Viral Video Examples
What is a Viral Video?
I often say the best way to determine a great partner is your willingness to work with them again. We’ve done this time and time again with Wyzowl and I urge others to do the same!
Why Use A Viral Video
1. Free Exposure
2. Brand Awareness
3. Boosted SEO
4. Unprecedented Reach
5. Cost-Effective Marketing
6. Fast Results
Viral Video Fact…
How to Use a Viral Video
One of the primary reasons businesses want to create viral videos is simply to raise brand awareness. We all know how challenging it can be to market our businesses, so the idea of our audiences doing the hard work and sharing our content for us, is clearly very attractive.
Viral video has worked wonders for brands in a variety of industries and niches, and the interesting thing is that audiences are demonstrably willing to share video content, as long as it’s good enough! Data generated via our most recent State of Video Marketing Survey suggested that, having watched a branded video that they enjoyed, a huge 83% of consumers would consider sharing it with their friends.
Creating a viral video to build brand awareness often involves looking at your brand from a new perspective. If you can isolate what makes your brand different, and special, then keep pushing that to its logical conclusion, you can end up with a bunch of cool ideas to create funny, moving or irreverent videos that are just crying out to be shared.
As brands, we all want to be a part of the hot trends that are dominating the public discussion. The big sporting events, the celebrity gossip, the latest movies and anything else that’s currently got people talking. It’s unsurprising that many brands look to create content that isn’t really tied to their product or service offering at all. This simply gives them a tool to weigh in and be part of the wider conversation.
Here at Wyzowl, we’ve created viral videos that include a few fun, interesting facts about Wimbledon, to be shared during the tournament itself. We’ve created a video that explains the offside rule in football, originally for the 2014 FIFA World Cup in Brazil. We created a video laying out the story behind Floyd Mayweather vs. Manny Pacquiao, knowing that a variety of people online would be aware that the fight was happening, but unaware why it was such a big deal. (all these videos can be seen in the examples section above)
Each time we’ve done this, it’s attracted eyeballs, attention and awareness of our brand which otherwise might not have been possible. It’s an approach that could definitely work for your business, too!
Viral videos are great because they can help you build some exposure at the beginning of this potentially difficult process. The viral video that most people seem to talk about is, of course, the live action explainer video created by Dollar Shave Club at their time of launch back in 2012. It racked up nearly 5 million views in 3 months – a phenomenal achievement for a startup. More significantly, the video generated 12,000 signups in the first 48 hours after it debuted on YouTube. People were so entertained by the humorous, irreverent style employed by founder and CEO Michael Dublin that they forgot they were watching a marketing video and just enjoyed the entertainment. What’s more, they subsequently went on to share it with their friends.
If you’re launching a product or service, think about how you’d like to present it to the world; how can you do it in a way that nobody would expect? Even though this approach was incredibly successful for Dollar Shave Club, it’s something that other brands remain wary of trying.
The best example of this approach in practice is perhaps the ‘Dumb Ways to Die’ campaign. It all started with a ridiculously popular animated video, which has been viewed 169 million times on YouTube and counting. The song was subsequently launched on iTunes and the message was later translated into a book, smartphone game and interactive outdoor posters. What might not be immediately clear is that the whole point of this campaign was to cut accidents and deaths on Melbourne’s train system. It was a complete success. The video was shared more than 3 million times on Facebook – way beyond the geographical constraints of Melbourne – and, most tellingly, it convinced 1 million young people to pledge to be safer around trains, coinciding with a 21% reduction in accidents and deaths. Job done!