Customer Service Video Examples
What Is A Customer Service Videos?
Why Use Customer Service Videos?
1. Increase Satisfaction
2. Reduce Support Calls
3. Brand Advocacy
4. Educate Your Customers
5. Higher Engagement
How To Use Your Customer Service Video
For leads, you can drip feed bits of information and education to help convince the recipient of the value of your product. You can also help them understand how they’d use your products to achieve specific goals, or overcome difficulties, in their day-to-day life.
For existing customers, you can reach out and talk about particular features or benefits, to make sure they’re obtaining the full value of your product.
Either way, video and email are a match made in heaven; according to Hubspot, including video in an email leads to 200-300% in click-through rates. This really helps illustrate the extent to which video deepens and moves along the customer journey.
Customer service videos are a great way to make a strong first impression on your new customers. Sending or showing them these resources after signing a contract or completing a purchase is a really strong statement that you’re serious about a long-term relationship, and committed to delivering a great experience for them.
You could reach out to them with a ‘Welcome’ video that thanks them for buying, and gives some tips and information to help get them started. This could walk them through a few important things they should do to get up and running. You could cover features, tools, benefits, and let them know what to do if they need any further help. This doesn’t seem like much, but it’s a great way to reassure your new customers and reassure them that they’ve made a great decision!
For example, check out this video we created for our friends at New York Life, the Fortune 500 insurance and investment company. This video was designed to reach out and re-engage customers who they hadn’t had any interaction with for a while.
The ultimate goal was to make sure they still had the right products to fit their circumstances.
Customer service videos are a great way to reach out and tell your existing customers about new products. You can explain what the feature does, why you’re introducing it and how they can use it to full effect. You can use screen recording to show features and tools in action, or animation to create worlds – scenery and characters – that are relatable to your customers.
The fact that you’re reaching out with this kind of content to help your customers doesn’t go unnoticed – it’s a great value add, and, again demonstrates your immense commitment to improving their experience of your product.
There was a time when that support could only be administered via support calls. Your customer would literally pick up the phone, dial a number, and speak to a member of your team who would talk them through the problem. Clearly, this approach is time-consuming and costly for you – and far from ideal for the customer, too!
Businesses have innovated a number of ways to change this process. FAQ sections, Live Chat, Customer Knowledge Bases – the list goes on. A support video is an amazing tool to support all of these formats. With support videos, you can show your customers the answers to their questions, rather than just telling them.
For example, we’ve created a range of videos to answer our most frequently asked questions about our video process. This gives our customer a quick and easy way to get the information they need, to help them decide whether they’d like to work with us or not.
Ebook: How To Use Video To Get Your Existing Customers To LOVE You!
Take it from us: the qualities that make video an incredible tool to attract, convert and close customers, also make it a highly powerful way to nurture and retain existing customers.
We designed this comprehensive guide as a resource to inspire your business to use video to delight and educate the people who’ve already bought from you.