Call us on: UK: +44 845 075 4040 / USA: +1 800 564 4019

Original Data

This page is a collection of all the original data we have created. We list all the surveys we have conducted and all the statistics we have created. Click one of the items below to view the results page.

Coronavirus & Marketing Statistics 2020

The coronavirus pandemic has led to an unusual and worrying time for everybody in the world. In this confusing and difficult period, we wanted to try and get a feel for how marketers are responding to the unprecedented challenges they currently face – and how they plan to move forward.

Testimonials Statistics 2020

Testimonials are often hailed as a great way to showcase happy customers, helping businesses build trust and credibility. But how effective are they in reality? To find out, we surveyed 238 people in late 2019, and asked them how they felt about testimonials, testimonial videos and reviews.

Video Marketing Statistics 2018

These video marketing statistics were gathered by surveying 570 unique respondents in December 2017. The respondents consisted of both marketing professionals and online consumers. Respondents were categorised as marketers or consumers according to their answer to a preliminary question, to ensure they were only prompted to answer relevant questions.

Video Marketing Statistics 2016

These statistics were gathered by surveying 230 unique respondents, consisting of both marketing professionals and online consumers. Respondents were categorised as marketers or consumers according to their answer to a preliminary question, to ensure they were only prompted to answer relevant questions.

Customer Onboarding Statistics 2020

When thinking about ways to grow a business, most people immediately think about reaching more people and acquiring more sales. But what about the people who sign up? How important is customer onboarding as an overall piece of the user journey puzzle? To find out, we surveyed 216 people in early 2020.

Video Marketing Statistics 2019

We gathered the stats below by surveying 613 unique respondents in December 2018. Our sample included both marketing professionals and online consumers. We separated these groups with a preliminary question, ensuring that respondents were only asked to answer the questions relevant to them.

Video Marketing Statistics 2017

These statistics were gathered by surveying 311 unique respondents in December 2016. The respondents consisted of both marketing professionals and online consumers. Respondents were categorised as marketers or consumers according to their answer to a preliminary question, to ensure they were only prompted to answer relevant questions.

Video Marketing Statistics 2015

We surveyed 251 respondents who were primarily between the ages of 25 and 54. A number of industries were represented, with the largest percentages coming from the Advertising & Marketing (24.18%) and Telecommunications (32.79%) sector. Respondents were made up of a broad cross section of job seniority levels, from owners and CEOs to managers and team leads. Responses were gathered from organic and social sources.

Video Marketing Statistics 2020

We gathered the stats below by surveying 656 unique respondents in December 2019. Our sample included both marketing professionals and online consumers. We separated these groups with a preliminary question, ensuring that respondents were only asked to answer the questions relevant to them. Our trends data is based on 6 years of asking these questions.

How Much Does An Animated Explainer Video Cost?

Ever wondered how much you should pay for an explainer video? You’re not alone. The cost of an explainer video is an issue that’s hotly debated, and often shrouded in secrecy. That’s why, in February 2018, we set out to evaluate the benchmark cost of a 1 minute video across the industry.

Video Marketing on Social Media Statistics 2016

These statistics were gathered by surveying 415 unique respondents, from both paid and organic sources. We targeted UK and USA audiences, however didn’t make this a requirement to complete the survey. We didn’t specify further criteria for entry to the survey. We did this so that we achieved a broad demographic spectrum.