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Teaser videos

Use video to raise awareness and build anticipation about new and upcoming features, products and events you have in the pipeline.

A tantalising glimpse

Anticipation; buzz; hype. Whatever you call it, it can make or break the launch of a new product or service. Teaser videos are an AMAZING way to evoke this kind of excitement. What’s a teaser video? Well, it’s a video that gives a glimpse, a flash, a flavour, a sneaky peek of a product or service. It’s a strange quirk of the human brain that when we’re confronted by incomplete information, we’re motivated to find out more.
Giving away just a little bit of the information is a great way to make your audience wonder what else there is to see. And, what’s more, a small flavour of life with your product is a great way to convince them to buy.Think about it: there’s a reason ice cream stores are happy to give out little tasters on those tiny plastic spoons – it’s because they know you’ll be back for that 3-scoop sundae!

Examples

 
useMango
Test automtion tool to save you time and money.
 
Paymentshield
Fully Protecting the Home- Insurance for you and your home.
 
Baby Elephant Ears
A multi-use headrest providing spinal/neck alignment and comfort for babies.

Teaser videos can be used to…

Attract

Reach your audience where they hang out online, and give them a glimpse of what to expect from your new feature, product or event.

Explain

Use teaser videos on your own website and online channels to help build understanding of your new innovations.

Why use teaser videos?

Build anticipation

The main benefit of creating a teaser video is its ability to create hype and excitement among your audience. Giving them a glimpse of what’s to come – without revealing the full thing – is a great way to show them what’s coming and build their anticipation. It’s exactly the same reason movie companies release trailers! It’s all about grabbing your audience’s interest and creating a real desire for them to see the full finished article.

Promote ahead of time

One of the good things about creating a teaser video is that you don’t even need to be finished innovating your new product, service, feature or idea. The very nature of these videos is that you’re only showing a little bit. This means you can get ahead of your production or development workflows, and get the promotion started early, so you can build real momentum in your marketing.

Gauge audience response

Teaser videos aren’t just about you communicating with your audience. That communication is a two-way street. Every teaser campaign is met by feedback from your audience. And, because you’re releasing teaser content before the main launch – that feedback can be incorporated into the development process, increasing your chances of a successful launch – and a happy audience!

“Wyzowl are a joy to work with having the experience, capabilities and workflow systems to produce brilliant content in a timely fashion and with fair and transparent costs.”

Mark Khoo – Co-founder – RentID