Author: Adam Hayes

5 Video Marketing Statistics You Can’t Ignore in 2018

by Adam Hayes | May 21, 2018 | Statistics

I’m almost getting tired of using the words, ‘The Year of Video Marketing.’ When I first joined Wyzowl back in February 2013, I was convinced that would be ‘the year of video.’ 2014 outshone it. 2015 set a new bar. 2016 saw video reach new heights. 2017…well,...

ANSWERED: How Much Does Animated Video Cost? (UPDATED FOR 2018)

by Adam Hayes | May 16, 2018 | Cost Of Video

If you’ve ever considered getting an animated video about your brand, product or service, one of the first things that you’ll have thought about is how much it might cost. We all know the benefits, but…how much should you expect to pay? Unfortunately, ‘cost’ is an...

10 Video Marketing Statistics That Will Blow Your Mind

by Adam Hayes | Jan 29, 2018 | Statistics

So, it’s January. And – just as sure as we’re all on diets and setting ‘ambitious’ goals for a new year – here at Wyzowl, we’ve just published the findings of our 2018 ‘State of Video Marketing’ survey. We’ve released these statistics every year since...

Wyzowl & Rapt Media: Interactive Video Partnership

by Adam Hayes | Oct 11, 2017 | Video Marketing

Interactive video is well and truly on the rise – and we couldn’t be more excited to announce a new, interactive video partnership with Rapt Media. We’re working together to offer unrivalled creativity, technical expertise and first-class service to an...

How To Use Explainer Videos To Increase Conversion Rate

by Adam Hayes | Apr 5, 2017 | Explainer Videos (All things explainer or other format discussions / comparisons)

One of the accepted wisdoms of modern online marketing is that it can take a number of ‘touches’ to nurture a customer through to conversion. I even remember seeing an old statistic suggesting that just 2% of web traffic converts on the first visit. As a...