Video Marketing Blog

How to Improve Customer Service Training With Video

When it comes to customer service training, there are many options available. However, video may well be the best of them all.

25 Best Animated Product Videos OF ALL TIME

Animated demos are great at demonstrating an app, product, or service in an engaging way. Watch how these chosen examples expertly inform and educate

How to Understand – and REDUCE – SaaS Churn

Suffering from a high churn rate? Here are five tactics you can try to increase the longevity of your customers’ relationship with your SaaS product.

10 Reasons Video Is Perfect For Internal Training

Switching to video for internal training can slash costs (just ask Microsoft). Here are 9 more reasons why video is perfect for internal training.

17 of the Best Proptech Videos Ever

We’ve compiled this list of the best ever proptech videos from a wide range of companies that expertly explain, educate, and in some cases, entertain!

18 of the Best Software Explainer Videos

We’ve trawled the internet and discovered 18 of the most awesome software explainer videos out there, to give you a flavour of what’s possible for your brand.

Video Accessibility: How to Create Fully Accessible Videos in 2024

Accessible video content is more important now than ever, and a really important step in reaching and engaging the widest possible audience.

How to Use Video Storytelling For Your Brand (+10 Important Tips!)

Storytelling is a powerful tool that can really elevate your video marketing efforts. Find out how to use it effectively for your brand.

How to Make a How-To Video (Plus 20 Amazing Examples)

Learn how to create a useful and engaging how-to video in 5 simple steps, and check out these amazing examples for inspiration.

How to Increase Sales With Video Prospecting in 2024

Find out what video prospecting is and how it can help your team increase sales this year.

Closed Captions vs Subtitles: Differences Explained

Closed captions and subtitles are both ways to provide text on screen to accompany a video. However, there are some key differences between the two.

Promo Video Guide (Ideas, Examples, Tips)

87% of marketers say video gives them a positive ROI. This guide shows you what you need to develop a kick-ass promo video campaign of your own.

How to Rotate a Video in 2024 (5 Quick Ways)

Find out how to easily rotate your videos on Android, iPhone, iMovie, Windows Video Editor and VLC Media Player.

7 Video Marketing Statistics That Will Blow Your Mind

These brand new, super-surprising video marketing statistics prove that marketers and consumers are head over heels in love with video.

The Importance of Training and Development at Work in 2024

How important is employee training and development? What are the benefits? And what tools can help you achieve success? Thankfully, we have all the answers!

5 Businesses That Rock at Video Marketing

We’ve put together 5 examples of businesses that are killing it with video marketing, to see what we can learn from them.

How to Compress a Video (& 4 Best Free Video Compressors)

In this simple guide we show you how to compress a video, and we also identify the best free video compressor out there.

How to Delete a Playlist on YouTube (in 22 Seconds!)

There are plenty of reasons to make new playlists. But at some point, you’ll want to know how to delete a playlist on YouTube. Here’s how.

25 Best Marketing YouTube Channels to Follow in 2024

These top marketing YouTube channels regularly share a wealth of advice, tips, and tricks that any marketer or business owner can learn from.

Shoppable Video in 2024: Examples, Tips & Platforms

Shoppable video can get your viewers to the checkout quicker, easier and with fewer clicks. Get the lowdown right here so you can try it out for yourself.

Boomerang Video App: What It Is – and How to Use It

Instagram’s Boomerang app isn’t going to revolutionise social media, but it does let you have some extra fun with your social content.

How to Embed a Video in Powerpoint (From Drive & YouTube)

Need to amp up your presentations with video? This step-by-step guide will show you how to embed a video in PowerPoint three different ways.

12 Lessons We Learned From Our First Attempt at Webinar Marketing

We probably learned most of our lessons about webinars from our very FIRST experience: lessons that we still apply each and every time we create one.

30+ of the Best Instagram Apps for 2024

It’s time to make your images and videos shine. To help you up your game, we’ve reviewed 30 popular apps for Instagram.

How to Get Verified on YouTube in 2024

Wondering how to get verified on YouTube? Here’s a step-by-step guide on how to apply, and all the extra measures you need to take.

Perfect Instagram Story Dimensions & Tips (2024)

You don’t want your Instagram Stories content to look cropped or pixelated, so make sure you get the specifications of your photos and videos just right.

20 of The Best Native Advertising Examples EVER

Let’s take a look at 20 of the best native advertising examples ever, so that you can gain some inspiration and make your next ad a great one!

How to Combine Videos Into One – 8 Free & Easy Ways!

Combining multiple videos into one can seem daunting if you’ve never done it before, but these methods make it super easy. And they’re all free!

