Last updated on 16th November 2023
Video is an incredible way to add to your sales training programmes.
But don’t just take our word for it!
We’ve compiled 7 sales training videos that will get you pumped, ready to close, and, who knows, they may even change the way you sell…
1. Watch me close on the phone – Grant Cardone
Grant Cardone is widely known as an exceptional salesman. And this example proves a popular saying often credited to Benjamin Franklin:
“Tell me and I forget, teach me and I may remember, involve me and I learn.”
By showing the actual process of closing, rather than talking hypothetically or theoretically, Cardone is able to offer a powerful demonstration of the qualities needed to close a sale.
2. Start with why
This video is an oldie, but a goodie!
And it’s a must-watch for all salespeople.
This video actually launched Simon Sinek into a career as a best-selling author and motivational speaker. Shortly after this TED Talk, he published a hugely popular book of the same name.
So, how can watching this video change the way you sell?
Well, as Sinek explains, most people sell their product by answering the questions ‘what’ and ‘how’.
“We sell X, and here’s how it can help you…”
But leaders in their industry – Sinek uses Apple as an example – also give a ‘why’. Apple doesn’t just say:
“We sell tech products and here’s how they work and what they do…”
Instead they focus on their identity as an innovative brand that is continually breaking the status quo.
Start with why is all about changing your perspective when talking to prospects. Instead of selling to people who you think need your product, hunt out those who believe in what you believe.
Despite this video’s age, this idea still holds up today. According to 5WPR’s Consumer Culture Report, 83% of millennials want companies to align with their values.
3. Grit: the power of passion and perseverance
While not directly about the art of selling, salespeople can learn a lot from this short video.
In a little over 5 minutes, Angela Lee Duckworth breaks down everything society links to success and turns it on its head. Through her studies, she explains that success isn’t about how smart you are, how good looking you are, or even your economic background, it’s about how gritty you are.
Duckworth, who is Professor of Psychology at the University of Pennsylvania, has discovered that grit (in other words, passion and perseverance) is one of the strongest signifiers of success.
And she found this out by studying school children, military cadets, and yes, even salespeople.
So if you ever feel like you’re struggling to close a deal or someone is making more sales than you, dig in your heels and use your grit to carry on!
4. How to quit cold calling and smart call instead
No one likes cold calling – not the person making the call, and certainly not the person on the receiving end.
In this interview, Art Sobczak, founder and CEO of Business By Phone and the author of Smart Calling, explains that cold calling isn’t just dying, it’s always been dead. Smart calling, he says, is the way to make sales.
So what is smart calling?
Art explains that smart calling is the process of acquiring intelligence about prospects before calls and then using that information to grab people’s attention within the first 10 seconds of your conversation.
This will improve the quality of your conversations and help you gain success. Art also gives some thorough examples that could apply on your next call – definitely an interesting watch!
5. The #1 thing salespeople should do
Only got 2 minutes?
This is the video for you.
Jill Konrath is a popular sales strategist and the author of several sales books. Her YouTube channel is full of helpful videos for sales people, whether you need some inspiration or you’re looking for a new strategy to try out.
This video features a golden nugget piece of advice from Jill: Slow down and you’ll get the best use out of your time.
Often, we feel like we need to multitask in order to get the most out of our days. But actually slowing down and giving your full attention to one task, or one prospect, could help you to achieve your goals better, and in some cases, faster.
6. 3 Simple steps to close a sales deal
This video by Ryan Stewman, president and CEO of Break Free Academy, takes it back to basics with some great tips.
One of the most important things Stewman touches upon here is the importance of listening. A lot of salespeople can be eager to close any silences in conversation with more information, so they never actually give prospects time to consider and answer questions. Or maybe even ask questions that they have.
As Stewman puts it: ‘He who speaks the least, earns the most’.
This video is all about learning to get comfortable with silence – something that may feel a little alien to most salespeople!
7. Clients say, ‘I’ll get back to you…’ And you say, ‘…’
Dan Lok is known online as the ‘king of high ticket sales’. He has created a network of multi-million dollar companies and his YouTube channel is very popular among salespeople, with almost 3 million subscribers – so his advice is worth listening to!
All salespeople are faced with objections at some point and this video goes through how to deal with those situations.
In this video Dan breaks down a situation that all salespeople are faced with: objection. He drills down into that moment when a client says ‘I’ll get back to you…’ and gives very simple, easy-to-apply solutions that could flip these situations around and result in an on-the-spot sale.
Sales is an industry that’s always moving, so it’s important to continually watch, read, and consume content that will keep you inspired and motivated to win more business!