As social creatures, human beings are hard-wired to seek approval. The approval of others is a life or death situation, evolutionarily speaking. It goes all the way...
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15 fantastic animated demos that inform and educate
When people watch a great demonstration, you can see something click in their brain. It’s like a lightbulb moment that translates to: I GET IT. If you’re trying to sell...
20 of the best product demo videos of ALL TIME
Everyone loves a product demo! We all like to be shown how something works so we can decide whether we want to spend our hard-earned money on it. Something else everyone...
20 outstanding examples of software demos
A software demo is a core part of any software company’s marketing and sales materials. These videos are used to help potential users quickly understand a software’s...
How to create a user journey map – made simple!
When’s the last time you read a map? Thanks to Google Maps and other satellite navigation apps, the answer could be never. According to a recent study, 1 in 7 millennials...
7 Essential ingredients of an amazing software demo
When you pour your heart and soul into creating an amazing piece of software that you know will make life easier, better, more complete, [insert your own comparative adjective...
15 Hugely impressive examples of microinteractions
In June 1833, a strange word appeared in the French newspaper, Le Figaro. Invented by Belgian physicist Joseph Plateau, the phenakistiscope, when rotated by a human user,...
How to craft the ultimate video tutorial (12 tips)
Have you ever watched a video to learn how to use a new feature on a software application you use at work? Or to get started on a home project like installing a new deck or...
How to use video marketing for nonprofits (11 tips)
Nonprofits make a big impact on the lives that they touch, but because staff and volunteers are often working with strict budgets and limited resources, marketing can get pushed...
20 of the very best tutorial video examples by brands
When you need to learn how to do something, where do you go? If you’re like most people, you’ll look to a tutorial video to help you learn how to master something new. According...
30 Stats that prove the power of testimonials!
“You HAVE to try this.” - 5 words that are sure to spark immediate interest in anyone. Whether it’s a TV show, a new restaurant, or a product, when things come recommended we are...
Why testimonials are so important for your brand (+ how to use them)
Who do you think is a more credible ambassador for your business, you or a satisfied customer? While you clearly know your stuff, that matters little to consumers – they want...
10 questions to ask for the perfect customer testimonial
A recent Wyzowl survey found that 9 out of 10 people trust what a customer says about a business more than what the business says about itself. This sends a powerful...
What is social proof, and why is it essential for marketing in 2020?
When you’re looking to purchase something – maybe you’re in the market for a new car, perhaps you’re searching for a regular house cleaning service, or maybe you’re simply...
7 Testimonial video success stories!
Here’s the thing… Every business out there tells potential customers that they can do amazing things for them. The trick is getting people to understand (and believe!) what...
11 Ways to gain customer trust and boost sales
American motivational speaker Zig Ziglar once said: “If people like you they’ll listen to you, but if they trust you they’ll do business with you.” That’s great advice and it...
How to use microinteractions in 2020 (uses, examples, tips)
When you stop to think about it, our lives are just a series of interactions - both micro and macro. Asking your partner what he or she wants to eat for breakfast is an...
20 Super effective testimonial video examples
Trust is one of the most important things for your brand, and one of the best ways to generate trust is through testimonial videos. According to research from Podium (an...
How to create a powerful testimonial video that converts
We all know that video killed the radio star, but now it’s even taking over the internet. According to our State of Video Marketing survey, the average consumer watches more than...
8 Awesome ways to use logo animation (with examples)
It’s easy to think of the company logo as a modern concept. But a little research reveals that it’s almost as old as business itself. Take a company like Twinings, for example;...
