16 Benefits of Video Marketing in 2024

Written by Samantha Ferguson

Approx reading time:

Last updated on 24th June 2024

If video isn’t the main focus of your marketing strategy yet then…

WHAT ARE YOU DOING?! 

Sorry for yelling.  

But we’ve been collecting data on the state of video marketing since 2015 and the evidence shows that video is becoming more and more of an integral part of any successful marketing strategy. 

The data shows that 91% of businesses are already using video as a marketing tool, so you should have major FOMO. 

And 85% of marketers are planning to maintain or increase their spending on video in 2024

Why?

Because of the glorious benefits, of course! 

If you’re considering investing in video marketing this year, take a look at our ultimate list of video marketing benefits for 2024. 

1. Video gives people what they want

There are many different types of marketing materials that you can create to attract new customers and convert leads, but video is what people want to see. 

Statistic
When asked how they’d like to learn about a product or service, most people (44%) said they’d most like to watch a short video. No other material – eBooks (16%), infographics (15%), text-based articles (13%), sales calls (6%) or webinars (5%) – even comes close. 

Video is the preferred content medium for consumers because it offers a visually compelling way to share information. On top of that, videos can help people to easily understand your message and feel more connected to your brand. It’s no wonder then that people want to see even more videos from brands…

Statistic
89% of consumers want to see more videos from brands in 2024. 

2. Video has a great ROI

The one thing you want from your marketing efforts is a great ROI, right? Well, video can absolutely provide that. 

Statistic
90% of marketers say video marketing has given them a good ROI.

Not only does video have a great ROI, it also makes it easy to measure your return on investment. You can quantify ROI through views, engagement, click throughs, bottom line sales and more. 

Video marketing ROI survey results

Having all these analytics at your fingertips allows you to really dig into what’s working and what’s not, so you can expertly refine your marketing and make improvements with each new campaign. 

3. Video increases brand awareness

The fact that video is so popular means that when you start creating and posting videos, you can increase your visibility online. 

There are many success stories of brands going from completely unknown to viral sensations, all thanks to an amazing video campaign. Dollar Shave Club is one you might’ve heard of and PooPourri is another: 

You just can’t generate the same kind of brand awareness with articles, sales calls, and email campaigns alone. 

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A whopping 90% of video marketers say video has helped them improve brand awareness. Find out how to increase brand awareness with our top tips!

4. Video improves SEO

Ah, SEO. The invisible dragon that every company must contend with in order to keep their site top-of-mind for customers (or, more accurately, at the top of search engine results pages!)

Well, video can help with this too. Google favours pages that support what they call ‘rich results’. 

Rich results refers to images, videos, and any other non-textual elements. There’s even a rich results test page that you can use to find out if you’re hitting the mark. 

In addition to that, video also has the power to keep visitors on your website for longer (increasing dwell time) and this sends a great message to search engines that what you’re providing is valuable. 

Statistic
82% of video marketers say video has helped keep visitors on their website longer (aka increased dwell time).

5. Support videos empower your customers 

Video is a versatile tool, and there are many different types of videos you can create to fulfil various purposes. 

Support videos are one such use case. Here’s an example we made for BritBox: 

Support videos like this one are great because they allow your customers to solve their own problems. In comparison with being on hold to a customer service department, this self resolution can leave people feeling empowered with a great impression of your brand. 

Support videos also free up your customer service staff to work on other things. So, instead of answering the same question 10 times a day, they can put their focus elsewhere. 

6. Video humanises your brand

As a visual storytelling medium, video gives you the ability to show off your brand’s personality and also really humanise your brand – which is amazing for building credibility and customer loyalty

You can humanise your brand with video by showing behind-the-scenes content, like this video from Dana’s Bakery: 

Videos like this not only allow customers to put a face to the name but they also have the power to make customers feel more connected to the brand. 

It doesn’t take a lot of effort to make videos like this, but the personal touch and authenticity they lend to your brand can be priceless.

7. Videos jazz up your emails

We love email marketing. It definitely has a place in every solid marketing strategy, but did you know that videos can level up your emails? 

We all know inboxes are crowded. 

Our Insight
Take a look at how many emails you’ve received today in comparison to how many you’ve opened. It doesn’t take a rocket scientist to work out that most emails are going straight into the trash folder.

Video can help your emails to stand out so that people actually open them! According to Webdew, simply adding the word ‘video’ to an email subject line can increase open rates by 19%

8. A great video can give you the edge over competitors

Remember when we said 91% of businesses are already using video as a marketing tool? Your competitors likely fall into that overwhelming majority. So it’s time for you to join them and engage in a bit of friendly (or maybe not-so-friendly) competition. 

It’s simple really. If your competitors have created videos, make better ones so you can get the edge over them. 

All this takes is a little bit of research. And you can always show your competitors’ videos to a video marketing agency to let them know exactly what they’re up against! 

9. Videos directly lead to increased sales 

If all of your business takes place online, then a sales video is the perfect ‘try before you buy’ for customers. It allows them to see the product or service they’re purchasing, including what it looks like, how it works, what the results are – all that good stuff that leads to conversions.

Statistic
82% of people have been convinced to buy a product or service after watching a video.

