Live action video production services
We’ve created 3,000+ videos for companies big & small…
What is a live action video?
A live action video is a type of video that captures real-life events, people, or objects on camera – rather than using animation or computer-generated imagery. It involves filming real people, scenes, or objects in real-time, and it’s a great way to show things how they really are – building trust, relatability and credibility.
What are the main types of live action video?
Live action videos are all around us! On an everyday level this includes things like films, television shows, documentaries and commercials. For businesses, a particularly useful application for live action production is testimonial videos. These allow businesses to showcase their happiest customers, so they can explain their positive experiences in their own words.Why use live action video?
Firstly, live action video creates a sense of authenticity and connection with the audience, allowing businesses to establish trust and credibility. They can effectively showcase products, services, and company culture, helping to engage and captivate viewers. They also provide an opportunity to convey emotions, tell compelling stories, and evoke a personal connection with an audience in the way that can only really happen with real life people.Live action video examples
See a few of the live action videos we’ve created for our clients below.Configit
Barracuda
Arpedio
Lion Yard Lettings
Hiring Hub
Ramada
How much does live action video cost?
This can vary significantly depending on several factors. There are so many variables to filming this kind of video – casting, site location scouting, equipment rental, crew size, post-production editing, visual effects and more. Factors like the length of the video, quality, and production team experience also come into play. You can create live action video fairly cheaply on a DIY basis – but to hire a creative team to film and be confident of a great finished product, you’re likely to be looking at a price tag of at least a couple of thousand dollars.
How long should a live action video be?
In the entertainment sphere, live action films can be, and often are, north of an hour long. But for businesses, with a different audience – trying to sell or persuade rather than entertain – it’s a good rule of thumb to keep things short. A length of 1-2 minutes gives you enough time to get across the key points without losing your viewer’s attention.
Can you incorporate animation and graphics into a live action video production?
Yes, of course! It’s increasingly popular and common to have a mixture of live action and animated video in one production. Our creative team are masters of both, and can achieve a great mix if that’s your chosen direction – animation, live action shots, stock video footage and anything else required to create a quality film that tells your story and does the job for your business.
How can live action video production benefit your business?
Live action video production can benefit a business in numerous ways. It’s a great way to tell your story, building trust and connection with the audience. It effectively showcases products, services, and company culture, leading to increased engagement and conversions. Live action videos can be used for brand awareness, customer testimonials, product demonstrations, and employee training, enhancing overall communication and outreach. By conveying emotions and capturing real-life experiences, live action videos create memorable and impactful content that helps businesses stand out in a crowded market and drive business growth.Our live action video production process
Our video production services work on the basis of a clear, simple process that makes the whole thing easy for our clients.
The first part of the live action video production process for us, is to listen! We take time to understand what you want to achieve with your live action video – your goals, target audience and key points. We’ll work together on a range of discussion points and a rough action plan to make the most of your video. Our production team will bring our own ideas – as well as, naturally, taking yours into account.
Our videographer will arrange to visit you or your clients, basically anywhere in the world! We’ll record multiple live action video shots for each person and also focus on shooting b-roll, ensuring we have great video content to edit in-between.
Once we have the raw footage, we get to work on editing the video. We’ll create title slides, lower thirds, logo animation and colour grade the footage. The end result? A slick and professional live action video, with a mix of media types and interesting shots, that makes a lasting impression on your viewer!
Did you know? 👀
66% of video marketers created live action video in 2022. Click here for more fascinating video marketing statsLive action video articles
We write and share all we know about video on our blog. Here are some articles about live action videos you might enjoy…
Get more info & pricing
Since we started Wyzowl in 2011 we’ve had simple fixed pricing. Whether you’re a startup or an enterprise, we’ve got a video production package that’s right for you. Fill out the form below and we’ll send a FREE info pack with everything you need to know about our service, straight to your inbox.
Live Action Video FAQ
Do you offer studio or on-location shooting?
Our live action video production services are designed to keep things as simple as possible for you and your customers, so – while we’re happy to consider alternatives where necessary – our standard option is to work on location. Our videographer will come to you, wherever you are in the world, film all the footage they need based on our pre-production process. We then edit that footage into a completed video with animation, lower thirds and title cards.What cameras and equipment do you use?
Our professional videographers come with their own filming and lighting equipment, which will vary depending on the needs of the shoot but will always be top of the range.