Last updated on 12th January 2023
A massive 88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
So, why should Amazon video ads be any different?
Amazon video ads for products can make it more likely for customers to make a purchase, because they are seeing exactly what they are buying!
In this article we’re going to teach you everything you need to know about Amazon video ads and look at some amazing examples.
What are Amazon sponsored brand video ads?
Amazon sponsored brands video ads, are video ads for individual products. Not for a seller or a shop, just for one product that’s being sold.
They appear when a customer searches for a certain product, if your product fits the search term.
You need to be a part of the Amazon Brand Registry plus an active Amazon seller to be able to create these ads.
These types of ads are different from the other ads on the platform.
Sponsored product ads just show images as well as pricing and are included with the line up of the rest of the products, like this ad from UESWILL:
Sponsored display ads appear as a banner above all of the rest of the search results, like this one from Grown Alchemist:
Store ads showcase a number of products available from a storefront on Amazon, mixed in with the rest of the search results, like this one from Lego:
A combination of a couple of different types of ads is the way to go for maximum impact for your product.
Amazon video ads specs and dimensions
Amazon has a set of recommendations for video ads appearing on the platform. Their recommended video dimensions are 1920 x 1080px with a file size of less than 500 MB and a recommended 16:9 ratio.
Amazon also requires you to account for their video players ‘safe areas.’ This means you need to ensure you are fully compliant with their required border and play/pause button location.
Amazon video ads guidelines
As well as recommended dimensions and file sizes, your video needs to stick to a few rules. Such as:
- Don’t use slang– very informal language won’t pass the Amazon test, so stick to clear and consistent language.
- No price saving claims– to be on the safe side don’t mention price in your video ad. (Pricing will be displayed next to it anyway.)
- No pressuring language– video ads should be light hearted, this is not the time for a hard sell.
- Keep them short– standard ads should be no longer than 15 seconds and only loop three times.
- Audio must be customer initiated– so, your ad must be muted unless a customer unmutes it.
10 amazing Amazon video ads examples
1. Optimum Nutrition
This Amazon ad fits so much in such a short amount of time. With images of the product, videos of it in use and a social proof quote.
2. Harringtons Pet Food
Harringtons pet food keeps their Amazon ad really simple, with text on screen portraying the most important information and showing a photo of the product.
3. Sleek Makeup
Sitting alongside a full size image of the actual product, Sleek uses a simple mixture of images and text on screen to convince viewers to buy their brow product.
4. Oral B
Oral B have approached their Amazon video ad just as they do their TV, so customers can instantly recognise their brand. They still show the actual product and use text on screen to affirm their message, so viewers can get a closer look at the product they are wanting to buy.
Now, talk about seeing a product in action! Shardor use their Amazon video ad to show their hand mixer in its full glory, mixed in with hero shots of the product.
6. Sage Appliances
Sage appliances use a punchy mixture of text on screen and video footage in their ad. Customers can see exactly what it’ll be like to use the product and those slow motion shots of coffee could convince anyone to buy!
Pure taste, lifetime guarantee and dishwasher safe, all the best selling points are presented to us in this Amazon video ad for Hydroflask. The pacing is great, and the shots of inside the bottle give a real look at the product for prospective buyers.
Garnier mirrors the images we know of them from their ad campaigns with their Amazon video ad. Showing actual results of the hair dye, alongside stylish shots of ingredients, this ad is very convincing.
Simple, but effective, Bic shows the pens in action and the variety that you can buy. For a well known, established brand this is all they need to do!
When making a big value purchase like a camera, customers will probably want as much information as possible. Panasonic manage to fit a lot of that information into this short Amazon video ad. With text on screen and the product in action in a variety of settings, if they weren’t convinced before, they will be now!
In the huge space that is Amazon, your products can need that extra helping hand when it comes to convincing customers to buy. Amazon video ads can give you that edge!
If you’re looking to create a video ad, look no further than Wyzowl. Take a look at some of our latest video ads here.