Testimonial Video Production Services
Let your happiest customers do the talking for your brand, with our testimonial video production service – win trust, boost credibility, convince and convert!
Customer testimonials = confidence & trust!
Whenever you ask your audience to take an action, they have to weigh up the risk against the reward. We’ve all been there ourselves as customers. We like the idea of a product, a service, a job role, a piece of software. We’re almost sure it’s the right move for us. But even with all that information, the fundamental question we end up asking ourselves is: can I trust this company?
Of course, any business worth its salt is going to offer a promise of positive change. But REAL credibility comes from others – impartial, unbiased customers. People who have walked the same path and enjoyed great success. That’s why testimonial videos and case studies work. They highlight the journey of others who the viewer can relate to – reducing the sense of risk and highlighting the ‘transformation’ you’re offering to potential customers!
3,000+ Videos created
1,500+ Clients
100+ Industries
40+ Countries
Customer testimonial video examples
Guaranteed Clean Energy
An energy consultancy helping government departments reduce their energy usage.
Uberflip
A SaaS company in the content marketing industry.
Configit
A software company who create software for manufacturing companies.
Hiring Hub
A tool to help people hire employees more effectively.
Planworks
A paraplanning agency advising national financial advisors.
Mavenlink
A project management software for enterprise companies.
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The result of our customer service
Here are just a few of the nice things our customers say about us.I often say the best way to determine a great partner is your willingness to work with them again. We’ve done this time and time again with Wyzowl and I urge others to do the same!
We wanted to open the window to our site without people having to register or make a commitment. Tools like an explainer video are key for us to explain what we’re all about. Wyzowl enhanced the ideas we had for the video and I couldn’t recommend them highly enough.
I was very impressed with the professionalism and friendliness of everyone involved and can’t fault anyone at any stage! Everything was explained clearly and all queries were answered promptly!
Wyzowl are an efficient, professional, and friendly company to do business with. They get the job done brilliantly and are creative, supportive and proactive. I’m glad for the opportunity to work with them on our video content needs globally, and have really enjoyed working with them over the past year.
Wyzowl has delivered high quality videos for our organisation, we are really satisfied with the results and that’s why we keep working with them. I would absolutely recommend them to make any kind of video for your organisation.
Amazing, amazing, amazing. This is quite frankly the best service I have received from a business in many many years. Why can’t more people be like Wyzowl?? Keep it up.
We’ve seen hundreds of thousands of dollars in the form of new customers who originated with us by watching a Wyzowl video.
Truly exceptional service and follow through. To cut to the chase, we had a fantastic experience with Wyzowl and absolutely recommend them.
We have worked with Wyzowl multiple times now because of the smooth and straightforward experience they’ve provided each time. Our most recent project focused on generating awareness for the launch of our newest form builder and we are glad to say it was a resounding success. The video we created with Wyzowl has had hundreds of thousands of views to date, and it’s still climbing. Because of their outstanding skills and production time, I would not hesitate to work with them again.
I really enjoyed working with Wyzowl on our series of videos. From the quoting/proposal process to the finished product, the experience with Wyzowl was great!
We are really happy with the final video and indeed have been really impressed with the whole process by everyone at Wyzowl!!
It was such a pleasure to work with Wyzowl! During every stage of the project, they delivered amazing work that required very little revisions – saving time for the both of us! Thank you for making my life a little easier. I am so happy with my custom video and would most definitely recommend Wyzowl!
Testimonial video production: the numbers 📈
We’re absolutely clear: testimonial videos make an amazing impression on potential customers and can play a valuable role in your marketing and sales process. But don’t just take our word for it. Check out some data we gathered in an extensive survey…- 79% of people have watched a video testimonial to find out more about a company, product or service.
- 95% of people say that reviews – whether positive, or negative – influence their purchasing decisions.
- 77% of people who have watched a brand testimonial video say it has played a part in convincing them to buy their product or service.
- 2 out of 3 people say they’d be more likely to make a purchase after watching a testimonial video demonstrating how a business, product or service had helped another person like them.
Our testimonial video production process
Creating a testimonial video is a smart move, but you might wonder exactly how it works. The testimonial video production process works a little differently to our other products – but we have the same focus on keeping things simple and efficient for you, our clients! Here’s how the entire process looks…
1. Kickoff
First of all we take a little time to get to know you: understanding your brand, product and service. We’ll work together to identify customers who would be suitable for testimonial videos – clients and partners who you’ve created positive impact with. Sometimes, it’s worth conducting a pre interview with these clients before the actual process starts.
