Training Video Examples
What Is A Training Video?
Benefits of Training Videos
1. Increased Engagement
2. Better Understanding
3. Increased Satisfaction
4. It's Consistent!
5. Reduced Cost
6. Access Analytics
How To Use A Training Video
Bringing in different tools and techniques is widely regarded as a positive step in helping hold audience attention, and increase knowledge retention. Training videos can really help break up the monotony of a long training session. We all probably remember the excitement we felt as kids when our teacher rolled the TV into class to show us a video – and that remains the case today. Video is seen as a fun, engaging tool which can be really popular among viewers. When executed well, it can also be really memorable – playing a key role in helping the viewer digest and store information that will help them in the long-term.
Video is, of course, also a highly versatile tool – one big label for a pretty much unlimited range of different options. You could use animated video, for example, to explain concepts or policies, demonstrate behaviours or replicate scenarios the employees are likely to face in their daily work. Alternatively, you could use screen recorded video to help educate them on processes and workflows. The possibilities are endless!
There are a whole host of benefits to e-learning. Firstly, the learner is in charge of their own progression, meaning they can learn at their own pace. They can pause, rewind and revisit the points they don’t understand at the first time of watching. They can use that control over the pace of the video to make notes that are relevant to them, and really take their time to digest the content. This is really significant, since there’s data suggesting that the average employee forgets 65% of the training material covered within 7 days of the session ending – jumping to a staggering 90% after 6 months. Giving your trainees the opportunity to revisit and refresh their own learning clearly becomes that much more important in light of this kind of data.
You could piece your e-learning resources together with a mixture of video and other content resources, including text, images, downloadable/printable worksheets and employee handbooks.
Rather than a linear video – which only allows the viewer to pause, rewind and fast-forward – interactivity creates a two-way street of engagement. The viewer is able to click areas of the screen to access specific areas of content; they can answer quiz-style questions; complete forms and download tailored content resources to brush up on their knowledge.
Putting your viewer on the edge of their seat and making them the real ‘star’ of their own interactive video experience is a great way to deepen the impact of your training programmes. Say, for example, you were looking to reinforce a particular behaviour you wanted your team to demonstrate. You could depict an animated scene in which the situation is built – and then ask the viewer to decide from a few different options how the scene should play out. You could set your video so that they can only move forward if they select the ‘right’ behaviour – and, if they hit the ‘wrong’ one, you could create video content explaining why it’s wrong and inviting them to try again.
Of course, sending a text-only email can get the message across – but it lacks the storytelling power of video. Text-only emails can seem a little bland, and text alone isn’t great at holding viewer attention. Our research tells us that, where both video and text are available on the same page, 72% of people would rather learn about a product, service or topic via video.
Including a video thumbnail in your email is a great way to break up that wall of text with a standalone piece of content. And, when it’s clicked, it takes the recipient to a piece of content which happens to be a storytelling machine! Video combines a bunch of different learning styles to impactfully communicate a variety of subjects, in a powerful, memorable way.
If you’re looking to share knowledge through your team, positioning training videos within a group email brings together the best of both worlds: the educational and knowledge-sharing power of video, with the enormous and instantaneous reach of email.
The speaker in a webinar can choose to show themselves speaking, but they can also share their screen and throw to content resources, which is where video comes in. You can use animated video or screen recorded demos as an integral part of your webinars, to get across important concepts in a consistent, repeatable way, every time. And, just as is the case for classroom-based training, different types of content really help break up sessions, keeping engagement high and optimising the audience’s chances of retaining the information conveyed.
These assets are all there to be revisited in future (as is the webinar itself) meaning that the educational value of a webinar far outweighs the time it takes to plan and hold one!
Ebook: How To Use Video To Train Your Team
A detailed insight into how to use video to train your team
It combines audio and visual elements to create a powerful learning package – and this can help you communicate ideas, skills, processes, and habits to your staff in a highly effective and consistent way.
We created this ebook as a resource to help you use video to its full potential as a training tool.