Wyzowl Video Marketing Blog
We create content to help you win with video! 🙌🏼
Whether you want to increase traffic, improve your video SEO, generate more sales, increase your customer value or improve your customer/team satisfaction with video, you’ll learn to do it here!
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The articles in the “Attract” category are based around how to gain the attention of new people using video. These articles will help you generate new traffic, improve video SEO, get your videos in front of a targeted audience etc.
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Shoppable Video in 2024: Examples, Tips & Platforms
Shoppable video can get your viewers to the checkout quicker, easier and with fewer clicks. Get the lowdown right here so you can try it out for yourself.
Boomerang Video App: What It Is – and How to Use It
Instagram’s Boomerang app isn’t going to revolutionise social media, but it does let you have some extra fun with your social content.
How to Embed a Video in Powerpoint (From Drive & YouTube)
Need to amp up your presentations with video? This step-by-step guide will show you how to embed a video in PowerPoint three different ways.
12 Lessons We Learned From Our First Attempt at Webinar Marketing
We probably learned most of our lessons about webinars from our very FIRST experience: lessons that we still apply each and every time we create one.
30+ of the Best Instagram Apps for 2024
It’s time to make your images and videos shine. To help you up your game, we’ve reviewed 30 popular apps for Instagram.
How to Get Verified on YouTube in 2024
Wondering how to get verified on YouTube? Here’s a step-by-step guide on how to apply, and all the extra measures you need to take.
Instagram Story Dimensions, Specs & Advice for 2024
You don’t want your Instagram Stories content to look cropped or pixelated, so make sure you get the specifications of your photos and videos just right.
20 of The Best Native Advertising Examples EVER
Let’s take a look at 20 of the best native advertising examples ever, so that you can gain some inspiration and make your next ad a great one!
How to Combine Videos Into One – 8 Free & Easy Ways!
Combining multiple videos into one can seem daunting if you’ve never done it before, but these methods make it super easy. And they’re all free!
How to Add Subtitles to MP4 in Minutes – 4 Ways (2024)
Here are 4 free or cheap browser-based tools to help you add subtitles to your MP4 videos in just a matter of minutes.
17 Top Tips for Creating Professional-Looking Videos
If you want your video to get noticed it needs to look great AND professional. Here are our 17 best tips for making amazing videos that stand out.
The 5 Best Training Videos Ever
These 5 videos got great results for their brands and proved to be amazing training tools for their employees.
Employee Training Videos: 8 Success Stories From Real Brands
What is it that makes video such an effective and sought-after training tool? We spoke to 10 organisations about their successes and experiences to find out.
How to Build a New Employee Training Program for 2024
A look at how businesses have had to change the way they operate from a training point of view, and how you might build a new employee training program.
5 Stats That Prove the Power of Video Ads
What’s the real value of video ads? We conducted a survey of 152 people to find out the impact of video advertising.
6 Ways to Measure & Improve Your Video ROI
If you don’t know what to track, what to improve, or how to promote your video, this article’s got you covered. Here are 6 ways to measure & improve video ROI.
How to Create Brilliant Employee Training Videos That Work!
Employee training videos can be engaging, fun, memorable, and crucially: cost effective. Find out how to create amazing training videos that work.
How to Effectively Monetize a Mobile App: 11+ Ideas…
From late 2017 into early 2018, there was one app that seemed to be on everyone’s lips: HQ Trivia. If you were under a rock during that time period, HQ Trivia was a live quizzing app that...
8 Stats That Prove the Power of App Demo Videos
When Apple first opened its App Store on 10th July 2008, there were around 500 apps available to iOS users. It’s difficult to get exact real-time numbers - due to how fast new apps are added (and...
7 Facebook Video Ad Examples We Love 😍
What’s the magic ingredient that makes people click ‘Share’ instead of ‘Skip’? We thought we’d look at some of the best Facebook video ads to find out.
How to Build a World-Class App Marketing Plan for 2024
After all the time, care, and money you’ve put into creating your app, don’t let it drown in the app store listings. Support it with a proper app marketing plan
How to Create Video Ads That WOW Your Audience
It’s not easy to WOW audiences with your video ads, what with all the competition out there. But we’re going to take a look at how you can do just that.
