Sales Training: How to Elevate Your Team’s Performance With Video

Written by Adam Hayes

Approx reading time:

Last updated on 1st November 2022

Whether you’re training a whole new team, a new starter, or you want your current sales team to refresh their skills, training using video is a great idea.

Videos are impactful, exciting and cost-effective. Plus they are consistent. Having good quality training videos on hand means you don’t have to deliver the same message over and over again.

A massive 73% of people say they are much more likely to watch a video than read a document, manual etc. So your sales team will be no different.

In this article, we’ll go through how to elevate your team’s performance with video…

Get them started with a bang!

Video is versatile, you can use it at any point of the onboarding process for new salespeople. For example:

Presenting your company’s mission and values– this is usually information that will rarely change, so instead of presenting this to every new starter, a video would do the job.

This example from Atlassian shows its core values that shape the company, its products and how they hire.

Introducing company culture- Let new starters know exactly what to expect when becoming a part of your team (you can have some fun with this one!)

This video from Netflix shows what employees can expect in terms of freedom and responsibility when joining their team.

Office/facility tours

Starting a new job can be daunting, so a virtual office tour may take away some of the stress. Employees can also keep this on hand for reference later on. 

Videos like this can also help show off to prospective employees! Location and office facilities can often be a deciding factor for someone who is looking for a job.

This example from Bold shows everything you would possibly need to know, working areas, social areas and even shares some insider knowledge.

Provide inspiration

An inspired sales team is likely to be more motivated. A motivated sales team is going to sell well- what more can you ask for?

Inspirational and motivational videos give the impression that if they work hard, they can achieve their targets, that’s something to encourage.

These videos could include past success stories, customer testimonials, or just inspirational talks.

For examples of this, there are hundreds upon thousands of examples of Ted Talks you can choose from, it all depends on what you want to convey, plus what your business is all about. A popular one is ‘Sales is not a dirty word’ by Lisa Newman. 

“Lisa shares her love of sales and how your idea, brand or service can benefit greatly when you know how to influence others with ease”

Customer testimonials are also a great way to get your team fired up! Being able to see what your service or product can do for people, is a great way to inspire your team to sell more- plus they can be used to get a sale over the line too, bonus!

Check out this example, where Swiftpage talk about their experience of making a video with us at Wyzowl.

Check out some more testimonial videos from Wyzowl customers on our testimonial video services page.

Learn new skills 

A good sales team should always be learning. 

Not everyone is a natural at every skill you need to be a success in sales, so these types of training videos could help your team develop in areas they are lacking. 

These videos could include topics such as communication, rapport with clients, how to close a deal quicker…the list goes on!

Examples of these types of videos online are endless- but it all depends on what would be ‘new’ to your team. 

Vanessa Van Edwards has a great series of sales videos on her YouTube channel including ‘5 killer sales techniques backed by science’

These tips offer different advice than what’s typically offered in sales training and may give your team a fresh take on how to close sales. 

Or brush up on old skills

Salespeople can become creatures of habit. So when the ‘closing a deal’ method that used to work, just doesn’t work any more, it’s time to brush up on the basics. 

Team members may be averse to this, they might think they know it all. So you need to make it easy and accessible for them, which is why video works!

If your sales team is in a slump, get out the training videos from when they first joined…or even better have videos made for this purpose alone!

In this example, ‘Go Ahead and Sell Me This Pen’ by Dan Lok, he really does go back to basics. We’ve all heard of the classic pen technique and it’s a good way to re-centre your sales team.

He uses this as an opportunity to go through the skills and techniques involved in completing a sale and the approach can be used for almost any product or service. 

Improve product or service knowledge

It’s likely the product or service that your sales team is selling will change over time. When changes happen it’s important that your sales team understand them well- and quickly.

Otherwise, they won’t be able to make a strong sales pitch!

Even if your product or service doesn’t change, it’s good to have regular refreshes for your team, to keep everyone sharp! 

Product knowledge videos should include all important information, instruction on how to include it in sales calls and tips on how to remember it all.

This example from Nikwax uses just two minutes to teach how to sell their aftercare products. The animated style is fun and engaging and is a good way to excite salespeople. Instead of just dropping some sales literature on their desk 

Final thoughts

Training with video is a great way to cover a range of topics, for a variety of different people. Video engagement levels are unrivalled and the fact that you can play them over and over again means they’ll be worth every penny!

Why not consider a custom animation for your sales training? Benefits include being able to control everything, including colours, icons, illustrations, scenery, characters, so you can deliver the exact training you want.

Check out examples of training videos or get in touch for more information.

Written by <a href="" target="_self">Adam Hayes</a>

Written by Adam Hayes

Adam is Head of Content at Wyzowl. Leading a talented, fearless team of writers, Adam's passions include video, growth marketing, brand storytelling and referring to himself in the third person.
Support Book

How to support your prospects, customers & team with video

If you don’t support your prospects, customers and team, there’s a real risk that all your hard work engaging with them could go to waste. In this book we explain how to use video to support, nurture and onboard your audience. This will turn them into fans of your business and increase repeat purchases.

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