Teaser Video Production
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What is a teaser video?A teaser video is a short promotional video that provides a glimpse or preview of a product, service, new feature, or event. It’s designed to build interest, anticipation, and curiosity among the audience by revealing just enough information to capture their interest – without giving away ALL the details! Teaser videos aim to generate buzz and drive engagement…ultimately enticing viewers to learn more or take action.
When should you use a teaser video?A teaser video should be used when you want to generate excitement ahead of a product launch, service release, or event. It’s a great way to promote something new or upcoming – and you can do it even before that ‘thing’ is fully developed or available. Teaser videos are also a great way to gauge response – noticing things people like and don’t like about a new product or service lets you iterate ahead of your full reveal and release. Teaser videos can be shared on various platforms, including your website, social media, and even offline channels, to generate interest and momentum in your marketing campaign.
What type of content should you include in a teaser video?In a teaser video, you should include content that captures attention and leaves the audience wanting more. It should provide a glimpse or highlights of the event, product or service, while creating intrigue and curiosity. It’s also about what you DON’T include – a sense of mystery helps create an effective teaser video as it gets your audience speculating. Use engaging visuals, captivating storytelling, and compelling messaging to convey the essence of what you’re offering. Keep it concise, impactful, and focused on generating excitement. The goal is to tease the target audience and leave them eager to learn more about your offering. Think of it like a movie trailer – it needs to show enough to get people excited, but not too much that they don’t need to buy a ticket to go and see the full movie!
What are the benefits of teaser videos?Teaser videos offer several benefits for marketing and promotional purposes. As well as drumming up excitement about your product, service or event, they also allow for early promotion – potentially getting your big launch on people’s radar before full development is complete. In turn, that gives you an opportunity to listen and iterate, optimising your chances of delivering an end product that delights your audience.
Teaser Video ExamplesTake a look at a few of the teaser videos we’ve created for our clients.
Global Fashion Marketplace
How much does it cost to create teaser videos?
The cost of creating a teaser video can vary depending on several factors, such as the length of the video, complexity of the animation or production, level of customisation, and the expertise of the video production company. Prices can range from a few hundred dollars to several thousand dollars. It’s best to consult with video production companies and let them know your specific requirements to get accurate pricing information.
How long should a teaser video be?
The ideal length for a teaser video is typically between 15 to 60 seconds and, actually, can be even shorter than that if necessary. It should be short enough to maintain viewers’ attention and create a sense of intrigue, while still providing enough information to generate interest and anticipation. Keeping the video concise and focused allows for quick consumption and easy sharing on various platforms. By capturing attention within a short timeframe, teaser videos can effectively pique curiosity and entice viewers to explore further.
How can a teaser video build hype or excitement?We have a simple training video production process that uses fixed turnarounds for each deliverable throughout the training video production process. However, the total time taken depends on how quickly you can provide feedback on our work, and how many rounds of changes are required. It’s not a hard and fast rule, but the whole thing generally takes about 6-8 weeks. If you need training videos more urgently than this, let us know and we’ll see what we can do!
Where should teaser videos be promoted?You can create interest by sharing your completed teaser video on your website, social media platforms and further afield – even boosting with ad spend to go beyond your existing audience. If you wanted to, you could even go beyond online platforms – we’ve seen teaser videos displayed at events, on physical billboards in cities around the world, and even showcased on TV.
Teaser video articles
We write and share all we know about video on our blog. Here are some articles relevant to teaser videos you might enjoy…
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