How to Create a Successful YouTube Video Ads Campaign
We’re going to take a closer look at YouTube videos and cover everything you need to know to create a successful YouTube video ads campaign.
How to Increase User Engagement With Video
Investing in user engagement is essential for not only attracting new customers, but also keeping them. Here’s how video helps increase user engagement.
Everything You Need to Know About Programmatic Video Advertising
Programmatic video advertising is the process of using bots to purchase ad space based on preset requirements. Here is everything you need to know about it.
What Is IGTV? A Marketer’s Guide to Instagram TV
Everything you need to know about IGTV (Instagram TV): what it can offer you as a marketer and how you can use it to boost your social media engagement.
How to Create a Successful Facebook Video Ads Campaign
In this article we take a deep dive into Facebook videos to find out what you need to do to create a successful Facebook video ads campaign for your brand.
How to Create a Successful Twitter Video Ads Campaign
Twitter is a competitive place for video marketers, but don’t let that put you off – here’s how to deliver a successful Twitter ad campaign
How to Build a Conversion Funnel For Your Video Ads
A conversion funnel helps you to market to potential customers at different stages of the buyer journey. Here’s how to build one for your video ads.
9 Social Media Video Ideas for B2B Companies
B2B companies achieve various business goals with video posts on Facebook, Twitter, and Instagram. Here are 9 social media video ideas for your B2B company.
How to Create Video Banner Ads That Blow Viewers Away!
There are so many benefits to be had when it comes to video banner ads. Take advantage by delivering a campaign that blows your target audience away.
![7 Stats That Prove the Power of Sales Videos [New Data]](https://www.wyzowl.com/wp-content/uploads/2020/08/005-X-Stats-that-prove-the-power-of-testimonials-400x250.png.webp)
7 Stats That Prove the Power of Sales Videos [New Data]
84% of people have been convinced to buy a product or service by watching a brand’s video. Check out our new data and behold the power of sales videos!
4 Incredible Sales Video Success Stories
We’ve highlighted 4 organisations who’ve used video in various ways, to help support – and supercharge – the sales function in their business.
8 Types of Sales Enablement Content You NEED to Use
By utilising your marketing content for sales enablement you can inform, inspire, and persuade your leads to convert into customers.
What Is TikTok? A Complete Guide for Marketers
What is TikTok? How do I get started on it? Do I need to hire someone young to manage it? In this guide we’ll answer these questions to get you ready for TikTok.
How Brands Use Video for Sales Training (Examples & Success Stories)
The three companies featured in this article have had immense success with sales training videos – and so can you!
How to Improve Your Videos With Customer Feedback
Here are some top tips for incorporating customer feedback into the planning and production of your next content marketing video.
7 Ways to Repurpose Your Written Content Into Video
Find out how to repurpose your written content into a variety of video formats, from Instagram Stories to YouTube ads and customer service videos.
State of Video Marketing Survey 2020: The Results Are In!
This year, over 650 people took our annual worldwide video marketing survey. The results are in!
How to Craft the Ultimate Video Tutorial (12 Tips)
Video tutorials are increasingly replacing boring written manuals and instructions. Why? Because it’s what customers want! Use our top tips to create your own.
How to Use Video Marketing For Nonprofits (11 Tips)
Done properly, video content can step up the marketing game of any nonprofit. Follow these tips to help educate your audience, tell a story, and prompt action.
What Is Social Proof, and Why Is It Essential For Marketing in 2024?
In this post, we define social proof, show you different types, and explain ways you can use it as a marketing tool to enhance your sales strategy.
20 Best Free Stock Video and Stock Footage Sites (2024)
Bookmark these sites to ensure you have a constant stream of stock footage to use in your video marketing.
How to Embed a Video in WordPress (in 1 Minute!)
Need to know how to embed a video in Wordpress? Use this super quick and easy guide to do it for yourself!
5 Video Marketing Statistics You Can’t Ignore in 2019
We’ve hand-picked a few of our favourite video marketing statistics from our latest survey, that you simply can’t afford to ignore in 2019!
How Does Interactive Video Work?
