Teaser Video Production
We create teaser videos that help companies raise awareness and build anticipation about new and upcoming features, products and events.
We’ve created 3,000+ videos for companies big & small…
Watch our showreel
What is a teaser video?
A teaser video is a short promotional video that provides a glimpse or preview of a product, service, new feature, or event. It’s designed to build interest, anticipation, and curiosity among the audience by revealing just enough information to capture their interest – without giving away ALL the details! Teaser videos aim to generate buzz and drive engagement…ultimately enticing viewers to learn more or take action.When should you use a teaser video?
A teaser video should be used when you want to generate excitement ahead of a product launch, service release, or event. It’s a great way to promote something new or upcoming – and you can do it even before that ‘thing’ is fully developed or available. Teaser videos are also a great way to gauge response – noticing things people like and don’t like about a new product or service lets you iterate ahead of your full reveal and release. Teaser videos can be shared on various platforms, including your website, social media, and even offline channels, to generate interest and momentum in your marketing campaign.What type of content should you include in a teaser video?
In a teaser video, you should include content that captures attention and leaves the audience wanting more. It should provide a glimpse or highlights of the event, product or service, while creating intrigue and curiosity. It’s also about what you DON’T include – a sense of mystery helps create an effective teaser video as it gets your audience speculating. Use engaging visuals, captivating storytelling, and compelling messaging to convey the essence of what you’re offering. Keep it concise, impactful, and focused on generating excitement. The goal is to tease the target audience and leave them eager to learn more about your offering. Think of it like a movie trailer – it needs to show enough to get people excited, but not too much that they don’t need to buy a ticket to go and see the full movie!What are the benefits of teaser videos?
Teaser videos offer several benefits for marketing and promotional purposes. As well as drumming up excitement about your product, service or event, they also allow for early promotion – potentially getting your big launch on people’s radar before full development is complete. In turn, that gives you an opportunity to listen and iterate, optimising your chances of delivering an end product that delights your audience.3,000+ Videos created
1,500+ Clients
100+ Industries
40+ Countries
Teaser Video Examples
Take a look at a few of the teaser videos we’ve created for our clients.Taylor Wessing
EU Trademark advice.
Global Fashion Marketplace
Networking for fashion brands.
SetApp
Curated app collection.
BeNatur
Magnesium supplement.
BJU Press
Online homeschool party.
Intuiface
Digital experience platform.
Want to see more of the 3,000+ videos we've created?
Request more video examples
We wanted to open the window to our site without people having to register or make a commitment. Tools like an explainer video are key for us to explain what we’re all about. Wyzowl enhanced the ideas we had for the video and I couldn’t recommend them highly enough.
Simon Swan – Hiring Hub
How much does it cost to create teaser videos?
The cost of creating a teaser video can vary depending on several factors, such as the length of the video, complexity of the animation or production, level of customisation, and the expertise of the video production company. Prices can range from a few hundred dollars to several thousand dollars. It’s best to consult with video production companies and let them know your specific requirements to get accurate pricing information.
How long should a teaser video be?
The ideal length for a teaser video is typically between 15 to 60 seconds and, actually, can be even shorter than that if necessary. It should be short enough to maintain viewers’ attention and create a sense of intrigue, while still providing enough information to generate interest and anticipation. Keeping the video concise and focused allows for quick consumption and easy sharing on various platforms. By capturing attention within a short timeframe, teaser videos can effectively pique curiosity and entice viewers to explore further.
How can a teaser video build hype or excitement?
We have a simple training video production process that uses fixed turnarounds for each deliverable throughout the training video production process. However, the total time taken depends on how quickly you can provide feedback on our work, and how many rounds of changes are required. It’s not a hard and fast rule, but the whole thing generally takes about 6-8 weeks. If you need training videos more urgently than this, let us know and we’ll see what we can do!
Where should teaser videos be promoted?
You can create interest by sharing your completed teaser video on your website, social media platforms and further afield – even boosting with ad spend to go beyond your existing audience. If you wanted to, you could even go beyond online platforms – we’ve seen teaser videos displayed at events, on physical billboards in cities around the world, and even showcased on TV.Did you know? 👀
42% of marketers created teaser videos in 2022.
You can find more fascinating insights in our latest annual video marketing survey.
Teaser video articles
We write and share all we know about video on our blog. Here are some articles relevant to teaser videos you might enjoy…
Get more info & pricing
Since we started Wyzowl in 2011 we’ve had simple fixed pricing. Whether you’re a startup or an enterprise, we’ve got a video production package that’s right for you. Fill out the form below and we’ll send a FREE info pack with everything you need to know about our service, straight to your inbox.
Teaser Video FAQs
Got questions about our service, us or how it all works? See a few of the most common questions we get below.