We’ve created training videos for some amazing brands including:
Training Video Examples
These are just a few of the videos we’ve created. We have plenty more to show you, so get in touch if you can’t see a video in your industry!
What Is A Training Video?
Video is a phenomenal tool to help educate, train and onboard your team. It can serve a variety of purposes, from helping explain process and policies to communicating and explaining cultures, values and expected behaviours. Regardless of how you plan to use video, there are a variety of reasons why it serves as a potent learning tool. It combines kinetic, audio and visual elements to address a wide range of learning style; it’s fun, engaging, memorable and – most importantly – popular! According to Forrester Research, employees are 75% more likely to watch a video than read documents, emails or web articles. Training videos make a great first impression on new hires, increase knowledge retention and, crucially, can be rolled out consistently across your business so everybody has access to the same level of content and messaging.
We are really happy with the final video and indeed have been really impressed with the whole process by everyone at Wyzowl!!
David Rowland – Natixis
Benefits of Training Videos
Instructional and Training videos have a very functional use, but they can also produce many tangible benefits for your business.
1. Increased Engagement
Videos are one of the best options for training and delivering instructional information because they’re more engaging than worksheets, slideshows and talks. Plus, if viewers are more engaged then they will be more likely to retain the information.
2. Better Understanding
If you find that your staff or customers are struggling with certain aspects of your business, then creating a training or instructional video is a great way to improve their understanding.
3. Increased Satisfaction
Videos are fun! People love to watch videos, that is why it is a popular form of content across so many of the biggest sites online. If you’ve got some knowledge to pass on, then doing it through an instructional or training video is sure to improve the satisfaction of your audience.
4. It's Consistent!
When you’re training staff through worksheets or exercises, the message is probably going to change slightly for each group. By creating a video, you have one, clear source of information that can be shared with everyone who needs to see it, so everybody is on the same page.
5. Reduced Cost
If your employees are dispersed across the country, then face-to-face training can become pretty costly. Even if you’re all in the same building, utilising staff to train others is still a large cost. But with videos, all you need to do is hit play.
6. Access Analytics
If you make your training videos interactive, you can not only increase the engagement of viewers, you can also access data that gives you a better insight into their understanding of the training and/or instructions. To find out more about interactive video, click here.
How To Use A Training Video
Training videos can often be longer than other types of video. This is because you have an opt in audience who are there to consume the content. Training videos need to be clear and informative. See ways to use them below.
Despite a rise in e-learning technology, research suggests that some 42% of training hours are still delivered by a stand-and-deliver instructor in a classroom setting. Training videos are a great way to diversify these sessions.
Bringing in different tools and techniques is widely regarded as a positive step in helping hold audience attention, and increase knowledge retention. Training videos can really help break up the monotony of a long training session. We all probably remember the excitement we felt as kids when our teacher rolled the TV into class to show us a video – and that remains the case today. Video is seen as a fun, engaging tool which can be really popular among viewers. When executed well, it can also be really memorable – playing a key role in helping the viewer digest and store information that will help them in the long-term.
Video is, of course, also a highly versatile tool – one big label for a pretty much unlimited range of different options. You could use animated video, for example, to explain concepts or policies, demonstrate behaviours or replicate scenarios the employees are likely to face in their daily work. Alternatively, you could use screen recorded video to help educate them on processes and workflows. The possibilities are endless!
e-learning basically means a range of electronic technologies that gives learners access to educational resources outside of a traditional classroom setting. Video is clearly a key e-learning resource that can play a significant role in that process. Many of the leading online courses you’ll find around the web are built around video content, and with good reason.
There are a whole host of benefits to e-learning. Firstly, the learner is in charge of their own progression, meaning they can learn at their own pace. They can pause, rewind and revisit the points they don’t understand at the first time of watching. They can use that control over the pace of the video to make notes that are relevant to them, and really take their time to digest the content. This is really significant, since there’s data suggesting that the average employee forgets 65% of the training material covered within 7 days of the session ending – jumping to a staggering 90% after 6 months. Giving your trainees the opportunity to revisit and refresh their own learning clearly becomes that much more important in light of this kind of data.
You could piece your e-learning resources together with a mixture of video and other content resources, including text, images, downloadable/printable worksheets and employee handbooks.
Adding interactive functionality to your training videos is a powerful way to create impactful, highly engaging learning experiences. Interactive video takes your viewer from a passive spectator to an active participant.
Rather than a linear video – which only allows the viewer to pause, rewind and fast-forward – interactivity creates a two-way street of engagement. The viewer is able to click areas of the screen to access specific areas of content; they can answer quiz-style questions; complete forms and download tailored content resources to brush up on their knowledge.
Putting your viewer on the edge of their seat and making them the real ‘star’ of their own interactive video experience is a great way to deepen the impact of your training programmes. Say, for example, you were looking to reinforce a particular behaviour you wanted your team to demonstrate. You could depict an animated scene in which the situation is built – and then ask the viewer to decide from a few different options how the scene should play out. You could set your video so that they can only move forward if they select the ‘right’ behaviour – and, if they hit the ‘wrong’ one, you could create video content explaining why it’s wrong and inviting them to try again.
Whether you’re launching a new product, introducing a new policy or want to brush up on a particular behaviour within your business, circulating a video by email within your organisation can be a great way to do it.
Of course, sending a text-only email can get the message across – but it lacks the storytelling power of video. Text-only emails can seem a little bland, and text alone isn’t great at holding viewer attention. Our research tells us that, where both video and text are available on the same page, 72% of people would rather learn about a product, service or topic via video.
Including a video thumbnail in your email is a great way to break up that wall of text with a standalone piece of content. And, when it’s clicked, it takes the recipient to a piece of content which happens to be a storytelling machine! Video combines a bunch of different learning styles to impactfully communicate a variety of subjects, in a powerful, memorable way.
If you’re looking to share knowledge through your team, positioning training videos within a group email brings together the best of both worlds: the educational and knowledge-sharing power of video, with the enormous and instantaneous reach of email.
Webinars bring together the best of face-to-face training with the benefits of remote, e-learning. A webinar is essentially a live, web-based video conference that connects an expert speaker or trainer with viewers and listeners all over the world. This is a particularly good technique if you’re a large organisation with people dotted all over the world – they can all dial in or join from their own respective location, enjoying the benefits of collaboration and expert-guided learning, while saving significantly on travel and venue costs.
The speaker in a webinar can choose to show themselves speaking, but they can also share their screen and throw to content resources, which is where video comes in. You can use animated video or screen recorded demos as an integral part of your webinars, to get across important concepts in a consistent, repeatable way, every time. And, just as is the case for classroom-based training, different types of content really help break up sessions, keeping engagement high and optimising the audience’s chances of retaining the information conveyed.
These assets are all there to be revisited in future (as is the webinar itself) meaning that the educational value of a webinar far outweighs the time it takes to plan and hold one!
Ebook: How To Use Video To Train Your Team
A detailed insight into how to use video to train your team
Video isn’t just a great way to reach your customers – it’s also an amazing tool to enhance the way you train your staff.
It combines audio and visual elements to create a powerful learning package – and this can help you communicate ideas, skills, processes, and habits to your staff in a highly effective and consistent way.
We created this ebook as a resource to help you use video to its full potential as a training tool.
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