Charity Video Production
We create video content that helps charities share their vision, tell their story, and bring viewers into their cause.
We’ve created 3,000+ videos for companies big & small…
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What is a charity video?
A charity video is a video designed to promote a charitable cause, organisation, or campaign. It aims to raise awareness, evoke emotions, and inspire action among viewers to support the cause, donate, or volunteer. These videos often feature compelling storytelling, impactful visuals, and a call-to-action, aiming to connect with the audience on a personal level and encourage them to contribute – financially, or with their time! – to the cause.Why is video a great tool for charities?
Video is a powerful tool for charities because it conveys emotional stories and messages VERY effectively. It engages viewers with compelling visuals, music, and narratives that evoke empathy and drive action. Videos can showcase the impact of donations, highlight the people or communities benefiting from support, and create a personal connection with the cause. Videos also have tremendous reach – they can be easily shared on various platforms, spreading the word and increasing the potential for donations, volunteer participation, and awareness.What types of videos work well for charities?
Charities can use a range of video types to achieve great things. Emotional storytelling videos can help spotlight beneficiaries’ stories, evoking empathy and winning hearts and minds. Explainer videos can help clarify the organisation’s wider mission and activities – as well as raising awareness of various concepts and ideas related to the charity. Fundraising videos can share the urgency of contributions. Event coverage videos can capture the vibrancy of charity initiatives and help massively with event marketing. Educational videos can showcase the cause’s importance and help raise awareness. Testimonial videos feature supporters sharing their experiences. And that’s just the tip of the iceberg! In all its guises, video helps charities to engage audiences, convey messages, and inspire support for their work.3,000+ Videos created
1,500+ Clients
100+ Industries
40+ Countries
Charity video examples
Take a look at a few of the videos we’ve created for charities.
ITC
JustLeadership USA
ChildFund
Deliver For Good
The Hope Center
Feeding America
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I really enjoyed working with Wyzowl on our series of videos. From the quoting/proposal process to the finished product, the experience with Wyzowl was great!
Lynsay Williams – Oxford University Press
How much does charity video production cost?
The cost of charity video production varies widely based on factors like video length, quality, production complexity, scripting, editing, and animation. Basic videos might cost a few hundred dollars, while more professional, intricate videos could range from a few thousand to tens of thousands. Tailoring content to the cause and target audience, as well as collaborating with experienced video professionals, ensures impactful charity videos within your budget. Check out this piece of research which seeks to find out the average cost of a typical 60 second video! But above all, remember to fully discuss budget and pricing with your chosen charity video production company.
What makes a great charity video?
A great charity video combines emotional storytelling, compelling visuals, and a clear call-to-action. It highlights the cause’s impact through authentic stories, creating a personal connection. It’s important to be concise – to have your core message in mind and make sure that comes across, whether people watch for 15 seconds or 15 minutes. A powerful narrative arc, professional production quality, and a strong visual and auditory appeal all help to captivate viewers – grabbing, and holding their attention. And don’t forget the last, but most important part – a well-crafted call-to-action which motivates viewers to contribute, volunteer, or spread awareness, ultimately making a lasting impact for the cause.
How long does charity video production take?
Again, the duration of the charity video production process depends on video complexity, length, scripting, editing, and revisions. Collaborating with a skilled team, having a clear vision, and streamlining the production process can speed the process up, but – generally – quality is always preferable to speed! Make sure to leave adequate time for creative development and refinement along the way, to give your final charity video the best possible chance to effectively communicate your message and send the right message about your charity.
How and where can charity videos be used once they’re completed?
Charity videos have many versatile uses. They can be shared on your website, social media platforms, and email newsletters to engage supporters and raise awareness. They can also be screened at fundraising events or galas to help enhance emotional connections and inspire donations. Charities can collaborate with media outlets for wider exposure, while integrating videos into presentations, workshops, and grant applications to extend their reach, making them an effective tool to amplify the charity’s message.Did you know? 👀
57% of people who watch nonprofit videos go on to make a donation, and 68% of nonprofit video watchers view similar videos within 30 days. (Source: Empower)
Charity video articles
We write and share all we know about video on our blog. Here are some articles related to charity videos you might enjoy…
Get more info & pricing
Since we started Wyzowl in 2011 we’ve had simple fixed pricing. Whether you’re a startup or an enterprise, we’ve got a video production package that’s right for you. Fill out the form below and we’ll send a FREE info pack with everything you need to know about our service, straight to your inbox.
Charity Video Production FAQ
Got questions about our service, us or how it all works? See a few of the most common questions we get below.
Are there any storytelling techniques and formulas that work best in charity video production?
We’re well-versed in storytelling techniques and formulas and can help you with this throughout the video production process. The “Hero’s Journey” framework, showcasing a beneficiary’s transformation, is often a great starting point. This is an extension of the “Problem-Solution” structure, which we’ve used as a bedrock to create many of our 3,000+ videos, highlighting challenges and contrasting them with the impact of a business, charity, product or service. However, while there are formulas and techniques – no two videos are the same. We’d love to hear more about your specific charity and use our expertise to help you frame your story!