Promotional Video Production Company
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What is a promotional video?
A promotional video is a short marketing video that shows off a product, service or brand. It’s designed to get people interested – and persuade them to take action, like buying or engaging with your business. It uses attractive visuals and persuasive messaging to create a lasting impression on the viewer, and encourage a desired action.
Where can promotional videos be used?
Promotional videos are incredibly versatile! They can be used on websites, social media (like Facebook, Instagram, YouTube), emails, events, trade shows, and even TV commercials. Wherever an audience is, promotional videos can be used to attract audiences and boost brand awareness.
What makes a great promotional video?
A great promotional video is captivating and easy to understand. It highlights the product or service’s best features and benefits in a clear and engaging way.
Using attractive visuals, catchy music, and simple language helps keep viewers interested, while a clear call-to-action at the end encourages people to take the desired action, like making a purchase or visiting a website.
The end goal for a great promotional video is to leave a positive and memorable impression on the audience about the product, brand or service – and inspire them to take action.
Promotional video examples
Take a look at a few of the promotional videos we’ve created for our clients.
Optivio
Likezoid
Wyzowl
Building Engines
DQ Pro
Be Natur
How much does promotional video production cost?
The cost of making promotional videos can vary. If you go for a basic video with simple editing using your smartphone or a basic filming setup, it might not cost much at all. But, if you want a more professional video with better quality, it could be anywhere from a few hundred to several thousand dollars. The cost depends on things like video length, complexity and video style. It’s a good idea to get quotes from a few promotional video production companies to get the exact cost for your promo video project and make sure you’re paying the best price.
How long should a promotional video be?
A promo video should be short and sweet, typically lasting between 30 seconds to 2 minutes. Keeping it brief ensures that viewers stay engaged and don’t lose interest. Remember, attention spans are short, so a concise and engaging promotional video is more likely to capture and retain the audience’s attention.
Aiming for a length below 2 minutes gives you the best possible chance of creating a promo video that conveys your key messages, without boring or switching off your viewers.
How can you use promotional videos in your video strategy?
Promotional videos can be a fantastic addition to your video strategy, and can be used in many different types of video campaigns. You can use them to introduce your brand, showcase new products, or explain your services in a friendly and warm way. Share them on social media platforms, your website, or in email newsletters to reach a wider audience.
Create engaging and short videos to maintain interest and keep viewers coming back for more.You should make sure to use clear calls-to-action to encourage viewers to take the next step and build a strong connection with your audience through promo videos.
What are the different types of promotional videos?
Promotional videos take many forms – from video ads to explainer videos and beyond! In simple terms, if you’ve got a video that’s designed to promote a product, brand or service – you’ve got a promotional video! As you can imagine, that’s a pretty wide umbrella term. Whatever you’re looking for, we offer promotional video production services that can help you engage, captivate and convince your audience with outstanding promo videos.
Did you know? 👀
91% of businesses use video as a marketing tool in 2023 – an all-time high since we started tracking this data in 2016.
Promotional video articles
We write and share all we know about video on our blog. Here are some articles about promotional videos you might enjoy…
Get more info & pricing
Since we started Wyzowl in 2011 we’ve had simple fixed pricing. Whether you’re a startup or an enterprise, we’ve got a video production package that’s right for you. Fill out the form below and we’ll send a FREE info pack with everything you need to know about our service, straight to your inbox.
Promotional Video Production FAQs
How long does the promotional video production process take?
The promotional video production process usually takes about 6 weeks, more or less. This includes everything from planning and scripting through to design and animation. Keep in mind that the timeline might vary depending on video complexity and the number of revisions required.
Why choose Wyzowl as your promotional video production partner?
We’re well aware that there are plenty of promotional video production companies out there! Our experience (10+ years of offering video production services), an extensive portfolio and 5* service make us a great choice for a wide range of brands. Get in touch for more info and let us share more info about why we’re the right promotional video company for you!
How do I create a memorable opening for my promotional video?
To craft a memorable opening for your promo video, we recommend starting with a captivating hook that grabs viewers’ attention within the first few seconds. One way to do this is to ask an intriguing question to pique their curiosity. Beyond that, keep your message concise and align the opening with your brand’s tone and message. A skilled promotional video company will be able to help you craft a great opening that sets the tone for the rest of the video!
What’s included in your promotional video production services?
We offer a complete, end-to-end service. We’ll take time to understand your brand, then deliver a script, storyboard and animated video bespoke for your brand. Unlike some other promotional video production companies, we create every aspect of your video from scratch – leaving you not only with a unique promotional video, but also a suite of assets for you to use elsewhere in your marketing efforts.
What should I think about when choosing a promotional video production company?
When you’re on the hunt for a promotional video company, there are a few things to think about.
First, check out their portfolio to see if their style matches your vibe. Experience in your industry or with your target audience is a plus, so ask for relevant examples and check out their track record of delivering promotional video services in your niche.
Don’t forget, you can always trust what customers say about a promotional video company more than what they say about themselves – client testimonials and reviews matter! Make sure they get your vision and can communicate well. Oh, and make sure they offer pricing and timelines that fit your needs.
How should I go about promoting a promotional video once it’s complete?
Once your promotional video is ready, it’s time to get it out there! For organic reach, share it across your social media platforms, website, and email newsletters. Collaborate with influencers or relevant partners to reach a broader audience. Beyond this, if you have the budget, use targeted advertising on platforms like Facebook or YouTube to reach your target audience with your video campaigns. And don’t forget to encourage viewers to share it with their networks to maximise exposure!
Can you use interactive elements in a promotional video?
Absolutely! Incorporating interactive elements in a promotional video can enhance engagement and captivate viewers. Interactive video is one of our products – with this, you can use clickable buttons, hotspots, quizzes, or interactive decision points to offer personalised experiences. It allows users to actively participate and explore the content based on their interests. For more inspiration on how interactive videos can elevate your promotional efforts, check out our interactive video page for exciting possibilities!