Last updated on 17th March 2022
In this article we’re going to take a look at 25 of the best marketing YouTube channels to follow in 2023.
YouTube is a great platform for learning new skills, or improving current ones. You can learn everything from how to bake bread to how to speak Portuguese. Or, how to market your business.
And, according to Think with Google, global watch time of “how-to” videos has increased more than 65% year over year.
The problem with YouTube is that there are soooo many videos (3.7m uploaded every day), and so many content creators, it can be hard to find exactly what you’re looking for.
That’s why we’ve created this list of 25 of the best marketing YouTube channels to follow in 2023. These creators are at the top of their game and regularly share a wealth of advice, tips, and tricks that any marketer or business owner can learn from.
Ahrefs is an SEO software suite that offers tools for building backlinks, conducting keyword research and site audits, analysing competitors, and more.
Their YouTube channel contains lots of functional, to-the-point videos that show viewers how to get the most out of their platform and how to improve their SEO in general.
Videos are typically presented by Sam Oh, Director of Product Education at Ahrefs, and are broken down into series or playlists that cover a range of SEO topics, from how to build links to how to write a blog for your business.
SEO can be a really tricky topic, and these videos help to make it understandable. They’re short, simple, clear, and often use visual examples to help viewers grasp the concepts explained.
A great place to start with this channel is their SEO fundamentals course which covers the basics of SEO in four modules:
Sticking with the theme of SEO, Brian Dean, founder of Backlinko, is an internationally recognised SEO expert. His advice is so sought after that even huge companies like Disney and Amazon subscribe to his email newsletter.
So it should come as no surprise that his YouTube channel is packed full of insightful videos
Brian delivers his videos to camera with high energy and enthusiasm. He also uses fun illustrations that help to hammer his points home.
Brian Dean doesn’t post videos that often, but when he does they’re in-depth and packed with valuable information.
A great video to start with is this comprehensive guide to improving Google rankings:
3. Matt Byrom
His YouTube channel is updated with new videos every week, covering topics like marketing strategies, productivity hacks, and business advice.
Videos are short, easy to digest, and include engaging visuals.
There are lots of videos to choose from – it all depends what you’re interested in! A great place to start, especially if you’re interested in creating videos, is Create Better Videos! What I learned from creating 3,000+ videos:
Social Media Examiner is a media company that posts blogs, podcasts and, of course, videos that help business owners navigate social media marketing.
Their YouTube channel is a mix of how-tos, tutorials, and tips for all major social media channels.
Different presenters tackle different topics, and there’s also a regular live stream talk show with the founder and CEO of Social Media Examiner, Michael Stelzner.
It can be a little bit overwhelming to know where to start with this channel, especially if you’re unsure on which social media platform you want to focus on.
Fortunately, there are some more general videos that cover social media as a whole, like this one:
Gary Vaynerchuk is a big name in marketing, hence the millions of subscribers to his YouTube channel. He is the chairman of VaynerX, a modern-day media company, and the CEO of VaynerMedia, a full-service advertising agency, in addition to being a board member of the Ad Council – so he’s a pretty busy guy!
His YouTube videos vary from inspirational public talks to interviews with big name entrepreneurs, like Mark Zuckerberg.
This channel is great if you need a little boost of inspiration or motivation, because there are a lot of short yet powerful videos under 60 seconds.
But you can also learn a lot about marketing from some of GaryVee’s content, like this hour-long video on how to market your business with no budget:
Most of the videos are delivered directly to the camera with little or no additional visuals. This could feel a little static or less engaging than other types of videos, but Kimberly’s confident and inviting delivery makes it feel more like a friend offering you great advice.
This community feel extends past just the delivery of the video as Kimberly also reads – and directly answers – comments and also asks viewers for their input.
Here’s a great video to start with:
The Income School team are friendly, warm, and also proven experts in their fields with lots of helpful advice to share.
