Customer testimonials = confidence & trust!
Of course, any business worth its salt is going to offer a promise of positive change. But REAL credibility comes from others – impartial, unbiased customers. People who have walked the same path and enjoyed great success. That’s why testimonial videos and case studies work. They highlight the journey of others who the viewer can relate to – reducing the sense of risk and highlighting the ‘transformation’ you’re offering to potential customers!
Customer testimonial video examples
Guaranteed Clean Energy
The result of our customer serviceHere are just a few of the nice things our customers say about us.
Testimonial video production: the numbers 📈We’re absolutely clear: testimonial videos make an amazing impression on potential customers and can play a valuable role in your marketing and sales process. But don’t just take our word for it. Check out some data we gathered in an extensive survey…
- 79% of people have watched a video testimonial to find out more about a company, product or service.
- 95% of people say that reviews – whether positive, or negative – influence their purchasing decisions.
- 77% of people who have watched a brand testimonial video say it has played a part in convincing them to buy their product or service.
- 2 out of 3 people say they’d be more likely to make a purchase after watching a testimonial video demonstrating how a business, product or service had helped another person like them.
Our testimonial video production processCreating a testimonial video is a smart move, but you might wonder exactly how it works. The testimonial video production process works a little differently to our other products – but we have the same focus on keeping things simple and efficient for you, our clients! Here’s how the entire process looks…
2. Planning & Scripting
We work together to choose a videographer or camera crew from our global network. They’ll come to your offices or your clients’ office (anywhere in the world!) During the video shoot, we’ll gather the material we need – multiple shots for each person, as well as b-roll video footage so that we have great content to edit in-between.
4. Video editing & post production
We’ll work with the raw footage and create title slides, lower thirds, an animated logo and colour grade the footage. The result is a slick and professional video with a mix of media types and interesting shots. Our team will go the extra mile to ensure you’re delighted with your completed customer testimonial video!
Testimonial Video Production FAQ
Why should I hire a production company instead of just creating my own testimonial videos?It’s true that the barrier to creating video content is lower than ever, and if you have the skills and equipment in house to execute properly, then that’s definitely an option! However many companies end up falling short when they try the ‘DIY’ approach. Hiring a testimonial video production company gives you access to the best equipment and expertise – We bring our own camera and lighting setup, which are expensive purchases for businesses who aren’t planning to use them every day. The whole point of great testimonial videos is to impress potential customers. If you can do this in-house, great! But our advice is simple: don’t undermine the value of video testimonials by sacrificing production value.
How long do customer testimonial videos take to produce?Obviously, there are quite a few variables in terms of the availability of our videographer, the availability of your client(s), etc. But at every stage we’ll be clear and transparent in what you can expect in terms of timeframes and turnaround. Like with any type of corporate video, we recognise the significance of time pressure!
How does testimonial video production differ from animated videos?Whereas with animated videos we create every aspect of what appears on screen, live action videos clearly revolve around footage gathered in a live video shoot. This means we work with a network of videographers, based around the world, who can come and film at the offices of you and your clients.
What’s the best way to gather customer testimonials?A good place to start is with the client testimonials and positive reviews you already have. These are really the ‘low hanging fruit’ – the success stories you know you’ve created, and the customers you know you’ve delighted! Beyond this, you might try sending out a simple survey to your list, asking them to share their thoughts. Incentivising these in some way – e.g. entering all respondents into a prize draw, or even paying for their time – is a good way to give people the extra impetus to help you out.
What’s the best way to use video testimonials once they’re complete?
Testimonial videos are a really versatile type of video and the final product can be used in a wide variety of different ways. Obviously, putting them on your website – particularly on your home and commercial/product pages – is an easy win. But you might also consider building a landing page based on social proof. You can share them on social media. And increasingly, brands are seeing success by using customer testimonial videos as video ad campaigns. Ultimately, they’re marketing videos – eyeballs are the name of the game – so get them out there as widely as possible!
How do I start my testimonial video project?Simple! Click here to get started. Fill out a quick form and we’ll send you a free info pack all about our services.
Why use customer testimonial videos?
They build trust
They inspire action
Video is king!
From startups to enterprise, we’re trusted globally!
Get more info & pricing
Since we started Wyzowl in 2011 we’ve had simple fixed pricing. Whether you’re a startup or an enterprise, we’ve got a testimonial video production package that’s right for you. Fill out the form below and we’ll send a FREE info pack with everything you need to know about our service, straight to your inbox.