How to Add Subtitles to MP4 in Minutes – 4 Ways (2024)

Here are 4 free or cheap browser-based tools to help you add subtitles to your MP4 videos in just a matter of minutes.

17 Top Tips for Creating Professional-Looking Videos

If you want your video to get noticed it needs to look great AND professional. Here are our 17 best tips for making amazing videos that stand out.

The 5 Best Training Videos Ever

These 5 videos got great results for their brands and proved to be amazing training tools for their employees.

Employee Training Videos: 8 Success Stories From Real Brands

What is it that makes video such an effective and sought-after training tool? We spoke to 10 organisations about their successes and experiences to find out.

How to Build a New Employee Training Program for 2024

A look at how businesses have had to change the way they operate from a training point of view, and how you might build a new employee training program.

5 Stats That Prove the Power of Video Ads

What’s the real value of video ads? We conducted a survey of 152 people to find out the impact of video advertising.

6 Ways to Measure & Improve Your Video ROI

If you don’t know what to track, what to improve, or how to promote your video, this article’s got you covered. Here are 6 ways to measure & improve video ROI.

How to Create Brilliant Employee Training Videos That Work!

Employee training videos can be engaging, fun, memorable, and crucially: cost effective. Find out how to create amazing training videos that work.

How to Effectively Monetize a Mobile App: 11+ Ideas

There are many things you can do to give your app the best chance of surviving, and maybe even making it big. Here are 11+ ways to monetize your app.

8 Stats That Prove the Power of App Demo Videos

When Apple first opened its App Store on 10th July 2008, there were around 500 apps available to iOS users. It’s difficult to get exact real-time numbers - due to how fast new apps are added (and...

7 Facebook Video Ad Examples We Love 😍

What’s the magic ingredient that makes people click ‘Share’ instead of ‘Skip’? We thought we’d look at some of the best Facebook video ads to find out.

How to Build a World-Class App Marketing Plan for 2024

After all the time, care, and money you’ve put into creating your app, don’t let it drown in the app store listings. Support it with a proper app marketing plan

How to Create Video Ads That WOW Your Audience

It’s not easy to WOW audiences with your video ads, what with all the competition out there. But we’re going to take a look at how you can do just that.

How to Create a Successful YouTube Video Ads Campaign

We’re going to take a closer look at YouTube videos and cover everything you need to know to create a successful YouTube video ads campaign.

How to Increase User Engagement With Video

Investing in user engagement is essential for not only attracting new customers, but also keeping them. Here’s how video helps increase user engagement.

Everything You Need to Know About Programmatic Video Advertising

Programmatic video advertising is the process of using bots to purchase ad space based on preset requirements. Here is everything you need to know about it.

What Is IGTV? A Marketer’s Guide to Instagram TV

Everything you need to know about IGTV (Instagram TV): what it can offer you as a marketer and how you can use it to boost your social media engagement.

How to Create a Successful Facebook Video Ads Campaign

In this article we take a deep dive into Facebook videos to find out what you need to do to create a successful Facebook video ads campaign for your brand.

How to Create a Successful Twitter Video Ads Campaign

Twitter is a competitive place for video marketers, but don’t let that put you off – here’s how to deliver a successful Twitter ad campaign

How to Build a Conversion Funnel For Your Video Ads

A conversion funnel helps you to market to potential customers at different stages of the buyer journey. Here’s how to build one for your video ads.

9 Social Media Video Ideas for B2B Companies

B2B companies achieve various business goals with video posts on Facebook, Twitter, and Instagram. Here are 9 social media video ideas for your B2B company.

How to Create Video Banner Ads That Blow Viewers Away!

There are so many benefits to be had when it comes to video banner ads. Take advantage by delivering a campaign that blows your target audience away.

7 Stats That Prove the Power of Sales Videos [New Data]

84% of people have been convinced to buy a product or service by watching a brand’s video. Check out our new data and behold the power of sales videos!

4 Incredible Sales Video Success Stories

We’ve highlighted 4 organisations who’ve used video in various ways, to help support – and supercharge – the sales function in their business.

8 Types of Sales Enablement Content You NEED to Use

By utilising your marketing content for sales enablement you can inform, inspire, and persuade your leads to convert into customers.

What Is TikTok? A Complete Guide for Marketers

What is TikTok? How do I get started on it? Do I need to hire someone young to manage it? In this guide we’ll answer all these questions.

How Brands Use Video for Sales Training (Examples & Success Stories)

The three companies featured in this article have had immense success with sales training videos – and so can you!

How to Improve Your Videos With Customer Feedback

Here are some top tips for incorporating customer feedback into the planning and production of your next content marketing video.

