YouTube Stats: Everything You Need to Know In 2026!

Written by
Adam Hayes
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5 min read
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YouTube statistics

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YouTube user stats

How many YouTube channels are there?

There are more than 115 million active YouTube channels - which includes broadcasters, movie studios, record labels and more.

Source: Awesome Creator Academy

How many users does YouTube have?

YouTube has around 2.7 billion monthly active users, in over 100 countries.

It is available in 100+ countries and over 80 languages. This massive user base makes YouTube the second-most visited website globally (after Google).

Source: Global Media Insight

How many people use YouTube?

YouTube has approximately 122 million daily active users, based all over the world.

Source: Global Media Insight

How many YouTube channels can I have?

You can create up to 100 channels with one single YouTube account.

Source: YouTube Help

How many YouTube channels have 100k subscribers?

An estimated 618,000+ channels have at least 100,000 subscribers

Source: Awesome Creator Academy

In which countries is YouTube used?

YouTube is used in over 100 countries, with content in over 80 languages. However, the site is currently banned in ten countries.

Source: Geeks for Geeks

How long do people spend on YouTube?

On average, a visitor spends about 45–50 minutes per day on YouTube.

U.S. adults spend roughly 49 minutes daily on YouTube, which is second only to TikTok for average daily social media use.

Source: Broadband Search

Is YouTube the world’s most visited website?

YouTube is the world’s second most visited website, right behind Google.

Source: SemRush

How much video is consumed on YouTube per day?

One billion hours of content is watched on YouTube across the world every day.

Source: Global Media Insight

How many YouTube users access the site on mobile?

Mobile users make up 87.35% of worldwide visits to YouTube, compared to just 12.65% on desktop.

Source: Statista

Music videos are the most popular type of video on YouTube.

Source: Backlinko

How many people watch YouTube Shorts?

YouTube Shorts attract more than 200 billion daily views.

Source: Demand Sage

YouTube video upload stats

How much is uploaded to YouTube every day?

More than 500 hours of new videos are uploaded to YouTube every minute. That equates to 30,000 hours every hour, and 720,000 hours every single day!

Source: Global Media Insight

How many YouTube videos are there?

YouTube hosts an estimated 5+ billion videos in total. Around 1 billion of those are YouTube Shorts videos. Although, this number is difficult to pinpoint with hours of new content being uploaded every minute.

Source: Awesome Creator Academy

How long is the average YouTube video?

Videos on YouTube have an average length of 11.7 minutes.

Source: Statista

Miscellaneous YouTube stats

How many YouTube videos have I watched?

You can find out exactly how much time you’ve spent watching YouTube videos. To do this:

  1. Sign in to YouTube.
  2. Tap your profile picture in the top right.
  3. Tap ‘Time watched.’

Which YouTube video has the most views?

The most viewed video on YouTube is ‘Baby Shark Dance’ with over 16 billion views. Since it was uploaded in June 2016, it’s clocked up an average of just a shade under 5 million views per DAY.

Baby Shark Dance | #babyshark Most Viewed Video | Animal Songs | PINKFONG Songs for ChildrenYouTube

How do people use YouTube?

According to SEMRush…

- 82% of people use YouTube as a source of entertainment
- 18% use it to specifically to follow brands and companies
- 7% use YouTube as a way to strengthen their professional work. 
- 37% of viewers ages 30 to 49 use YouTube as a news source.

Which YouTube channel has most subscribers?

As of early 2026, the YouTube channel with the most subscribers is MrBeast, with over 462 million combined subscribers across his channels. The next top channels are: T-Series with 309 million subscribers, Cocomelon – Nursery Rhymes with 200 million, SET India with 188 million, and Vlad and Niki with 149 million.

YouTube monetisation stats

How many YouTube views do you need to make money?

Based on industry averages, you probably need about 500,000 views to earn $1,000 from ads. The cost per thousand (CPM) works out to be $2 per 1,000 impressions.

How many YouTube subscribers do you need to start monetising?

You need to have at least 1,000 subscribers and 4,000 watch hours over the past year before you can monetise your YouTube content. Once you reach those thresholds, you can apply for YouTube Partner Program which allows you to start monetising your channels through ads.

How much does YouTube pay?

A good average amount to expect is around $0.18 a view. That would mean, on average, you could expect to receive $18 per 1,000 ad views.

Source: Influencer Marketing Hub

How much does YouTube pay for 1 million views?

You can expect to be paid between $2,000 and $3,000 in ad revenue for 1 million YouTube views.

Source: Review42

Do YouTube pay monthly?

Yes, YouTube pays monthly. Your earnings for the previous month get added to your YouTube payment account balance in AdSense any time between the 7th and 12th of the following month.

How many YouTube views do I need to make $5,000 per month?

You’d need to gather around 2 million views each month, in order to earn $5,000 per month in YouTube ad revenue, based on widely reported averages,

YouTuber stats

How much do YouTubers earn?

A study of six YouTubers revealed income of between $2 and $12 per 1,000 views.

Source: Business Insider

Who is the richest YouTuber?

The highest-paid YouTuber in recent years is MrBeast (Jimmy Donaldson). In 2025, MrBeast earned an estimated $85 million (pre-tax) from his YouTube videos and associated businesses. This massive payout comes not only from ad revenue, but also from ventures like MrBeast Burger and Feastables, sponsorships, and merchandise.

Source: Times Of India

Who was the first YouTuber?

The first YouTuber was Jawed Karim who was also a founder of YouTube. He uploaded the first ever video on April 23rd, 2005 - it was titled Me at the Zoo and has attracted 333m views.

Me at the zooYouTube

How many YouTubers are there in the world?

It depends what you mean by ‘YouTuber!’ If monetisation is part of your definition, then around 3 million creators are signed up to YouTube’s Partner Program through which videos collect ad revenue.

Written by

Adam Hayes

Adam is Head of Content at Wyzowl. Leading a talented, fearless team of writers, Adam's passions include video, growth marketing, brand storytelling and referring to himself in the third person.

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