Video Marketing on Social Media Statistics 2016
Survey: Video Marketing on Social Media
We found that video ads are consumed in great volume by social media users. More than half of users (55%) say they’ve spent time on social media watching branded video ads.
We found that brands use videos to help build their social audience. 43% of userssay that, having watched an ad, they’ve gone on to like or follow that brand.
We found that video ads drive web traffic. More than three-quarters (76%) of users have visited a company’s website after watching one of their video ads on social media.
We found that social media video ads drive sales. More than 4 in 10 social users (41%) say they’ve bought a product or service after watching a video ad on social media.
We found that video is becoming more prominent on social media. More than 57% of users report seeing more video content on their social media news feeds than they did 12 months ago.
We found that a large portion of users will actively choose to watch a video ad. 42% of users would actively choose to watch an ad they saw on their news feed.
We found that many users WILL share video ads. More than one in five users (24%)would be willing to share a video ad they saw on their news feed.
Users trust their friends’ judgement when it comes to video ads. 69% say they’d be more likely to watch a video ad their friend had shared.
Are you more likely to watch a video advertisement that a brand you follow has posted?
Users are more likely to watch video ads posted by their favourite brands. Over half (56%) say they’d be more likely to watch an ad posted by a brand they already follow or like.
Do you prefer video advertisements over photo-only adverts?
Users value the immediacy of photo-only adverts… Only just over a quarter of users (27%) say they prefer video ads to photo-only.
Do you prefer video advertisements over text-only adverts?
People like the simplicity of text-only adverts… 61% say they’d rather see a text-only advert than a video.
People like to share video ads… Over a third of users (34%) say they’d be more likely to share a video ad than a static advert.