CapCut Review 2024: Pricing, Features, and More!

Written by Samantha Ferguson

Approx reading time:

Last updated on 26th June 2024

In this article we’re going to review CapCut – taking into consideration pricing, features, and more – to see if it’s a tool that you need for your business in 2024.

Shout it from the rooftops: 


Okay…a tad hyperbolic. But, truly, if you’re not using video to market your brand by now then it’s time to start. Seriously. 

According to our Video Marketing Statistics, 82% of people have been convinced to buy a product or service by watching a video. And 77% of people have bought or downloaded an app after watching a video about it. 

If you’re thinking it’s too late to jump on the video bandwagon, it’s not. 68% of marketers who don’t use video say they plan to start using video in 2024. And you could be one of them. 

So, now you know how important video marketing is, let’s jump into everything you need to know about the video editing tool CapCut.

CapCut is a free all-in-one video editing software that anyone can use to create and edit videos for personal or business use.
Pros: 1. It’s free! 
2. User-friendly interface
3. Integrated music library
Cons: 1. Watermark
2. It’s social media first
Our rating

What is CapCut?

CapCut is a free all-in-one video editing software that was launched in 2020 and really exploded in popularity around 2022. Just take a look at this Google Trends graph:

Google trends

Usage of the app is at an all-time high. And, with the popularity of video – particularly short-form video – it’s no surprise. 

CapCut is available on both Android and iOS, and was actually developed by the same company behind TikTok (ByteDance), which could explain CapCut’s popularity. 

Of course, it’s also popular because it’s free. In addition, it’s easy to use, and includes a range of features for beginners and experts alike. 

Who is CapCut for?

CapCut is for anyone who wants to create engaging videos – from individuals and students all the way through to businesses and social media influencers

When you first launch the app, you’ll be asked some questions to help personalise your experience: 


For the purposes of this article, we selected Small Business Owner > Work on Video Projects > Marketing Video

But it’s great to know that your choices here will help to make your video editing experience more related to your specific requirements. 

It’s also worth noting that it seems like CapCut is very much a social media-first kind of app – meaning this is best for creating and editing videos for social media.

CapCut’s features

CapCut has lots of little features that can really enhance your video editing experience. If we were to go through all of them here this article would be waaaay too long, so we thought we’d highlight 3 of our favourite features! 

1. Ready-made templates

The first thing the app presents you with, after the personalisation questions, are ready-made templates that fit your requirements. This is amazing for those who either don’t have the video editing skills to make something from scratch or simply don’t have the time! According to our Video Marketing Statistics 2024, lack of time is the #1 barrier to video marketing adoption. 

CapCut templates

You can easily swipe across the top of the screen to switch industries and make the templates even more suited to your marketing needs. 

CapCut templates

When you find a template you like, it’s so easy to select videos from your camera roll to then add into the template:

CapCut template

You can then change other little extras like the text and soundtrack, et voilà, just like that you have a video ready to share with your audience! We were really impressed with just how smooth and easy this process was.

2. Assets Libraries

CapCut has tons and tons of free assets for users to choose from and slot straight into their video. Let’s start with audio. You can search for all different kinds of sound effects and soundtracks to find the perfect one to suit your video. 

CapCut libraries

If you have a specific style you’re going for, you can even search by artist or song to find tracks that match. 

The app also has an impressive stock video library. So if you don’t have the time or resources to create your own footage, then you don’t have to! 

3. AI tools

CapCut boasts some really impressive AI tools, such as ‘AI model’ that allows you to select an AI model to try on your products. You can also use the app to create AI posters, and AI scripts that can be automatically transformed into videos in seconds! 

All you need to do is enter some information about your product, brand, or service. It’s almost like you’re filling in a quick brief: 

CapCut AI tool

Then, click ‘Generate script’ and you’ll instantly be shown a couple of different scripts for your video. You can swipe through and select your favourite: 

CapCut AI tool

Then just click ‘Generate video’ and CapCut will generate a video in seconds

CapCut video generation

Sure, the voiceover is a little robotic and it’s not the most engaging video out there. But you’re free to make tweaks and changes until you’re happy. 

CapCut’s Pros & Cons

Pro 1 – It’s free! 

How rare is it these days that an app this good is completely free?! Yes, there are some assets that are for Pro users only but you can honestly get by just fine without them.

Pro 2 – User-friendly interface

CapCut is super-easy for anyone to just pick up and use. But it also has an impressive library of features and editing tools, so it’s perfect for beginners and experienced video editors. 

Pro 3 – Integrated music library

With its own built-in music library, CapCut makes it so simple to add soundtracks to your videos. This is a great benefit because without it you’d probably have to use another app to source music, making your video editing process less intuitive and smooth. 

Con 1 – Watermark

If having a watermark on your video would really bother you then CapCut isn’t the video editing app for you! Only videos that are shared on their partner site TikTok are watermark free. 

Con 2 – It’s social media first

While there is a desktop version of the software, CapCut is primarily a mobile app used for creating fun, short, vertical videos for social media

CapCut Pricing

CapCut is completely free. However, for a more enhanced experience you can sign up to CapCut Pro which is $7.99 per month. 

For this cost, you’ll get access to more premium assets, like sound effects, music tracks, animations, filters, and more. 

CapCut’s Customer Support

Did CapCut fall at the final hurdle here? 

…sort of. 

Don’t get us wrong, the customer support is okay…but it’s not great like some other video editing apps we’ve reviewed. 

If you’re struggling on CapCut, you can click the ‘help’ button in the top right-hand corner of the screen. There you will see some basic FAQs and a pencil icon.

CapCut help

If the FAQs don’t answer your question then you can click the pencil icon to send a description of your issue to customer support

Like we said, this isn’t terrible by any stretch. But with all of the AI features the app already has, a live chatbot might’ve been a nice touch. However, we have to remember this is a free app we’re talking about here! 

CapCut: Final score 

Our rating
CapCut is great fun for anyone interested in video editing, whether it’s to create marketing videos of your brand or fun clips to share with your friends and family. 

We’ve also reviewed a couple of other video editing apps so please check out those articles if you still want to shop around! 

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Written by <a href="" target="_self">Samantha Ferguson</a>

Written by Samantha Ferguson

Samantha is Copy Team Manager at Wyzowl. She has written over 1,000 scripts and hundreds of articles on video marketing so what Samantha doesn't know about video isn't worth knowing!
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