Sales Video Statistics 2020
Sales is a tough gig – and video is often pitched as a key tool in helping to build confidence, overcome objections and drive sales numbers. But just how effective is it? To find out, we surveyed 212 people in June 2020, to ask them how they felt about video as a sales tool.
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So why aren’t companies using more video as part of the sales process?
59% of people say they lack time to create more video. 38% of people say video is too expensive. 19% of people say they’re unclear on the ROI of video. 16% of people don’t know where to start with creating video. 14% say they can’t convince key decision makers of the value of video. And just 9% of people say they don’t feel video is needed.