Interactive Video Examples
What Is An Interactive Video?
What Makes A Great Interactive Video?
Highly Relevant to the Viewer
Engaging and Entertaining
How To Use Your Interactive Video
Of course, these stories aren’t just a tool to entertain and engage your viewers. They can also be used to educate them, inform them, or communicate a particular message.
By allowing the viewer to select ‘right’ and ‘wrong’ options, you can teach particular behaviours, or tell deeply engaging stories that really relate to a subject they’re interested in.
There’s a Chinese proverb that goes: “Tell me and I forget, show me and I remember, Involve me and I understand.” Interactive video involves your viewer – and can really help them understand.
You could create a video that sells the features and benefits of a particular product, and then have an ‘Add to Cart’ button pop up in the corner of the screen. When the viewer clicks this, they’re taken in a new window to the relevant eCommerce site – with that product pre-populated into their basket.
Anybody involved in online retail will appreciate the value of getting a customer through the sales and checkout process in as few clicks as possible, particularly with trillions of dollars worth of merchandise abandoned in online shopping carts every year!
Creating a landing page around your interactive video is a great way to turn it from a single piece of marketing content, into an integrated campaign.
You could create a landing page with an interactive video for a variety of purposes – to recruit new people into your organisation; to sell the features and benefits of a particular product; or to tell a story designed to raise awareness of your brand.
By minimising the other components of your landing page, you can make the interactive video a focal point of the whole experience – ensuring your visitors enjoy the full value of the content.
But you can also ask questions and act upon the answers you receive.
By asking the right questions to understand their current circumstances, pain points and goals – you can then use that information to prescribe the right product for their needs. As a really basic example, you could ask the viewer to specify whether they work in a small business or a large enterprise – and then serve up content that introduces a specific product that’s built for that type of business, covering its features and benefits to that audience.
These videos combine to form a comprehensive ‘on demand’ knowledge base, helping achieve so much more than would be possible in one linear video.
For example, you could create a series of screen recorded videos, with each one introducing a part of a software tool. When the user clicks an area of the screen, they’re shown a video that explains everything about that particular feature or tool.
The same logic applies for animated and live action videos, too; you can break long sections of content into chapters.
For example, you could embed quiz functionality into your video, which means you can explain an issue, then ask a multiple choice question to validate viewer understanding.
f they don’t answer the question correctly, they can’t move on with the rest of the video. This clearly helps optimise knowledge retention.
Interactive training videos can also be stored on your network to be accessed in future, when knowledge needs to be refreshed.
Our Interactive Video Production Process
Common Questions About Interactive Videos
What’s the ideal length for an animated video?
What’s included with a Wyzowl video?
Can I give feedback and make changes?
How long does the process take?
Ebook: Getting Started With Interactive Video
Everything you need to know to get started with interactive video!
With interactive video, you can take a linear storytelling device and give your viewers the power to navigate it in a non-linear way. This possibility to interact with video in new and exciting ways presents many different opportunities for businesses looking to engage, convert, and learn about their customers.
Oh, and getting started is easier than you may think!