Video Marketing Effectiveness
94% of video marketers say video has helped increase user understanding of their product or service.
84% of marketers say video has helped them increase traffic to their website.
81% of marketers say video has helped them generate leads.
80% of marketers say video has increased dwell time on their website.
41% of marketers say that video has helped them reduce support calls.
Marketers are using video to achieve a variety of different goals, with a really impressive set of numbers all round here. Video seems to excel primarily as an educational tool to help increase user understanding, but is also being used at every step of the buyer journey – from increasing web traffic, keeping visitors on-site longer (great for SEO), converting them into leads and, ultimately, helping improve the customer experience by reducing support calls.
2018: The Year That Was…
27% of video marketers said they used video for the first time in 2018, while 73% were already using it.
When asked why they finally took the plunge into video marketing in 2018…
44% said it was because they’d found it easier to convince others in their organisation of the value of video.
41% said it was because video has become more affordable.
39% said it was because it became quicker and less time-consuming to create video content.
35% said it was because it’s become easier to create video in-house.
15% said they now felt clearer on the ROI of video.
2018, as we expected, saw a huge number of ‘new’ marketers finally embrace video. As you can see, the reasons for this were pretty evenly split, and we’d expect to see a similar picture emerge throughout 2019 and 2020.