2. Planning & Scripting
We’ll plan out the important points to cover in the testimonial or case study. Whilst it’s often best for the videos not to be fully scripted, it is useful to make sure there is a solid plan in place so that all important points are covered in the final video. We often find that a great structure for a testimonial video or case study is: about the company > the problem > the solution > the result. We’ll write this up following our kickoff with you and you can suggest edits until you feel 100% happy.
3. Filming
We work together to choose a videographer or camera crew from our global network. They’ll come to your offices or your clients’ office (anywhere in the world!) During the video shoot, we’ll gather the material we need – multiple shots for each person, as well as b-roll video footage so that we have great content to edit in-between.
4. Video editing & post production
We’ll work with the raw footage and create title slides, lower thirds, an animated logo and colour grade the footage. The result is a slick and professional video with a mix of media types and interesting shots. Our team will go the extra mile to ensure you’re delighted with your completed customer testimonial video!
Testimonial Video Production FAQ
Got questions about our service, us or how it all works? See a few of the most common questions we get below.
Why should I hire a production company instead of just creating my own testimonial videos?
It’s true that the barrier to creating video content is lower than ever, and if you have the skills and equipment in house to execute properly, then that’s definitely an option! However many companies end up falling short when they try the ‘DIY’ approach. Hiring a testimonial video production company gives you access to the best equipment and expertise – We bring our own camera and lighting setup, which are expensive purchases for businesses who aren’t planning to use them every day. The whole point of great testimonial videos is to impress potential customers. If you can do this in-house, great! But our advice is simple: don’t undermine the value of video testimonials by sacrificing production value.How long do customer testimonial videos take to produce?
Obviously, there are quite a few variables in terms of the availability of our videographer, the availability of your client(s), etc. But at every stage we’ll be clear and transparent in what you can expect in terms of timeframes and turnaround. Like with any type of corporate video, we recognise the significance of time pressure!How does testimonial video production differ from animated videos?
Whereas with animated videos we create every aspect of what appears on screen, live action videos clearly revolve around footage gathered in a live video shoot. This means we work with a network of videographers, based around the world, who can come and film at the offices of you and your clients.What’s the best way to gather customer testimonials?
A good place to start is with the client testimonials and positive reviews you already have. These are really the ‘low hanging fruit’ – the success stories you know you’ve created, and the customers you know you’ve delighted! Beyond this, you might try sending out a simple survey to your list, asking them to share their thoughts. Incentivising these in some way – e.g. entering all respondents into a prize draw, or even paying for their time – is a good way to give people the extra impetus to help you out.What’s the best way to use video testimonials once they’re complete?
Testimonial videos are a really versatile type of video and the final product can be used in a wide variety of different ways. Obviously, putting them on your website – particularly on your home and commercial/product pages – is an easy win. But you might also consider building a landing page based on social proof. You can share them on social media. And increasingly, brands are seeing success by using customer testimonial videos as video ad campaigns. Ultimately, they’re marketing videos – eyeballs are the name of the game – so get them out there as widely as possible!
How do I start my testimonial video project?
Simple! Click here to get started. Fill out a quick form and we’ll send you a free info pack all about our services.Why use customer testimonial videos?
They build trust
Let’s be real: we can all say what we want about ourselves. But, as brands, all that really matters is what our customers think of us. Customer testimonial videos are a great way to build trust and credibility, letting your customers talk powerfully and honestly about how your product or service has helped them.
They inspire action
Ultimately, the result of that increased trust is that customers are more likely to take the kind of action you want them to take. Research suggests that up to 72% of customers don’t take action until they have read reviews (Testimonial Engine), so giving them the social proof they need is an important part of inspiring them to take the plunge with your brand. Customer testimonial videos are a great way to do this.
Video is king!
Video is perhaps the ultimate storytelling tool, combining audio and visual elements to create a highly immersive package. Putting the spotlight on your customers in the form of a customer testimonial video gives your audience a much more rounded view of who your customers are, what their problems were, and how you’ve helped.
From startups to enterprise, we’re trusted globally!
Get more info & pricing
Since we started Wyzowl in 2011 we’ve had simple fixed pricing. Whether you’re a startup or an enterprise, we’ve got a testimonial video production package that’s right for you. Fill out the form below and we’ll send a FREE info pack with everything you need to know about our service, straight to your inbox.