Testimonial Video Production Service

Customer Testimonial videos on a global scale

 

We manage everything for you!

It’s a fact – testimonial videos and case studies work – they show the experience of real people with your product or service. BUT, recording high quality testimonial videos is hard. Your customers are based in different locations, work on different schedules and getting people to record, edit and produce videos globally is impossible… until now. We created an end-to-end service to make creating high quality testimonials easy.

What YOU do…

Provide contact details & a brief

Brief Simply tell us what you want your video(s) to achieve and fill out our short brief form – designed to get us on the same page as quickly as possible. Then, provide the contact details of the customers you want us to film & we’ll arrange dates and times with them directly.

What WE do…

Write questions & scripts

Questions Based on what you want your video to achieve, we’ll create a list of questions and talking points to cover during the filming session, inviting your feedback. This helps us capture the raw footage we need to create a video that hits the mark.

Record anywhere in the world

Global Network We work with a global network of videographers so we’ll send a professional videographer to you or your clients – pretty much anywhere in the world – to film interview footage. We’ll grab multiple shots for each person, as well as b-roll video footage so that we have great content to edit in-between.

Post production

Post Production We’ll manage the video editing process, adding title slides, lower thirds, an animated logo, and colour grading. This creates a professional-looking video that mixes media types and features interesting shots.

Provision of HD testimonial videos

Videos Completed Once you’re totally happy with your testimonial video, we’ll provide you with a HD video file that you’re free to use as you wish. This could be on your website, social media, through email and much more!
3,000+ Videos created
1,500+ Clients
100+ Industries
40+ Countries

Testimonial video examples

 

Guaranteed Clean Energy

An energy consultancy helping government departments reduce their energy usage.
 

Uberflip

A SaaS company in the content marketing industry.
 

Configit

A software company who create software for manufacturing companies.
 

Hiring Hub

A tool to help people hire employees more effectively.
 

Planworks

A paraplanning agency advising national financial advisors.
 

Mavenlink

A project management software for enterprise companies.
Want to see more of the 3,000+ videos we've created? Request more video examples

The result of our customer service

Here are just a few of the nice things our customers say about us.

I often say the best way to determine a great partner is your willingness to work with them again. We’ve done this time and time again with Wyzowl and I urge others to do the same!
Randy Frish

CMO, Uberflip

We wanted to open the window to our site without people having to register or make a commitment. Tools like an explainer video are key for us to explain what we’re all about. Wyzowl enhanced the ideas we had for the video and I couldn’t recommend them highly enough.
Simon Swan

Hiring Hub

I was very impressed with the professionalism and friendliness of everyone involved and can’t fault anyone at any stage! Everything was explained clearly and all queries were answered promptly!
Anthony Gougeon

Capital on Tap

Wyzowl are an efficient, professional, and friendly company to do business with. They get the job done brilliantly and are creative, supportive and proactive. I’m glad for the opportunity to work with them on our video content needs globally, and have really enjoyed working with them over the past year.
Nicole Jacobson

Creative Director, Crucial

Wyzowl has delivered high quality videos for our organisation, we are really satisfied with the results and that’s why we keep working with them. I would absolutely recommend them to make any kind of video for your organisation.
Fatima Rodriguez

Takeaway.com

Amazing, amazing, amazing. This is quite frankly the best service I have received from a business in many many years. Why can’t more people be like Wyzowl?? Keep it up.
Simon Rayner

PR in a Box

We’ve seen hundreds of thousands of dollars in the form of new customers who originated with us by watching a Wyzowl video.
Sean Crafts

Founder, Mavenlink

Truly exceptional service and follow through. To cut to the chase, we had a fantastic experience with Wyzowl and absolutely recommend them.
Justin McCullough

Capital One

We have worked with Wyzowl multiple times now because of the smooth and straightforward experience they’ve provided each time. Our most recent project focused on generating awareness for the launch of our newest form builder and we are glad to say it was a resounding success. The video we created with Wyzowl has had hundreds of thousands of views to date, and it’s still climbing. Because of their outstanding skills and production time, I would not hesitate to work with them again.
Aytekin Tank