They cover topics such as blogging, SEO tips, and strategies to grow your website. Their videos aren’t the most beautiful out there, but they’re full of valuable information.
Something great about this channel is that the hosts don’t shy away from talking about their own issues or failings in the past, and they actually outline how they fixed those issues in order to help others.
This hour-long webinar is a great video to start with as it outlines the 3 biggest opportunities for bloggers. It’s also time-stamped throughout so you can easily skip to the section that most interests you:
Semrush is an online visibility management platform that offers solutions for SEO, PPC, social media, and more.
Their YouTube channel is really popular and provides viewers with video tutorials and pro tips on different aspects of marketing, from YouTube optimisation to local search.
The channel is well-branded with engaging thumbnails that explain exactly what the video is going to be about. Videos also often include recordings directly from the Semrush platform, in order to help viewers get the most out of the tool.
Here’s a great video to start with on the Semrush channel:
Neil Patel is a marketer and founder of Kissmetrics and Crazy Egg. Similar to Semrush, his YouTube channel is well-branded and consistent, with new videos being posted every Monday, Thursday, and Saturday.
His videos cover topics like email marketing, social media marketing, and SEO. Videos are often short but cover a lot of ground and refer to useful tools (usually created by Neil himself) that viewers can use to improve their marketing efforts.
This is an interesting video to start with:
Vanessa Lau creates videos that help business owners, content creators, and corporate escapees to build brand awareness and grow.
Her channel is extremely varied; from rapid-fire tips, to social media content ideas, to a complete entrepreneurship 101 video series.
Vanessa’s videos are clear and engaging, with a lot of B-roll content mixed in with her to-camera delivery to keep viewers interested.
A lot of Vanessa’s videos focus on Instagram growth, so if that’s your thing then here is a great place to dive in:
According to Adam Erhart’s YouTube ‘about’ section he is “a marketing strategist, entrepreneur, and content creator who loves sharing what I’ve learned after nearly a decade of running multiple successful online businesses.”
His videos cover a lot of marketing topics at an introductory level, so are great for people who are just starting out.
Adam offers reliable and actionable advice in a clear and concise way, often using on-screen text to back up his statements.
If you want to start from the top, check out his introduction to marketing:
As a marketer, you’re probably aware of Google Analytics – a platform that can be used for monitoring your website traffic.
The Google Analytics YouTube channel is a place where you can find videos and product tips for using the platform to improve your marketing efforts.
Most videos are short and to-the-point, covering one or a couple of actions and how to perform them in Google Analytics.
This video is a few years old now but is a good place to start if you want to make sure your Google Analytics account is as healthy as it can be:
Sunny Lenarduzzi is an entrepreneur, and expert in all things social media and video marketing.
Her videos vary a lot, from behind-the-scenes stories of her entrepreneurial journey, to success stories that will motivate and inspire you to keep going on your own journey.
Sunny’s videos are filmed in a friendly vlog-style format that make them feel chatty and relaxed, but they also offer insightful advice with clear and actionable takeaways.
Take a look at this video to get a feel for Sunny’s channel:
Pat Flynn’s goal is to help creators to create content, audiences, income, and freedom. A lot of his videos feature him sharing personal stories from his journey as an entrepreneur to help others, such as how he navigates imposter syndrome or how being an introvert hurt his business.
But he also tests out different tools and makes videos that offer marketing tips, tricks, and advice.
Pat delivers his videos directly to camera, offering honest advice in a straight-forward, no nonsense way.
If you’re interested in growing on YouTube, this is a great video to start with:
If you’re interested specifically in print-on-demand and affiliate marketing, then Greg Gottfried is your guy!
Greg is an online entrepreneur and his YouTube channel is filled with lots of videos that teach viewers how to make money with affiliate marketing and improve their print-on-demand efforts.
The video below is an excellent place to start on Greg’s channel as in this video he covers 11 previous videos that he has made all about print-on-demand marketing to help newcomers to navigate his channel more easily:
Marina also makes videos about making money online, productivity, and tips for starting a business.
