Marketing Blog:
How to create the ultimate video sales letter
“People buy from people.” It’s an old saying - but, even in today’s high-paced digital world, it often rings true. It’s the reason why, for decades, salespeople prospected by going door to door. It’s the reason many B2B sales teams still have such a focus on...
How to create the ultimate video sales letter
“People buy from people.” It’s an old saying - but, even in today’s high-paced digital world, it often rings true. It’s the reason why, for decades, salespeople prospected by going door to door. It’s the reason many B2B sales teams still have such a focus on...
7 sales training videos that will change the way you sell
“Success is the sum of small efforts, repeated day in and day out.” This quote, attributed to the late American author Robert Collier, seems to encapsulate the sales process pretty well. But...
20 of the best product demo videos of ALL TIME
Everyone loves a product demo! We all like to be shown how something works so we can decide whether we want to spend our hard-earned money on it. Something else everyone seems to love is video...
GIF marketing: How to create and use GIFs for business
If you use GIFs (i.e. if you’ve been on the internet in the past 10 years), you already know how much potential they have to liven up digital conversation. But GIFs aren’t just used for adding...
20 outstanding examples of software demos
A software demo is a core part of any software company’s marketing and sales materials. These videos are used to help potential users quickly understand a software’s features and benefits, and...
3 success stories that show the power of customer onboarding videos…
On Thursday, 22nd September 1994, a brand new TV show aired for the first time on NBC. The pilot episode had the unenviable task of introducing no fewer than six central characters - and...
How to create a user journey map – made simple!
When’s the last time you read a map? Thanks to Google Maps and other satellite navigation apps, the answer could be never. According to a recent study, 1 in 7 millennials have never read a...
10 customer engagement strategies you can implement TODAY
Mike Carey, a British novelist, once wrote: “All the water in the oceans won’t fill a bucket with a hole in it.” And, while he probably wasn’t talking about customer engagement, the sentiment...
5 amazing walkthrough examples for apps and websites
We all have our favourite apps. The ones we use on a daily basis and can’t live without. But, for most mobile apps, life is surprisingly short. Around 80-90% of all mobile apps launched in app...
12 incredible examples of user onboarding
Have you ever downloaded an app or piece of software and thought...now what?! Far too often, onboarding falls short of what customers expect from businesses. In fact, over 90% of customers feel that...
5 Stats that prove the power of onboarding videos
Onboarding – the education that takes place as a new user has an initial experience with your product or service – is often the first impression you make on a customer. When done well, great...
![How onboarding optimises user retention [NEW DATA]](https://www.wyzowl.com/wp-content/uploads/2020/03/How-onboarding-optimises-user-retention-400x250.png)
How onboarding optimises user retention [NEW DATA]
In a world of infinite choice, brand loyalty is in short supply these days. But the payoff for nurturing loyal customers is massive. Because 61% of loyal customers will go out of their way to buy...
33 Incredible user onboarding emails
It’s one of those words that says so much. ‘Onboarding’: it goes much deeper than ‘orientation’ or ‘induction.’ It’s not just about pointing customers in the right direction, or giving them a...
How to understand – and REDUCE – SaaS churn
As more and more of us are beginning to focus on bettering our mental health, you would think that a meditation app like Headspace has struck gold. However, despite boasting over 10 million...
7 Essential ingredients of an amazing software demo
When you pour your heart and soul into creating an amazing piece of software that you know will make life easier, better, more complete, [insert your own comparative adjective here!] for everyone,...
13 Free Project Management Software Tools for 2020
In his book, Sapiens: A Brief History of Humankind, author Yuval Noah Harari mused on the emergence of modern technology like mobile phones, computers and email. “Once people get used to a certain...
7 ways to repurpose your written content into video
This post was written by Taylor Barbieri - a content marketer for Podia, an all-in-one platform where online courses, digital downloads, and membership websites — alongside their creators — thrive....
10 Reasons video is perfect for internal training
In this highly competitive climate for hiring top talent, a strong employee training and development programme is going to set you apart in your industry. And not just when it comes to recruitment....
The ultimate guide to onboarding users with video
Onboarding is a make-or-break component of the user experience that teaches people how to use your product while building value. Many product companies struggle with user retention; high numbers of...
15 Hugely impressive examples of microinteractions
In June 1833, a strange word appeared in the French newspaper, Le Figaro. Invented by Belgian physicist Joseph Plateau, the phenakistiscope, when rotated by a human user, transformed static images...
State of Video Marketing Survey 2020: The Results are In!
The end of the year is always a busy time for us. While many businesses are winding down to the festive period, we’re diligently planning and carrying out our annual State of Video Marketing...