“How is interactive video made?” “How does the added functionality work?” “Where is the video hosted?” We have the answers to all of these questions!
24 Best Video Editing Apps (2024)
With so many great (and not so great) video editing apps vying for your attention, we’ve curated the 21 best ones available for Android, iPhone and iPad.
Instagram vs Facebook: Which Is Better for Video Marketing?
Two social media giants do battle in our Instagram vs. Facebook comparison for video marketing. We explore the big pros and cons, and declare the winner.
5 Reasons to Start Using Vertical Video on Social Media
Vertical video is a trend on social media that brands can’t afford to ignore for much longer. Here are 5 reasons why you NEED to start using vertical video.
How to Train Employees Using Video (5 Ways + Examples)
There are so many options available to train your employees, but none are as engaging and cost-effective as video. Find out how to train employees using video.
How to Choose an Interactive Video Company
Need to choose an interactive video company? Check out this guide and learn how to find one whose experience, skills and capabilities align with your needs.
How Much Does an App Preview Video Cost?
Using original data, we break down the costs of creating an app preview video. And the great news is: there’s a price point for everybody!
Make Your Video Content More Shareable (+ Examples)
We look at 9 highly popular branded videos and give tips on how to make your video content more shareable.
Video Marketing on Social Media in 2024 (DELETE this app!)
We’ll show you how brands are driving explosive growth with video on social media, and how you can too in 2022.
How to Improve Customer Support With Video
Video marketing is an inexpensive and accessible way to improve customer support, engagement, and satisfaction. In this article, we’re going to show you how!
Definitive Guide: Video in Email Marketing
This is a definitive guide for anyone who wants to know how to properly use video in their email marketing strategy.
![How Long Should My Explainer Video Be? [Including Stats!]](https://www.wyzowl.com/wp-content/uploads/2017/08/explainer-video-length-400x250.png.webp)
How Long Should My Explainer Video Be? [Including Stats!]
We take an in-depth look into video length for when creating an explainer video, including different theories and research.
The 10 Best IT Explainer Videos of All Time
We look at 10 of the best IT explainer videos of all time to give you some inspiration.
How to Use Explainer Videos to Increase Conversion Rate
It’s clear that an explainer video can be a potent home page tool for businesses looking to boost conversions.
How to Choose Perfect Music for Your Explainer Video
Music is a crucial component of any video, from the start-up explainer, to the Hollywood blockbuster. Find out how to choose the right music for your video.
How To: User Generated Content & Video Marketing
As a content marketer, it can be difficult to come up with fresh ideas again and again. The amazing thing about user generated content is: you don’t have to!
REVEALED! 17 Powerful Video Marketing Promotion Strategies
In the world of video marketing, your content won’t get far unless it’s properly promoted. These 17 tactics will help you promote your video the right way.
How Important Is Video Player Colour?
Video marketing is a competitive gig. Success isn't just about the content of your video - but also how it's presented on the page. Does it stand out? Is it crying out to be clicked? If the...
5 Companies Seriously Rocking Facebook Live
Broadcasting on Facebook Live adds a social aspect to your video marketing, encouraging more people to get involved. These 5 brands are doing it right.
How to Boost Employee Engagement With Video in 4 Steps
Engaged employees are critically important to the success of any business. Here, we talk specifically about how you can use video to boost employee engagement.
How to Effectively Use YouTube for Video Marketing
How to use YouTube for video marketing – including strategy, keyword research, promotion and more.
REVIEWED: Which Animation Software Should YOU Choose?
There are many software packages out there to suit every budget and every need. Here, we compare 3 different animated video production software companies.
6 Simple Steps to Increasing Conversions With a Video
How do you make sure you’ve done everything to get maximum conversions? Check out our 6 steps on how to increase conversions with a video.
6 Video Marketing Lessons From (Top) Movie Trailers
Earlier this month, USA Today put together an awesome list of 'The greatest movie trailers of all time.' Now, we're total film-buffs here at Wyzowl HQ so this was a super-cool walk down memory lane....
10 Ways to Get More Mobile App Downloads for Under $1000/£650
There are a number of great ways to start driving your downloads, and you needn’t break the bank to do it!