Food & Drink Video Production
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What are food & drink videos?When we talk about ‘food & drink videos’ we’re really talking about all kinds of video content that can be used in the food & drink industry. It might be recipe videos, food safety explainers, cooking technique overviews, restaurant experiences, client testimonials, food & drink product demos, and many more. It might simply be a video that sets out your company’s story. These videos, whether they’re live action or animated, visually engage viewers’ appetites and emotions, and aim to inspire action.
Why – and how – should food & beverage brands use video?Video is a great fit for food and drink marketing campaigns. Eating and drinking are sensory experiences, and when it comes to online marketing, video is the undisputed champ of sensory engagement. How can brands use video? Useful approaches include recipe tutorials, behind-the-scenes footage, product reveals, menu overviews, food event coverage, stop motion animation of dishes, lively montages, and mouthwatering close-ups. Video can be shared on social media, websites, ads, and more to drive brand awareness, engagement, and sales.
What are the different types of videos you can use in the food and drink industry?Broadly speaking, you have two choices: animated and live action video. Animation works great for things like explainer videos around things like food safety, ingredient sourcing and manufacturing processes. Live action can be a great way to deliver branded content such as recipe tutorials, customer testimonials, behind-the-scenes videos, product presentation, taste-testing and reaction videos. Of course, this is just the tip of the iceberg – video can be used in an almost unlimited number of ways depending on the unique nature of your brand, product and audience.
What are the benefits of using video in the food and drink industry?
The use of video allows brands to engage the senses of sight, sound and touch of potential customers’ imaginations. It helps viewers feel immersed in food experiences in a way that’s much more difficult to achieve with static images. Most importantly, video compels viewers to take action whether that’s visiting a restaurant, purchasing a product, or sharing content.
How much does food video production cost?Obviously this depends on the type of video being created. A quick scroll on TikTok or Instagram will show you that some food content can be shot and uploaded on little to no budget using a mobile phone camera. Professional production tends to cost more, obviously – although how much depends on video length, whether it’s animated or live action, how complex the concept is, and other production factors like graphics, music, and edits required. At Wyzowl we offer fixed pricing tailored to each project’s needs.
Where should food videos be shared and promoted?Food videos can be strategically shared and promoted across various online platforms. Social media sites like Instagram, Facebook, and TikTok are popular for their visual appeal and shareability. YouTube offers an extensive audience interested in a variety of angles in the food and drink industry. Food-focused websites and forums, such as food-related subreddits, can be an effective way to widen reach. Additionally, incorporating videos into email marketing campaigns and your brand’s own website can help engage new and existing audiences. Collaborating with food influencers and chefs on platforms like Instagram can also expand the reach, while paid advertising on platforms like Google Ads and social media can target specific demographics.
What makes a great food and drink video?A great food and drink video needs to be visually enticing – and it should get to the point! The aim, whether live action or video, should be to capture the colours, textures, and aromas that make the products irresistible. It tells a compelling story, whether through the chef’s expertise, a brand’s values, or the dining experience. The video should engage the viewer’s sense, with clarity and authenticity – offering a real, unfiltered look at the subject..
How does the production process work?
The process varies depending on which type of video is being created – we have different processes for animated and live action videos. In any case, we generally begin with a detailed consultation, where we pick your brains to understand your objectives, target audience, and the specific style of video you’re looking for. From there, we emphasise collaboration throughout the journey which means you’ll always have plenty of opportunity to feed back at every stage. For animated videos, we go step-by-step through the script, storyboard and animation processes. For live action, it’s planning, followed by filming, then – finally – editing and post-production. We’ll discuss the process in detail when you start your project.
Food & drink video articles
We write and share all we know about video on our blog. Here are some articles related to food & drink videos you might enjoy…
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