Her videos are engaging, with a mix of to-camera delivery, B-roll, diagrams, screenshots, and more.
A great video to start with is Profitable Business Ideas for the Next 10 Years:
Noah Kagan is founder and CEO of AppSumo, a site that offers daily deals for digitally distributed goods and online services.
As the owner of an 8-figure company, he’s pretty well-placed to teach people all about marketing and how to grow a business.
His videos aren’t as strictly educational as some on this list. They’re more story-based and entertaining – but that doesn’t mean there isn’t a lot to learn!
A fun video to start with is The Marketing Plan I’m Using To Find A Wife. Sounds crazy (and maybe it is!) but there are still some great marketing tips you can apply to your business:
His biggest focus appears to be SEO but there are also a lot of videos around strategies, social media marketing, and more.
Ryan’s videos are clear and insightful with helpful step-by-step strategies that marketers can emulate in their own business.
Here’s a great video to start with:
Wes McDowell is a website strategy expert with over 10 years’ experience in creating and testing websites for service businesses.
On his YouTube channel, he shares that knowledge so that marketers can implement new strategies that will hopefully result in explosive business growth.
Wes makes videos on all things growth: how to grow on social media, how to boost your SEO, and how to boost your website traffic.
The videos are in-depth, fun, and always up-to-date with actionable tips that you can implement immediately.
This video is a great example:
In addition to Google Analytics, another great marketing YouTube channel to follow is Google Small Business.
The short and snappy videos on this channel provide small business owners with tips, tools, and resources to grow their business online.
A lot of the videos feature real small business owners telling their story of how they used Google tools (such as Google Trends and AdWords) to grow their business.
These videos offer a great burst of inspiration for anyone looking to grow their website traffic and boost their SEO, like this one:
The channel has a variety of interesting and enthusiastic presenters (including Kagan himself) that cover topics like digital marketing, productivity, and entrepreneurship.
Like the Google Small Business channel, some of their videos focus on the success of their partner businesses. They interview entrepreneurs so that they can share the secret to their success with viewers.
Their videos are well edited and engaging, making it easy to follow along and learn some helpful marketing tips.
Here’s a great example:
Their videos are engaging with dynamic presenters talking directly to camera, cut together with visually interesting B-roll images and footage.
They also show screen-recordings of HubSpot’s tools quite often so that viewers can learn the best way to use them to get fast results.
Here’s a quick, informative video about CPA (cost per action) marketing:
From a marketing giant to an SEO giant. Moz is a suite of software tools that help marketers build more links and increase traffic to their sites.
The content on the YouTube channel varies from quick SEO fixes to more in-depth breakdowns of how to improve search rankings and create better content.
The Moz channel is perhaps best known for their “Whiteboard Friday” series, which has been going for an incredible 9 years!
These videos feature a presenter, a whiteboard, and tons of insightful information. Here’s an example:
Entrepreneur magazine is all about small business management and entrepreneurship. The first issue was published in 1977 and now they have a website and a thriving YouTube channel.
The Youtube channel is updated regularly with inspiring stories from successful entrepreneurs.
They also have a popular series called “Entrepreneur Elevator Pitch” where entrepreneurs can pitch their idea to successful business owners (such as the co-founder of Netflix) and get feedback, advice, and even offers of investment.
Here’s one of the episodes:
Elif Hiz is a marketing strategist, educator, and content creator that makes weekly videos about marketing, productivity, and career tips.
The perfect video to start with is this one:
Watching these marketing Youtube channels is surely going to give you some incredible tips and tricks that will improve your strategies in the future.
But, in addition to watching, why not create your own YouTube channel?
YouTube is a free platform that gives you the opportunity to reach millions upon millions of people, so there’s really no reason not to start a YouTube channel.
We have the perfect article to help you get started: How to Make a YouTube Video: 16 Tips for Beginners.