Last updated on 25th October 2023
When Instagram introduced video as a new feature on its app all those years ago, we definitely agreed that it was a smart move on their part.
Brands on the platform have been in competition to try and create the most engaging videos for us all to watch and share. So without further ado let’s take a look at 10 top brands that are rocking Instagram video…
Top brands using Instagram video
- Top Gear
- Red Bull
- Hugo Boss
- Go Pro
So McDonalds don’t have a huge amount of videos, but the ones that they do have are good fun. Without the need for a voiceover or sometimes even people, they use their products to tell the story. It’s so simple yet so effective. Check out this video that shows how you can show off your products or promotions creatively without the need for a big budget!
Burberry is an iconic luxury British brand and this is very much reflected in every post they release. They’re pretty creative with their videos with scenes shot straight from the runway showcasing their latest apparel, cool footage of their models and videos of their vintage van driving around delivering Burberry gifts to the people of London.
Nintendo is great for bringing out the child inside of you! Visually their Instagram page looks a bit messy, but if you scroll to the videos you’ll find exciting previews of upcoming games. They also created a real buzz one year by posting retro videos of children receiving Nintendo products for Christmas and it really does make for a great watch…
If MTV aren’t getting videos right then there’s something seriously wrong. Luckily for them (and their 17m+ followers) they are. So many of the posts on their page are videos – and rightly so! They fill their posts with celeb news, interviews on the red carpet and previews for upcoming shows that you can expect to see on all of their MTV channels.
Hollister is an American lifestyle brand by Abercrombie & Fitch Co. Hollister does its best to capture the California dream – think sun, surfing and beaches and you’re on the right track. They post regular videos from their ‘Socal Stylist’ with handy tips and updates on their latest apparel. All shot in beautiful locations, Hollister have really got to grips with how to create the perfect Instagram video for their fans…
6. Top Gear
The official Instagram account of this wildly popular BBC TV series is full of what you’d expect to see – expensive cars, jokes, and general automotive mayhem. Followers are also regularly treated to exclusive behind the scenes footage from the show…
Remember Snoopy and the Peanuts gang? Well they have an official Instagram account and it’s surprisingly doing really well. Their videos are mostly clips from the TV show or fun animations that fans have sent in. Whether it’s for nostalgic reasons or simply the need for something lighthearted, “Snoopygrams” is a great account to follow.
8. Red Bull
Red Bull is an aspirational brand and that’s exactly what you can expect on their Instagram page. They post incredible videos of extreme sports, with everything from wakeboarding to motorcycle stunts in the mix. It also helps that they shoot their videos in amazing locations all over the world, so as you can imagine each video is quite simply breathtaking!
9. Hugo Boss
The Hugo Boss Instagram account is stylish in every sense of the word. All of their posts have been well thought out to match their brand. The majority of their videos showcase their products (whether it’s shoes, perfume, bags or sunglasses) in a unique way. Videos often begin with a hashtag so that their users can search for the term on Instagram, and in this post below, the product effortlessly falls from the sky and it ends on their logo…
10. Go Pro
As a brand that makes money from selling cameras, Go Pro is definitely one to follow. Their images alone will keep you scrolling for hours, but since the introduction of video, Go Pro has entered another league. From mountain bike back flips over a 72ft canyon, to deep sea diving with whales, this is one brand that has definitely mastered the Instagram video!
Now it’s your turn! Click here to learn more about how to make your brand stand out on social media.