We live in a world where everything we could possibly want or need is available to us 24/7, 365 days a year. If we want to, we can watch a live stream of somebody playing our favourite video game or somebody just eating a copious amount of Chinese food!
81% of internet users and mobile audiences are now watching more live video content than ever! On top of that, it’s predicted that the video streaming industry will be worth $70 billion by the end of 2021.
YouTube is at the top of the list for live streaming- like it is in most areas of the video industry.
YouTube Live was first introduced as a YouTube channel, with a star-studded event in November 2008. But in April 2011, it was replaced by the YouTube live section of the site, with a complete shift in dynamic.
Instead of a channel where YouTube was the sole decider of what content was aired, now anyone with a YouTube channel (that fits the criteria) could live stream to their audience.
YouTube Live is a fast, powerful way to connect with an audience right there in the moment. It’s unscripted and responsive, so it’s authentic content- exactly what audiences are looking for.
Research by Livestream shows that 82% of people prefer live video to social media posts, proving that live video has a massive place on consumers’ news feeds.
Brands have an opportunity to capitalise on this hunger for live content, and in this article, we’re going to guide you through exactly how to get started:
How to livestream on YouTube
The YouTube Live dashboard gives you instant analytics and offers tools, like the chat feature which lets your audience communicate with you (and each other) whilst live.
The first thing you need to do is head to your channel homepage. This part of the set up needs to be done on a desktop, but once you’re ready to go, you can livestream from any device.
Then head to the ‘Creator Studio Tools’ and click on the ‘Live Streaming’ tab.
You’ll be greeted with this page which is your control panel for all things live streaming!
From here you can do a basic live stream- without really doing much else (We’ll go through the more advanced stuff next!)
You can do this by clicking ‘Stream Now’ (highlighted in the image above).
If you want to use external devices, such as webcams, microphones or games consoles, for example, you’ll need to set up a live streaming encoder.
This is the software that allows you to use external devices to stream and send the footage directly to YouTube Live.
The kind of encoding software you use entirely depends on what your needs are. YouTube has compiled a list of their recommendations here and have included their best uses as well.
Once you’ve downloaded this software, you can stream via your computer, on your mobile and via a scheduled event.
To schedule an event, you need to click on the events tab:
And enter your info. Then finish by scheduling your live stream for the date you require.
You can then manage your live streams from the ‘Upcoming’ tab (highlighted above).
Now that you know how to live stream, let’s get into some tips that will make your live stream the best it can be…
15 top tips for your YouTube livestream
It’s not a given that people will watch your live video if you provide them with a link a few minutes before. (Of course, impromptu live streams are still likely to attract a crowd, but the aim is to maximise the size of that crowd!)
So if you’re thinking of planning a live stream in advance, head over to your YouTube channel homepage and schedule one, using the ‘events’ option.
This then allows you to promote the live stream before it actually takes place. Using social media is a good first port of call. You can simply tell your audience where and when you’ll be streaming or you can think a bit further outside of the box.
You can create a ‘live stream trailer’ using footage from either your previous live streams or pull footage from your YouTube videos. Then share it widely over your various social channels to entice your viewers.
If you’re posting regular vlogs or other content make sure to mention that you’re planning on live streaming. Chances are, if people are interested in your regular content, they’ll be potential viewers of your live streams too.
If you’re planning on making a habit of doing regular live streams, why not change the header or artwork on your YouTube channel homepage to reflect this?
You can use a tool such as Canva, that lets you build professional social header images. It’s really easy to use with a simple ‘drag and drop’ functionality, and there are tons of templates to help you get started.
This makes it as easy as possible for a viewer to find your live stream- this is always the main aim!
2. Think about your surroundings
Think about your location carefully, and all of the factors that are going to affect your viewers’ experience.
It’s no good if your audience is straining to hear to you over tons of background noise, so pick somewhere that you’re in control of the volume of things around you.
Give your viewers something interesting to look at, whether you’re in a home studio or a more professional setup, the personal touches are best. A backdrop like a jazzy curtain or a decorated wall will be enough.
While you can stream from anywhere, it’s important to consider the decor of the space you’re in and what message it’s conveying to your viewers.
3. Start ahead of time
Don’t wait until the exact time you have planned your live stream to get in position. Log in a few minutes earlier, get yourself in front of the camera, check all of your equipment is working correctly and most importantly, loosen up a little!
You can also use this time to send a link to your stream via an update on your social media accounts- making it as easy as possible for your viewers to head over to your live stream.
4. Take your lighting to the next level.
When you’re lighting a live video you first need to make sure the host and any other guests are evenly lit and easy to see.
It’s important to make sure the lighting is flattering and presents a clear picture to your audience.
Unlike traditional ‘narrative’ lighting which tells a story, lighting for live video is all about the content of your live broadcast.
5. Always have a backup
Always have a backup of EVERYTHING. Computers, cords, cameras and audio cables especially.
Also, keep your devices charged and ready at all times, and it’s a good idea to keep a spare battery charged up because live streaming can be really draining on battery life.
6. Look at the camera!
It may sound obvious, but always make sure you are looking at your camera, which is essentially your audience.