Founder, Jotform

I really enjoyed working with Wyzowl on our series of videos. From the quoting/proposal process to the finished product, the experience with Wyzowl was great!
Lynsay Williams

Oxford University Press

We are really happy with the final video and indeed have been really impressed with the whole process by everyone at Wyzowl!!
David Rowland

Natixis

It was such a pleasure to work with Wyzowl! During every stage of the project, they delivered amazing work that required very little revisions – saving time for the both of us! Thank you for making my life a little easier. I am so happy with my custom video and would most definitely recommend Wyzowl!
Kelsey Berry

Qspex

Testimonial video production:
the numbers 📈

We’re absolutely clear: testimonial videos make an amazing impression on potential customers and can play a valuable role in your marketing and sales process. But don’t just take our word for it. Check out some data we gathered in an extensive survey…

  • 👀 79% of people have watched a video testimonial to find out more about a company, product or service.
  • 🎉 95% of people say that reviews – whether positive, or negative – influence their purchasing decisions.
  • 🤑77% of people who have watched a brand testimonial video say it has played a part in convincing them to buy their product or service.
  • 🤔 2 out of 3 people say they’d be more likely to make a purchase after watching a testimonial video demonstrating how a business, product or service had helped another person like them.

See more data from our survey about the effectiveness of customer testimonials and customer testimonial videos

A testimonial video company you’ll

What makes the Wyzowl testimonial video production service so special? Here are just a few things…

In house team

Team With expertise in every aspect of video production, from script writing, to illustration, to animation. Get access to the whole team throughout the testimonial video production process using our powerful custom-built project management tool, designed specifically for the challenges of video production!

A process that works

Various Styles Our vast experience has helped us refine a winning process – delivering a final product you love, in an efficient way that respects and values the importance of your time. Our simple 4-step process is a tried and tested way to nail down every aspect of your video, without wasting your time or making things overly complicated.

Direct Access To Your Team

Direct Access You are able to talk directly to each person working on your video at each stage. We built our own online project management system so you have direct access to ask questions at any time.

Experience & expertise

Videos Completed Working with Wyzowl, you can tap into over a decade of experience we’ve built as a video production company. We’ve been creating memorable, impactful video content since 2011 and have created thousands of corporate videos for companies just like yours.

Unlimited revisions

Unlimited Revisions It should be an obvious statement, but we believe that when you buy a video, you should get a final product you love! 🥰 We offer unlimited revisions at each of our four separate steps, only asking for a sign off at the end of each stage so we can keep the project moving forward quickly and smoothly.

Fixed pricing & turnarounds

Pricing Creating an event video isn’t an overnight job, it takes time to get things right. However, we believe you should always be kept in the picture about exactly what’s next and when it’ll be with you to review. That’s why we stick to fixed turnarounds in our event video production process,

From startups to enterprise, we’re trusted globally!

Get more info & pricing

Since we started Wyzowl in 2011 we’ve had simple fixed pricing. Whether you’re a startup or an enterprise, we’ve got a testimonial video production package that’s right for you. Fill out the form below and we’ll send a FREE info pack with everything you need to know about our service, straight to your inbox.

Testimonial video articles

It’s ultimately important that you have success with your testimonial videos. So we have created many articles & research studies to share what works.
video testimonials questions

10 ESSENTIAL Testimonial Questions to Ask Your Customers

power of testimonials

28 Stats That Prove the Power of Testimonials!

Testimonial video examples

31 of the Best Testimonial Video Examples

Testimonials

Why Testimonials Are so Important For Your Brand (+ How to Use Them)

how to create a testimonial video

How to Create a Powerful Testimonial Video That Converts

testimonial video success stories

6 Testimonial Video Success Stories!

We surveyed 238 people and asked them how they felt about testimonials, testimonial videos and reviews
View our Testimonials Statistics 2020 results page

Testimonial Video Production FAQ

Got questions about our service, us or how it all works? See a few of the most common questions we get below.

What are customer testimonial videos and why use them?

