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Customer Onboarding videos

Give your new customers and users a big welcome to your brand with video content that gets them up and running in style.

The tools for success

Making a sale may be the end of one process, but it’s very much the beginning of another. It’s impossible to overstate the importance of customer onboarding. In simple terms, customer onboarding is about properly and effectively welcoming new customers to your business, and setting them up with the knowledge and tools they need to succeed.
Whether you’re educating new users about all the great features your app or product has, getting their account up and running or helping them assemble and use a physical product, onboarding video is always a smart investment. It helps make sure that all the time and resource you committed into the ‘Attract’ and ‘Explain’ sequences of your audience journey are maximised to full effect – by increasing satisfaction and retention, all helping to reduce churn.

Examples

 
MHA MacIntyre Hudson Audit- Providing accountancy, audit, tax & business advisory services.
 
useMango Demonstrates how to use the test automation tool for new users.
 
Kennion Benefit Advisors A healthcare solution with better benefits for a lower cost.

Customer onboarding videos can be used to…

Explain

Demonstrate your onboarding prowess to would-be customers to help convince them buying is the right decision.

Support

Get your new customers up and running quicker than ever before, with slick, powerful onboarding videos.

Why use customer onboarding videos?

Customer satisfaction

First impressions really do count! Once people have bought your product or service, it’s in your interests to help them get the best possible experience. Often, the difference between them thinking ‘This is awesome!’ and ‘This isn’t what I expected,’ boils down to the information and support you provide them with post-sale. Give them the right support with video!

Increased loyalty

Onboarding videos show you care – and that’s important! Our survey found that 86% of people say they’d be more likely to stay loyal to a business that invests in onboarding content that welcomes and educates them after they’ve bought. And not just that – nearly two-thirds (63%) of customers say that onboarding – the level of support they’re likely to receive post sale – is an important consideration in whether they make the decision in the first place.

Customers video

Video is one of THE best ways to learn about a new product or service – and the numbers prove it. We’ve found that 97% of people think that video is an effective tool to welcome and educate new customers, and, when asked how they feel companies could improve re. onboarding, 69% of people say that they feel more video should be used. Give the people what they want – use video to share the essential tools and knowledge for success!
“I was very impressed with the professionalism and friendliness of everyone involved and can’t fault anyone at any stage! Everything was explained clearly and all queries were answered promptly!”
Anthony Gougeon – Capital on Tap