A reference monitor on a camera is a great tool for knowing how your stream looks for your audience, but it’s so tempting to keep looking at it. Resist the urge to stare at the monitor for longer than needed, to make sure your eyeline into the camera lens is correct.
7. Have somebody monitor your stream
Having an extra set of eyes on your live stream is very important. So whether they are watching along in the same room, or watching remotely from a different location, as long as they can be in touch with you, it’ll work.
This extra person can provide support and inform you of any problems that you can’t see, such as audio sync issues and choppy frame rates.
8. Be consistent
If you’re looking to build up a following try to go live at a regular, consistent time. An irregular frequency or timing of live streams can become frustrating to an audience.
Being consistent also makes things much easier for you! Keeping a regular schedule allows you to market and promote your stream in advance, and you can even consider scheduling your social media posts if you’re super busy.
9. Add a co-host or a special guest
Being able to vibe and bounce off a co-host or special guest can make your live stream more engaging for the audience. The added insight can add a fresh perspective to make your live show more interesting for viewers.
Having a guest on your live stream is also the perfect opportunity for cross-promotion. You can promote your guest to your audience, and your guest can promote you to their audience.
If you can convince a well-established influencer to collaborate with you on a live stream, you’re going to be able to attract an even wider audience. There are tools available to help you connect with influencers:
These platforms allow you to find influencers that would be suitable to collaborate with, and contact them directly.
10. Respond to the comments in real time
Viewer comments have a limited shelf life, so it’s best to get to them quickly. Replying to them live is best (if possible!) and if you can’t do that, then straight after the show will work.
Interacting with your viewers in this way helps boost your engagement with them and keeps them coming back to your live streams again and again.
11. Rehearse (just a little bit!)
Now, we aren’t saying you need to rehearse line by line, but having a good idea of what you’re about to say and do is essential.
If you’re live streaming with a crew, chat with them beforehand so everyone’s on the same page.
Make a list of everything you need to do before your broadcast i.e set-up, mic check, rehearsals, rundowns, bathroom breaks, etc.
When you have a good run through, it’s much more likely your live stream will go according to plan.
12. Choose the right topic
While it may seem obvious, you need to make sure you’re talking about something that’s going to resonate with your audience.
Look at what content has worked in the past, you can do this by using Google Analytics to see what content is working on your website. Have a look at which posts are receiving the most traffic- chances are these topics will perform well during a live stream too.
Also, check out what content your competitors are releasing for a bit of inspiration (and make yours better).
Trending topics in your industry is a great place to look for some ideas- people are usually searching for content around popular topics, so make sure they’re coming to you!
13. Have the right equipment
One of the most important things, if not the most important thing to consider when starting to live stream, is the equipment you’re going to use.
You’ll need to have the following:
- Reliable internet connection– at least 1.5 Mbps upstream bandwidth or 4G for mobile purposes.
- Dedicated encoder– an encoder is necessary so you’re able to capture and broadcast your stream in the first place.
- Computers with high CPU– your computers must be able to handle the demands a live stream puts on your machine. Dual-core computers are the best, and it’s best to make sure the only thing your computer is used for at the time of streaming is the live stream.
- Webcam– webcams should be capable of capturing video at a resolution of at least 720p, though 1080p would be even better.
- Microphone– any microphone used should be capable of blocking out most of the unnecessary noise around you.
- A backup option– if possible, you’ll want to have a backup stream running in case your initial one fails. This means two different encoders, preferably on two different networks.
- Mobile streaming equipment– you’ll either need to make sure your mobile device is set up correctly for live streaming, or buy some add-on equipment to optimise it.
14. Monetise your streams
Monetising your live stream on YouTube can get a little complicated. Firstly, your channel needs to:
- Be monetised (learn how here)
- Have over 1000 subscribers
- Have more than 4000 watch hours in the last 12 months
And you must be:
- Over 18
- In an available location
If your channel is enabled for monetisation, YouTube will trigger ads on your content. Ad serving is not guaranteed and not all viewers see the ad, live streams can be eligible for:
- Pre-roll ads that run before the live stream (mobile and desktop)
- Mid-roll ads run during the live stream (desktop)
- Display and overlay ads run beside or over content (desktop)
You can also earn revenue on your live streams by enabling ads and using Super Chat.
15. Make use of YouTube Live features
YouTube Live has lots of handy features to help make live streaming that little bit easier- and advanced, with a small amount of effort.
- Live automatic captions– these can provide accessibility for new audience members, allowing people to follow along with no sound.
- Location tags– by adding a location tag to your live stream, you’re allowing your viewers to have even more insight into your content! This is especially useful for content that provides insight of different locations, such as countries, shops or restaurants.
- Super chats– this allows viewers to purchase a ‘super chat’ when they are watching live streams. A super chat is a highlighted message that sticks out from the rest of the chats in order for people to gain your attention during the stream.
Making the most of these additional features can really elevate your live streams to the next level.
Following the above steps and tips will give you a great lift off for creating live content. Remember practice makes perfect, and getting started may be a challenge.
But with consumers crying out for more live video content, it’s time to say ACTION and go live in 5, 4, 3, 2, 1…
To learn more about escalating your YouTube channel higher, check out our blog How to Get More Views on YouTube.