Customer testimonial videos are short videos which show happy customers sharing story of the positive experiences they’ve had with a product or service. These videos can be used to build trust, establish credibility, and create social proof for a brand. By showcasing real customers sharing their success stories, businesses can really show off the effectiveness of their products or services in a more engaging, persuasive and authentic way than other tactics. Customer testimonial videos can also help potential customers overcome objections and make purchasing decisions – leading to increased sales and customer loyalty.

How much do customer testimonial videos cost?

This really depends on the approach you use. It’s possible to create testimonial videos extremely inexpensively with a ‘DIY’ approach, but the quality of these videos – relying on phone cameras or webcams and cheap software – often falls short of what most brands require. A professional shoot obviously costs more but this is often worth the extra expense for the positive impression the additional quality makes on an audience.

How do you make a video testimonial?

There are three main ways to make a video testimonial. The DIY approach involves using devices your customer already owns to record interviews or clips. You can assemble a team of freelancers – videographers and editors – and manage the project yourself. Or you can hire a company like Wyzowl: we manage everything – from brief to final video – leaving you with a quality end product, without monopolising your time.

Why should I hire a production company instead of just creating my own testimonial videos?

It’s true that the barrier to creating video content is lower than ever, and if you have the skills and equipment in house to execute properly, then that’s definitely an option! However many companies end up falling short when they try the ‘DIY’ approach. Hiring a testimonial video production company gives you access to the best equipment and expertise – We bring our own camera and lighting setup, which are expensive purchases for businesses who aren’t planning to use them every day. The whole point of great testimonial videos is to impress potential customers. If you can do this in-house, great! But our advice is simple: don’t undermine the value of video testimonials by sacrificing production value.

How does testimonial video production differ from animated videos?

Whereas with animated videos we create every aspect of what appears on screen, live action videos clearly revolve around footage gathered in a live video shoot. This means we work with a network of videographers, based around the world, who can come and film at the offices of you and your clients.

What makes a great customer testimonial video?

A great customer testimonial video should be authentic, emotional, concise, and beautiful to look at. This means using high-quality equipment with proper lighting and framing, incorporating professional B-roll to add engagement, creating slick title cards and lower thirds that match your brand, and ensuring the message is clear and compelling. Additionally, having a subject who is relaxed on camera can be crucial in delivering a genuine and persuasive testimonial – which is something a professional videographer can help with.

How long should video testimonials be?

The ideal length for a video testimonial tends to be between 1 – 2 minutes. This timeframe is long enough to convey a compelling message and showcase the benefits of the product or service, but short enough to hold the viewer’s attention. It’s important to keep in mind that today’s consumers have short attention spans, so it’s crucial to get to the point quickly and deliver a concise message. However, if the testimonial is particularly engaging or the customer has a lot to say, a longer video can definitely work. In general, we always say it’s best to focus on the quality of the content rather than the length of the video – but remember, your viewers have plenty of other things to do with their time, so make sure to respect that!

How long does a customer testimonial video take to produce?

Obviously, there are quite a few variables in terms of the availability of our videographer, the availability of your client(s), etc. But at every stage we’ll be clear and transparent in what you can expect in terms of timeframes and turnaround. Like with any type of corporate video, we recognise the significance of time pressure!

What’s the best way to gather customer testimonials?

A good place to start is with the client testimonials and positive reviews you already have. These are really the ‘low hanging fruit’ – the success stories you know you’ve created, and the customers you know you’ve delighted! Beyond this, you might try sending out a simple survey to your list, asking them to share their thoughts. Incentivising these in some way – e.g. entering all respondents into a prize draw, or even paying for their time – is a good way to give people the extra impetus to help you out.

What’s the best way to use video testimonials once they’re complete?

Testimonial videos are a really versatile type of video and the final product can be used in a wide variety of different ways. Obviously, putting them on your website – particularly on your home and commercial/product pages – is an easy win. But you might also consider building a landing page based on social proof. You can share them on social media. And increasingly, brands are seeing success by using customer testimonial videos as video ad campaigns. Ultimately, they’re marketing videos – eyeballs are the name of the game – so get them out there as widely as possible!

How do I start my testimonial video project?

Simple! Click here to get started. Fill out a quick form and we’ll send you a free info pack all about our testimonial video production services.