Testimonial Video Production
Our testimonial video production services bring the real experiences of your happiest customers to life!
We’ve created 3,000+ videos for companies big & small…
What is a testimonial video?
A testimonial video is a marketing tool that highlights the success and value of a product or service – from the perspective of an existing customer. It usually features a customer, on camera, talking about their positive experiences with your company.
What are video testimonials used for?
Testimonial videos are used to build credibility and trust among new potential customers during the sales process. Studies (including our own) show that people are much more likely to trust and believe what other people say about a business, than what that business says about itself! Customer testimonial videos are votes of confidence in a brand, product or service. They tell engaging, personal stories that build relatability and help brands to connect with viewers on an emotional level.
Why are testimonial videos more effective than written testimonials?
Written testimonials and positive reviews are effective in their own right. But customer testimonial videos are often even more effective, because they’re able to capture human emotion and relatability in a way that text can’t. By being able to see and hear the person delivering the video directly, the viewer can – consciously or not – have a much greater connection to that person, as if it were a personal conversation. Testimonial videos also tend to be shorter and quicker to consume and digest than written reviews – keeping them engaged and free from distractions.What makes a compelling testimonial video?
A compelling testimonial video is one that manages to capture the heart and soul of a customer’s experience with a product or service. It should be visually engaging and authentic – the audience can tell if someone has been scripted or coached too heavily. The video should focus on key takeaways from the story, such as how the product improved their life, how it solved a problem they had, and the impact it has had on their business or life.3,000+ Videos created
1,500+ Clients
100+ Industries
40+ Countries
Testimonial video examples
Take a look at a few of the testimonial videos we’ve created for our clients.Guaranteed Clean Energy
An energy consultancy helping government departments reduce their energy usage.
Aiimi
How InsightMaker helped Wesleyan manage GDPR compliance.
Configit
A software company who create software for manufacturing companies.
Hiring Hub
A tool to help people hire employees more effectively.
Planworks
A paraplanning agency advising national financial advisors.
Mavenlink
A project management software for enterprise companies.
Want to see more of the 3,000+ videos we've created?
Request more video examples
I often say the best way to determine a great partner is your willingness to work with them again. We’ve done this time and time again with Wyzowl and I urge others to do the same!
Randy Frisch COO & Co-Founder – Uberflip
How much do customer testimonial videos cost?
Because of the wide variety of testimonial video production techniques available, there’s no hard or fast rule here. In theory, basic customer testimonial videos can be produced for free using tech as simple as a mobile phone camera. But, as always, if you’re looking to create high quality videos that support your marketing efforts and reflect properly on your brand – making the best possible impression on your would-be customers – it may be worth investing a little extra money, whether that’s in better lighting and filming equipment, hiring a freelancer, or using a full testimonial video production service like ours.
How long should a testimonial video be?
There are always exceptions to this rule, but an ideal length for a testimonial video is typically between 60 to 90 seconds. It’s important to keep it concise and focused on the key points. Shorter videos are more likely to hold viewers’ attention and deliver the message effectively without becoming tedious or overwhelming.
What are the different ways to create testimonial videos?
There are a few ways to create customer testimonial videos depending on your budget and requirements. You can go with a DIY approach – perform your own interviews, either in-person or using screen recorded meeting software. You can also ask your customers to record their own testimonials and send them over. Our testimonial video production process, however, takes away all that heavy lifting: we manage the whole process for you, sending a videographer to your customers’ location to film interview footage and B-roll – anywhere in the world. We then take care of video editing, adding royalty-free music, logo animations, title cards and lower thirds.
Do video testimonials work?
Yes, they can be highly effective! Customer testimonials provide social proof and build trust among prospective customers – there’s no substitute for showcasing real people endorsing a product or service. A video testimonial can add authenticity, emotional connection, and visual impact to a website, making them more compelling and persuasive than written testimonials.We manage everything for you!
It’s a fact – testimonial videos and case studies work – they show the experience of real people with your product or service. BUT, recording high quality testimonial videos is hard. Your customers are based in different locations, work on different schedules and getting people to record, edit and produce videos globally is impossible… until now. We created an end-to-end service to make creating high quality testimonials easy.
What YOU do…
Provide contact details & a brief
Simply tell us what you want your video(s) to achieve and fill out our short brief form – designed to get us on the same page as quickly as possible. Then, provide the contact details of the customers you want us to film & we’ll arrange dates and times with them directly.
What WE do…
Write questions & scripts
Based on what you want your video to achieve, we’ll create a list of questions and talking points to cover during the filming session, inviting your feedback. This helps us capture the raw footage we need to create a video that hits the mark.
Record anywhere in the world
We work with a global network of videographers so we’ll send a professional videographer to you or your clients – pretty much anywhere in the world – to film interview footage. We’ll grab multiple shots for each person, as well as b-roll video footage so that we have great content to edit in-between.
Post production
We’ll manage the video editing process, adding title slides, lower thirds, an animated logo, and colour grading. This creates a professional-looking video that mixes media types and features interesting shots.
Provision of HD testimonial videos
Once you’re totally happy with your testimonial video, we’ll provide you with a HD video file that you’re free to use as you wish. This could be on your website, social media, through email and much more!
Did you know? 👀
🤯 9 out of 10 people say they trust what a customer says about a business more than what that business says about itself. 🛒 2 out of 3 people say they’d be more likely to make a purchase after watching a testimonial video demonstrating how a business, product or service had helped another person like them. Check out more customer testimonial video stats hereTestimonial video articles
It’s ultimately important that you have success with your testimonial videos. So we have created many articles & research studies to share what works.
We surveyed 238 people and asked them how they felt about testimonials, testimonial videos and reviews
View our Testimonials Statistics 2020 results page
Get more info & pricing
Since we started Wyzowl in 2011 we’ve had simple fixed pricing. Whether you’re a startup or an enterprise, we’ve got a video production package that’s right for you. Fill out the form below and we’ll send a FREE info pack with everything you need to know about our service, straight to your inbox.
Testimonial Video FAQ
Got questions about our service, us or how it all works? See a few of the most common questions we get below.