Testimonial Video Production Service
Customer Testimonial videos on a global scale
We manage everything for you!
It’s a fact – testimonial videos and case studies work – they show the experience of real people with your product or service. BUT, recording high quality testimonial videos is hard. Your customers are based in different locations, work on different schedules and getting people to record, edit and produce videos globally is impossible… until now. We created an end-to-end service to make creating high quality testimonials easy.
What YOU do…
Provide contact details & a brief
What WE do…
Write questions & scripts
Record anywhere in the world
Post production
Provision of HD testimonial videos
Testimonial video examples
Guaranteed Clean Energy
Uberflip
Configit
Hiring Hub
Planworks
Mavenlink
The result of our customer service
Here are just a few of the nice things our customers say about us.
Testimonial video production:
the numbers 📈
We’re absolutely clear: testimonial videos make an amazing impression on potential customers and can play a valuable role in your marketing and sales process. But don’t just take our word for it. Check out some data we gathered in an extensive survey…
- 👀 79% of people have watched a video testimonial to find out more about a company, product or service.
- 🎉 95% of people say that reviews – whether positive, or negative – influence their purchasing decisions.
- 🤑77% of people who have watched a brand testimonial video say it has played a part in convincing them to buy their product or service.
- 🤔 2 out of 3 people say they’d be more likely to make a purchase after watching a testimonial video demonstrating how a business, product or service had helped another person like them.
See more data from our survey about the effectiveness of customer testimonials and customer testimonial videos
A testimonial video company you’ll
What makes the Wyzowl testimonial video production service so special? Here are just a few things…
In house team
A process that works
Direct Access To Your Team
Experience & expertise
Unlimited revisions
Fixed pricing & turnarounds
From startups to enterprise, we’re trusted globally!
Get more info & pricing
Since we started Wyzowl in 2011 we’ve had simple fixed pricing. Whether you’re a startup or an enterprise, we’ve got a testimonial video production package that’s right for you. Fill out the form below and we’ll send a FREE info pack with everything you need to know about our service, straight to your inbox.
Testimonial video articles
10 ESSENTIAL Testimonial Questions to Ask Your Customers
28 Stats That Prove the Power of Testimonials!
31 of the Best Testimonial Video Examples
Why Testimonials Are so Important For Your Brand (+ How to Use Them)
How to Create a Powerful Testimonial Video That Converts
6 Testimonial Video Success Stories!
View our Testimonials Statistics 2020 results page
Testimonial Video Production FAQ
What are customer testimonial videos and why use them?
Customer testimonial videos are short videos which show happy customers sharing story of the positive experiences they’ve had with a product or service. These videos can be used to build trust, establish credibility, and create social proof for a brand. By showcasing real customers sharing their success stories, businesses can really show off the effectiveness of their products or services in a more engaging, persuasive and authentic way than other tactics. Customer testimonial videos can also help potential customers overcome objections and make purchasing decisions – leading to increased sales and customer loyalty.
How much do customer testimonial videos cost?
This really depends on the approach you use. It’s possible to create testimonial videos extremely inexpensively with a ‘DIY’ approach, but the quality of these videos – relying on phone cameras or webcams and cheap software – often falls short of what most brands require. A professional shoot obviously costs more but this is often worth the extra expense for the positive impression the additional quality makes on an audience.
How do you make a video testimonial?
There are three main ways to make a video testimonial. The DIY approach involves using devices your customer already owns to record interviews or clips. You can assemble a team of freelancers – videographers and editors – and manage the project yourself. Or you can hire a company like Wyzowl: we manage everything – from brief to final video – leaving you with a quality end product, without monopolising your time.
Why should I hire a production company instead of just creating my own testimonial videos?
It’s true that the barrier to creating video content is lower than ever, and if you have the skills and equipment in house to execute properly, then that’s definitely an option! However many companies end up falling short when they try the ‘DIY’ approach. Hiring a testimonial video production company gives you access to the best equipment and expertise – We bring our own camera and lighting setup, which are expensive purchases for businesses who aren’t planning to use them every day. The whole point of great testimonial videos is to impress potential customers. If you can do this in-house, great! But our advice is simple: don’t undermine the value of video testimonials by sacrificing production value.
How does testimonial video production differ from animated videos?
Whereas with animated videos we create every aspect of what appears on screen, live action videos clearly revolve around footage gathered in a live video shoot. This means we work with a network of videographers, based around the world, who can come and film at the offices of you and your clients.
What makes a great customer testimonial video?
A great customer testimonial video should be authentic, emotional, concise, and beautiful to look at. This means using high-quality equipment with proper lighting and framing, incorporating professional B-roll to add engagement, creating slick title cards and lower thirds that match your brand, and ensuring the message is clear and compelling. Additionally, having a subject who is relaxed on camera can be crucial in delivering a genuine and persuasive testimonial – which is something a professional videographer can help with.
How long should video testimonials be?
The ideal length for a video testimonial tends to be between 1 – 2 minutes. This timeframe is long enough to convey a compelling message and showcase the benefits of the product or service, but short enough to hold the viewer’s attention. It’s important to keep in mind that today’s consumers have short attention spans, so it’s crucial to get to the point quickly and deliver a concise message. However, if the testimonial is particularly engaging or the customer has a lot to say, a longer video can definitely work. In general, we always say it’s best to focus on the quality of the content rather than the length of the video – but remember, your viewers have plenty of other things to do with their time, so make sure to respect that!
How long does a customer testimonial video take to produce?
Obviously, there are quite a few variables in terms of the availability of our videographer, the availability of your client(s), etc. But at every stage we’ll be clear and transparent in what you can expect in terms of timeframes and turnaround. Like with any type of corporate video, we recognise the significance of time pressure!
What’s the best way to gather customer testimonials?
A good place to start is with the client testimonials and positive reviews you already have. These are really the ‘low hanging fruit’ – the success stories you know you’ve created, and the customers you know you’ve delighted! Beyond this, you might try sending out a simple survey to your list, asking them to share their thoughts. Incentivising these in some way – e.g. entering all respondents into a prize draw, or even paying for their time – is a good way to give people the extra impetus to help you out.
What’s the best way to use video testimonials once they’re complete?
Testimonial videos are a really versatile type of video and the final product can be used in a wide variety of different ways. Obviously, putting them on your website – particularly on your home and commercial/product pages – is an easy win. But you might also consider building a landing page based on social proof. You can share them on social media. And increasingly, brands are seeing success by using customer testimonial videos as video ad campaigns. Ultimately, they’re marketing videos – eyeballs are the name of the game – so get them out there as widely as possible!
How do I start my testimonial video project?
Simple! Click here to get started. Fill out a quick form and we’ll send you a free info pack all about our testimonial video production services.
