We Create Interactive Videos That Engage Your Audience

You could create a video that sells the features and benefits of a particular product, and then have an ‘Add to Cart’ button pop up in the corner of the screen. When the viewer clicks this, they’re taken in a new window to the relevant eCommerce site – with that product pre-populated into their basket.

Anybody involved in online retail will appreciate the value of getting a customer through the sales and checkout process in as few clicks as possible, particularly with trillions of dollars worth of merchandise abandoned in online shopping carts every year!

Creating a landing page around your interactive video is a great way to turn it from a single piece of marketing content, into an integrated campaign.

You could create a landing page with an interactive video for a variety of purposes – to recruit new people into your organisation; to sell the features and benefits of a particular product; or to tell a story designed to raise awareness of your brand.

By minimising the other components of your landing page, you can make the interactive video a focal point of the whole experience – ensuring your visitors enjoy the full value of the content.

But you can also ask questions and act upon the answers you receive.

By asking the right questions to understand their current circumstances, pain points and goals – you can then use that information to prescribe the right product for their needs. As a really basic example, you could ask the viewer to specify whether they work in a small business or a large enterprise – and then serve up content that introduces a specific product that’s built for that type of business, covering its features and benefits to that audience.

These videos combine to form a comprehensive ‘on demand’ knowledge base, helping achieve so much more than would be possible in one linear video.

For example, you could create a series of screen recorded videos, with each one introducing a part of a software tool. When the user clicks an area of the screen, they’re shown a video that explains everything about that particular feature or tool.

The same logic applies for animated and live action videos, too; you can break long sections of content into chapters.

For example, you could embed quiz functionality into your video, which means you can explain an issue, then ask a multiple choice question to validate viewer understanding.

f they don’t answer the question correctly, they can’t move on with the rest of the video. This clearly helps optimise knowledge retention.

Interactive training videos can also be stored on your network to be accessed in future, when knowledge needs to be refreshed.