Ever since the first video was posted to YouTube in 2005, the site has been constantly ballooning in size, and so has the world’s love for video content. Back in 2018, our...
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21 YouTube Video Ideas for Businesses
An estimated 300 hours of video are uploaded to YouTube every minute. Getting noticed amongst all that footage is tricky. Which is why you’ll need to be highly creative to make...
5 stats that prove the power of video ads
‘America runs on Bulova time!’ These five simple words, spoken on July 1, 1941, ushered in a new era of advertising. You see, this was the simple, no-frills script for the...
6 Ways to measure & improve your video ROI
Snack food giant Doritos turned to online video to promote their new range of ‘Blaze’ chips (it’s like licking a volcano apparently…) and released two short videos to enforce...
How to effectively monetize a mobile app: 11+ ideas…
From late 2017 into early 2018, there was one app that seemed to be on everyone’s lips: HQ Trivia. If you were under a rock during that time period, HQ Trivia was a live...
The 7 best Facebook video ads of all time
Skip ad. Close ad. “Ugh, I’m sick of seeing that.” Scroll past. These are all common reactions to video ads on a user’s Facebook feed. But sometimes, every so...
Marketing your mobile app in 2021: a step-by-step guide
Before Spotify there was Rdio. As one of the first ever music streaming services, and with an impressive UI for the time (2010), it looked like Rdio was here to stay. ...
How to build a world-class app marketing plan for 2021
What will make you more successful in the world of mobile apps? a) An amazing app that adds immense value to people’s lives b) A world-class marketing plan If you picked “A” (and...
10 best practices for insanely successful Facebook video ads
It’s every video marketers dream to strike it big with an ad campaign. But like all dreams worth having, it isn’t easy. Facebook is a saturated battleground for marketers...
How to create video ads that WOW your audience
Video content is the new norm. In fact, the average person now consumes around 16 hours of online video content a week. As a result, it’s getting tougher and tougher to WOW...
How to create a successful YouTube video ads campaign
What do Paris Hilton’s debut album and the horror movie sequel The Grudge 2 have in common? They’re both terrifying… ...just kidding. They were two of the first things to ever be...
Everything you need to know about programmatic video advertising
There’s an old saying that goes, “when you’re advertising to everybody, you’re advertising to nobody.” And that was certainly true for the ill-fated Google Glass. When the...
10 video ad success stories
Whether it’s the funny ones that keep you watching, the weird ones that shock you or the emotional ones that tug on your heartstrings, video ads have a place in marketing. ...
What is IGTV? A marketer’s guide to Instagram TV
There are a couple of different ways you can share videos on Instagram. One of the latest features, and one that is snowballing in popularity, is IGTV. In this article...
What are Instream and Outstream Video ads anyway?
Can you think of the last time you went a whole day without watching a video? It’s crazy to think that just 75 years ago, the average person didn’t have access to a TV. That...
How to create a successful Facebook video ads campaign
What goes into creating a successful Facebook video ads campaign? How do you get the right message to the right person? How do you achieve maximum impact - and minimum waste?...
How to create a successful Twitter video ads campaign
Did you know that video is Twitter's fastest growing advertising tool, with over 2 billion video views each day? That’s a 67% year-on-year growth, according to Twitter’s internal...
How to build a conversion funnel for your video ads
A conversion funnel fr your video ads can help you strategise your efforts so that people who have been researching your brand for months don’t see the same ads as those who have...
9 social media video ideas for B2B companies
Social media success is not just for B2C companies. With over 3.5 billion social media users, it's no wonder 83% of B2B marketers use social media for business promotion, 80%...
How to create video banner ads that blow viewers away!
Banner ads have been around for a long time. But traditional static banner ads certainly don’t have the same impact they did 25 years ago. In 1994, the CTR for a banner ad...
