Video Ad Examples
What Is A Video Ad?
Benefits Of Video Ads
1. Advanced Targeting
2. Guaranteed Engagement
3. Pay Per Click
4. YouTube Presence
5. Instant Response
6. More Memorable
How To Use A Video Ad
Whatever else your customer does, it’s almost certain that they watch videos on YouTube at some point, too.
This creates a compelling opportunity for video marketers – not only to achieve organic visibility of your video content, but also to leverage YouTube’s powerful advertising solutions to reach a highly targeted audience with relevant content.
The numbers suggest that YouTube ads hold attention, and inspire action; a study commissioned by Google found that 62% of ad time on YouTube receives the viewer’s attention, compared to 45% of TV ad time; while viewers who watch ads are 10 times more likely to engage with the brand on YouTube – for example, by subscribing to the brand’s channel, watching more of the brand’s videos, or sharing their videos. It might start with an ad, but it can lead to a much longer-term relationship.
YouTube offers a variety of different ad types, including 6-second ‘bumper ads,’ non-skippable 15-20 second in-stream ads, and skippable ads which can be pretty much any length. We can create video content to fit any of these specifications!
We’ve created a number of animated videos that have been featured as TV adverts, whether it’s small, local businesses looking to promote their services via local cable channels in their community; or large, well-known enterprises advertising their products nationwide.
Most people associate TV ads with a wide audience, and that’s certainly justified; TV ad campaigns can be a good way to reach a large number of people, particularly at certain times of the day. However, there’s an element of targeting in play here, albeit far less granular than some of the options enjoyed by online marketers. If you know that your target demographic is particularly likely to watch a particular TV channel, or watch at a certain time of day, then you can specifically run your ad on that channel, at that time.
One piece of advice we’d share is to be aware that the way people watch TV ads has changed. We live in the era of the second screen, with a growing number of people using ad breaks to send texts, browse the web or read emails. This makes it important to concentrate not just on the visuals of your ad, but particularly the audio.
Social is powerful because we also use it for a variety of purposes. Yes, we use it to keep up with our friends, document our daily lives and keep up with what’s happening in the world. But we also use it to connect with brands; discover new products; and even make purchase decisions.
There’s an inextricable link between social and video marketing. Around 100 million hours of video are watched every day on Facebook – while a Tweet containing video is 6x more likely to be retweeted than one with photos alone.
Combining the phenomenal, growing audience of social media, with video – a content type proven to engage and hold viewer attention – and then throw in the advanced targeting options offered by these platforms’ advertising tools, and you can see that this is a huge opportunity. You can get your video ad right in front of the ideal viewer, and tell them exactly how your product works – in a format they love.
Equally, trade shows are busy events, and attendees’ time is often at a premium. If you’re tied up talking to someone, there’s every chance that valuable potential leads will simply filter past your stand without finding out who you are and what you do.
A video ad, displayed on a TV on your exhibition stand, is a great way to plug this potential gap and capture the interest of passing attendees. You can sum up the key benefits and feature of your product and show them exactly how it works, without them needing to speak to anyone.
Make sure to have some sort of mechanism to collect data – ideally a box for your attendees to drop their business cards into – and follow up with them after the event. This gives you a great starting point when you do reach out and call them.
One of the biggest inbound marketing challenges you’ll face is the way in which you move your prospects from ‘leads’ to ‘customers.’
When a prospect downloads a piece of content or signs up to receive your email updates, they’re most likely doing it because they’re interested in the subject of that content, or simply receiving news about your business.
The process of selling your products or services to these people requires a subtle shift in conversation from the topic of the content, through to the actual features and benefits of your product. One of the best ways to do this is to share a video ad within your email nurture sequence.
You can still make it clear that you’re adding value, but position your messaging so that it’s all about how you can help the recipient. You could say; We hope you’re enjoying the content we share, but we wanted to tell you a little about how product, because we think it’s made for someone like you. This can be a really effective way to introduce and explain your product in one go.
Ebook: How To Attract & Convert Customers Using Video
How to attract people to your website and then convert them into leads using video
- Attracting the right visitors to your website
- Converting them into leads, so you can nurture and build relationships with them.
Get these two steps right, and you’re well on your way to success. That’s why we created this ebook, which is all about how video can help you do both!