7 Ways to Repurpose Your Written Content Into Video

Find out how to repurpose your written content into a variety of video formats, from Instagram Stories to YouTube ads and customer service videos.

State of Video Marketing Survey 2020: The Results Are In!

This year, over 650 people took our annual worldwide video marketing survey. The results are in!

How to Craft the Ultimate Video Tutorial (12 Tips)

Video tutorials are increasingly replacing boring written manuals and instructions. Why? Because it’s what customers want! Use our top tips to create your own.

How to Use Video Marketing For Nonprofits (11 Tips)

Done properly, video content can step up the marketing game of any nonprofit. Follow these tips to help educate your audience, tell a story, and prompt action.

What Is Social Proof, and Why Is It Essential For Marketing in 2024?

In this post, we define social proof, show you different types, and explain ways you can use it as a marketing tool to enhance your sales strategy.

20 Best Free Stock Video and Stock Footage Sites (2024)

Bookmark these sites to ensure you have a constant stream of stock footage to use in your video marketing.

How to Embed a Video in WordPress (in 1 Minute!)

Need to know how to embed a video in Wordpress? Use this super quick and easy guide to do it for yourself!

5 Video Marketing Statistics You Can’t Ignore in 2024

We’ve hand-picked a few of our favourite video marketing statistics from our latest survey, that you simply can’t afford to ignore in 2024!

How Does Interactive Video Work?

“How is interactive video made?” “How does the added functionality work?” “Where is the video hosted?” We have the answers to all of these questions!

24 Best Video Editing Apps (2024)

With so many great (and not so great) video editing apps vying for your attention, we’ve curated the 21 best ones available for Android, iPhone and iPad.

Instagram vs Facebook: Which Is Better for Video Marketing?

Two social media giants do battle in our Instagram vs. Facebook comparison for video marketing. We explore the big pros and cons, and declare the winner.

5 Reasons to Start Using Vertical Video on Social Media

Vertical video is a trend on social media that brands can’t afford to ignore for much longer. Here are 5 reasons why you NEED to start using vertical video.

How to Train Employees Using Video (5 Ways + Examples)

There are so many options available to train your employees, but none are as engaging and cost-effective as video. Find out how to train employees using video.

How to Choose an Interactive Video Company

Need to choose an interactive video company? Check out this guide and learn how to find one whose experience, skills and capabilities align with your needs.

How Much Does an App Preview Video Cost?

Using original data, we break down the costs of creating an app preview video. And the great news is: there’s a price point for everybody!

Make Your Video Content More Shareable (+ Examples)

We look at 8 highly popular branded videos and give tips on how to make your video content more shareable.

Video Marketing on Social Media in 2024 (DELETE this app!)

We’ll show you how brands are driving explosive growth with video on social media, and how you can too in 2022.

How to Improve Customer Support With Video

Video marketing is an inexpensive and accessible way to improve customer support, engagement, and satisfaction. In this article, we’re going to show you how!

Definitive Guide: Video in Email Marketing

This is a definitive guide for anyone who wants to know how to properly use video in their email marketing strategy.

How Long Should My Explainer Video Be? [Including Stats!]

We take an in-depth look into video length for when creating an explainer video, including different theories and research.

The 10 Best IT Explainer Videos of All Time

We look at 10 of the best IT explainer videos of all time to give you some inspiration.

How to Use Explainer Videos to Increase Conversion Rate

It’s clear that an explainer video can be a potent home page tool for businesses looking to boost conversions.

How to Choose Perfect Music for Your Explainer Video

Music is a crucial component of any video, from the start-up explainer, to the Hollywood blockbuster. Find out how to choose the right music for your video.

How To: User Generated Content & Video Marketing

As a content marketer, it can be difficult to come up with fresh ideas again and again. The amazing thing about user generated content is: you don’t have to!

REVEALED! 17 Powerful Video Marketing Promotion Strategies

In the world of video marketing, your content won’t get far unless it’s properly promoted. These 17 tactics will help you promote your video the right way.

How Important Is Video Player Colour?

We were really interested to find out how a video’s play rate is affected by player window colour. Check out the results from some important research right here

4 Companies Seriously Rocking Facebook Live

Broadcasting on Facebook Live adds a social aspect to your video marketing, encouraging more people to get involved. These 4 brands are doing it right.

How to Boost Employee Engagement With Video in 4 Steps

Engaged employees are critically important to the success of any business. Here, we talk specifically about how you can use video to boost employee engagement.

How to Effectively Use YouTube for Video Marketing

How to use YouTube for video marketing – including strategy, keyword research, promotion and more.

REVIEWED: Which Animation Software Should YOU Choose?

There are many software packages out there to suit every budget and every need. Here, we compare 3 different animated video production software companies.