Customer Onboarding Statistics 2020
When thinking about ways to grow a business, most people immediately think about reaching more people and acquiring more sales. But what about the people who sign up? How important is customer onboarding as an overall piece of the user journey puzzle? To find out, we surveyed 216 people in early 2020. We asked them about their experiences as customers, about the role onboarding has played in those experiences, how they feel brands do when it comes to onboarding – and how they feel it could be improved.