ve had simple fixed pricing. Whether you’re a startup or an enterprise, we’ve got a product demo production package that’s right for you. Fill out the form below and we’ll send a FREE info pack with everything you need to know about our service, straight to your inbox.