A tantalising glimpse 👀
Anticipation; buzz; hype. Whatever you call it, it can make or break the launch of a new feature, product or service. Teaser videos are an AMAZING way to evoke this kind of excitement. What’s a teaser video? Well, it’s a video that gives a glimpse, a flash, a flavour, a sneaky peek of a product or service. It’s a strange quirk of the human brain that when we’re confronted by incomplete information, we’re motivated to find out more.
Giving away just a little bit of the information is a great way to make your audience wonder what else there is to see. And, what’s more, a small flavour of life with your product is a great way to convince them to buy. Think about it: there’s a reason ice cream stores are happy to give out little tasters on those tiny plastic spoons – it’s because they know you’ll be back for that 3-scoop sundae! A great teaser video follows the exact same logic!
Teaser video examples
Baby Elephant Ears
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Why use a teaser video?
Promote ahead of time
Gauge audience response
Teaser Video FAQ
How long does it take to create a Wyzowl teaser video?We work to fixed turnarounds, but – because we offer unlimited revisions – a lot depends on how quickly you can provide feedback and how many times we need to work on each stage between us. A typical teaser video can be created in 4-6 weeks.
Are teaser videos like movie trailers?They’re really similar! Movie trailers are designed to create anticipation about movies by giving viewers just the ‘essence’ of that movie. You’re not giving your audience the whole thing – otherwise they’d never buy a ticket to see the movie! – but you have to provide enough info to get them excited.
What makes a great teaser video?Like all videos, the best teasers obviously rely on great design and animation to show your brand in its best light. From a story point of view it’s important to keep in mind that you’re creating a teaser video – this means giving away just enough information to get your viewers excited. Leave your audience wanting more! On a similar point, in an age where attention spans are shorter than ever, the first few seconds should always pack the biggest punch possible.
What’s the best way to use teaser videos?You can create buzz by sharing your completed teaser video on your website, social media platforms and further afield – even boosting with ad spend to go beyond your existing audience. If you wanted to, you could even go beyond online platforms – we’ve seen teaser videos displayed at events, on physical billboards in cities around the world, and even showcased on TV.
What are the benefits of teaser videos?How long have you got?! A teaser video can help build brand awareness, and generate excitement around a new product or service. They can also drive more engagement through your production process – not only making an impression on your videos but also giving you an opportunity to gauge response and feedback and tailor this into both your marketing, and your product iteration.
Why Wyzowl?Put simply, two S’s – skills, and service. We’ve been doing what we do for more than a decade, and have created 3,000+ videos for companies all over the world. We’re experts at what we do, with a multi-skilled, highly experienced team. And beyond that, we’re obsessed with making this as easy for you as possible – we offer unrivalled customer service, with great communication throughout the process so you can always feel sure you know what we’re working on, and have the ability to steer the project towards an outcome you’re totally happy with.
Teaser video production processMaking a teaser video is a complex thing, with lots of different skills required. Our teaser video production process makes it simple for our clients – it looks like this…
1. Briefing & Fact finding
2. Script writing
Once you’re happy with the look and feel of your graphics, we bring them to life and create the first cut of your teaser video. As part of this process, we add a professional voice over track (if required) as well as royalty free music and sound effects. We’ll tweak the timings and transitions as much as required until you’re totally happy with your completed teaser video.
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Get more info & pricing
Since we started Wyzowl in 2011 we’ve had simple fixed pricing. Whether you’re a startup or an enterprise, we’ve got a teaser video production package that’s right for you. Fill out the form below and we’ll send a FREE info pack with everything you need to know about our service, straight to your inbox.