Did you know… 85% of sales and marketing professionals feel that sales and marketing could work better together in their business. In most cases, content produced by the...
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10 must-use sales and marketing alignment strategies
Sometimes, a union is so noteworthy that you need a whole new word to commemorate it. ‘Cronut’, for example. The delectable love-child of croissants and donuts. Or ‘spork’. A...
What is TikTok? A complete guide for marketers
You’ve probably only just got your head around Instagram, Facebook, LinkedIn, Twitter and Snapchat? And now you’ve been tasked with setting up TikTok for your brand too? Are you...
How to increase downloads with a great app demo
Apple’s App Store may have only gone live in 2008, but, incredibly, Steve Jobs was already thinking - and talking about - the idea as early as 1983. 6 months before the...
How to improve your videos with customer feedback
As social creatures, human beings are hard-wired to seek approval. The approval of others is a life or death situation, evolutionarily speaking. It goes all the way...
24 Social media statistics for marketers (Updated for 2020)
Social media hasn’t been around that long. And yet it’s already an integral part of most people’s daily routines. Of course, as marketers, we already know that. We know...
How to create the ultimate video sales letter
“People buy from people.” It’s an old saying - but, even in today’s high-paced digital world, it often rings true. It’s the reason why, for decades, salespeople prospected by...
7 sales training videos that will change the way you sell
“Success is the sum of small efforts, repeated day in and day out.” This quote, attributed to the late American author Robert Collier, seems to encapsulate the sales process...
20 of the best product demo videos of ALL TIME
Everyone loves a product demo! We all like to be shown how something works so we can decide whether we want to spend our hard-earned money on it. Something else everyone...
GIF marketing: How to create and use GIFs for business
If you use GIFs (i.e. if you’ve been on the internet in the past 10 years), you already know how much potential they have to liven up digital conversation. But GIFs aren’t just...
20 outstanding examples of software demos
A software demo is a core part of any software company’s marketing and sales materials. These videos are used to help potential users quickly understand a software’s...
How to create a user journey map – made simple!
When’s the last time you read a map? Thanks to Google Maps and other satellite navigation apps, the answer could be never. According to a recent study, 1 in 7 millennials...
7 ways to repurpose your written content into video
This post was written by Taylor Barbieri - a content marketer for Podia, an all-in-one platform where online courses, digital downloads, and membership websites — alongside their...
Video marketing funnel: How to convert using video
If your brand isn’t using video marketing today, you’re being left behind. 95% of video marketers plan to increase or maintain spend, while 59% of marketers who don’t use...
7 of the best Instagram Stories video ads of all time
Back in 2016, when Instagram copied Snapchat’s idea of sharing disappearing content, no one would have predicted the popularity of short-lived content that lasts for 24 hours. In...
How to make a YouTube video: 16 tips for beginners
As the second largest search engine in the world, YouTube has a huge hold on the video content market. Brands use this platform to engage with consumers, produce value-adding...
Promo video guide (ideas, examples, tips)
With 83% of marketers admitting that promotional videos give them a positive return on investment and 68% of consumers confessing that they prefer to learn about a product or...
YouTube thumbnail size guide (best practices, top examples)
YouTube is a competitive battleground for video marketers. So much so, that something as seemingly trivial as your YouTube thumbnail can actually make a huge difference in the...
The 11 best YouTube banner makers. Make epic channel art!
YouTube is a bustling hub of weird and wonderful content. But in reality, it's also a fiercely competitive sphere for brands far and wide, and as the old saying goes: first...
Facebook Cover Video – Specs, Size and Dimensions for 2020
With over 500 million users watching video on Facebook every day, it’s no surprise that Facebook cover videos are making waves. Think about it: When a user visits your page, your...