If you’re noticing a lot of cart abandonment on your site, a video could be exactly what you need to help push people over the line and make a purchase. 

If you sell software, it’s going to be almost impossible to increase sales without giving potential customers a demo video of how your product works. 

Here’s an example from Vybo: 

This fun and energetic demo shows viewers exactly how Vybo works in simple steps, while also outlining the benefits of using this app. 

10. Testimonial videos increase trust

According to our Video Marketing Statistics 2024, 39% of video marketers have created video testimonials, making this the most popular singular use case for video marketing in 2024. 

And with good reason.

Statistic
A survey by Smart Money People found that 84% of people are more likely to trust product reviews from other customers (than from brands themselves).

Testimonials do what your brand can never do: they show the perspective of working with you from another point of view. This kind of content is incredibly valuable and we’re big champions of it here at Wyzowl! Here’s one of our own testimonials: 

There’s just something priceless about being able to show potential customers that people exactly like them have used your product or service, and loved it.

11. Onboarding videos can increase retention

In addition to helping you get customers, video can also be an amazing tool for getting them to stick around. 

Onboarding videos can really ensure that newbies get the BEST out of what you have to offer, and this will set them up to be happier, more loyal customers – and maybe even fans of your business that will tell others how great you are. 

Here’s an example from Dyson: 

Dyson is known for creating high-tech, high ticket products. So they need to make sure customers get the most out of their purchase. Simple and clear tutorials like this one can onboard customers correctly so that they can get the most out of their product from the start. 

12. Social media videos get you noticed

You just can’t have a successful social media strategy these days without video content. Some of the most popular platforms are practically video-first, like Instagram and TikTok. So if you want to get noticed, you need to have a presence there. 

Think these sites are only for B2C companies? Think again. 

Take a look at this example from the Hey Tony Digital Marketing Agency: 

@heytonyagency

This is the easiest way to get more traffic to your website! Oh and if you want the free course, check my link in bio!

♬ original sound – Matt Diamante

This video has TONS of engagement and it couldn’t have been easier to make. It’s basically a point and shoot with a short script. 

Here’s another example from VEED: 

Veed Instagram post

Again, low effort video, HUGE results. If this doesn’t convince you to get started with social media videos then we don’t know what will! 

13. Videos can break down complex topics

If what you’re trying to sell is difficult to explain or maybe even boring or a little dry, video can help make it more interesting and easy for people to understand. 

Explainer videos are the perfect way to explain anything in 1-2 minutes, particularly when using animation because you can literally create whatever the mind can conceive. 

At first, you might think that animation isn’t suitable for industries considered more professional or even a little stuffy, but there are so many different animation styles that ensure you can successfully get your point across while still remaining corporate

Here’s an example from the healthcare industry

And here’s another legal video production that shows complex topics being broken down in a memorable and engaging way: 

Recommended Article
Many corporate businesses use the versatility of animation to engage audiences, explain difficult concepts, and increase sales. Check out these AMAZING examples.

14. Videos hit people in the feels

In addition to helping explain things, video can also help people feel things. 

Visual storytelling through video can tap into people’s emotions – whether it’s to tug at their heartstrings, fill them with inspiration, or make them cry with laughter – and all of this works to increase brand trust, loyalty, shares, and – perhaps most importantly – sales. 

Here’s an example from Google Pixel: 

Google could’ve gone in the direction of a lot of other tech companies and talked about the features and specifications of the product, but instead they focused on human emotions and the joy that this phone could bring to someone’s life. 

The result is an impactful video that won’t be easily forgotten. 

15. Video marketing is measurable

One of the main reasons that ALL companies should be investing in video marketing is because it is measurable

You can quantify your results by looking at a variety of different metrics, such as shares, engagements, viewer drop-off – there’s tons of data to measure and it all depends on what you want to get from your campaigns. 

Measuring the success of your video marketing efforts can help you to re-evaluate and improve, so that you’re constantly upping your video game and giving your audience what they want.

16. Video is versatile

You already know that video is versatile when it comes to style, you can choose from live action to 2D animation, to mixed media, the list goes on and on.

But video is versatile in other ways too. Once you’ve made a video, you can use it countless times in a number of different ways. You can use your video on your website, on social media, in emails, at trade shows. 

You can also focus on creating video content that’s evergreen. For example, an FAQ video that answers a specific question and can be left on your support page for years, reducing customer service enquiries and paying for itself several times over. 

Final thoughts

There you have it. Sixteen incredible benefits of video marketing. 

There are so many types of video content – all suitable for different use cases – that there’s bound to be one that can help you market your brand. 

To get started, head to our website and click on the video types tab. From there, you’ll find the perfect examples to inspire you so you can start your video marketing journey!

Written by <a href="https://www.wyzowl.com/author/samanthaferguson/" target="_self">Samantha Ferguson</a>

Written by Samantha Ferguson

Samantha is Copy Team Manager at Wyzowl. She has written over 1,000 scripts and hundreds of articles on video marketing so what Samantha doesn't know about video isn't worth knowing!
Attract Book

How to attract your audience with video

In a noisy, easily-distracted world, successful brands need to grab attention, share information, and generate enough interest and excitement so that their audience can’t wait to find out more. In this book we explain how to use video as a tool to reach, engage and attract your audience at the perfect time.

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